The document discusses recent changes and trends in search engine capabilities. It notes that Google makes around 500 changes per year to its algorithm and constantly tests new features. Bing is expanding internationally and may challenge Google's dominance. Mobile search volume is growing rapidly and is dominated by Google, while search engines are increasingly integrating social media content and signals. Local search is also a major focus, with over 30% of mobile queries having local intent.

1. performance led digital marketing latitudegroup.com

2. performance led digital marketing latitudegroup.com

3. Google Instant
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4. presentation title
Realtime search
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5. Sitelinks
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6. Maps, maps and more maps.
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7. Hotel availability and price search
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8. Improved image search
.... with ads 8

9. performance led digital marketing latitudegroup.com

10. Constant pace of change
● In 2009 there were 550
changes to Google
● By Q3 2010 there were
already 500.
● At any one time there are 300
tests taking place on Google
And that’s
just Google! 10

11. Binghoo
● Already rolled out in the US &
Canada
● UK Organic Search integration in
Q1
● UK Paid Search Integration in Q2
A real challenge to Google?
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12. Mobile
● Google Mobile Paid Search is now larger than
Bing Paid Search
● Mobile Search growing at 75% QoQ
● Share of PPC greater than organic
● It’s all about convenience.
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13. Social
● Bing and Facebook integration
● Tweets in Google results
● Google confirm the use of “social
signals” in ranking algorithm
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14. Local
● Proliferation of location based
services
● 33% of mobile searches have
local intent
● The end for directories?
Location, location, location
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15. performance led digital marketing latitudegroup.com
17/01/2011