This presentation has been prepared under the guidance of Prof. Sameer Mathur

1. CORPORATE
INNOVATION
Ritika Srivastava (PGP31226)
SUBMITTED BY
@

2. A MULTINATIONAL CONGLOMERATE
55,000+
PRODUCTS
CORPORATE OFFICES:
65 COUNTRIES
SALES OFFICES:
200
COUNTRIES 132
PLANTS
6700
EMPLOYEES
$20 BILLION
SALES WORLDWIDE
OVER
World’s
Most
Innovative
Company

3. ‘15 % TIME’
Every employee is asked
to dedicate 15% of work
time to personal projects
‘EXECUTIVE
CHAMPIONS’
Each promising new idea
developed through a
multidisciplinary team headed by
an executive champion
‘SOCIAL
NETWORKS’
Internal social networks for
brainstorming sessions
generating new ideas and
market opportunities

4. BRAND HIERARCHY- BUSINESS
Corporate
Brand
Industry
Individual
Brands
Automotive Commercial
Solutions
Communications Design &
Constructions
Electronics Energy Manufacturing Mining,
Oil & Gas
Safety Transportation Healthcare
Bondo Cubitron-II E-A-R PELTOR PPS Scotch Scotch-Brite Scotch-Weld
Scotchlite
Scotchguard Scotchkot Scotchlok Speedglas Trizact VHB Aqua-Pure DI-NOC Petrifilm
Diamond Grade
Thinsulate
360 Compass Avaguard
Bair Hugger Cavilon
Curos Filtek Unitek
Littmann Petrifilm
RelyX Tegaderm

5. BRAND HIERARCHY- CONSUMER
Corporate
Brand
Industry
DIY Home Office Personal Healthcare
Post-it FUTURO ACE PELTOR SandBlaster Scotch Scotch-Brite Scotch-Weld Scotchlite Scotchguard
ScotchBlue™
Filterete
Hand Masker Aqua-Pure
Littmann
Nexcare
ScotchBlue™ Painter’s Tape Delicate
Surface with Advanced Edge Lock
PELTOR Sports Ultimate Hearing ProtectorScotch PRO Thermal Laminator
ScotchBlue™ Painter’s Tape
ScotchBlue™ Painter’s Tape
Original Multiuse
ScotchBlue™ Painter’s Tape Multisurface
with Advanced Edge lock
Command Easel Back Picture Hanging Strips Scotch Brite Scrubbing Dish Cloth
3M Ultra Sanding Sheets and Rolls
ScotchBlue™ Platinum
Painter’s Tape
ScotchBlue™ Painter’s Tape
Exterior Surfaces
Family
BrandLevel
Individual
BrandLevel
Modifier
Level

6. COMPASSIONATEPASSIONATE
AGILE
COLLABORATIVECREATIVE
DISCIPLINED
CORPORATE BRAND PERSONALITY

7. A House of Brands
“Broad Brand”
Diverse Portfolio
Product Differentiation through Innovation

8. A CULTURE OF CORPORATE INNOVATION

9. AN ENVIRONMENTALLY CONCERNED CORPORATE
1999
2002
2006
2008
First company to phase out
environmentally damaging PFOs,
PFOA and PFOS – despite being the
primary producer of the products
Separate
environmental fund
of $147 million
Took up cleaning of
Mississippi River at a
budget of $56 million
Renewable Energy
Division Created

10. … BUT IS IT?
1989
2010
3M’s Oakdale Dump detected with
significant groundwater and soil
contamination by VOCs and heavy metal
State of Minnesota Sues 3M
for releasing toxic PFC into
local waterways
AN ENVIRONMENTALLY CONCERNED CORPORATE

11. CORPORATE SOCIAL MEDIA PRESENCE

12. Different YouTube Channels
Based on:
BRANDS
GEOGRAPHY
INDUSTRY

14. CORPORATE LEVEL
PRODUCT &
GEOGRAPHY BASED
FACEBOOK PAGES

16. Innovative concepts of ads reflect the brand’s personality
Focus on functionality: Product is the King!
Subtle Humor Appeal

17. SUMMARY
• 3M, a multinational Conglomerate, is regarded as the most innovative company in the world
• Collaborative Corporate Culture to foster Innovations
• Distinctive brand hierarchies to facilitate different images for products for different industries and customers
• Creative, collaborative and passionate brand personality
• 3M is a house of brands with immensely diverse product portfolio
• Corporate Image dimensions of the company is that of Innovative and socially responsible corporate
• Company’s social media handles are divided on regional as well as product basis
• Corporate level social media presence in addition to regional and product levels
• Innovative and minimalist ads with primary focus on product’s functionality
• Company’s stocks have grown more than 20% since the beginning of the year 2016
• Features in the top 10 most admired US Companies ratings year after year

18. DISCLAIMER
Created by
RITIKA SRIVASTAVA during the PGP Brand Management course taught by
at IIM LucknowPROF. SAMEER MATHUR

19. References
• http://www.forbes.com/sites/gregsatell/2013/03/07/how-to-manage-innovation-2/#7a0b0ed333d9
• https://en.wikipedia.org/wiki/3M
• https://unsplash.com/
• https://www.youtube.com/user/3M
• http://www.forbes.com/sites/investor/2016/08/15/3m-microsoft-and-these-three-stocks-led-the-dow-to-
an-all-time-high/#2ca0d1944b86
• http://www.forbes.com/sites/greatspeculations/2016/07/18/why-has-3ms-stock-risen-over-20-since-the-
beginning-of-the-year/#5a70e354436a
• http://www.forbes.com/sites/ashoka/2016/03/31/how-3m-drives-innovation-through-empathy-and-
collaboration/#7373257f3aaf
• http://www.wsj.com/articles/3m-targets-new-products-to-aid-sales-growth-1459275654
• http://www.nytimes.com/2015/03/06/business/3m-moves-toward-using-sustainably-logged-timber.html