The Rhino Linings network consists of more than 2,000 applicators and contractors in more than 80 countries around the world. With over 500 independently owned and operated U.S. and Canadian retail locations, Rhino Linings recognized the need to have a strong local and mobile web presence to increase ease of access to retail businesses and reduce the risk of missed conversions.
Utilizing Rio SEO’s Local Search Solutions, Rhino Linings was quickly able to get all of its applicators’ locations found online, and enabled it to automate, analyze and support this ongoing process.
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Rhino Linings Gets Found by Local and Mobile Searchers
1. Rhino Linings Gets Found by Local
and Mobile Searchers
Rhino Linings is the Strong Leader in Spray-On Truck Bed Liners
Since the company’s inception in 1988, Rhino Linings Corporation has set the standard in the
protective coatings industry. As the brand name leader in spray-on truck bed liners, consumers
have come to know and trust Rhino Linings® product quality, strength and durability.
The Rhino Linings network consists of more than 2,000 applicators and contractors in more
than 80 countries around the world. With over 500 independently owned and operated U.S.
and Canadian retail locations, Rhino Linings recognized the need to have a strong local and
mobile web presence to increase ease of access to retail businesses and reduce the risk of
missed conversions.
The Challenge being found locally online, but applicators who had left
If a business has multiple stores, branch offices, applicators, the Rhino Linings network were still able to use the Rhino®
and/or a local presence, but lacks local web and mobile brand name and contact information to get leads from
coverage on the Internet, it can be missing out on new listings that remained in search engine results long after an
customers every day. Local business listings with reviews, applicator left the network.
directions, photos, etc., are now displayed on top of
organic search results, making it more important than ever With the help of software partner Rio SEO, Rhino Linings
to be found through local search on all the major search agreed that the company would have much better results
engines. by managing all of its independently owned and operated
retail locations local and mobile data from one central
When Rhino Linings approached Rio SEO to help improve location. This would enable all of the locations to have
its local and mobile web search results, it had limited local a unified look and feel and give Rhino Linings one central
visibility on the search engines for the key term “truck bed interface to upload, store, display and update all the data
liner” for its 500+ U.S. and Canadian locations. As the for each applicator.
leading manufacturer and applicator of spray-on truck
bed liners this was a huge hurdle in driving business.
The Solution
The Rhino Linings retail businesses had originally been Utilizing Rio SEO’s Local Search Solutions, Rhino Linings
in charge of their locations’ local and mobile SEO, and was quickly able to get all of its applicators’ locations found
understandably had very little knowledge or expertise in online, and enabled it to automate, analyze and support
SEO, yielding in poor results. Rhino Linings applicators this ongoing process. Rio SEO’s Local Search Solutions
were not only losing out on potential customers by not use five key local SEO modules to deliver multi-location