1. Rob Beuerlein
Email: rob.beuerlein@live.com
Cell: 832-279-0327
Twitter: @RobBeuerlein | Facebook: Rob Beuerlein
Experience
Western Michigan University
Assoc. Dir. Marketing, Communications, Engagement
September 2015-present
• Serve as PR director for football and gymnastics
• Write winning nomination for 2016 National
Scholar-Athlete Award.
• Collaborate with ESPN to host College Gameday.
• Create social media campaigns and publications.
• Manage Western Michigan athletic website.
Texas State University
Assistant Sports Information Director
October 2010-September 2015
• Serve as PR director for six teams
• Create content for social media.
• Create fan engagement channels including a
weekly #BobcatAccess podcast
• Supervise and set student workers’ schedules.
• Manage Texas State athletic website.
Southern Methodist University
Public Relations Intern
July 2009-June 2010
• Serve as PR director for six teams
• Write and help design 2009-10 SMU Women’s
Basketball Media Guide
• Create highlight packages for basketball
games using Windows Movie Maker
Creighton University
Sports Information Intern
August 2008-June 2009
• Serve as PR director for three teams.
• Write, design and edit 2009 Creighton Baseball
Media Guide.
• Manage Creighton athletic website
Texas Christian University
Media Relations Student-Assistant
January 2006-May 2008
• Assist with PR functions of all teams.
• Serve as PR director for equestrian team beginning in
its inaugural season
• Write, design and edit 2007 and 2008 TCU
Equestrian Media Guides
• Create national ranking system for equestrian
implemented in Spring 2008
Skills
• Design of publications
• Website management systems
• Crisis management
• Social media (Facebook, Twitter, Instagram, Snapchat)
• Adobe Creative Cloud
• Microsoft Office
• Radio play-by-play and color commentator
• Voice overs for news packages
Career Highlights
• Work with ESPN to host College Gameday on Western Michigan’s
campus.
• Successfully pitch to ESPN to have head coach brought to Bristol,
Conn., to appear on every show.
• Work with New York Times, LA Times, Washington Post, Associated
Press, CBS, NBC and other national media outlets.
• Pitch women’s basketball engagement story that became No. 1 on
FoxSports.com, MSN.com and Bing with 1.6 million views.
• Work with ESPN to have the No. 1 and No. 3 plays of the day on
Sportscenter.
• Create weekly podcast #BobcatAccess that had hundreds of
downloads per episode.
• Create SoundCloud channel to archive audio for fans to listen to
during fall practice.
• Design and work with manufacturer on process to create
bobblehead of head coach.
Full Sail University
Orlando, Fla.
Master of Arts: New Media Journalism
August 2014-July 2015
GPA: 3.9
Texas Christian University
Fort Worth, Texas
Bachelor of Arts: Sociology
Minor: Religion
August 2004-May 2008
GPA: 3.0
Education