The first of a new regular column for me in Civil Society IT (from the stable that published the magazine formerly known as 'Professional Fundraising').

1. Client: Whizz Kidz
Source: Civil Society IT
Date: 01 March 2010
Page: 23
Reach: 0
Size: 232cm2
Value: 0
New mediawhizz
I've been dabbling,well Facebook analytics- two free tools
allowed me
'doing',socialmediaas part in the legion of DIYmetricsout there
to pickup on tweets
of my charity'scomms now tell me that I have5.1percent
from peoplewho didn't
sincemid-2008- not an velocity(ooh)and 3.2percent clout
know we had a presence
excessively time,but
long (ahh)on Twitter,and 9.4 Facebook
on Twitter,start to follow them
adequateto havegained postquality.Thesesomewhat
and sayhello.
enoughground to start abstractstats mayallow me to record
WhileI liketheeaseof plugging
measuring impact.I hear
its fluctuationsand improvements,
my @moniker a self-generating
into
mixedopinionaboutthis but I'm now capturing the more
pageof 'facts', statsand figures;
In thesector;from ardent usefulnumbers(eg numberof people
I think- if you havethe time- at
anti-strategists(incidentally, who commenton our Facebook
presentit's helpfuljustto aggregate
LabourMPsseemto favourthis page,and peoplethat ©reply or
(eg thoughSamepoint) listof
a
tweet-and-gooption)to hardened retweet our messages Twitter)
on
who's talkingaboutyou;keeping
PRs who arguethat it's not worth doing in a weekly spreadsheet.
a noteof how manythereareand
anythingunless measure
we Two free tools I recommendare
whether it's broadlypositive or
its effecton audiences brand.
and TwitterAnalyzerand Samepoint.
negativechatter.
I believethat socialmedia(tweets, Theformer showsgrowth of your
Staysimple;it's a fluid media
Facebook updates,etc) mustbe followersovertime, and - really
so it's probablybestto sanity-check
authentic,non-corporateand usefully- the numbersof usersthat
yourselfbasedon yourconversations.
conversational. it's hard to a)
So readyour tweets on given days(so
It's not exactscience, neitherare
but
'plan' a strategyon how to talk you can work out which were your
anysocialskills. don't start making
Just
to people('deardiary,todayI morepopularconversation-starters).
noteswhen talkingto peoplefaceto-face.
endeavourto speakto seven Samepoint.com becomea
has
Thatmightlookweird. •
people,and laughat four jokes') standardin my toolkit. Enterthe
and b) measurethe emotionalimpact nameofyourcharity and seewho
RobDysonis PRmanagerat
of peopleyou engagewith. is bloggingand micro-blogging
WhizzKidz and a board member
Butlo! ToolssuchasTwitalyzerand aboutyou in real-time. Thishas
of CharityComms