1. Who we are
We are team of specialized people who believe in providing greater value through differentiation. Innovation &
Technology is one of our competitive advantages. We are in business of creating and connecting customer
touchpoints so that each and every contact with customers leads to a good customer experience, improves
customer satisfaction and keeps brands connected with consumers
Ethos
Knowledge gives you power but Character respect – Bruce Lee
Seven is the lowest natural number that cannot be represented as the sum of the squares of three integers and
besides it’s a mystical number from septenary numeral system that is in work in Time, Creation, Body, Sound,
Light etc. For us it is our seven core values that make our engine. These fundamentals reside at core of whatever
we do
PASSION
Purpose is the reason you journey. Passion is the fire that lights your way – Steven Tyler
TEAMWORK
Coming together is a beginning, keeping together is progress and working together is success – Henry Ford
EXCELLENCE
We are we repeatedly do, excellence is therefore not an act but a habit - Aristotle
INTEGRITY
If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters - Simpson
FOCUS
Concentrate all your thoughts upon work at hand. The sun rays don’t burn until brought to a focus – Graham
Bell
DEDICATION
The person who makes a success of living is the one who sees his goal steadily and aims for it unswervingly. That
is dedication - Cecil B. De Mille
INNOVATION
Innovation is seeing what everybody has seen and thinking what nobody thought – Albert Gyorgi
What we do
Wall to wall solutions – it’s a story about customer’s journey with a brand
We are a one-stop solution for you. We activate your brand, create & design events for it, suggest marketing
campaigns, propose BTL & ATL activities, provide relevant giveaways and arrange celebrity endorsements in an
aesthetic manner

2. We believe that fabric of marketing is interwoven in a way where its warps and wefts i.e. all marketing/branding
activities, are interlocked to not only ensure durability of the fabric but also its finesse
Our Warps and Wefts:
 Corporate Events
 Activations
 Creative
 Corporate Gifts and Giveaways (Strategic Partners/Official and Sole Distributors of SWAROVSKI Corporate
Gifts)

3. CORPORATE EVENTS
Whether it is a call of a marketing strategy that includes but is not limited to:
Product Launches, Marketing Conferences, Product Launches, Logo Launches
OR
Developing HR of a conglomerate that would include Team Building Exercises, Training Workshops, Motivational
Seminars, Motivational Sessions
OR
Colloquial Festivities like Carnivals, Galas, Commemoration, Feasts and Fairs
We do everything with all our core values. No two events are similar, ever!

4. ACTIVATIONS:
Our Take:
 Brand Activation is essentially a crucial part of the overall marketing approach, or marketing mix, and
should never be deemed as an independent/ standalone discipline.
 It’s not all about sales. Brand Activation campaigns can generate trial, awareness, brand switching and
brand loyalty. It’s all about employing the right tactics
 The principal aim of any engaging activity should always to develop a two-way conversation with your
consumers.
 Brand activations help you bring your brand to life, and hence to build consumer loyalty, you must
cultivate a healthy relationship and emotional engagement between the brand and the consumers.
 Return on Investment: What are the benefits offered relative to the cost? Are you able to measure it? It
should not always be measured in financial terms. Are you able to gather data from emails, Twitter and
Facebook followers, business leads, opportunities or engagements? If Yes, are you able to convert that
data into knowledge?
 Long-term potential: Does the brand have any potential to earn sizeable returns for a long time?
 Uniqueness: Does the brand have a unique value proposition (unique selling point) that will get
consumers interested and talking about it?
 Brand relevance: Is the activation strategy relevant to the brand? If not, it should be discarded in favor of
one that works
 Expertise: Does the brand activation strategy gel well with your company’s unique selling point or
expertise?
 World Class: Would your peers or consumers view your activation program as world class?
 Integration: Is the brand activation program capable of integrating well with several marketing channels
and creative platform?
 Consumer Reach: How many targeted consumers would the program reach? Is it international, city-wide,
national or province-wide?
 Amplification: Is it possible to make changes to and amplify the activation strategy?
Any activation exercise must:
 Help revitalize your flagging brand
 Minimize distortion
 Support your advertising claim (existing data, data generated through activations, conversion of data
to further devise marketing and advertising strategies)
 Make your brand more prominent
 Enable consumers to give you further ideas on how to improve the brand as they interact with it
 Help you convey your positioning in the minds of consumers
RAE Activations:
We have successfully managed activations for MNCs, Governmental Institutions and Local Conglomerates in
Urban, Rural and Semi-rural areas with a footprint all over Pakistan (more than 100 cities)
Themed based activations ranging from Truck Art & Heritage, Bollywood, Local Cultural to Futuristic designs and
ambience to taking 5D Stereo-cinematic Floats through-out the country and to make our activations very
distinctive and hence, more engaging

5. We generated and captured ‘big data’ from these activations. The real task here is to show attendees the value in
handing in their personal information to us and to generate/capture right cuts of demographic data

6. CREATIVE:
Broadly, Creative agency or a unit can be conventionally divided into four categories:
1. Strategy: Represents the consulting, planning and research services
2. Design: Is all types of visuals, UX, photography and video services
3. Technology: Is the engineering, data and systems services and
4. Advertising: The promotional, PR and marketing services
All of the above areas combined coupled with excellence in every zone result in a desirable creative content
Our forte is to create an effective touchpoint that leave an indelible mark in the minds of your target market
We are known to our customers not as their vendors or an agency but as their partners that provide state of the
art deliverables and out of box solutions using cutting edge technology
We proudly announce that in Pakistan, we are the pioneers of:
 Flow Motion Act
 3D Content Mapped Projection
 5D Cinema and Floats
 3D Stereoscopic Cinematic Experience

7. CORPORATE GIFTS AND GIVEAWAYS:
One of our companies handles the sole and exclusive distribution for SWAROVSKI Corporate Gifts Distribution
for the country
From Swarovski we offer unique incentive & corporate gift ideas that deliver your sentiments with sophistication
and elegance
Celebrate successful partnerships, express your appreciation for clients or reward your valued employees with
unique and memorable gifts
Exclusive corporate gifts combined with reliable, flexible, fast service and the best in class design, which adds a
touch of glamour and luxury. Customers benefit from the company’s global network, processes and operations
Next to service excellence and crystal elegance, it is the vast range of sparkling products that make Swarovski
Corporate Gifts a one-of-a-kind offer.
With a stunning collection, elegant signature packaging, and options to customize and personalize your gifts,
Swarovski helps your company’s strongest assets to achieve new heights of brilliance.
A GIFT FOR EVERY MOMENT
We provide business partners across various industries with inspiration for corporate events and sponsorships,
successful partnerships, promotion activities, clients, and valued employees.
We are also prepared for all seasons, be it Christmas, birthdays, anniversaries, Valentine’s Day, weddings, Mother’s
and Father’s Day, or Chinese New Year.
IN THE BEST OF HANDS
With their unique elegance, our Corporate Gift Solutions will add a touch of glamour to your own company
presentation.
Swarovski as a prestigious supplier ranks among the world’s top luxury brands, known for cutting-edge design
and best-in-class product quality. In addition, we offer a broad price range from mass distribution to highly
exclusive gift options
THE TEAM:
Whether you manufacture lawn mowers, sell software, or offer bowling lessons, your customers are customers
because your product or service makes a difference in their lives. That's pretty special. Product marketers play a
crucial role in positioning products/services the right way to the right people because they have a deep
understanding of your target customers and how your products and services fulfill their needs

8. The core management team of partners at RAE has more than 51 years of cumulative international experience of
managing teams in corporate world.
This team comprises of Directors that are all post-graduates from reputed universities from ivy league/Russell
Group institutions having thorough experience in running marketing campaigns, QA for client engagement,
process management, trouble shooting of execution teams, product management, service recovery, customer
services, handing alternate channels, event management, branding, media publicity, talent/celebrity management,
interior designs, project management, fabrications, HR management, operations, client servicing, creative, sales
process management, corporate sales, B2B, portfolio management, financial asset sales, financial institutes and
franchise management
With an overall corporate experience from our past lives of the atmosphere in which our clientele operate, and
the expertise gained through the platform of RAE we become better equipped with a wide-ranging understanding
of our client needs vis-a-vis how corporates operate
This background of fine scholarly institutions, experience of working in MNCs in international markets and
competence gained in this field for last few years of unprecedented campaigns – we possess a rare and hybrid
experience of flawlessly executing the jobs assigned to us. This coupled with the right mix of technology, R&D and
innovation deployed impeccably sets us apart from other players
Yes! We do have a proven track record of immaculate executions