1. International Know-How Shared
Overview

2. Your Campaign Performance Tracking
Made Easy
Track all your international digital marketing activities on one platform

3. Retrieve, combine & understand
your data

4. Currently Integrated Data Sources
• Google Analytics
• Marketo
• SiteCatalyst
• Google Webmaster
Tools
• Google AdWords
• Bing Ads
• Yandex.Direct
• Baidu Phoenix Nest
• Yandex Metrica
Can’t find the platform you are currently using?
Ask us to add it!

5. 1. Organic Global Rankings

6. Organic Global Rankings – Visibility
Make sure your websites are visible, in all your target markets
You can filter by website, by region and set reporting period
and the period it should compare to.

7. Visibility Score
The Visibility Score is calculated from ranks of keywords from top
30 positions.
The visibility score is the sum of the points given to a
website.

8. Organic Global Rankings – Visibility

9. Organic Global Rankings
Keywords
Track your keywords rankings

10. Organic Global Rankings - Keywords
keyword abc
keyword abc
keyword abc
keyword abc
keyword abc

11. Keyword Click Through Rate Over Time

12. 2. SEM Data

13. SEM Data
Retrieve and analyse SEM data from various search engines in one place only!
• Country: Country were we have had PPC activities
• Impressions: The number of times an ad is seen
• Clicks: The number of clicks
• Cost: Money spend in country
• CPC: Cost per click
• Avg. Position: Average paid ads position
• Registrations: Actions recorded
• CPR: Cost per registration
• Leads: Another type of action recorded
• CPL: Cost per lead
• Conv. Rate (Reg): Conversion rate - turning lookers into buyers - for registrations
• Conv. Rate (Lead): Conversion rate - turning lookers into buyers - for leads
• CTR: Click Through Rate

14. SEM Data

15. SEM Data

16. 3. Executive Summary

18. Premium Subscription
Diagnostic
Reports
Year on Year
Comparison
Mobile vs Desktop
Organic Rankings
Custom
Reporting

19. Questions?
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Blog.webcertain.com
Internationalmarketingschool.com
Internationalsearchsummit.com
About Webcertain – An Overview of Webcertain Services and Approach
Global Central Best Practice – Fountain of Knowledge for Digital Marketers