Royal enfield coustomer satisfaction indore 2021 project

1. Kurukshetra
'The Fields Of Brave Hearts'
Season 5
"Mind Benders- Managerial Anecdote"
Human Resource Club
Sephora
'We Belong To Something Beautiful'
Presented By
Rishabh Chaubey
B.com Hons 3rd Year
Muskan Baghzai
MBA 2nd Sem

2. We Belong to Something Beautiful

3. A leader in prestige omni-retail, our purpose at Sephora is to create a
welcoming beauty shopping experience and inspire fearlessness in our community.
Sephora is an open-floor makeup store that sells a collection of popular
brands and it’s own brand of makeup. Their mission is to give their customers the best
products and shopping experience by providing top product specialists. They stand for
quality over quantity when it comes to great products.
About
We operate over 2,700 stores in 35 countries worldwide, with
an expanding base of over 500 stores across the Americas. Since opening our first US store in
New York’s SoHo neighborhood in 1998, Sephora has been an industry-leading champion of
diversity, inclusivity, and empowerment in the US, guided by our longstanding company values.
In 2019, Sephora announced a new tagline and manifesto, “We Belong to Something Beautiful,”
to reinforce our dedication to fostering belonging among all clients and employees and to
publicly strive for a more inclusive vision for retail in the Americas.
Affiliated to : DEVI AHILYA UNIVERSITY, INDORE

4. Our History
Sephora was first launched in Paris in August 1970. It was acquired
by Dominique Mandonnaud in 1993, who merged the purchase with his
own perfume chain under the Sephora brand. Mandonnaud is credited for
designing and executing Sephora's "assisted self-service" sales
experience, which separated itself from standard retail models for
cosmetics by encouraging customers to test products in retail locations
before purchasing.
In July 1997, Mandonnaud and his partners sold Sephora to LVMH, who
expanded the stores globally and bolstered the chain's product offerings
to include beauty and cosmetic products.[5] Sephora extended its
operation to the Middle Eastern markets in 2007 and has opened over 44
Sephora UAE and KSA stores as well as an eCommerce store. It extends
its partnership with its exclusive brands in the region.

5. Leading with Sephora’s
Values
•Sephora is motivated by seven core values that are part of our DNA and inherent
in everything we do. They are the foundation of our culture, our brand, and our
business strategies. Through our values, clients can expect a strong assortment of
product, the best-in-class beauty shopping experience, and to be serviced by our
expertly trained Beauty Advisors.
•Respect: We are fearless in fostering a sense of belonging for everyone​
•Passion: We are fearless about putting our client at the center of everything
we do​
•Innovation: We are fearless when we take risks to enhance the client
experience​
•Initiative: We are fearless when it comes to taking action and
designing solutions​
•Expertise: We are fearless when it comes to learning and growing​
•Balance: We are fearless in demonstrating care for ourselves and each other​
•Teamwork: We are fearless in how we work together and accomplish any
task at hand​

6. Why Shephora?
Sephora has changed the way women shop for cosmetics,
giving traditional department store counters their first real
competition in over 50 years. Their concept included
placing all items by type. A shopper could compare all
brands side by side with the assistance of highly trained
staff who is not paid on commission. This encouraged the
selling associates to sell favorite products, and meet the
needs of clients without taking into consideration their
commission. As the store has evolved they now display
their more than 7000 items by brands as customers prefer
In 2007 Sephora introduces the Beauty Insider Reward
Program. The Company Listened

8. Crux Of Anecdotes

9. The Beauty Insider
Reward Program
2007
Sephora's "15 Days of Beauty Thrills“
The campaign was launched on
Facebook along with the "big thrills,"
Sephora also kept fans engaged and
visiting the website by offering "mini
thrills" (e.g., a free eyeliner) with a
purchase at Sephora.com. Each year
an the Customer appreciate sale takes
place, and has evolved as Sephora
focuses on the customer.
“The goal of this campaign
was to engage fans and
drive traffic to the newly
designed Sephora.com
website…the campaign
leveraged partners that
could help amplify
the message of the
campaign, and the entire
experience was social; users
could share their
experiences through
Facebook to create a viral
effect.”

10. By tracking purchases by brand, Sephora
could have better predicted that the more
expensive the brand the more Rouge
Members would respond to the free offers.
VIB would generate a greater response to
the elite brands and those Customer who
are not regular shoppers, or spend less
than $350.00 annually would be less
likely to take advantage of the offers for
brands they are unfamiliar with. Beauty
Insider Purchase by Brand Sephora
Urban Decay Two Faced Benefits
VIB Rouge, VIB &
Beauty Insider Programme

11. • With the help of IT team we developed our own application
and by the time we've developed our own skin ncolour matching
machine which helps us to perfectly match with the colour of
customer to our products.

12. " I Think Beauty is Youth; It's Energy "
- Marc Jacobs(Beauty at Sephora)