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TM
ULTIMATE
GUIDE TO
TEXTILES
COMPACT
GREAT THINGS
COME IN
PACKAGES
SMALL
2
TABLE OF CONTENTS
What is a compact T-shirt? 06 - 07
T-shirt range 08 - 09
What is a compact Towel? 12 - 13
Other compact textiles 14 - 15
Post It T-shirt and Towel 16 - 17
Optimum quality guaranteed 18 - 19
List of shapes / Custom shapes 20 - 21
Creative packaging ideas 22 - 23
Successful case studies 24 - 33
Compact textiles in the movies 34 - 35
Special events 36
Why choose Kingly / FAQ 37
Contact 38
3
4 5
WHAT IS A COMPACT T-SHIRT?
It's a printed T-shirt that's compressed into a compact shape.
Printed carton inlays showing the product advertising are then
placed onto each side of the compressed T-shirt.
Then its shrink wrapped to seal the contents in the shape required.
The result? A T-shirt that fits in the palm of your hand.
WHY WOULD YOU WANT IT?
T-shirts are one of the most popular promotional products.
By adding the process of compression, we transform the
T-shirt into a highly desirable and appealing product.
Clients are always on the lookout for original promotional
products at keen prices.
In this case, the compact T-shirt is an excellent choice.
CREATES A BUZZ AND GETS CUSTOMERS TALKING.
ADDS EXTRA VALUE AND APPEAL TO YOUR BRAND.
COST EFFECTIVE AND AFFORDABLE.
REVERSE CARTON INLAY
EXAMPLE
FRONT CARTON INLAY
6 7
FORD love to order compact T-shirts in different shapes.
In this example, the Ford Mustang looks just as good as the car itself!
T-SHIRT RANGE Many brands are available in a host of styles, weights and colours.
8 9
A San Miguel T-shirt is great.
The fact that it comes packaged in the size and shape
of an actual beer bottle is more impressive than the
T-shirt itself.
The only thing that would make it better is if it came
with a real bottle of San Miguel!
10 11
FRONT CARTON INLAY REVERSE CARTON
INLAY
WHAT IS A COMPACT TOWEL?
Its a printed, jacquard woven or embroidered towel
which is compressed into a compact shape.
Printed carton inlays showing the product advertising
are then placed onto each side of the compact towel.
Then its shrink wrapped to seal in the contents.
1312
100% COTTON, 70 x 140 cm
PRINTED VELOUR TOWEL
REFER TO THE GUIDE ON TOWELS TO VIEW
THE RANGE AVAILABLE FOR COMPRESSING
EXAMPLE COMPACT
TOWEL
Virgin cotton
OTHER COMPACT PRODUCTS
There are many other cotton products that can be compressed.
For the complete list please access our web page or scan the
QR code.
SOCKS
BABY BIBS
UNDERWEAR
TEA TOWELS
APRONS
COTTON BAGS
14 15
POST IT T-SHIRT AND TOWEL
Now its possible to send a T-shirt or towel by post!
On the front side you have a post card and on the reverse side, space to fill out the
mailing address.
The compression thickness is narrow allowing for the Post It textile to fit inside a
post booth. Due to its compact size, the cost of transport is cheap.
See what this clever
customer did using a
custom made shape!
Front side
SUNRISE
They required the most cost effective method for sending 6.000 gifts by post.
Their choice was a large 100 x 150 cm printed towel.
Obviously this towel would not only be bulky but very expensive to send by post.
The solution? The compact towel.
A 100% cotton printed towel was compressed in the shape of a SIM CARD.
Two cartons were placed on either side, the reverse reserved for filling out the
recipients mailing address.
Benefits? Cost effective to send by post.
An incredibly original product with a big WOW factor.
Reverse side
16 17
18 19
OPTIMUM QUALITY FROM KINGLY
Considerable care is taken when producing compressed textiles.
GARMENTS. All T-shirts, towels and other textiles meet or exceed the strictest
quality standards.
BRANDING / PRINTING. We guarantee exceptionally pleasing results.
COMPRESSION. Rigid, flat and compressed to perfection.
CARTON INLAYS. 300 gsm offset printed carton inlays are used ensuring a
glossy and professional finish.
SHRINK WRAPPING. Quality PE film is used resulting in a glossy finish that
adds value to the finished product.
PACKAGING. Reinforced corrugated boxes are used ensuring that the goods
arrive in pristine condition.
QUALITY CONTROL. Production is monitored through an internal auditing
process ensuring all processes are carefully monitored.
LIST OF SHAPES
Over 100 shapes are available.
Scan the QR code to view them.
CUSTOM SHAPES
Kingly can produce any type of shape.
Prior to any mould being made, we supply a 3D visual for approval.
20 21
CREATIVE PACKAGING IDEAS
Further enhance the value and appeal of a compact
textile by placing it into a custom made box.
TRICK YOUR CUSTOMER INTO BELIEVING IT'S THE REAL THING BY
CONCEALING THE COMPACT TEXTILE INSIDE THE BOX!
THEY WILL NOT SEE IT COMING!
Compact textiles with coasters shrink wrapped in the interior.
22 23
Alternatively attach or insert any other product and shrink wrap it!
SUCCESSFUL CASE STUDIES
What better than these case studies to show the true value of a compact textile?
Our packaging solutions allow these clients to effectively maximize their investments.
Otherwise, they would not repeat their orders time and time again.
WHERE IDEAS
TAKE
SHAPE
COCA COLA
They were delighted with the outcome of their first promotion that soon after,
they ordered branded T-shirts and towels in the shapes of Burn energy drink,
Fanta, Powerade and Nordic Mist.
Benefits? Competitively priced, exclusive
custom shapes, easy to distribute, adding
value to the brand.
With dozens of orders placed, this can mean
only one thing.
SUCCESSFUL
PROMOTIONS.
24 25
IBERDROLA
They required an organic promotional product and
opted for the compressed T-shirt.
A bespoke shape was manufactured in the shape of
their logo with 2 biodegradable insert cards.
Benefits? Original, exclusive and unique.
A product which is less contaminating for the
environment.
STELLA McCARTNEY
Even one the worlds leading fashion brands loves this product.
In this case, Stellas new cologne bottle was launched alongside the compressed bottle,
an almost identical replica of the original.
Inside was a 100% organic printed cotton T-shirt printed in four colour process.
Benefits?
Adds a whole lot of value in comparison
to a plain printed T-shirt for a whole lot
less money.
An almost exact replica of the actual
product almost confuses the client
into thinking it's the real thing.
Clients ask:
How can this package possibly be a T-shirt?
CORONA
Used for give aways at events, parties and
point of sale.
The compressed T-shirts and towels were
distributed throughout Europe, the US and
Mexico.
Benefits? Hugely popular product and
accepted by all resulting in memorable
promotions.
26 27
LUCOZADE
Sports towels have always been a popular choice with
this customer.
On this occasion, they decided to uprade to compact
sports towels. They felt they needed something with
added value and appeal.
Benefits? Adds excitement to promotions, engages
customers. A real “attention grabber”.
CNN
They urgently required 250 gifts for a conference
in Dubai.
The problem? They had only 12 days. The solution?
The compact towel. Kingly delivered on time.
The gift created a buzz and gave the staff a lift in
motivation.
Benefits? Eye catching product. Quick turnaround on orders.
Cheaper transport costs due to its compact size.
CARRERA
They ran the promotion
“Buy a pair of sunglasses and
receive a free compact T-shirt”
Benefits? During the promotion,
sales of sunglasses soared by 40%.
Carrera repeated the order three
times and continue to do so today.
RUSSIAN NATIONAL
ICE HOCKEY TEAM
Sports T-shirts were printed with their
logo and compressed into the mini
T-shirt shape.
These were given away at all events.
Benefits? Great product for creating
goodwill, promoting the team and gaining
a higher attendance at all events.
28 29
TRIDENT
A free compact T-shirt was given to visitors
at Trade Shows.
The result was an increase in sales leads.
Benefits? A space saver, thanks to its
compact size.
Compact T-shirts and towels are hugely
popular as they help the event to have a
sustainable impact in the memories of
the attendees.
AEG
They decided to send gifts to their distributors as a ‘Thank you’ at various occasions
throughout the year.
While searching for a suitable gift to send to valued distributors, they came across Kingly.
“We chose Kingly knowing that they are a reliable producer and that our orders would be
dealt with efficiently and to the highest standard that we’d expect from them”,
as commented by AEG.
“The standard of packaging from Kingly was another ‘tick in the box’ and the outcome of
the promotion was a resounding success.”
Benefits? A highly appreciated gift with value and appeal.
ESTRELLA GALICIA
They used the product as an on pack
promotion and at trade fairs.
Its been successfully used since 2009.
Benefits? Compact, flat and easy to
vacuum pack.
Saves a lot of space at point of sale.
Highly desirable and grabs the attention
of customers at stores.
30 31
HANSON
They launched a promotion at trade fairs which would allow them to give potential new
customers a reason to buy from them.
Everybody loves free gifts and in this case, the compressed T-shirt was a hit.
This encouraged potential new clients
to log on to the Hanson web page to
learn more about their products.
Benefits? Encourages customer loyalty.
Increases traffic to a web site.
BOSCH
They were on the lookout for
an exciting and engaging
promotional product that
could fit into one of their
power tool boxes.
Custom made shapes were
produced into different shapes.
Benefits?
Its compact and flat, meaning
you can put it anywhere.
Increases potential for sales at
point of sale.
32 33
COMPACT T-SHIRTS AND TOWELS IN THE MOVIES
Did you enjoy the movies THE MATRIX, STAR WARS, ARMAGEDDON and
INDEPENDENCE DAY? How about SONS OF ANARCHY?
They all have something in common.
The movie studios all used compact T-shirts and towels to assist in promoting the movie.
180 gr/m2 Tshirt in
DVD Blu Ray case34 35
37
WHY CHOOSE KINGLY?
FREQUENTLY ASKED QUESTIONS
For sure you have some questions so please scan the QR code
for more information or get in touch with us.
THE EUROPEAN UNDISPUTED LEADER WITH OVER 80% MARKET SHARE*
MORE THAN 14 YEARS EXPERIENCE
WITH BRAND NEW UPDATED MACHINERY SINCE JANUARY 2016
FABULOUS QUALITY GUARANTEED WITH QUALITY CONTROL SYSTEMS
QUICKEST TURNAROUND IN THE INDUSTRY FROM 12 WORKING DAYS
CHEAPEST PRICES WORLDWIDE*
100% DELIGHTED CUSTOMERS
FREE TRANSPORT THROUGHOUT EUROPE
ALL INCLUSIVE PRICES. NO FRIGHTENING IMPORT DUTIES!
*Market leader since September 2013. Source, Sourcing City.
Cheapest prices in Europe based on the quality / weight of
garment used and the final landed price.
SPECIAL EVENTS
Ideal for all occasions.
Compact textiles are highly desirable for Christmas, New Year, Valentines Day,
Easter, Fathers and Mothers Day.
Kingly have all the shapes you need to include Christmas wreath, heart,
champagne bottle and so many more!
36
29
TM
CONTACT US
Kingly London 0203 4766148
Jackie Carter
Rob Armour 07505 906174 / + 44 (0) 7505 906174
Sales Director
Bulgaria 00 359 (0) 876873583
Spain 00 34 603414255
E.Mail: service@wearekingly.com
http://www.wearekingly.comWeb:
38

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KINGLY 2016 ULTIMATE GUIDE TO COMPACT TEXTILES

  • 2. GREAT THINGS COME IN PACKAGES SMALL 2 TABLE OF CONTENTS What is a compact T-shirt? 06 - 07 T-shirt range 08 - 09 What is a compact Towel? 12 - 13 Other compact textiles 14 - 15 Post It T-shirt and Towel 16 - 17 Optimum quality guaranteed 18 - 19 List of shapes / Custom shapes 20 - 21 Creative packaging ideas 22 - 23 Successful case studies 24 - 33 Compact textiles in the movies 34 - 35 Special events 36 Why choose Kingly / FAQ 37 Contact 38 3
  • 3. 4 5
  • 4. WHAT IS A COMPACT T-SHIRT? It's a printed T-shirt that's compressed into a compact shape. Printed carton inlays showing the product advertising are then placed onto each side of the compressed T-shirt. Then its shrink wrapped to seal the contents in the shape required. The result? A T-shirt that fits in the palm of your hand. WHY WOULD YOU WANT IT? T-shirts are one of the most popular promotional products. By adding the process of compression, we transform the T-shirt into a highly desirable and appealing product. Clients are always on the lookout for original promotional products at keen prices. In this case, the compact T-shirt is an excellent choice. CREATES A BUZZ AND GETS CUSTOMERS TALKING. ADDS EXTRA VALUE AND APPEAL TO YOUR BRAND. COST EFFECTIVE AND AFFORDABLE. REVERSE CARTON INLAY EXAMPLE FRONT CARTON INLAY 6 7 FORD love to order compact T-shirts in different shapes. In this example, the Ford Mustang looks just as good as the car itself!
  • 5. T-SHIRT RANGE Many brands are available in a host of styles, weights and colours. 8 9
  • 6. A San Miguel T-shirt is great. The fact that it comes packaged in the size and shape of an actual beer bottle is more impressive than the T-shirt itself. The only thing that would make it better is if it came with a real bottle of San Miguel! 10 11
  • 7. FRONT CARTON INLAY REVERSE CARTON INLAY WHAT IS A COMPACT TOWEL? Its a printed, jacquard woven or embroidered towel which is compressed into a compact shape. Printed carton inlays showing the product advertising are then placed onto each side of the compact towel. Then its shrink wrapped to seal in the contents. 1312 100% COTTON, 70 x 140 cm PRINTED VELOUR TOWEL REFER TO THE GUIDE ON TOWELS TO VIEW THE RANGE AVAILABLE FOR COMPRESSING EXAMPLE COMPACT TOWEL Virgin cotton
  • 8. OTHER COMPACT PRODUCTS There are many other cotton products that can be compressed. For the complete list please access our web page or scan the QR code. SOCKS BABY BIBS UNDERWEAR TEA TOWELS APRONS COTTON BAGS 14 15
  • 9. POST IT T-SHIRT AND TOWEL Now its possible to send a T-shirt or towel by post! On the front side you have a post card and on the reverse side, space to fill out the mailing address. The compression thickness is narrow allowing for the Post It textile to fit inside a post booth. Due to its compact size, the cost of transport is cheap. See what this clever customer did using a custom made shape! Front side SUNRISE They required the most cost effective method for sending 6.000 gifts by post. Their choice was a large 100 x 150 cm printed towel. Obviously this towel would not only be bulky but very expensive to send by post. The solution? The compact towel. A 100% cotton printed towel was compressed in the shape of a SIM CARD. Two cartons were placed on either side, the reverse reserved for filling out the recipients mailing address. Benefits? Cost effective to send by post. An incredibly original product with a big WOW factor. Reverse side 16 17
  • 10. 18 19 OPTIMUM QUALITY FROM KINGLY Considerable care is taken when producing compressed textiles. GARMENTS. All T-shirts, towels and other textiles meet or exceed the strictest quality standards. BRANDING / PRINTING. We guarantee exceptionally pleasing results. COMPRESSION. Rigid, flat and compressed to perfection. CARTON INLAYS. 300 gsm offset printed carton inlays are used ensuring a glossy and professional finish. SHRINK WRAPPING. Quality PE film is used resulting in a glossy finish that adds value to the finished product. PACKAGING. Reinforced corrugated boxes are used ensuring that the goods arrive in pristine condition. QUALITY CONTROL. Production is monitored through an internal auditing process ensuring all processes are carefully monitored.
  • 11. LIST OF SHAPES Over 100 shapes are available. Scan the QR code to view them. CUSTOM SHAPES Kingly can produce any type of shape. Prior to any mould being made, we supply a 3D visual for approval. 20 21
  • 12. CREATIVE PACKAGING IDEAS Further enhance the value and appeal of a compact textile by placing it into a custom made box. TRICK YOUR CUSTOMER INTO BELIEVING IT'S THE REAL THING BY CONCEALING THE COMPACT TEXTILE INSIDE THE BOX! THEY WILL NOT SEE IT COMING! Compact textiles with coasters shrink wrapped in the interior. 22 23 Alternatively attach or insert any other product and shrink wrap it!
  • 13. SUCCESSFUL CASE STUDIES What better than these case studies to show the true value of a compact textile? Our packaging solutions allow these clients to effectively maximize their investments. Otherwise, they would not repeat their orders time and time again. WHERE IDEAS TAKE SHAPE COCA COLA They were delighted with the outcome of their first promotion that soon after, they ordered branded T-shirts and towels in the shapes of Burn energy drink, Fanta, Powerade and Nordic Mist. Benefits? Competitively priced, exclusive custom shapes, easy to distribute, adding value to the brand. With dozens of orders placed, this can mean only one thing. SUCCESSFUL PROMOTIONS. 24 25
  • 14. IBERDROLA They required an organic promotional product and opted for the compressed T-shirt. A bespoke shape was manufactured in the shape of their logo with 2 biodegradable insert cards. Benefits? Original, exclusive and unique. A product which is less contaminating for the environment. STELLA McCARTNEY Even one the worlds leading fashion brands loves this product. In this case, Stellas new cologne bottle was launched alongside the compressed bottle, an almost identical replica of the original. Inside was a 100% organic printed cotton T-shirt printed in four colour process. Benefits? Adds a whole lot of value in comparison to a plain printed T-shirt for a whole lot less money. An almost exact replica of the actual product almost confuses the client into thinking it's the real thing. Clients ask: How can this package possibly be a T-shirt? CORONA Used for give aways at events, parties and point of sale. The compressed T-shirts and towels were distributed throughout Europe, the US and Mexico. Benefits? Hugely popular product and accepted by all resulting in memorable promotions. 26 27
  • 15. LUCOZADE Sports towels have always been a popular choice with this customer. On this occasion, they decided to uprade to compact sports towels. They felt they needed something with added value and appeal. Benefits? Adds excitement to promotions, engages customers. A real “attention grabber”. CNN They urgently required 250 gifts for a conference in Dubai. The problem? They had only 12 days. The solution? The compact towel. Kingly delivered on time. The gift created a buzz and gave the staff a lift in motivation. Benefits? Eye catching product. Quick turnaround on orders. Cheaper transport costs due to its compact size. CARRERA They ran the promotion “Buy a pair of sunglasses and receive a free compact T-shirt” Benefits? During the promotion, sales of sunglasses soared by 40%. Carrera repeated the order three times and continue to do so today. RUSSIAN NATIONAL ICE HOCKEY TEAM Sports T-shirts were printed with their logo and compressed into the mini T-shirt shape. These were given away at all events. Benefits? Great product for creating goodwill, promoting the team and gaining a higher attendance at all events. 28 29
  • 16. TRIDENT A free compact T-shirt was given to visitors at Trade Shows. The result was an increase in sales leads. Benefits? A space saver, thanks to its compact size. Compact T-shirts and towels are hugely popular as they help the event to have a sustainable impact in the memories of the attendees. AEG They decided to send gifts to their distributors as a ‘Thank you’ at various occasions throughout the year. While searching for a suitable gift to send to valued distributors, they came across Kingly. “We chose Kingly knowing that they are a reliable producer and that our orders would be dealt with efficiently and to the highest standard that we’d expect from them”, as commented by AEG. “The standard of packaging from Kingly was another ‘tick in the box’ and the outcome of the promotion was a resounding success.” Benefits? A highly appreciated gift with value and appeal. ESTRELLA GALICIA They used the product as an on pack promotion and at trade fairs. Its been successfully used since 2009. Benefits? Compact, flat and easy to vacuum pack. Saves a lot of space at point of sale. Highly desirable and grabs the attention of customers at stores. 30 31
  • 17. HANSON They launched a promotion at trade fairs which would allow them to give potential new customers a reason to buy from them. Everybody loves free gifts and in this case, the compressed T-shirt was a hit. This encouraged potential new clients to log on to the Hanson web page to learn more about their products. Benefits? Encourages customer loyalty. Increases traffic to a web site. BOSCH They were on the lookout for an exciting and engaging promotional product that could fit into one of their power tool boxes. Custom made shapes were produced into different shapes. Benefits? Its compact and flat, meaning you can put it anywhere. Increases potential for sales at point of sale. 32 33
  • 18. COMPACT T-SHIRTS AND TOWELS IN THE MOVIES Did you enjoy the movies THE MATRIX, STAR WARS, ARMAGEDDON and INDEPENDENCE DAY? How about SONS OF ANARCHY? They all have something in common. The movie studios all used compact T-shirts and towels to assist in promoting the movie. 180 gr/m2 Tshirt in DVD Blu Ray case34 35
  • 19. 37 WHY CHOOSE KINGLY? FREQUENTLY ASKED QUESTIONS For sure you have some questions so please scan the QR code for more information or get in touch with us. THE EUROPEAN UNDISPUTED LEADER WITH OVER 80% MARKET SHARE* MORE THAN 14 YEARS EXPERIENCE WITH BRAND NEW UPDATED MACHINERY SINCE JANUARY 2016 FABULOUS QUALITY GUARANTEED WITH QUALITY CONTROL SYSTEMS QUICKEST TURNAROUND IN THE INDUSTRY FROM 12 WORKING DAYS CHEAPEST PRICES WORLDWIDE* 100% DELIGHTED CUSTOMERS FREE TRANSPORT THROUGHOUT EUROPE ALL INCLUSIVE PRICES. NO FRIGHTENING IMPORT DUTIES! *Market leader since September 2013. Source, Sourcing City. Cheapest prices in Europe based on the quality / weight of garment used and the final landed price. SPECIAL EVENTS Ideal for all occasions. Compact textiles are highly desirable for Christmas, New Year, Valentines Day, Easter, Fathers and Mothers Day. Kingly have all the shapes you need to include Christmas wreath, heart, champagne bottle and so many more! 36
  • 20. 29 TM CONTACT US Kingly London 0203 4766148 Jackie Carter Rob Armour 07505 906174 / + 44 (0) 7505 906174 Sales Director Bulgaria 00 359 (0) 876873583 Spain 00 34 603414255 E.Mail: service@wearekingly.com http://www.wearekingly.comWeb: 38