This document provides a summary of Steve Jobs' life and career in 3 paragraphs. It discusses that Jobs was born in 1955 and placed for adoption, before dropping out of college and co-founding Apple Computers with Steve Wozniak in 1976. It then summarizes Jobs' departure from and later return to Apple, and some of Apple's revolutionary products developed under his leadership. The summary concludes by noting that Jobs battled pancreatic cancer for nearly a decade before passing away in 2011 at the age of 56.

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2. OUR LEADER :-

3. INDEX :-
SR NO Title Page no
1. Synopsis 1 to 4
2. Leadership Qualities 5 to 7
3. Quotes by Steve Jobs 8 to 10

4.  Synopsis
Steve Jobs was born in San Francisco, California, on February 24, 1955, to two University
of Wisconsin graduate students who gave him
up for adoption. Smart but directionless, Jobs
experimented with different pursuits before
starting Apple Computers with Steve Wozniak
in 1976. Apple's revolutionary products, which
include the iPod, iPhone and iPad, are now
seen as dictating the evolution of modern
technology. He died in 2011, following a long
battle with pancreatic cancer.
 Early Life
Steven Paul Jobs was born on February 24,
1955, in San Francisco, California, to Joanne
Schieble and Abdulfattah "John" Jandali, two
University of Wisconsin graduate students
who gave their unnamed son up for adoption.
His father, Abdulfattah Jandali, was a Syrian
political science professor, and his mother,
Joanne Schieble, worked as a speech
therapist. Shortly after Steve was placed for
adoption, his biological parents married and
had another child, Mona Simpson. It was not
until Jobs was 27 that he was able to uncover
information on his biological parents.
As an infant, Steven was adopted by Clara and
Paul Jobs and named Steven Paul Jobs. Clara
worked as an accountant, and Paul was a
Coast Guard veteran and machinist. The
family lived in Mountain View, California,
within the area that would later become known
as Silicon Valley. As a boy, Jobs and his
father would work on electronics in the family
garage. Paul would show his son how to take
apart and reconstruct electronics, a hobby that instilled confidence, tenacity and mechanical
prowess in young Jobs.
While Jobs was always an intelligent and innovative thinker, his youth was riddled with
frustrations over formal schooling. Jobs was a prankster in elementary school, and his
fourth-grade teacher needed to bribe him to study. Jobs tested so well, however, that
administrators wanted to skip him ahead to high school—a proposal that his parents
declined.

5. A few years later, while Jobs was enrolled at Homestead High School (1971), he was
introduced to his future partner, Steve Wozniak, through a friend of Wozniak's. Wozniak
was attending the University of California, Berkeley, at the time. In a 2007 interview with PC
World, Wozniak spoke about why he and Jobs clicked so well: "We both loved electronics
and the way we used to hook up digital chips," Wozniak said. "Very few people, especially
back then, had any idea what chips were, how they worked and what they could do. I had
designed many computers, so I was way ahead of him in electronics and computer design,
but we still had common interests. We both had pretty much sort of an independent attitude
about things in the world. ..."
 AppleComputers
After high school, Jobs enrolled at Reed College in Portland, Oregon. Lacking direction, he
dropped out of college after six months and spent the next 18 months dropping in on
creative classes at the school. Jobs later recounted how one course in calligraphy
developed his love of typography.
In 1974, Jobs took a position as a video game designer with Atari. Several months later he
left Atari to find spiritual enlightenment in India, traveling the continent and experimenting
with psychedelic drugs. In 1976, when Jobs was just 21, he and Wozniak started Apple
Computer. The duo started in the Jobs family garage, and funded their entrepreneurial
venture by Jobs selling his Volkswagen bus and Wozniak selling his beloved scientific
calculator.
Jobs and Wozniak are credited with revolutionizing the computer industry by democratizing
the technology and making the machines smaller, cheaper, intuitive and accessible to
everyday consumers. Wozniak conceived a series of user-friendly personal computers,
and—with Jobs in charge of marketing—Apple initially marketed the computers for $666.66
each. The Apple I earned the corporation around $774,000. Three years after the release of
Apple's second model, the Apple II, the company's sales increased by 700 percent, to $139
million. In 1980, Apple Computer became a publicly traded company, with a market value of
$1.2 billion by the end of its very first day of trading. Jobs looked to marketing expert John
Sculley of Pepsi-Cola to help fill the role of Apple's president.
 Departurefrom Apple
However, the next several products from Apple suffered significant design flaws, resulting in
recalls and consumer disappointment. IBM suddenly surpassed Apple in sales, and Apple
had to compete with an IBM/PC-dominated business world. In 1984, Apple released the
Macintosh, marketing the computer as a piece of a counterculture lifestyle: romantic,
youthful, creative. But despite positive sales and performance superior to IBM's PCs, the
Macintosh was still not IBM-compatible. Sculley believed Jobs was hurting Apple, and the
company's executives began to phase him out.
In 1985, Jobs resigned as Apple's CEO to begin a new hardware and software company
called NeXT, Inc. The following year Jobs purchased an animation company from George
Lucas, which later became Pixar Animation Studios. Believing in Pixar's potential, Jobs

6. initially invested $50 million of his own money in the company. Pixar Studios went on to
produce wildly popular animation films such as Toy Story, Finding Nemo and The
Incredibles. Pixar's films have netted $4 billion. The studio merged with Walt Disney in
2006, making Steve Jobs Disney's largest shareholder.
 Reinventing Apple
Despite Pixar's success, NeXT, Inc. floundered in its attempts to sell its specialized
operating system to mainstream America. Apple eventually bought the company in 1996 for
$429 million. The following year, Jobs returned to his post as Apple's CEO.
Just as Steve Jobs instigated Apple's success in the 1970s, he is credited with revitalizing
the company in the 1990s. With a new management team, altered stock options and a self-
imposed annual salary of $1 a year, Jobs put Apple back on track. His ingenious products
such as the iMac, effective branding campaigns and stylish designs caught the attention of
consumers once again.
 Pancreatic Cancer
In 2003, Jobs discovered that he had a neuroendocrine tumor, a rare but operable form of
pancreatic cancer. Instead of immediately opting for surgery, Jobs chose to alter his
pescovegetarian diet while weighing Eastern treatment options. For nine months, Jobs
postponed surgery, making Apple's board of directors nervous. Executives feared that
shareholders would pull their stock if word got out that their CEO was ill. But in the end,
Jobs' confidentiality took precedence over shareholder disclosure. In 2004, he had a
successful surgery to remove the pancreatic tumor. True to form, in subsequent years Jobs
disclosed little about his health.
 Later Innovations
Apple introduced such revolutionary products as the Macbook Air, iPod and iPhone, all of
which have dictated the evolution of modern technology. Almost immediately after Apple
releases a new product, competitors scramble to produce comparable technologies. Apple's
quarterly reports improved significantly in 2007: Stocks were worth $199.99 a share—a
record-breaking number at that time—and the company boasted a staggering $1.58 billion
profit, an $18 billion surplus in the bank and zero debt.
In 2008, iTunes became the second-biggest music retailer in America—second only to Wal-
Mart. Half of Apple's current revenue comes from iTunes and iPod sales, with 200 million
iPods sold and 6 billion songs downloaded. For these reasons, Apple has been ranked No.
1 on Fortune magazine's list of "America's Most Admired Companies," as well as No. 1
among Fortune 500 companies for returns to shareholders.

7.  Personal Life
Early in 2009, reports circulated about Jobs' weight loss, some predicting his health issues
had returned, which included a liver transplant. Jobs had responded to these concerns by
stating he was dealing with a hormone imbalance. After nearly a year out of the spotlight,
Steve Jobs delivered a keynote address at an invite-only Apple event September 9, 2009.
In respect to his personal life, Steve Jobs remained a private man who rarely discloses
information about his family. What is known is Jobs fathered a daughter with girlfriend
Chrisann Brennan when he was 23. Jobs denied paternity of his daughter Lisa in court
documents, claiming he was sterile. Jobs did not initiate a relationship with his daughter
until she was 7, but when she was a teenager she came to live with her father.
In the early 1990s, Jobs met Laurene Powell at Stanford business school, where Powell
was an MBA student. They married on March 18, 1991, and lived together in Palo Alto,
California, with their three children.
 Final Years
On October 5, 2011, Apple Inc. announced that its co-founder had passed away. After
battling pancreatic cancer for nearly a decade, Steve Jobs died in Palo Alto. He was 56
years old.

8. SStteevvee JJoobbss’’ LLeeaaddeerrsshhiipp QQuuaalliittiieess::
This may be the most subtle and easily missed quality of Steve Jobs, yet is possibly the
most important. Documentaries and tribute articles sing praises all day about Jobs, so it can
be easy to forget his humanity. He wasn’t perfect. He wasn’t magical. Forbes
Contributor, Dave Coursey, even wrote “Jobs was busy changing the world and minor
annoyances like people’s feelings didn’t fit into his plan.” Coursey isn’t the first to
acknowledge Jobs’ struggle with empathy and leadership skills. In fact, in Let’s Get One
Thing Straight — Apple Had No Choice But To Oust Steve Jobs, published by Business
Insider, Henry Blodget describes Jobs’ actions as “out-of-control disruptive behavior and
incompetence as the leader of the Mac division.” This is why Steve Jobs was stripped of his
operating role at Apple and subsequently departed from the organization.
Keep in mind; these are descriptions of 30-year-old Jobs. Leaping 12 years into the future,
Jobs returned to the company a changed man and went on to pioneer world-changing
technology. His struggle with emotional intelligence was life-long, but it was his
continuous efforts to grow that made him great. Had Jobs not been open to criticism and
able to admit his flaws, he wouldn’t have grown to be a better leader. Without
determination and adaptability to change, Jobs would never have left such an amazing
mark on the world.
Focus
In a world full of possibility, one important trait to absorb from Jobs is the ability to focus.
This is part of why his products have become some of the most loved in history. He picked
a need, developed a product and spent every ounce of energy perfecting the product. He
picked technology and made technology his life. His ability to set a goal and stay committed
gave way to tremendous success.
Urgency
Steve Jobs had a sense of urgency that gave him drive. Many times, he spoke of life and
death; time being one of life’s greatest tools for success. He knew that not grabbing onto an
idea or waiting “until it’s the right time,” would never cut it. This is why he sought innovative
solutions and built products before a customer realized they needed it.
Vision
Like many innovative game-changers, Jobs wasn’t looking to replicate what’s already been
done. He didn’t like to play the “I can do it better game.” He played the “I’m going to do
something completely different game.” This thinking is illustrated with the iPad. Before its
introduction into the market, no one would have wanted a cross between a Smartphone and

9. a computer. But now, it has stolen the hearts of consumers and revolutionized business
operations.
At the 2013 Teen Choice Awards, Ashton Kutcher surprised fans when he channeled Steve
Jobs in a memorable speech. He said “everything around us that we call life was made up
by people that are no smarter than you. You can build your own life that other people can
live in. So build a life. Don’t live one; build one.” This is possibly the most rewarding
mentality for leaders, and Steve Jobs proved that. Leaders who can channel Job’s ability to
continue improving, hone in on their passion, live with a sense of urgency and see what
could be, rather than what is, will go far.
Hard lessons
In the time he was away from Apple, Jobs took on new challenges. He bought Pixar,
transforming it from a tiny animation house to an industry leader responsible for films such
asToy Story. He also started up computing firm NeXT which was later bought by Apple.
Editor of Mac The Magazine Matthew Powell says starting from scratch in 1985 taught Jobs
discipline and patience.
“At NeXT and Pixar he was the guy in charge, didn't answer to anybody, and success or
failure rested very heavily on his decisions,” Powell says.
“I think that was a significant part of it. At Apple he'd been constantly kicking against
partners or superiors to get what he wanted, often blaming others when things didn't work
out and occasionally wrapping himself in glory that rightly belonged to others.”
Dr Croker believes it also gave him that extra push to succeed at Apple the second time
around.
“Anyone who has been kicked out of the ring forms the attitude 'right, I'm going to show
them',” he said.
“They get very focused – if anything it did him some good. It was an extremely strong
motivator for success in later years.”
Control of the big and little
Jobs exerted his control over every aspect of the business in the quest for perfection.
The New York Times reports that over the course of a year he threw out two prototypes of
the iPhone before accepting the third. Toy Story took four years to make, but retained the
support of Jobs despite the company struggling financially.
An investigation into the workplace culture of Apple published in May
by Fortune magazinefound that Jobs's control even extended as far as the design of the
company bus and the food served at the cafeteria.
In its interviews with former employees Fortune found that Jobs encouraged a culture of
strict accountability at all levels of the organisation by meeting each Monday with
executives to set the tone for the week. Run by a strict agenda, these meetings reviewed
every single product under development.

10. “Eighty per cent is the same as it was the last week, and we just walk down it every single
week,” Jobs said in an interview with Fortune in 2008.
“We don't have a lot of process at Apple, but that's one of the few things we do just to all
stay on the same page."
Employees were recruited into the company as specialists and put into roles that made the
most of their specific strengths and abilities. Turnover was low despite the demanding
corporate culture - Jobs was a passionate advocate for his vision and incredibly effective at
communicating this to shareholders, customers and staff.
"It is a happy place in that it has true believers," a headhunter told Fortune.
"People join and stay because they believe in the mission of the company, even if they
aren't personally happy."
The future
Jobs resigned from the Apple chief executive position in August for medical reasons,
battling the pancreatic cancer that would later take his life. His absence was missed at the
launch of the latest iPhone, held the day before he died – such is the interdependence
between him and the brand he co-founded.
Dr Coker said time would tell whether Jobs's absence would have a dramatic impact on the
company's success.
“The danger is to go off on a fork to live up to expectations but then it goes wrong,” he says.
“The next five years will be interesting to watch.”

11. QUOTES BY STEVE JOBS
Steve Jobs, co-founder of Apple Computer, broke every rule of leadership. He was a
relentless dictator, a manic micromanager, and a narrow-minded narcissist. Under his
reign, Apple was a brutal and unforgiving place with a ruthless corporate culture.
Accountability was strictly enforced, decisions were made by upper-level management, and
shortcomings were less than tolerated.
His management style might not have followed university textbooks, but few can argue that
his unconventional leadership (combined with his sheer genius and innate ability to
articulate his vision) didn’t attribute to Apple’s worldwide success.
In the 2013 film, Jobs, Ashton Kutcher stars as the late-great visionary legend. The movie
gives the viewer a front-row seat to the life of Steve Jobs. Among many things, I was
amazed by his fearless pursuit of greatness, groundbreaking entrepreneurship, innovative
business strategy, and (most of all) his eccentric leadership style.
While the unconventional leader might not follow the rules of How to Be a Great Leader, I
think we can all learn a thing or two from the leadership outlier.
#1 Foster Greatness
“My job is not to be easy on people. My job is to make
them better.”
Jobs muttered this quote under his breath after he made one of the most controversial
decisions in the movie. He denied three of the six original Apple employees (and former
friends) stock when the company went public in 1981, as he believed they were no longer
critical assets to the prospering company’s success,Every move he made, no matter how
heartless it seemed, was for the betterment of his employees, betterment of his products,
and betterment of his company.
#2 FollowYour Passion
“If you don’t love something, you’re not going to go the
extra mile, work the extra weekend, challengethe status
quo as much.”
Jobs believed passion was a critical component of success. Since work would fill a large
part of people’s lives, he urged everyone to do what they love. Because the only way to be
truly satisfied was to do great work, and the only way to do great work is to love what you
do. It was his fearless pursuit of passion that co-founded Apple in 1976, and it was the
same fearless pursuit that kept him motivated after he was fired 10 years later.

12. #3 Stay True to Your Vision
“If you don’t share our vision…thenGET OUT!”
If there was one thing Jobs did not tolerate, it was an employee that didn’t share his vision.
After Apple’s best programmer told Jobs that his requests for the newest Apple II computer
could not be done, the co-founder fired him on the spot without hesitation. Jobs stayed
focused on the vision he had for Apple and made sure the company and every employee
were constantly headed toward that vision. Because of this, he will always be remembered
as one of the greatest visionary legends of all time.
#4 Hire Creativity
“Here’s to the crazy ones — the misfits, the rebels, the
troublemakers, the round pegs in the squareholes. The
ones who see things differently…theones that change
things.”
The Apple slogan, “Think Different,” was also Jobs’ mentality behind his hiring process. He
didn’t just hire highly qualified technical engineers. Instead, he hired “musicians, and poets,
and artists, and zoologists, and historians who also happened to be computer scientists.” In
his to Stanford, Jobs finished the quote, “While some see them as the crazy ones, we see
genius. Because the people who think they are crazy enough to change the world, are the
ones that do.”
#5 Risk Failure
“The greatest artists likeDylan, Picassoand Newton
risked failure. And if we want to be great, we’ve got to
risk it too.”
What separates the people who do things from the ones who just dream about them? The
bravery to take risks. It’s no secret that Jobs didn’t hesitate when it came to taking risks. He
often said that Apple raised the bar for personal computing and if they wanted to stay there,
they would have to risk everything. It was his risk-everything mentality that took a small
startup in his parent’s garage and turned it into a multi-billion dollar company.
#6 Serve a Purpose
“If you keep your eye on the profit, you’re going to
skimp on the product. But if you focus on making really

13. great products, then the profits will follow.”
“Make it great,” was one of Jobs’ many signature catch phrases and the foundation of his
consumer-focused vision. He often asked himself, “Is this as great as it could be?” because
he believed his customers deserved nothing less. He wouldn’t just make it; he’d make it
great. Great products would satisfy customers, and in turn, produce great profits.
Leadership 101 teaches us that great leaders are consultative, democratic, and willing to
change their course. While I believe that these are attributes of a great leader, I also believe
we can learn invaluable leadership lessons from the demanding and tyrannical, Steve Jobs.
Behind his critical and narcissistic exterior, Steve Jobs has taught leaders worldwide to
foster greatness, follow their passion, stay true to their vision, hire creativity, risk failure, and
serve a purpose.