1. One Million Visions
The Power of Images to Change
Behaviours
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2. Shantz &Latham (2009)
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3. Locke & Latham (1990,
2002)
Goal Setting
Theory
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4. Shantz & Latham (2011)
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5. Latham & Piccolo (2012)
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45
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Control
Non-Specific
Context-Specific
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6. Other Support
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Automaticity theory
Implicit motives
Implicit attitudes
Vicarious learning
Advertising
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7. Other Support
Because cognitive resources are limited
the implicit motive system has a
“larger impact on behavior because, as
the default [information] processing
mode, it operates automatically and on
a faster time scale than the explicit
system.”
Johnson and Tan (2009, p. 103)
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8. The Power of Film
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9. Viewing Habits
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10. Viewing Habits
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11. Viewing Habits
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12. Which video inspires you
the most?
...and Why?
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13. Which video inspires you
most?
• http://youtu.be/3iIkOi3srLo
• http://www.youtube.com/watch?
v=ERx5j6h43tk&feature=share&list=PL
ictJBXwHCyVe65UvbWpDtu5dMuPkMbr
Z
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14. Which video inspires you
most?
• http://youtu.be/XyyNCKsMSc4
• http://youtu.be/lUer_ZA4sJs
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15. Theory of Change
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22. The goal of One Million Visions (OMV)
is for one million young people to
make short videos about their vision
for a better future
www.onemillionvisions.org
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23. How?
• Work with school’s, colleges,
universities and educational bodies to
run competitions in which young
people create short videos with a social
or environmental meaning.
• Share these entertaining videos with
our extended network to achieve social
impact – some videos will go viral.
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24. Facebook & Twitter
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25. OneMillionVisons@gmail.com
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