1. 1

2. 2
Meeting Objectives & Agenda
Meeting Objectives
• Share high level view of FY15 Marketing strategies, key initiatives and
spending.
• Receive guidance in order to refine our plans and finalize the FY15 Marketing and
Special Promotion budgets.
Agenda
• Executive Summary
• Giant Eagle Marketing
• Strategy
• Key initiatives
• GetGo Marketing Summary*
• Market District Marketing Summary*
• FY15 Marketing Spending
• Spending by format
• Spending by priority initiative
• Recap and Next Steps
* Full Marketing plans already presented in Format AOPs

3. 3
Executive Summary
• Marketing will be a key lever as we look to revitalize our business, driving trips and
positioning for future growth and profitability.
• In FY15 we have challenged ourselves to create a step change in marketing, moving
from good to great. With strong spending levels, improving trends and new initiatives
there is the opportunity to go on the offensive and win in the marketplace.
• Our plans are designed to:
 Revitalize the Giant Eagle Supermarket, aggressively driving trips and customer loyalty with
3-Tier Marketing as well as an expansion in targeted customer and store level efforts.
 Transform GetGo Marketing to begin to position the format as a Café+Market and drive the
next level of business growth.
 Continue in our drive to establish Market District as the best food, dining and culinary
destination in North America.
• Consistent with the strategic plan and AOP targets, the Marketing AOP reflects a
significantly increased level of investment in FY15 and beyond. A key outcome of this
meeting will be to align on any changes to priorities, initiatives or investment levels as
we finalize our plans and budgets for FY15.

4. 4

5. 5
FY15 Supermarket Marketing Strategy

6. Bring an energy and excitement back to the
Giant Eagle Brand!
Evolution of the Giant Eagle Brand
Evolve the Brand!
Reflect what our Team Members and
products deliver in store!
• Update logo
• Align Decor
• Evolve signage
Evolve the Campaign!
• Embrace Advantages
• Engage Team Members
• Increase level of energy
• Keep authenticity
• Focused use of CEO
6

7. 7
Evolution of the Giant Eagle Brand

8. The OLD Way
8
Evolution of the Giant Eagle Brand
The NEW Way

9. 9
Three Tier Marketing Approach
Vision
2020 &
Other
Sales
LOB
• fuelperks! 10th
Anniversary
• Themed Sales Events
• Rx Savings Programs
• Vision 2020 & LOB
Sales Driving
• Team Members
• Pharmacy App
• Curbside Express
• Vision 2020 & LOB
Points of Difference
• CSR Communication &
Activation

10. 10
FY15 TV Messaging Priorities
Points of
Difference
Commitment to
the Community
• Team Members
• Fuelperks! (both POD and value)
• Meat/Seafood
• Prepared Foods (tbd)
• Pharmacy app (tbd)
• Curbside Express
• Apples for the Students
• Community - Hunger
Value
• fuelperks!
• Weekly Sales Events
• Many Ways to Save
• Gift Cards (Spend like Cash)
• Pharmacy Value Programs (tbd)

11. 11
Leverage the 10th Anniversary of fuelperks! as an
opportunity to build greater excitement around
our most differentiated savings program and
drive trips.
Messaging
 Join us in celebrating the 10th anniversary of fuelperks!
 The fuelperks! program is unbeatable! You can save lots of
money on gas when you shop at Giant Eagle and GetGo.
 You could be saving even more -- Learn more / share your
tips and tricks to maximize your savings opportunity.
 Soft reminder: Earn $.10 fuelperks! across the store and
formats on every $50 you spend for qualifying purchases
Timing
(Preliminarily)
August 21st – October 29th
(10 weeks)
Value Initiatives: fuelperks! 10th Anniversary

12. 12
Value Initiatives: fuelperks! 10th Anniversary
Sports Teams
 In-game Pro Cam promotion
 Intermission contest
 Entry giveaways
Outdoor
Moderate level
10th anniversary w/
sweeps call to action.
Full Year Exposure
Leverage for multiple fpks!
Messages—even Gift Cards
$.20 events
Digital Media
 Activate fuelperks! tips and tricks
contest across mediums
 Rich media/high impact units
 Home page takeovers/local sites
 Social Advertising
Team Members
 Celebration messaging
 Sweepstakes or fuelperks!
overlay (tbd)
Broadcast Media
 10 weeks TV & Radio
 400 TRPs TV & 300 TRPs per
week
 DJ chatter & endorsements
Broadcast Added Value
 TV News Sports segment sponsorships
 Selective placement of some spots
adjacent to Sports reports
 Radio & TV station promotions/contest
around ProPerkers!
Sweepstakes
Grand Prize – 1 Year Fuel
10 Winners
 Over a hundred thousand
other prizes
In Store Signs
 Signage
 10th Anniversary TM
buttons

13. 13
Value Initiatives: fuelperks! 10th Anniversary
Sneak Peek

14. Get behind weekly and seasonal themed events!
Value Initiatives: Themed Sales Events
Initiatives
•Weekly sales
•Seasonal events
•Front Page Circular themes
•Plan at least 3 months in advance
•Execute in an integrated manner
throughout Merchandising, Marketing
and Retail
Supporting Tactics
•Weekly Circulars Front Page
•Weekly Circular 2 pages inside
•Weekly Radio – 39 weeks
•TV – 20 weeks – key weeks
•Digital Marketing
•In Store display, signage, and cross
merchandising
14

15. 15
Value Initiatives: Rx Savings Programs
Heavy up out-of-store support
- Physician Detailing
- Circular coverage
- Targeted Marketing inserts
- Outdoor media
- Digital / Social
- TV / Radio TBD
Launch Free Programs
that are unique,
innovative & ownable
Rejuvenate $4/10 Program
Bring relevant consumer
messages &
consumer benefits focusing
on need states
Drive customers to Giant Eagle to benefit from our
unbeatable Pharmacy discount programs

16. 16
Drive customers to Giant Eagle to benefit
from our LOB specific savings programs
Value Initiatives: Vision 2020 & LOB Initiatives
Meat Value Packs (v2020)
• Leverage great new Meat savings
programs
• Drive awareness via out-of-store
(circular, sale radio), digital (advertising
as well as social) and in-store
Gift Cards
• Launch eGift/Bulk
• Bring back TV to support use
like cash messaging (11 wks @300 TRPs)
• Continue to drive $.20 fuelperks!
promotions via circular, radio, digitally
and in-store.

17. 17
Points of Difference: Team Members
Initiatives
•Team Members are our # 1 Advantage
•Bring them back to the forefront
•Leverage our Artisan advantage
 I make it myself
 Hand made quality
• Focus on Expertise
 Certifications
 Training
 Years of Service
Supporting Tactics
•Television Points of Difference Commercials (tbd)
•Digital activation
•Increase visibility of Team Members with Q&As,
Expert Authored Articles, Expert Picks, How to
Videos and more
•Inclusion in other marketing materials
More aggressively leverage Team Members to build
credibility, support quality and personalize the brand

18. 18
Points of Difference: Pharmacy App
 Driving 175K downloads in Year 1 (stretch of 350K)
 Increasing compliance and refills
Improve our customers’ ability to manage their own
prescription-related healthcare in a quick and efficient way
Team Member Activation
• Training / materials
• Breakroom messaging
• Benefits mailer
Physician Detailing
• Top market MD
offices
• Connect message with
other Rx initiatives
Circular Wrap/Weekly Space
• 4 weeks wrap planned
• Connect message with other Rx
initiatives
Digital / Social
• Display Media and Paid Search
• Tutorial and lifestyle videos, social
posts, email, engagement tactics
like tell us how you use it.
• Encourage TMs to write reviews
PR
Target Direct Mail
• Leverage CRM inserts as
available
Broadcast Media TV/Radio/Outdoor
• Details TBD
In-Store Signage
• Pharmacy TM buttons
• Front of store /Register screens

19. Points of Difference: Curbside Express Expansion
Curbside Locations - Today Curbside Locations - Year End FY15
19
Expand Curbside Express service throughout our markets,
starting with Columbus. Open 25 new locations (8 COL,
8 POD, 9 COD) bringing total Curbside locations to 29.

20. 20
Points of Difference: Curbside Express Expansion
Digital Marketing
• Digital Advertising
• Retargeting
• Social Media
• Email Marketing
• Social Influencers
• Educational Videos
Circular Wraps
In-Store
• Signage
• In-store Demos
Targeted Marketing
• High Prospect Direct Mail
• Catalina
• Business Direct Mail
Outdoor
• Billboards (all markets)
PR
Team Member
• Team Member Pilot
• Training
Broadcast
•TV (10 wks – COL; 4 wks POD/COD)
•Radio (10 wks – COL; 4 wks POD/COD)
•Radio Remotes

21. 21
Famous For Meat
• Expert butchers/Cut to order
• POS Signage, TV, CRM, Digital,
Demos
Famous for Chicken (V2020)
• Integrated program – packaging,
POS signage, menus
• Heavy out-of-store focus to drive
meal occasions
• POS Signage, CRM, Digital,
Promotions, Demos
Organics (V2020)
• Increase awareness,
visibility and loyalty
Free from Ingredients
Gluten Free/Preservative Free
•G F focus and growth – Deli, Ctr Store
•POS Signage, Store events, Digital
HBW - TBD
Local
• Grow awareness beyond
produce to rest of store
• POS signage, CRM, Digital,
Store events
Points of
Difference
Own Brands
•Big launches – Cookies
•Support OB growth
Drive awareness and sales behind LOB specific points of
difference. Communicate the product-based reasons
why customers should choose Giant Eagle
Famous For Seafood
• Excite “1st of the season”
• Drive traffic to HUGE sales events
• Aggressively support demo program
• POS, CRM, Digital, Demos
Expand Bread Program (V2020)
• Add 79 stores
• POS Signage, CRM, Digital,
Promotions, Demos
Points of Difference: Vision 2020 & LOBs

22. 22
Community: Increased Community Message Activation
Continue to raise the visibility of important causes in
our communities and how customers and Giant Eagle
can and do help
• Community comes to the customer—in-store, on-air and online
• Strong partner marketing and at-event efforts driven by monthly & weekly seasonal calendar
• Success is also defined by measurement of gains in the annual awareness survey and via partner
successes (e.g., food bank donation lifts).

23. Strong Partner Activation and Seasonal Event Calendar
Year round, monthly/weekly social media, TM outreach, radio promotions, online videos, partner offers & advocacy
23
In-Store Communications Board
Communicating major pillars, partners & events
Installation in 200 stores in fall 2014
Community: Increased Community Message Activation

24. Broad Initiatives: Expanded Targeted Marketing
Leverage customer data to build stronger relationships
with customers, preventing attrition, increasing loyalty
and driving incremental sales
Retain and grow sales
of loyal customers
Establish Giant Eagle
as the store of choice
for new customers
Optimized offer
values and type that
drive the most
incrementality
Optimized
frequency to
drive trips
Selection of the
right audience to
build loyalty
Optimized
channels
relevant to each
customer
(Mail, Digital)
FY14: Test and learn model using Best in Class (Kroger) approach
FY15: Scale up customer base, Enhance segmentations/targeting, develop vendor engagement model
Invest in vendor
engagement, building
insights to drive better
efficiency and
effectiveness
Convert occasional
shoppers into loyal
customers
Supporting Metrics: Incremental sales, attrition, and event/vendor dashboards
24

25. Broad Initiatives – Expanded Targeted Marketing
• Expand monthly Loyal Customer Mailer (LCM) program to 525,000 in July and August, and
a minimum of 800,000 customers September through June.
• Create roadmap to reach goal state of 2 Million customers via LCM monthly.
o Accelerate shift to e-mail delivery (do not train customers to expect mailed pieces)
o Accelerate transfer of vendor funding and vendor engagement vs. current plan.
• Invest behind key capabilities to support large scale targeted marketing execution
(IT infrastructure & tools, connection with Category business planning process, fully developed vendor
engagement model).
• Test a customer Welcome Mailer for new customers in our markets.
• Explore opportunity to supplement the LCM base with vendor specific programming to build
the number of contacts per month.
25

26. • 3 Grand Openings/expansions (Britton, Wash Square, Powell) and 8 remodels
• Pre-Opening Tours, Press Outreach
• Circular Wrap (for major openings, continue until goal state achieved)
• Grand opening celebration and ribbon cutting, celebs, sampling
• Digital and broadcast media including email, Paid Search, Social, radio
• Outdoor and Adversails
• 6-week event schedule for GOs; 4 weeks for remodels ($ investment up 20%)
Anticipation Build to
Opening Day
• 3 Rounds of Customer acquisition mailers
• 15-20K distribution per mailer
• Each mailer includes $12-$15 in customer value
Create Loyal Shoppers
• Business direct mail/Workplace Media
• Community partner marketing, Chamber of Commerce, community groups
Market Restaurant &
Catering
26
Win store by store with
aggressive Grand Opening plans
Broad Initiatives: Increased New Store Marketing

27. 27
Broad Initiatives: Deliver $3M FY15 Vision 2020 Savings
Vision 2020 Savings
Insource design of LCM/ LCM Bonus Direct Mailers, instead of designing through Gain (400)
Reduce signage by 10% by running fewer LOB promotions (savings on top of other signage reductions) (228)
Move to alternative printer for LCM (216)
Commit to production 8 weeks in advance( pool bidding/shoot; no changes to production) (200)
Eliminate Yellow Pages (200)
Optimize grand opening spend across all banners with a forward buy bank ($80K of supermarket savings will hit FY14) (200)
Reduce frequency of GetGo spotlight promos from 11 to 9 per year; Results in additional store labor savings (200)
Forward buy all digital media (150)
Eliminate GEX specific signage; leverage GetGo spotlight mailer for Harmarville (95)
Have efficient e-mail collection at store (via e-receipts; cut digital spend) (75)
Insource data processing related to shelf tag (Vestcom); does not yet include IT estimate (69)
Eliminate balloons from signage package (est 64K labor/helium savings @ retail as well) (67)
Eliminate Consumer Insights Day (35)
Move GEX Freshtake to alternate dist method (26)
Reduce fresh take down to oversize sheet highlighting spotlight and prepared foods offerings (26)
Eliminate shelf tags that are still being printed for stores that have changed #s (16)
Eliminate MD Digital Circular (10)
Limit acceptance of competitor coupons to only during key competitive opening times (715)
Develop the capabilities to accept % off coupons in addition to dollars off basket offers (93)
Fix process so expiration dates can be read on Direct Mail coupons (while adding a two week grace period) (14)

28. 28

29. 29
• Patterning from best practices (Wawa/Sheetz), reinvent our go-to-market
promotional approach.
o Dramatically increase investment in media (TV and Radio)
o Simplify messaging based on primary, secondary and tertiary promotions
FY15 GetGo Marketing Plan Summary
Transform GetGo Marketing to begin to position the
format as a Café+Market and drive the next level of
business growth
•Items that will drive customers to GetGo
•Focus on Fresh (subs, breakfast sandwiches, coffee), including
seasonally relevant offers/promotions
•Supported by TV, Radio, Outdoor, Digital and Exterior/Interior
Site Signage
Primary
•Items that will drive basket size
•C-store and Fresh (Pepsi, Coke, F’Real) to motivate impulse and
companion purchases
•Supported by Digital and Exterior/Interior Site Signage
Secondary
•Items that will influence customers at point of purchase
•Own Brand items, candy, snacks to motivate impulse and
companion purchase
•Supported by point of purchase Signage
Tertiary

30. 30
• Successfully grand open 20 locations to achieve goal of $75K inside and 100K gallons
as fast as possible
• Leverage digital marketing and d-commerce to drive sales
• Begin buzz marketing in Indianapolis (in development)
FY15 GetGo Marketing Plan Summary

31. 31

32. 32
• Evolve Grand Opening plans - based on learnings from Dublin,
Solon and Green - to exceed budgeted sales
• Achieve STS sales goal by differentiating Market District from
other grocery and specialty retailers
o Communicate why customers should pass “other stores” to see what
Market District is all about!
o Embed storytelling in a more meaningful way via visual merchandising
throughout the store
o Promote our key points of difference and tell the story through media
(outdoor, print, newsletter, digital)
o Develop signature seasonal events that provide new and unique food
experiences while helping guests unleash their passion for food through
regional and national celebrities, demo kitchen and sampling events
FY15 Market District Marketing Plan
Continue in our drive to establish Market District
as the best food, dining and culinary destination
in North America

33. 33
• Leverage Digital Commerce and Digital Marketing to drive sales and excitement
• Begin buzz marketing in Indianapolis (in development)
• Leverage the Enterprise Targeted Marketing Customer Strategy in a brand-specific way
• Support Market District innovation and launch Starbucks format wide
• Refresh the décor package and brand mark for Market District and Market District
Express (in development)
FY15 Market District Marketing Plan

34. FY15 Marketing Spending
34

35. Significant Spending Increase Consistent with Target
35
*
*
$7M GetGo Media Investment included in the Supermarket
AOP does not yet include $4.6M in Targeted Marketing from Customer Connect Allocation
*

36. Marketing Spending Overview by Initiative
36
Marketing Special Promotion Total
Grand Openings $6,097,000 $5,368,500 $11,465,500
Targeted Marketing (LCM & Welcome Mailer) $2,158,000 $8,745,000 $10,903,000
fuelperks! 10th Anniversary $9,509,600 $0 $9,509,600
Themed Weekly Events Advertising $7,500,000 $0 $7,500,000
Points of Difference Advertising (Meat/Seafood; Prepared Foods) $7,058,000 $0 $7,058,000
GetGo TV Advertising $7,000,000 $0 $7,000,000
Gift Card TV Advertising $6,349,728 $0 $6,349,728
Pharmacy App/Value $5,099,840 $0 $5,099,840
Curbside Rollout $2,802,360 $0 $2,802,360
GEX/Good Cents $2,080,000 $370,000 $2,450,000
Vision 2020 Revenue Enhancement Initiatives $1,808,000 $0 $1,808,000
Competitive Defense $344,000 $1,142,800 $1,486,800
Indianapolis Pre-Opening Marketing $1,000,000 $0 $1,000,000
Own Brands $754,731 $0 $754,731
Community/CSR Activation $625,000 $0 $625,000
Base Spending $33,267,240 $3,957,700 $37,224,940
Circular $18,653,348 $0 $18,653,348
Other Support $12,909,834 $0 $12,909,834
Offsetting Income -$15,608,751 -$15,608,751
Total $109,407,930 $19,584,000 $128,991,930
$7M GetGo Media Investment included in the Supermarket
AOP does not yet include $4.6M in Targeted Marketing from Customer Connect Allocation*

37. 37
Recap & Next Steps
• Marketing will be a key lever as we look to revitalize our business, driving trips and
positioning for future growth and profitability.
• FY15 will be an exciting year with strong spending levels, improving trends and many
new initiatives. We will go on the offensive to win in the marketplace.
• Our plans are designed to:
 Revitalize the Giant Eagle Supermarket, aggressively driving trips and customer loyalty with 3-
Tier Marketing as well as an expansion in targeted customer and store level efforts.
 Transform GetGo Marketing to position the format as a Café+Market and drive the next level
of business growth.
 Continue in our drive to establish Market District as the best food, dining and culinary
destination in North America.
• Consistent with the strategic plan and AOP targets this Marketing AOP reflects a
significantly increased level of investment.
• As a next step, we need your guidance on any changes to priorities, initiatives or
spending levels in order to refine our plans and finalize the FY15 Marketing and Special
Promotion budgets.

38. 38
Appendix

39. Major Areas of Spend
39
FY15 AOP Marketing Spend Summary
FY14 FY15 Higher or Lower
10+2 AOP vs FY14 FC +/-
SuperMarket Marketing $77,384 $107,639 $30,255
Broadcast Media $24,616 $45,500 $20,884 $20M incremental $ for 3-tier mktg efforts
Circular $18,966 $18,653 -$313 V2020, TOL
Signage & fulfillment / Print Shop $5,779 $5,791 $12
Supplies and Shelf Tags $1,597 $1,636 $39
Broadcast Prod & Agency Expense $4,730 $5,457 $727 GetGo TV
Newspaper $398 $151 -$247
LOB Marketing (Rx/HBW, PPF, BWL, GC) $3,398 $6,421 $3,023 BWL, Produce/Meat and GC
Other/Misc Base $1,757 $4,712 $2,955 New initiatives
Digital $3,428 $3,289 -$139 Contractors shifted to Dcomm
Targeted Marketing & Email $3,965 $5,373 $1,408 Increased email investment
Curbside Express $0 $1,300 $1,300 25+ new Curbside locations
Research / Insights / VOC $2,461 $2,304 -$157 V2020; new provider
PR / CSR / Grand Opening $3,045 $3,714 $669 CSR and Amplification
Sports Marketing $3,244 $3,338 $94 Penguins and Cavs Increases
Other Format Marketing $13,885 $17,378 $3,493
$0
Market District Marketing $5,754 $8,090 $2,336 Grandview, Strongsville, Portage GOs; Indy Pre Build
GEX Marketing $458 $235 -$223
GetGo Marketing $4,629 $6,453 $1,824 15 New location GOs
Own Brands Marketing $530 $755 $225 FY14 spend reductions late in year
Good Cents Marketing $2,513 $1,845 -$668
$0
EXPENSE TOTAL $91,269 $125,017 $33,748
INCOME $15,947 $15,608 -$339
NET TOTAL $75,322 $109,409 $34,087

40. Special Promo Overview
40
Formats Special Promo FY15 +/- FY14 10+2
Good Cents $370K -$57K
GetGo $1,215K +$1,118K
Market District $4,760K +$1,341K
Key Initiatives Dollars Tactics/Details
LCM $7,620,000 525k total (425k DM, 100k email); one per month
Competitive Defense $770,000
11 Planned Competitive Openings w/ two mailers each. Mailing 17,500
customers two DMs
Grand Openings $3,051,000
9 Planned Grand Openings/ Remodels w/ three mailers each plus
additional funding for 4-6 more
Focus Stores $500,000 5 focus stores; 20k customers each; mailed quarterly
Welcome Mailer $325,000 15,000 per month; shells printed every 6 months
BWL $288,981 Equal to FY14
MD/GG Coupons $343,043 Equal to FY14
Competitor Coupons $250,000
Hold for promotional acceptance for new competitor store openings
Total $13,148,024
Giant Eagle Special Promo
AOP does not yet include
Targeted Marketing from
Customer Connect Allocation
*

41. Special Promo Format Detail
41
Activities
LCM mailers (from Krista) $800,000
Grandview Grand Opening 9/4/14 $600,000
Strongsville Grand Opening 10/9/14 $600,000
Portage Crossing Grand Opening 12/4/14 $600,000
Business mailers 4x year (50K HH/store) $500,000
Waterworks Grand Opening TBD $450,000
Restaurant Marketing $204,000
Catering Marketing $200,000
Monthly Newsletter Support $159,000
Support Event Marketing $120,000
Comp Def Green (Acme Fresh) $100,000
Comp Def Shadyside (Whole Foods) $100,000
digital offers $100,000
Total Store Monthly Push Item Support $64,000
Catering $60,000
Kid's eat free $56,000
LOB Needs $32,000
Includes #47 $15,000
FY15 $4,760,000
FY14 Spend $3,418,831
Competitive Defense $172,800
8x, 3 mailers per defense, $8 per mailer, 30000 per mailer, 3% redemption
Grand Openings $67,500
17x, $3 value, 50000 per mailer, 3% redemption
Email/Digital/App Support $974,542
FY15 Total $1,214,842
FY14 Original Budget $700,000
FY14 YTD Actual+Forecast $96,805
Market District/Express—$4.8M
GetGo—$1.2M

42. FY15 TV Plan (preliminary / in development)
42
2014 4th of July Labor Day
Colu
mbus Halloween Thanksgiving 2015 MLK Valentines Day Easter Mother's Day Memorial
Father's
Day
Broadcast Calendar: 3Q '14 4Q '14 1Q '15 2Q '15
JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN
Week of (Monday): 30 7 14 21 28 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22
e.gift
launch
Cyber Mon
& Holiday
GIFT CARDS 300
300
300
300
300
300
300
300
300
300
300
OPD (Our Points of Diff)
300
300
300
300
300
300
300
300
300
300
300
300
300
300
300
300
300
300
300
300
300
300
300
300
300
VALUE: Price Reduction
VALUE: fuelperks!
400
400
400
400
400
400
400
400
400
400
VALUE: Weekly Sale (Thurs-M) 22
wks
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
BEER-WINE-LIQ
COMMUNITY
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
PHARMACY
200
200
200
200
200
200
200
200
200
200
200
200
200
200
GETGO: Sub Shop
Curbside Express
250
250
250
250
250
250
250
250
250
250
Sponsorships
PBS Children's WOSU
TOTAL TRPS
0
0
0
0
0
0
0
300
700
900
1100
1100
900
1350
1550
1150
1150
1350
1150
700
800
1000
1200
1200
800
200
200
950
950
750
450
500
700
500
0
500
700
500
300
200
400
700
300
300
400
400
0
0
0
0
0
0

43. FY15 Radio Plan (preliminary / in development)
43
20144th of July Labor Day
Columb
us Halloween Thanksgiving 2015 MLK Valentines Day Easter Mother's Day Memorial Father's Day
Broadcast Calendar: 3Q '14 4Q '14 1Q '15 2Q '15
JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN
Week of (Monday): 30 7 14 21 28 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22
VALUE: fuelperks!
300
300
300
300
300
300
300
300
300
300
PHARMACY
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
TELECOM
200
200
200
200
200
200
200
200
200
Back-Dorm Back-Schl $.20 Rest
$.20
E.Holdy
Holiday Promo $.20 Last Min-20 New Crd $.20 Rest $.20 Travel Easter $.20Spr-Mom $.20 Dad ends 6-15
GIFT CARDS
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
100
VALUE:Weekly Sale (Thur-M) 40 wks
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
200
Curbside Express
250
250
250
250
250
250
250
250
250
250
Black Fri
GIFT CARDS
125
125
TOTAL TRPS
0
0
200
200
0
400
600
400
500
500
500
900
900
950
950
750
1150
1150
650
200
725
525
600
600
400
200
400
1050
1050
650
850
400
200
0
400
400
200
0
200
200
200
400
200
400
400
200
400
600
600
300
0
0