What is SlideShare?

1. SlideShare:
Content Marketing's
“Sleeping Giant”

2. About SlideShare
SlideShare is a sharing platform for business
documents, videos and presentations. It serves
as a social discovery platform for users to find
relevant content and connect with other
members who share similar interests.

3. SlideShare/LinkedIn Connection
● LinkedIn acquired SlideShare in 2012 for $119
million in cash & stock
● They compared their relationship
to“Chocolate & Peanut Butter” for
professionals
● Built-in integrations make it easy to share &
engage with LinkedIn's 100+ million users
● Premium features (including detailed
analytics, video & private uploads) are will now
be available to all SlideShare users

4. Statistics:
● 60 Million unique visitors per month
● 10 Million presentation uploads
● 3 Billion views per month
● 500% more traffic from business owners
than Facebook, Twitter, YouTube &
LinkedIn!
● 20% of visitors come from Google search

5. Supported Files:
Presentations:
● Adobe PDF (.pdf)
● OpenOffice Presentation Document (.odp)
● Microsoft PowerPoint (.ppt/.pps/.pptx/.ppsx/.pot/.potx)
Documents:
● Adobe PDF (.pdf)
● Microsoft Word (.doc/ .docx/ .rtf)
● OpenOffice Documents (.odt)
● Most .txt files
Infographics:
● Adobe PDF (.PDF)

6. SlideShare Creation Tips
● Draw people in with well-designed slides
● Rank higher with Keywords & Phrases
● Appeal to readers with How-to Guides
● Grab Attention with List Titles
● Share useful industry information
● Post presentations to LinkedIn

7. SlideShare Marketing Tips
● Add hyperlinks
● Add a Call-to Action
● Embed on blogs & websites
● Share on social media
● Socialize with other Slideshare users
● Promote offline