RobSteffenPortfolio2

ROB STEFFEN PORTFOLIO Spring Green, WI
Cell: 608.574.3894 robsteffen@charter.net linkedin.com/in/robsteffenadv
1. CATALOG REDESIGN 2. WORKWEAR 3. LEBO CAPABILITIES
4. BRAND BUILDING 5. CUSTOMER STORIES
7. PLEASE READ
6. TITLETOWN
3
THIS ISN’T SOFT WEAR.
THIS IS THE
HARD WEAR
MEANT FOR HARD WORK.
CLOTHING BUILT ON A LEGACY OF
QUALITY
AND A FOUNDATION OF COMFORT,
FUNCTIONALITY AND
DURABILITY.
SO TOUGH, WE’RE NOT AFRAID TO
BACK IT WITH THIS PROMISE:
GUARANTEED.
PERIOD.®
WHEN YOU’RE WORKING HARD,
WE’RE RIGHT THERE WITH YOU.
LANDS’ END
WORKWEAR.
WE DIDN’T JUST MAKE CLOTHING
TO LOOK THE PART. WE ENGINEERED
IT TO GIVE YOU A HARDENED-STEEL
COLLECTION THAT STAYS ON THE
JOB DAY AND NIGHT.
SHIRTS
• Extra-tough twills
• High-performance polos
• Tees that can take it
PANTS
• Construction-ready cotton duck
• Durable, functional twill work pants
• Integrated Iron Knee®
technology
OUTERWEAR
• Rugged and ready cotton duck
• Our hard-working Squall®
• ThermaCheck®
fleece and more
BASE LAYERS
• Thermaskin™
Heat tops and pants
• All-weather layering systems
• Water-repellent sweatshirts
WORK BOOTS
• Heavy duty styles for men by
Wolverine®
and Red Wing®
Irish Setter®
. $130 to $189.
• Shop them all at
business.landsend.com/workwear
WORKWEAR
BUSINESS.LANDSEND.COM/WORKWEAR
800-338-2000

ROB STEFFEN – PORTFOLIO Spring Green, WI
LANDS’ END BUSINESS OUTFITTERS
Catalog Redesign
Led the creative team in developing layouts, photography approach
and copy approach. Prior to this, the photography had been done on
white sweeps with minimal propping. This approach created work-
place settings in studio to create a more realistic business atmo-
sphere. We also placed more emphasis on the features that make the
products superior to other products in the marketplace.
These easy care tees hold shape and color after
repeated washings. Plus, the antimicrobial and
moisture-wicking finishes keep you dry and
comfortable all day long.
Tailored Fit is slimmer through the body but not
tight. 100% polyester. Machine wash. Imported.
A. NEW! MEN’S LONG SLEEVE ENDURANCE
TEE.
Regular S-XXL 457517-N75 $22
Big 2XL, 3XL 457518-N70 $27
B. NEW! MEN’S & WOMEN’S SHORT SLEEVE
ENDURANCE TEE.
Men’s Reg. S-XXL 457519-N76 $18
Men’s Big 2XL, 3XL 457520-N71 $23
Women’s Reg. XS-XL 457539-N75 $18
Women’s 1X-3X 457540-N70 $23
YOUR NEW FALL LINEUP.
1-800-338-2000
BUSINESS.LANDSEND.COM
A, B.
white
B.
electric yellow neon
B.
shocking orange neon
A, B.
electric blue
A, B.
soapstone
A, B.
black
A
B
Free Logos!NOW THROUGH 8/28/15 WITH PROMO CODE CALOGO. DETAILS INSIDE.
ACTIVE
KEEP YOUR TEAM MOVING ... AHEAD
LEBO AUGUST (N7) 2015 FINAL TYPE 7.20.15 900_N715US_ED_VALEBO AUGUST (N7) 2015 FINAL TYPE 7.20.15 900_N715US_ED_VA
800-338-2000 | business.landsend.com
Guaranteed. Period.
¨
*Independent logo’d product study ﬁelded by
Equation Research, July 2014
Prices guaranteed through August 28, 2015. Catalog prices
may differ from online prices. Appearance of trademarks
authorized by their owners. Copyright 2015, Lands’ End¨
Inc.
All rights reserved.
Proud partner
of the National
Forest Foundation.
Lands’ End, Inc.
6 Lands’ End Lane
Dodgeville, WI 53595-0001
PRSRT STD
U.S. Postage
PAID
Lands’ End, Inc.
OR CURRENT RESIDENT
REQUESTED IN-BUSINESS AUGUST 19-2115N7
Coverprintedonrecycledpaper:containsaminimumof10%post-consumer.
Togetherwecanimprovethesustainableuseofnaturalresources.Pleaserecycle
yourLands’End
¨
catalog.Contactyourlocalmunicipalityforrecyclingguidelines.
LEBO_2015US_7.937x10_COVER_01_21_15.indt
CATEGORIES: EDPAGE NO.: 1

These easy care tees hold shape and color after
repeated washings. Plus, the antimicrobial and
moisture-wicking finishes keep you dry and
comfortable all day long.
Tailored Fit is slimmer through the body but not
tight. 100% polyester. Machine wash. Imported.
A. NEW! MEN’S LONG SLEEVE ENDURANCE
TEE.
Big 2XL, 3XL 457518-N70 $27
B. NEW! MEN’S & WOMEN’S SHORT SLEEVE
ENDURANCE TEE.
Men’s Reg. S-XXL 457519-N76 $18
Men’s Big 2XL, 3XL 457520-N71 $23
Women’s 1X-3X 457540-N70 $23
YOUR NEW FALL LINEUP.
1-800-338-2000
BUSINESS.LANDSEND.COM
A, B.
white
B.
electric yellow neon
B.
shocking orange neon
A, B.
electric blue
A, B.
soapstone
A, B.
black
A
B
ACTIVE
KEEP YOUR TEAM MOVING ... AHEAD
LEBO AUGUST (N7) 2015 FINAL TYPE 7.20.15 900_N715US_ED_VALEBO AUGUST (N7) 2015 FINAL TYPE 7.20.15 900_N715US_ED_VA
800-338-2000 | business.landsend.com
Guaranteed. Period.
¨
Prices guaranteed through August 28, 2015. Catalog prices
authorized by their owners. Copyright 2015, Lands’ End¨
Inc.
Proud partner
of the National
Forest Foundation.
Lands’ End, Inc.
6 Lands’ End Lane
PRSRT STD
U.S. Postage
PAID
Lands’ End, Inc.
OR CURRENT RESIDENT
yourLands’End
¨
LEBO_2015US_7.937x10_COVER_01_21_15.indt
CATEGORIES: EDPAGE NO.: 1

LEBO AUGUST (N7) 2015 FINAL TYPE 7.20.15 905_N715US_ED_V1 LEBO AUGUST (N7) 2015 FINAL TYPE 7.20.15 905_N715US_ED_V1
1-800-338-2000 | BUSINESS.LANDSEND.COM 3
NEW IN POLOS:
• More fit options
• Added color selections
NEW IN DRESS SHIRTS:
• More No Gape™ choices
• Added pattern options
NEW IN SWEATERS:
• Cotton/modal blends
• More style choices
NEW IN ACTIVE:
• Next generation styles
• Tailored Fit options
OUR HARD WORK PAYS OFF.
Lately we’ve received some of the uniform industry’s most
prestigious awards:
• Image of the Year Award from the North American
Association of Uniform Manufacturers and Distributors
for our Chase Bank uniform program in 2014 and Verizon
Wireless SMART Attire in 2015.
• Apparel Magazine’s 2015 Top Innovator Award for The
Perfect Shirt for men and women.
• Apparel Magazine also selected our upcoming Workwear
Collection for a 2015 Top Innovator Award.
Foryou,theymeanyoucandependonus
to provide innovative, fashion-inspired
clothing your team will want to wear.
WE’RE SUPPORTING BREAST
CANCER AWARENESS MONTH.
And you and your team can show your support with our Think
Pink merchandise and Pink Ribbon embroidery. See all the
details and pink items at business.landsend.com/pink.
WATCH FOR
WORKWEAR.
September 5th is the date we kick
off our new Workwear collection.
Innovative jackets, pants, shirts
and more ready to take on the
toughest jobs out there.
FREE LOGO EMBROIDERY!
Save up to $8.50 per item with free logo embroidery on all Lands’
End label clothing, totes and towels. Just use promo code CALOGO
at checkout now through August 28, 2015. Logo setup fees may
apply. First logo application only, additional logos at regular price.
business.landsend.comb
FallNews
Moreinnovationsandmoreoptionsare
whatwehaveinstore.We’resettooutfit
yourteamforthenewseason.
GUARANTEED. PERIOD.
®
If you’re not completely satisfied with any purchase, return it
at any time for an exchange or refund of the purchase price.
Even after we’ve put your logo on it.
LEBO_2015US_7.937x10_Body_01_21_15.indt
CATEGORIES: EDPAGE NO. 2

LEBO AUGUST (N7) 2015 FINAL TYPE 7.16.15 281_N715US_58_V1 LEBO AUGUST (N7) 2015 FINAL TYPE 7.16.15 281_N715US_58_V1
4 1-800-338-2000 | BUSINESS.LANDSEND.COM 5
A. CUSTOMER FAVORITE! BANDED SHORT SLEEVE.
Regular S-XXL 029373-N7X $25
Tall M-XXL 029374-N75 $30
Big 2XL-5XL 029376-N76 $30
B/T 2XL, 3XL 029377-N71 $35
Tall and B/T not available in anchor green,
turquoise bay, fresh carnation.
Big 4XL, 5XL not available in anchor green,
evergreen, gray heather, turquoise bay, prism,
fresh carnation.
B. BANDED SHORT SLEEVE IN TAILORED FIT.
C. HEMMED SHORT SLEEVE.
Tall M-XXL 029347-N78 $30
Big 2XL-5XL 029348-N73 $30
Big 4XL, 5XL not available in evergreen,
gray heather.
D. HEMMED SHORT SLEEVE WITH POCKET.
Big 2XL-5XL 054800-N71 $30
E. BANDED LONG SLEEVE.
Big 2XL-5XL 029397-N70 $35
F. OXFORD MESH SHORT SLEEVE TIPPED
POCKET.
Men’s Reg. S-XXL 449100-N71 $32
Men’s Big 2XL, 3XL 449141-N75 $37
Mesh Polo//men’s
Better make delivers better value.
POLOS
A,C.
evergreen
A.
anchor
green
A,C-E.
richred
A,C,E.
burgundy
F.
richred
oxford
F.
trueblue
oxford
A,C.
pale
emerald
A.
fresh
carnation
A,C.
lightsea
blue
A-C,E.
trueblue
A.
turquoise
bay
HEMMED
SLEEVE
BANDED
SLEEVE
A-E.
darkcobalt
blue
A-E.
truenavy
A.
prism
A-E.
black
A-C.
charcoal
heather
F.
truenavy
oxford
A-E.
white
A,C,E.
gray
heather
A, B
A
E
D
F
customer
favorite!
FROM JUST $25
100% cotton piqué packed
with all these features:
• 5-in-1 finish resists
wrinkles, shrinking, fading,
pilling and stains.
• Clean-finished seams stay
strong, last the life of the
shirt.
• Built with a no-curl collar
that lays flat out of the
wash.
• Vented tennis tails wear well
tucked or untucked.
Crafted in a choice of two fits:
Traditional Fit with a little extra
ease throughout the body.
Tailored Fit is slightly leaner,
cut 1" closer in chest and waist.
Machine wash. Imported.
CATEGORIES: 58PAGE NO. 4

6 7
A. FEMININE FIT BANDED SHORT SLEEVE.
Regular XS-XL 426566-N74 $25
Women’s 1X-3X 426567-N7X $30
B. FEMININE FIT HEMMED SHORT SLEEVE.
Women’s 1X-3X 426571-N71 $30
C. RELAXED FIT BANDED SHORT SLEEVE.
Regular S-XL 426568-N75 $25
Women’s 1X-5X 426569-N70 $30
Women’s 4X, 5X not available in crimson
currant, prism, anchor green, turquoise bay,
fresh carnation.
D. RELAXED FIT HEMMED SHORT SLEEVE.
Women’s 1X-5X 426573-N72 $30
Women’s 4X, 5X not available in crimson
currant, prism.
E. FEMININE FIT HEMMED LONG SLEEVE.
Women’s 1X-5X 426575-N73 $35
F. RUFFLED STRETCH SHORT SLEEVE.
Slightly closer ft than feminine ft. 97% cotton/
3% Lycra® spandex. No performance fnish.
Regular S-XL 401675-N7X $30
Women’s 1X-3X 401676-N75 $35
G. MATERNITY BANDED SHORT SLEEVE.
H. OXFORD MESH SHORT SLEEVE TIPPED
POCKET.
Women’s 1X-3X 449143-N76 $37
1-800-338-2000 | BUSINESS.LANDSEND.COM
Mesh Polo//women’s
Feminine styling in 18 color choices.
POLOS
A, C
F
E
G H
A-G.
white
A-D.
lightsea
blue
A-D.
paleemerald
A-D.
richred
H.
richred
oxford
A,C.
fresh
carnation
A-D.
crimson
currant
A-E.
burgundy
A-D.
prism
A-D.
charcoal
heather
A,C.
anchor
green
A,C.
turquoise
bay
A-G.
trueblue
H.
trueblue
oxford
A-E.
darkcobalt
blue
A-E.
truenavy
H.
truenavy
oxford
A-F.
black
FROM JUST $25
With all the features of our
men’s Mesh, but styled for her
• Longer, narrower four-button
placket.
pilling and stains.
• Clean-finished seams stay
strong, last the life of the
shirt.
• Built with a no-curl collar
that lays flat out of the
wash.
• Vented tennis tails wear well
tucked or untucked.
Feminine Fit has shaped sides,
slightly shorter sleeves for a
trimmer fit.
Relaxed Fit is straighter, with
slightly longer sleeves and a
mid-hip length. Taped side
vents with an even hem allow
it to work tucked or untucked.
A

1-800-338-2000 | BUSINESS.LANDSEND.COM 9
A. SHORT SLEEVE BANDED.
Tall M-XXL 053882-N76 $40
Big 2XL-5XL 053883-N71 $40
Tall M-XXL and Big 4XL, 5XL not available in
tropic teal.
B. SHORT SLEEVE BANDED TAILORED FIT.
C. SHORT SLEEVE BANDED WITH POCKET.
Big 2XL-5XL 348237-N73 $40
D. LONG SLEEVE.
Big 2XL-5XL 053949-N7X $45
E. SHORT SLEEVE HEMMED.
Tall M-XXL 448123-N74 $40
Big 2XL-3XL 448122-N79 $40
F. SHORT SLEEVE BANDED STRIPE POLO. *
Men’s Reg. S-XXL 448124-N7X $45
Men’s Big 2XL, 3XL 448125-N75 $50
Pima Polo//men’s
Premium cotton produces
a premium polo – at a great value.
POLOS
A.
tropicteal
A.
pale
emerald
A.
desert
khaki
A-E.
white
A.
lightsea
blue
A-E.
darkcobalt
blue
A,B,E.
charcoal
heather
A-E.
truenavy
A-E.
black
A,D.
richred
A,D.
burgundy
A,D,E.
trueblue
F.
white
stripe
F.
darkcobalt
bluestripe
F.
graybird
stripe
A, B
D
C
E F
FROM JUST $35
100% pima, some of the
world’s finest cotton.
pilling and stains.
• Choice of banded or
hemmed sleeves.
• Clean-finished seams and a
more proportioned, no-curl
collar.
Traditional Fit is made with a
little extra ease throughout the
body.
Tailored Fit is slightly leaner,
cut 1" closer in chest and waist.
A
HEMMED
SLEEVE
BANDED
SLEEVE
* Style offered for a limited time.

WATCH THE VIDEO
Workwear
Developed video and print content for this new product introduction
to the Business Outfitters line. We wanted a “tougher” look for the
product line that would align it to the nature of the work it was made
for. I developed the copy and video concept while working with my
art director to arrive at the photography direction.
3
THIS IS THE
HARD WEAR
QUALITY
FUNCTIONALITY AND
DURABILITY.
GUARANTEED.
PERIOD.®
LANDS’ END
WORKWEAR.
JOB DAY AND NIGHT.
SHIRTS
PANTS
technology
OUTERWEAR
• ThermaCheck®
fleece and more
BASE LAYERS
• Thermaskin™
Heat tops and pants
WORK BOOTS
Wolverine®
and Red Wing®
Irish Setter®
. $130 to $189.
WORKWEAR
800-338-2000

800-338-2000
WORKWEAR
WORKWEAR
WORKWEAR
800-338-2000
Guaranteed. Period.
®
Prices guaranteed through October 2, 2015. Catalog prices
authorized by their owners. Copyright 2015, Lands’ End®
Inc.
Proud partner
of the National
Forest Foundation.
Lands’ End, Inc.
6 Lands’ End Lane
PRSRT STD
U.S. Postage
PAID
Lands’ End, Inc.
OR CURRENT RESIDENT
yourLands’End
®
REQUESTED IN-BUSINESS SEPTEMBER 23-2515F7

3
THIS IS THE
HARD WEAR
QUALITY
FUNCTIONALITY AND
DURABILITY.
GUARANTEED.
PERIOD.®
LANDS’ END
WORKWEAR.
JOB DAY AND NIGHT.
SHIRTS
PANTS
technology
OUTERWEAR
• ThermaCheck®
fleece and more
BASE LAYERS
• Thermaskin™
Heat tops and pants
WORK BOOTS
Wolverine®
and Red Wing®
Irish Setter®
. $130 to $189.
WORKWEAR
800-338-2000

4 1-800-338-2000 | BUSINESS.LANDSEND.COM/WORKWEAR 5
Regular S-XXL 458834-F7X $90
Big 2XL-5XL 458835-F75 $100
Colors: black, canyon camel, true navy.
Regular S-XXL 457661-F77 $130
Big 2XL, 3XL 457662-F72 $140
Colors: black, canyon camel, true navy.
All items machine wash, imported.
+5° to +25°FWARM
+5° to +25°FWARM
TOUGH. AS NAILS.FOR DEPENDABLE DURABILITY, COTTON DUCK DELIVERS.
COTTON DUCK HOODED WORK JACKET
- 10.4 oz. heavy duty fabric built to put in more time on the job than you do.
- A tough weave that puts snags and abrasions out of work.
- Rib knit cuffs and waistband keeps the cold out.
- We don’t like getting rained on either, so we made it durable water repellent.
- Demolishes cold with an insulated lining.
- 3-piece quilted drawcord hood keeps your dome covered.
- Pockets right where you need ’em, including a pencil pocket on the sleeve.
- Perfect length for active jobs.
COTTON DUCK LONG WORK JACKET
- Same duck fabric we talk about above; resists snags and abrasions.
- Quilted insulated lining, this one keeps the water outside too.
- Soft corduroy collar for comfort.
- We made it longer to give you more pockets, more coverage.
- Zips up, snaps closed. And we covered the snaps so they can’t scratch.
- Bi-swing back (that means arms move around easier).
- Covered snaps on all the front pockets too.

16 1-800-338-2000 | BUSINESS.LANDSEND.COM/WORKWEAR 17
SHORT SLEEVE
Men’s Reg. S-XXL 457519-F74 $18
Men’s Big 2XL, 3XL 457520-F7X $23
Women’s Reg. XS-XL 457539-F73 $18
Women’s 1X-3X 457540-F79 $23
Colors: black, electric blue, electric yellow neon,
shocking orange neon, soapstone, white.
LONG SLEEVE
Men’s Reg. S-XXL 457517-F73 $22
Men’s Big 2XL, 3XL 457518-F79 $27
Colors: black, electric blue, soapstone, white.
SHORT SLEEVE.
Big 2XL-5XL 061084-F72 $25
Color: rich red, gray heather, white, dark cobalt
blue, true navy, black.
SHORT SLEEVE WITH POCKET.
Regular S-XXL 245106-F7X $20
Big 2XL-5XL 320787-F77 $25
LONG SLEEVE.
Big 2XL, 3XL 061080-F70 $30
LONG SLEEVE CREW
Men’s Reg. S-XXL 419952-F77 $39
Men’s Tall M-XXL 421023-F76 $44
Women’s Petite XS-XL 404516-F70 $29
Women’s 0X-3X 404517-F76 $34
Color: black
PANT
Men’s Reg. S-XXL 419954-F78 $39
Men’s Tall M-XXL 421026-F72 $44
Women’s Petite XS-XL 404510-F78 $29
Women’s 0X-3X 404511-F73 $34
Color: black
All items machine wash, imported.
ENDURANCE T-SHIRTS
- We know you sweat. So we made
these to wick moisture away from
skin to keep you dry.
- And sweat stinks. So they keep fabric
fresh with an antimicrobial ﬁnish.
- Snag-resistant polyester fabric.
- Won’t shrink and hold their color.
THERMASKIN™ HEAT
LONG SLEEVE CREWNECK
AND PANTS.
- Innovative breathable polyester fabric,
like your own personal heat generator.
- Wicks moisture and then creates
additional heat with absorbed moisture.
- Antimicrobial to keep fabric fresh.
MEN’S SUPER-T™
- We don’t call it “Super” for nothing:
features a 5-in-1 Finish to resist stains,
shrinking, fading, wrinkles and pilling.
- Double-needle seams (’cause one just
isn’t enough). Taped neck seams too.
- 100% cotton.
SOLID FOUNDATIONS.SET YOUR BASE LAYERS FOR CLIMATE CONTROL.

Capabilities Deck
Created this print piece to showcase the capabilities of Lands’ End
Business Outfitters to potential customers. Used primarily by the
national accounts sales team as an introduction to begin a dialogue
with large-scale corporations such as airlines, hotel chains, banks
and other nationwide businesses.
Outfitters by Lands’ End
BETTER
THAN
EXCELLENT

Outfitters by Lands’ End
BETTER
THAN
EXCELLENT

SINCE 1993, WE’VE BEEN OUTFITTING COMPANIES FROM
SINGLE STORE OPERATIONS TO NATIONAL BRANDS.
> We outfit over 350,000 businesses globally.
> With one of North America’s largest embroidery operations, we have no minimum or maximum order size.
> We provide self-service or custom uniform programs built on state of the art web technology.
> Legendary customer service supported by our Guaranteed. Period.® promise of satisfaction.
> Our School Uniform division also works with over 5,500 schools nationwide.

WHEN THE FORTUNE 500 SEEKS BUSINESS
APPAREL AND TEAM UNIFORMS, THEY TURN
TO OUTFITTERS BY LANDS’ END.
> Major airlines, above and below the wing.
> Hotel chains, at the front desk and behind the scenes.
> Financial institutions, at local branches and headquarters.
> Wireless communication carriers, at nationwide retail locations
and home offices.
> Automobile manufacturers, on the dealership sales floor and the
service department.
“Lands’ End Business Outfitters was built upon a brand known for
quality, innovative, durable apparel that is designed for fit and comfort,
and with our National Accounts business benefitting from double digit
growth since its inception, we’re probably doing a few things right.”
– Joe Ferreri, Sr. Vice President, Outfitters by Lands’ End

MAJOR AIRLINES TAKE FLIGHT WITH US.
> Some of the country’s most recognized carriers depend on our uniforms both on the ground and in the air.
> Above the wing and below, we have the resources to outfit the entire crew.
> By providing fit stations at major hubs, we’ve given flight crews the opportunity to try on their uniform pieces
and get the perfect size and fit prior to ordering.

HOTELS THAT UTILIZE OUR UNIFORMS GET FIVE-STAR TREATMENT.
> Demanding hospitality environments benefit from our highly responsive service delivery team.
> Front desk, housekeeping, maintenance and room service all deliver a uniform presentation in our clothing.
> Assembling “kit” programs by job function provides easy ordering for staff. They know exactly which pieces
go into their uniform, saving time and removing any guesswork.

ONE OF THE LARGEST EMBROIDERY
OPERATIONS IN NORTH AMERICA,
IN DODGEVILLE, WISCONSIN.
> State-of-the-art digital design technology and a library
of over 300 thread colors enable us to accurately reproduce
even the most complex logos.
> Over 800 state-of-the-art embroidery heads fill our work
floor, running three shifts during peak season.
> Capable of easily producing up to 15,000 custom-
embroidered garments per day.
“One of the more important things to me, as manager of our
brand, is making sure our logo looks good on the clothing we
wear. Lands’ End does an excellent job of embroidering our logo.”
– Melissa Alexander, Principal/Marketing Director,
Commercial Advisors

Brand Building
Created the concept and wrote copy for this Business Outfitters
awareness campaign. Directed storyboard creation, selected the
production house, then worked closely with them in the creation of
the spots. Integrated the concept into our catalogs to present a
unified marketing message to our customers.
WATCH THE VIDEOS

A, B. SHORT AND LONG SLEEVE BASIC MESH POLO.
Cool piqué in a blend of 60% cotton/40% polyester. Hemmed sleeve
edge, no side vents. Machine wash. Imported.
Short sleeve colors: rich red, woodland pine, true blue, white, dark
cobalt blue, true navy. Long sleeve colors: rich red, true blue, white,
dark cobalt blue, true navy, black.
A. Short Sleeve. Men’s Reg. S-XXL 401359-N71 $17
Men’s Big 2XL-5XL 401360-N77 $22
Women’s 1X-5X 401362-N78 $22
B. Long Sleeve. Men’s Reg. S-XXL 401367-N75 $20
Men’s Big 2XL, 3XL 401368-N70 $25
Women’s 1X-3X 401370-N71 $25
FREE LOGOS THROUGH 8/29/14 with promo code CALOGO.
1-800-338-2000
LANDSEND.COM/BUSINESS
CANADRESS SHIRTBUILD
YOURBRAND?
CLASSIC POLO
STYLE STARTING
AT JUST $17.
BA
true
blue
woodland
pine
true
navy black
dark
cobalt
bluewhite
rich
red
800-338-2000 | landsend.com/business
Guaranteed. Period.
®
Copyright 2014, Lands’ End, Inc. All prices in U.S. dollars.
Prices guaranteed through 8/29/14 unless otherwise indicated.
Appearance of trademarks authorized by their owners.
Proud partner
of the National
Forest Foundation.
Lands’ End, Inc.
6 Lands’ End Lane
PRSRT STD
U.S. Postage
PAID
Lands’ End, Inc.
OR CURRENT RESIDENT
yourLands’End
®

1-800-338-2000 | LANDSEND.COM/BUSINESS 3
Never underestimate the value of a good dress shirt. When
people on your team meet customers in a crisp shirt (with or
without a tie), not only do they project a confident, reliable
image, they feel more confident. And when it’s a Lands’ End
shirt, you’re getting a professional look that lasts. We hear it
from our customers all the time:
“We tried other suppliers in the past, but
the quality just wasn’t there.”
Brad H., Chief of Internal Operations, Shared Medical Services.
“A few years ago, we switched to another
supplier and realized we had made a mistake
and quickly switched back to Lands’ End.”
Mike M., President, Mellano & Company.
So trust your brand to the experts. We not only deliver dress
shirts, but a complete line of logo’d clothing to outfit your
team from head to toe. And everything is backed by our no-
nonsense promise of satisfaction: Guaranteed. Period.®
YOUR BRAND GROWS
WITHUS.™
@landsend.com/
business
GUARANTEED. PERIOD.
®
If you are not completely
satisfied with any purchase,
you may return it at any time
for an exchange or refund of
the purchase price. Even after
we’ve put your logo on it.
THINK PINK! GET READY
FOR BREAST CANCER
AWARENESS MONTH.
October is Breast Cancer
Awareness month, and you can
get your team ready to show their
support with our Pink Polo and
Pink Tote on p. 36. We’re also
featuring more Pink items online
at business.landsend.com/pink.
SEE WHAT’S NEW
FOR THIS FALL
We’ve added some new styles
and new colors to help you
broaden your team’s choices.
There are new looks in
Sweaters, 9-t0-5 Knits,™
Active
and Outerwear. Plus you’ll find
special “Limited Edition” colors
like Neptune Blue, Soft Plum,
Coffee Bean and Washed Cyan
peppered around different
products. They’ll only be here
for a season or so, but give you
some extra options to enhance
your uniform program. So keep
your eyes open as you page
through this book, and get
ready for a new fall look.
FREE LOGO SAVINGS!
Save up to $8.50 per garment
with free logo application. Just
use the promo code CALOGO
now through 8/29/2014.

LONG SLEEVE TEXTURED FLEECE HALF-ZIP PULLOVER.
• Mesh side panels to add subtle contrast.
• Convenient zip close security pocket on left sleeve.
• Zip pockets for him; onseam pockets for her.
• Higher-hip length for men and women.
100% polyester. Machine wash. Imported.
Was Now
Men’s Reg. M-XL 431580-T99 $45 $35
Men’s Big 2XL-3XL 432950-T92 $50 $40
Women’s Reg. S-XL 431591-T99 $45 $35
Women’s 1X-3X 431592-T94 $50 $40
Colors: black, dark cobalt blue, okra, rich red, true navy.
1-800-338-2000
LANDSEND.COM/BUSINESS
true navy
okra
dark cobalt blue
black
rich red
TEXTURED
FLEECE:
NOW $10 OFF.
CAN A POLO INCREASE
TEAMWORK?
800-338-2000 | landsend.com/business
Guaranteed. Period.
®
Proud partner
of the National
Forest Foundation.
Lands’ End, Inc.
6 Lands’ End Lane
PRSRT STD
U.S. Postage
PAID
Lands’ End, Inc.
OR CURRENT RESIDENT
REQUESTED IN-BUSINESS SEPTEMBER 10-1214T9
yourLands’End
®
Free Logos!NOW THROUGH 9/19/14 WITH PROMO CODE CATALOGO. DETAILS INSIDE.
FREE LOGOS THROUGH 9/19/14 with promo code CATALOGO.
900_T914US_ED_V1.INDD

1-800-338-2000 | LANDSEND.COM/BUSINESS 3
Our Pima polo is made
from super-soft Peruvian
cotton that resists
wrinkles, stains and
shrinkage. The smooth
finish lends for a
dressier look, while
the no-curl collar keeps
you neat all day long.
The built-in performance features are perfect
for teams on the go. You’ll stay comfortable,
dry and odor-free thanks to antimicrobial,
moisture-wicking and quick-dry technologies.
There’s even UPF 50 sun protection to shade
those harmful rays.
This 100% cotton polo
is loaded with extras.
It offers stain release for
those accidental spills and
even boasts wrinkle,
shrink and fade resistance.
When your team is all wearing the same polo, they
can’t help but feel a sense of camaraderie. They
know they’re all in the same boat, working toward
the same goal. And when it’s a Lands’ End®
Polo,
you know you’re getting a durable garment that
delivers great value. So trust your brand to the
experts. We not only deliver polos, but a complete
line of logo’d clothing to outfit your team from head
to toe. And everything is backed by our no-nonsense
promise of satisfaction: Guaranteed. Period.®
YOUR
BRAND GROWS
WITH US.™
GUARANTEED. PERIOD.
®
If you’re not completely satisfied
with any purchase, return it at any
time for an exchange or refund of
SUCCESS STORIES
Our latest edition is now online,
with inside looks at the products,
people and services here at
Business Outfitters.
WHAT’S NEW THIS FALL?
We’ve added special “Limited
Edition” colors like Neptune
Blue, Soft Plum, Coffee Bean and
Washed Cyan peppered around
different products. They’ll only be
here for a season or so, but offer
you extra options to enhance your
uniform program. Look for them
as you page through this book,
and get ready for a new fall look.
BREAST CANCER
AWARENESS MONTH
Show your support with our
pink ribbon embroidery and
pink products. A portion of the
proceeds from all pink ribbon
embroideries will be donated
to breastcancer.org. Details at
landsend.com/business/pink.
FREE LOGO SAVINGS!
Save up to $8.50 per garment with
free logo application. Just use the
promo code CATALOGO now
through 9/19/2014.
@landsend.com/
business
MESH
PIMA
ACTIVE

Customer Stories
Worked with customers of Business Outfitters to arrange photo and
video shoots that showed how our products benefited their employ-
ess and presented their brand. Developed the overall approach and
was also involved in coordinating efforts between producer, creative,
photo and video teams; also conducted customer interviews.
WATCH THE VIDEO

Use promo code CAtherm5 at
checkout and save.
Side panels add a sporty edge to solids.
All: 100% polyester. Machine wash.
Imported. Offer expires Oct. 2, 2013.
half-zip pullover. No pockets.
Men’s Reg. M-XXL 404737-N82 $30
Men’s Big 2XL-5XL 404738-N88 $35
Women’s Reg. S-XL 404739-N83 $30
Women’s 1X-5X 404740-N89 $35
Colors: rich red, true blue, sable, new! okra, new!
capri seas, dark cobalt blue, true navy, arctic
gray, black.
Women’s only: ivory, washed berry, spring lilac.
Sign up for email alerts: landsend.com/business
Follow us on Twitter
@LandsEnd4Biz
Read our Blog
businessblog.landsend.com
Become a Fan on Facebook
LandsEndBusiness
1-800-338-2000
landsend.com/business
Thermacheck®
-
100 half-zips:
buy 5 or more,
save $5 on
each!
ivory
spring lilac
washed
berry
rich
red
sable
true
blue
new!
okra
new! capri
seas
dark
cobalt
blue
true
navy
arctic
gray
black
Look inside for
overstock
sale
savings!
in our
center insert
Our new Outrigger
sets sail.
Lands’ End, Inc.
6 Lands’ End Lane
PRSRT STD
U.S. Postage
PAID
Lands’ End, Inc.
OR CURRENT RESIDENT
13N8 REQUESTED IN-BUSINESS September 18-20
800-338-2000
landsend.com/business
Guaranteed. Period.
®
*Independent logo’d product study fielded by
Equation Research, June 18-22, 2012
Together we can improve the sustainable use of natural
resources. Please recycle your Lands’ End®
catalog.
Contact your local municipality for recycling guidelines.
Cover printed on recycled
paper: contains a minimum
of 10% post-consumer. Proud partner of the
National Forest Foundation.

2 1-800-338-2000 | landsend.com/business 3
Take a trip with us on
the Alaska marine
highway system
Be sure to check out our video
on the Alaska Marine Highway
System. You can view it now at
landsend.com/business.
save on Thermacheck!
Buy 5 or more of our
ThermaCheck-100 Half-zips,
and we’ll take $5 off the price of
each. Just use the promo code
CATherm5 at checkout now
through Oct. 2, 2013.
guaranteed. period.®
If you are not completely
satisfied with any purchase,
you may return it at any time
for an exchange or refund of
@landsend.com/
business
We will be retiring a
small selection of
colors and sizes
in certain product
collections. To ensure
continuity in uniform programs,
we’ve listed the affected styles at
ocs.landsend.com/retired. Please
call 1-800-338-2000 for help.
overstock savings!
Look for our special Overstock
Sale items starting on p. S14 of
our promotional insert. You’ll
find savings up to 60% off on
great items for your team.
We took our new outrigger, the
popular squall jacket and our
Thermacheck fleece for a test run
on the Alaska marine Highway.
What better way to show our outerwear is ready to protect
any team, right? Our friends at the Alaska Marine Highway
System run 11 ships along more than 3,000 miles of the
Alaskan coast, ferrying people, pets, bikes, cars and campers
to 33 communities. It’s a vital service to natives and an
“up-close” look for tourists.
One thing they can’t do
is let the weather hold them
up. We sent a crew up to
sail on their flagship,
the Malaspina, on a cruise
up the North Lynn Canal.
We got the crew’s view on the
new Outrigger®, Squall® and
ThermaCheck®. We also got
to see some of our Pima Polos
and Broadcloths the crew
wears in action. Check out
more of the story throughout
this book and online.
north to
alaska!

Outrigger®
Collection.
Storm flaps protect zippers, new pockets
and the women’s features more shaping.
100% nylon shell. Polyester mesh or fleece
lining. Machine wash. Imported.
A. NEW! Mesh-lined Jacket.
Men’s Reg. M-XXL 431585-N84 $55
Men’s Big 2XL-5XL 431586-N8X $60
Women’s 1X-5X 431601-N8X $60
Colors: cobalt blue, dark navy, black, woodland
pine, rich red, smoky olive, brisk blue.
B. NEW! Fleece-lined Parka.
Men’s Reg. M-XXL 431583-N83 $80
Colors: cobalt blue, dark navy, black,
smoky olive.
C. NEW! Fleece-lined Jacket.
Men’s Reg. M-XXL 431589-N86 $65
Men’s Big 2XL-5XL 431590-N81 $70
Women’s 1X-5X 431597-N8X $70
pine, rich red, smoky olive.
D. NEW! Anorak.
With front pouch pocket and hand warmer
pockets. Storm flap over the zipper, too.
Men’s Regular M-XXL 431587-N85 $55
Women’s Regular S-XL 431595-N89 $55
pine, rich red.
cobalt blue dark navy black
rich red
smoky
olive
new!
brisk blue
woodland
pine
Ourvoyagetookustothetownsof
HainesandSkagway.Onboard,Brian
andMario(farleftandnearleft)keep
thelinesinorder,while“Fuzzy,”the
HainesTerminalManager,tossesthe
tie-offlineastheMalaspinaarrives.
for when you can’t
let the weather hold
you back
The new,
redesigned
outrigger
B D
Stowaway hood
keeps you covered.
Elastic cuffs with
adjustable hook
and loop tabs
keep you snug.
Storm flap over
the front zipper
helps keep the
elements out.
Two zip-close side
pockets ready to
keep hands warm.
Interior zip-close
security pocket.
A
A
431_N813US_75_V1

A. Classic Squall®
Jacket.
Classic bomber style. Rib-knit cuffs, bottom
band. All: Charcoal heather lining. Machine
wash. Imported.
Men’s Reg. M-XXL 000470-N87 $70
Men’s Tall M-XXL 000473-N83 $80
Men’s Big 2XL-5XL 000472-N88 $80
Men’s B/T 2XL, 3XL 000475-N84 $90
Women’s Reg. S-XL 000476-N8X $70
Women’s 1X-5X 000477-N85 $80
Colors: rich red, smokey olive, woodland pine,
cobalt, classic navy, black.
B. Sport Squall®
Jacket.
Outer zip chest pockets on his only. Both have
lower zip pockets and inside chest pockets.
Hers is shaped at the sides. Drawcord cinches
hem. Machine wash. Imported.
Men’s Reg. M-XXL 393809-N86 $80
Men’s Big 2XL-5XL 393810-N81 $90
Women’s 1X-5X 393812-N82 $90
Colors: classic navy, black, cobalt, rich red,
woodland pine, smokey olive.
Women’s only: ivory.
C. Squall Parka.
Chest and lower pockets with dual entry. Snap-
off hood. Rib-knit cuffs inside adjustable cuff
sleeves. Machine wash. Imported.
Men’s Reg. S-XXL 404331-N85 $120
Men’s Tall M-XXL 404332-N80 $130
Men’s Big 2XL-5XL 404333-N86 $130
Women’s Reg. S-XL 404334-N81 $120
Women’s 1X-3X 404335-N87 $130
Colors: cobalt, woodland pine, classic navy,
black.
D. 3-in-1 Squall®
Jacket.
Windbreaker, toasty fleece jacket or complete
system – winter is coming and this jacket will
have your team (and logo) ready.
• water-resistant nylon shell, polyester fleece
jacket liner – it’s three jackets in one
• flattering details for women, including shaping
seams front and back
• plan ahead: a gift your team will use (and
appreciate) three full seasons
Men’s Reg. M-XXL 393803-N83 $120
Men’s Big 2XL-5XL 393804-N89 $130
Women’s Reg. S-XL 393801-N82 $120
Women’s 1X-5X 393802-N88 $130
Colors: shown right.
Squall
From classic to Sport to Parka,
their warmth plus wind
and water resistance protects
teams on land and sea.
PursersplayabigroleontheMarine
Highway.Lauriehandledthedutieson
ourtrip,collectingticketsandmaking
sureallvehicleswereloadedandready
tosetsail.
C
D
B
A
ivory
classic navy
rich red/black
arctic gray/black
woodland pine/black
black
cobalt
cobalt/black
classic navy
alpine blue/
classic navy
rich red
cobalt
woodland pine
smokey olive
black
435_N813US_75_V1

A. Men’s and Women’s Marinac Jacket.
Men’s Reg. S-XXL 404837-N86 $70
Men’s Big 2XL-5XL 404838-N81 $80
Women’s 1X-5X 404840-N82 $80
Colors: shown left.
Our all-weather fleece doesn’t mind getting
caught out in the rain. Extra features include:
• handy pockets zip close
• comfortable, half-elastic cuffs
• updated zipper pulls
Above, leftto right:Lookingdown
therampusedto boardbothvehiclesand
passengers. Viewfromthesternofthe
Malaspina. Chief MateGabescansthe
wateraheadforwhales.
B. Men’s and Women’s Marinac Vest.
Men’s Reg. S-XXL 404841-N88 $60
Men’s Big 2XL-5XL 404842-N83 $65
Women’s 1X-5X 404844-N84 $65
Colors: rich red, arctic gray, true navy, black.
9
Warm, wind-resistant fleece is the right
choice to transition the seasons or make the
commute a bit warmer. You’ll also find:
• all have an antistatic, antipilling finish that
puts an end to shocking handshakes
• stand-up collar warms your neck
• jacket has contrast binding to snug
the cuffs
C. Men’s and Women’s jacket.
Men’s Reg. M-XXL 383291-N8X $50
Men’s Big 2XL, 3XL 383292-N85 $55
Women’s 1X-3X 383294-N86 $55
Colors: rich red, dark cobalt blue, true navy,
black, charcoal heather.
Women’s only: new! light magenta, new! capri
seas.
D. Women’s parka.
Features an attached hood with drawcord
and stand-up collar.
Colors: ivory, new! light magenta, charcoal
heather, black.
ThermaCheck®-
200 warms
against
those first
shocking
chills of the
season
ivory
new!
light magenta
new! capri seas
dark cobalt blue
true navy
charcoal heather
rich red
black
C
B
A
8 1-800-338-2000 | landsend.com/business
marinac®
jackets and vests: the
fleece built to keep wind
and rain at bay.
arctic gray
dark cobalt blue
black
okra
true navy
rich red
D
434_N813US_75_V1

resists lint and pet hair for a
clean team. The perfect way to warm
up your team without losing your logo. All
A. VEST. Zip pockets for him; onseam pockets
for her. Higher-hip length for men and women.
Men’s Reg. M-XXL 404745-N86 $29
Men’s Big 2XL-5XL 404746-N81 $34
Women’s 1X-5X 404748-N82 $34
Colors: black, dark cobalt blue, rich red, true
navy, new! okra, new! true blue.
Men’s only: arctic gray, sable.
Women’s only: ivory, spring lilac.
B. Women’s Hoodie. Two front, open
pockets. Princess seams trim the fit.
Women’s 1X-5X 393814-N83 $55
Colors: rich red, black, true navy, spring lilac,
ivory.
C. Jacket. Same pockets as Vest. Double-zip
front lets you vent from the bottom.
Men’s Reg. M-XXL 404741-N84 $44
Men’s Big 2XL-5XL 404742-N8X $49
Women’s 1X-5X 404744-N80 $49
Colors: arctic gray, black, dark cobalt blue, rich
red, sable, true blue, true navy, new! capri seas,
new! okra.
Women’s only: ivory, spring lilac.
11
black
His and hers Antistatic ThermaCheck®-100
easily goes over shirts,
under jackets. From just $29.
true blue
spring lilac
ivory
dark cobalt blue
new! capri seas
new! okra
true navy
sable
arctic gray
rich red
layerup
A
C
C
B
Withbothinsideandoutsideduties
to tendto, layersplaya bigroleinthe
crew’sclothingselection. ThermaCheck
helpskeepthechill off BrianandAmity.
433_N813US_75_V1

LANDS’ END
Titletown Collection
Was part of the three-person team charged with developing all mate-
rials needed to introduce this collection done in collaboration with
the Green Bay Packers. Working with a fairly limited budget, we
came up with the print and video concept based on fictional “legends
of the game.” I also did the voiceover for the video.
WATCH THE VIDEO

Karl “Chunky” Fenstermacher, backup center for
the ’37 team and the only Packer to choose the
protection of the Chunky Knit Hat over a helmet.
After starting his first game in late November, Chunky
abruptly announced his retirement from the game.
Back in ‘39, rugby standout Angus O’Reilly moved
to Green Bay and tried out for the team. He made
it, but when he insisted on wearing a rugby shirt
instead of a jersey, teammates kept mistaking him for
a referee and never gave him the ball.
Call 920-569-SHOP (7467)
Order before the end of the 1st quarter,
get it before half time.
Order in the 2nd quarter and prior to 10 minutes
remaining in the 3rd quarter, get it in the 4th quarter.
After the game,
shop packersproshop.com
See the full story at landsend.com/titletownSee the full story at landsend.com/titletown
There’s a reason Green Bay is called “Titletown,”
thanks to the Packers’ 13 world championships and
a dedication to winning. Our Titletown™ Collection
lives up to that spirit and lets football fans
everywhere show their pride in The Green and Gold.
A COLLECTION BY
Men’s Rugby Shirt. #534662CHUNKY KNIT HAT. #535363
We’ll deliver your Titletown
merchandise directly to you!
See the full story at landsend.com/titletown
Chunky Knit Mittens. #535361
Back in ’42, Milt Gombert was an unheralded
receiver on the reserve team ... until he figured out
that keeping his hands warm kept them soft. And
enabled him to catch just about anything thrown his
way. Unfortunately, after wearing his knit mittens in the
first game (and catching 5 TD passes) the other teams
in the league protested, and the mitts were banned,
which was pretty much the end of Milt’s career.

LANDS’ END
Please Read The Copy
Created in response to merchant comments that “nobody reads the
copy anyway,” these humorous takes on products ran as a series on
landsend.com and were promoted through emails as well as in the
Lands’ End catalog.
WATCH THE VIDEOS
CHINOSHEMMING

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