short SMSnet presentation to CN positioning SMS as an audience engagement vehicle.

1. CN Field,
the Grey Cup
&
Text Messaging

2. In Canada, there are 25 million
wireless phone subscribers
44% have smart phones
40% have feature phones
16% have older phones
99%+ of all mobile phones in Canada
can send and receive text messages

3. Texting is fast and exact.
Any cell phone can receive texts. No
smart phone or data plan is required.
All incoming texts are free to receive
if you have a text message option with
your mobile device plan.

4. There are three ways to initiate a
mobile texting relationship:
- via mobile opt-in
- by online subscription
- through a registration process
where cell phone numbers are
recorded then uploaded onto the
text messaging platform.

5. Of the three, mobile opt-in is the
easiest and quickest and can be done
on location, any time, anywhere.

6. How does mobile opt-in work?
Open the text messaging application on
your cell phone. Compose a new text
message. Text the word “demo” without
the “ ” to short code 767638. Within
seconds, you should receive a response
regardless of your carrier.

7. Try it. . . .
Go to text messaging on your cell phone.
Compose a new text message to 767638.
Text the word “demo” without the “ ”
Click send.
Your auto-response is personalized for
your event.

8. Interested fans sign-up for your service
to enter a contest, access information,
gain entry to an event, etc.
Once registered, a fan can be texted
as per the details of what they signed-
up for or until they reply to a text
message with the word STOP.

9. Subscribers will sign up for the day or
weekend but you must inform them
what they are subscribing to, how
many texts will be sent and when the
subscription ends. It is always best to
tell subscribers that their number will
be deleted at the end of the weekend.

10. We would create several keywords for
the weekend event, each with its own
purpose.
Text CN to 767638 to enter the Simulator.
Text CNCFL to 767638 for a link to ....
Text CNSafe to 767638 for a link for ....
Text CNWin to 767638 to enter our contest

11. There is no spam or advertising.
No information is shared with any
outside or third party.
You control the platform and all text
messages sent.

12. At the end of each day, you can thank
your fans and ask them to share their
pictures or memories on a social media
site, provide a link and ask them to like
your Facebook page, or send them to a
special CN website.

13. Text Messaging is an easy way to
engage fans and ask them to
participate in interactive activities.
Thank You
You can deliver time sensitive
information, promotional offers,
website links, or ask them to stop by a
booth or kiosk.