Corporate Management and Communications

1. CORPORATE
MANAGEMENT AND
COMMUNICATION

2. DEFINITION of Organization
 According to Mc Farland, “An identifiable group of
people contributing their efforts towards the
attainment of goals is called organization.”
 .
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3. ORGANIZATION
It can also be defined as a
system of well defined
jobs with prescribed
pattern of
communication,
delegation and
authority.
+ It helps in best utilzation
of materials and human
resources.
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4. FEATURES
+ Organising is a
management process
+ Division of work is
considered as a basis of
organisation.
+ It is concerned with
identifying and grouping
activities to be performed
+ It defines and delegates
responsibility and
authority to appropriate
departments
+ It’s a system of
establishing relationship
with the object of
enabling the people to
work most effectively in
achieving goals of the
enterprise.
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5. NEED /PURPOSE OF ORGANIZING
+ Facilitates
administration and
control
+ Ensures optimum use of
human resources
+ It stimulates creativity
+ Eliminates overlapping
and duplication of work
+ Facilitates division of
work
+ Facilitates co ordination
+ Determines the
individual responsibility
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6. TYPES OF ORGANIZATION
+ Formal organization: -
A formal organization
means an organization in
which the responsibilities,
authority and mutual
relationships among all the
employees working in an
enterprise are clearly
defined.
+ Informal Organization
An informal organization is
that organization which is
not established
deliberately but comes into
existence because of
common interests, likes,
dislikes and religious and
communal relations within
the formal set up.
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7. CHARACTERISTICS OF FORMAL ORGANIZATION
+ deliberated created
+ Formal Authority
+ more stable
+ based on rules and
procedures
+ Based on division of
work
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8. CHARACTERISTICS OF INFORMAL ORGANIZATION
+ not deliberated created
+ It is Personal
+ No formal Authority
+ No written rules and
procedures
+ No place on
organization chart
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11. REFERENCE
Management: Global Edition by Stephen P.
Robbins and Mary A. Coulter
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