SSLacker is the Web's only SSL Certificate checker, cleaning and maintenance service. SSLacker also provides a universal Locker to hold certificates, keys an CSRs regardless off where purchased. SSLacker provides an even greater level of security by matching your vender certificates with the original Key and CSR files you own. This ensures end to end security. And that the Certificate and Key will install on the website successfully.

1. Vision
SSLacker helps website owners
check, install and maintain SSL
Certificates

2. Traction
2019 – Develop SLLacker.com
Q3 – Begin organic ranking of site
Q4 – Live demo’s of SSLacker.com
For the first demo of SLLacker.com to the
Portland tech community, the organizer grasped
the value of the product, accidentally gave my
presentation, and introduced me with, “I hope I
didn’t steal your thunder.”
300 monthly visitors to date with no promotion
Google #1 for “Clean and Test SSL Certificates”

3. Market Opportunity
The Market: SSL Certificate installation and maintenance
including issuance
Market Size: The total number of certificates increased by
more than 68% (13.2 million ) between 2017 & 2018
• 2% of the market, 264,000 customers per year
• $24/yr for SSL certificate Locker dashboard
• $3.1 million in revenue
Customers: Our customers are concerned about security, but
nervous about the responsibility
Macro Trend: Sept. 2020, Apple Safari will invalidate
certificates longer than 1 year. All browsers will follow.
Current certificates will be marked as invalid.

4. The Problem
• People are confused how SSL Certificates relate to security.
• Millions of unsecure sites exist. 81% of shoppers will not
complete forms that are not SSL secured.
• SSL Installation is perceived as complex.
• People are uncomfortable of SSL Certificate installation.
A Warning from AWS regarding installation:
Important - Small configuration errors may lead to
serious security breaches and loss of data.

5. Current Solutions
Hosting Sites
Sites such as GoDaddy.com sell both the hosting and the SSL
certificate. Documentation and tech support are provided if both
services are purchased from them. Support rapidly drops off if hosting
or the certificate is a non-GoDaddy product.
SSL Testing Sites
SSLShopper.com will test the certificate. The site will not fix it on-the-
fly or output matching configuration files.
SSL Certificate Dashboards
Citrix and Comodo provide a dashboard of certificates, if they are
purchase through them. Neither list a price, with Comodo requiring a
scheduled consultation.

6. Product & Service
Only SSLacker.com provides every SSL Certificate solution
• Modest installation cost
• Free check-up and cleaning of SSL Certificate
• Free server configuration files for 5 operating systems for
a copy and paste installation
• $24 / year dashboard to hold all certificates, regardless
of origin.
• Custom projects and consultations
• Already #1 on Google for “SSL Certificate Locker”

7. Product & Service

8. Revenue Model
Primary customer: Website owners without a dedicated
Systems Administrator – Small to Medium businesses
Pricing model:
1) Sales on installations
2) Sales on Locker subscriptions
Est. installations: 250/mo @ $149 avg. price: $447,000/yr
Est. subscriptions: 50,000 @ $12/yr: $600,000/yr
Life-time value of an average Customer:
Est. 6-year @ $24/yr: $144 life-time value
50,000 subscribers @ $144 life-time: $7,200,000
Note: Subscription signups expected to grow logarithmically

9. Marketing & Growth Strategy
Today, customers searching online for help find no services.
Documentation guides fill every link on the search engines.

10. Marketing & Growth Strategy
• Search Engine organic and paid advertising will drive most sales
• Instagram & Facebook will be used to share service reviews
• YouTube will host 6-second bumper video ads for the service
YouTube bumper ads, as the new Television, will drive fast adoption
rates. Most advertising dollars will be spent here.
Expert advertising creative will drive sales – as with almost all
modern ads. Showing customers the value of security.
• Browsers flag insecure sites
• News articles publish “hacking” stories
• People are looking for a solution - a real person

11. Founder – Rick Valdez
• SSLacker.com Programmer
• Cyber Security Expert
• Advertising Expert
https://adage.com/amp/people/rick-valdez
7 Clio Awards
12 Cannes Lion Awards
• Inventor
Robot Bartender (Open Sourced)
http://www.instructables.com/id/Beverage-Appliance-with-Web-Interface/
Advisors for launch brought in on an ad hoc basis

12. Financials

13. Competition
The Market Space consists of SSL Certificate sellers, IT
consultants and large vendor service providers.
SSLacker provides a niche that is product-agnostic and offers
end-to-end SSL Security services.
SSLacker advantages are a low price point, a range of product
offerings, and custom technology.
Competitors are very well known, including GoDaddy, Comodo,
Verisign, and Rackspace. None offer the range of service of
SSLacker. With such brand names, name recognition will be the
biggest challenge, therefore ad-spend is key.

14. Investment
Equity capital being sought: $250,000 to $500,000
Key Use of Proceeds (as % of total raise)
• Founder salaries: 0%
• Sales & Marketing: 60%
• Advisors: 20%
• Capital expenses / equipment: 15%
• Product development: 5%