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How mc donalds run in china

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How mc donalds run in china

  1. 1. How McDonalds run in China? s1180216 Rina Kurosawa
  2. 2. Index● Whats McDonalds● McDonalds in China● McDonalds and KFC● Storategy● Conclusion● Reference
  3. 3. What McDonald● Hamburger fast food restaurants in the worlds largest chain.● The company began in 1940.● Headquartered in the United States.● Richard and Maurice McDonald operate the restaurant.
  4. 4. McDonalds in China● 960 McDonalds restaurants in China● more 60000 employees the restaurants.● McDonalds are 24h services in China.
  5. 5. ● Mc Donalds penetrated the china market in 1990.● The store increased to 500 during 30years.● McDonalds waited until the right time for moving aggressively into chinaa market.
  6. 6. MacDonald and KFC● McDonald and KFC are going to business together.● The common store opened in 1990.● the store business for 3 years.
  7. 7. Storategy● McDonalds menu extension and convenience and value.● Drive through in new concept for Chinese.● Food safety is the strengh point.
  8. 8. ● McDonald conducts quality control inspection without notice.● McDonalds safety foot is advantage.● McDonalds conduct various research Chinese taste.
  9. 9. Conclusion● McDonald lead to the new service in China.● McDonalds offer safety food and good taste.
  10. 10. References● Wikipedia McDonalds http://de.wikipedia.org/wiki/McDonald%E2%80%99s● CHINA daily http://www.chinadaily.com.cn/business/2008-09/08/content_7007412.htm