The document compares Harley Davidson and Indian motorcycles. It provides a SWOT analysis for each company, noting Harley Davidson's kinship with employees as a strength but aging customer base as a threat, while Indian's introductory bikes are a strength but braking issues a weakness. It also discusses each company's customers, competitors, collaborations, and context in the global motorcycle market.
1. Harley Davidson Vs Indian Motorcycles
Richard G. Seledon - Bus 051 (Mission College)
2. Company
SWOT Analysis
Harley Davidson Indian Motorcycle
(S) Kinship w/Employees
(W) Loss of market
(O) Demands for HD
(T) The average age
(S) Introductory level bike
(W) Braking issues
(O) Love it or hate it
(T) Indian Envisioned
3. Customer
Harley Davidson Indian Motorcycles
Ability to leverage
Introduction of surge
Capability to build-to-order
Financial Muscle
European Markets
Customer Testimonies
5. Collaborates
Harley Davidson Indian Motorcycles
Demographics & Population
trends
The 2012 Ford Truck is the
newest Harley-themed pickup.
Partnership w/(USO)
USO Supports