2014 owh digital advertising rate card

newspaper y online y events y magazines y in the community

Table of Contents

General Terms

Omaha World-Herald Online-Digital Rates & Data

Contracts Overview, Copy Regulation & Guidelines

Contact Information....................................................................2

A. Publisher’s Liability for Error. The publisher shall not be liable for slight changes or typographical errors that do

not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with
an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of
any monies paid for the advertisement.

Credits, General Terms................................................................2
Product Pages Rates................................................................ ?
Ad Sizes and Specifications...................................................... ?
Deadlines......................................................................................... ?

Contact Information
Richard Brown................................................(402) 444-1243
Digital Sales Manager
richard.brown@owh.com
Jeff Shabram....................................................(402) 444-1018
Director of Online Digital Advertising
jeff.shabram@owh.com
John Bridge.......................................................(402) 444-1407
Advertising Operations Manager
john.bridge@owh.com
David Sanders.................................................(402) 444-1475
Advertising Research Manager
dave.sanders@owh.com
Dave Storey..........................................................(402) 444-1385
Director of Advertising
dave.storey@owh.com
Shereatha Green..................................................(402) 444-1421
Administrative Assistant
Mailing address:
Omaha World-Herald
Omaha.com

1314 Douglas Street Suite 600

Omaha, NE 68102-1811

Credits
A. Credit
All advertising is payable in advance, unless credit has
been established with the Credit Department. It is agreed
that where monthly credit is granted, all charges shall be
due and payable the 15th day of the month following
publication.

B. he Publisher reserves the right to reject or cancel at anytime, edit, revise and properly classify all copy. Ads will
T
be set to conform, as closely as possible, with specific instruction provided, using available type sizes, styles and
headings.
C. Sequential Liability. Any advertising agency establishing credit and placing advertising with the Omaha World
Herald shall be liable for payment of all media invoices. Any other written or verbal agreement or statement
policy pertaining to “sequential liability” contained on insertion orders from the agency are not valid. The terms
of the Agreements set for by the Omaha World-Herald may not be supplemented or revised by insertion order
or other documents submitted by Advertiser or its Agency. If an advertising agency fails to pay Omaha WorldHerald, the advertising agency client is still liable for payment to the Omaha World-Herald.
D. he Omaha World-Herald reserves the right in its sole discretion to immediately disable any website or mobile
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site (“Site”) hosted by arrangement of Omaha World-Herald, in whole or in part, and to prevent the Site, in
whole or in part, from being accessed, if Omaha World-Herald determines, in its sole discretion, that the Site or
its content is obscene, offensive or in bad taste, may violate any law, may infringe upon the rights of any third
party or may otherwise expose Omaha World-Herald to civil or criminal liability; provided, however, that such
right does not place any obligation on Omaha World-Herald to review or edit the Site or to notify Advertiser of
any concerns Omaha World-Herald may have regarding the Site or its content. Omaha World-Herald reserves the
right to reject or remove any copy posted on or linked on any webpage which may in the Omaha World-Herald’s
opinion be offensive, distasteful, libelous or illegal (but Omaha World-Herald undertakes no obligation to review
or edit such copy or links). Website setup fees are payable upon execution of this Agreement. Fees for new web
or digital pages or changes to existing web or digital pages are due the month the work is done.
E. Check your ad. Online ad users should check their advertisement on the first day it's displayed and report any

error at once. No allowance can be made after the first day the ad is displayed nor will any adjustment exceed
the amount paid for the space actually occupied by that portion of the advertisement in which an error occurred.
Claims for adjustment must be recorded within 10 days from the date of insertion.
F. Should any Government body levy a tax on any advertising covered by this rate card, such tax will become an

additional charge to the advertiser, over and above the rates mentioned herein.
G. ndemnification. The advertiser and/or advertising agency agrees to defend and indemnify the publisher
I
against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices,
infringement of trademarks, copy rights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement. Advertiser shall indemnify, hold and save
the Omaha World-Herald harmless from any liability, loss or expense (including but not limited to attorneys’ fees)
directly or indirectly relating to or arising from claims or suits based in whole or in part on the contents of any
ad copy or sample products submitted to the Omaha World-Herald for publication or distribution. The Omaha
World-Herald owns all right, title and interest (including copyright) to any article, content or creative work
(including advertising or marketing materials) prepared or created by the Omaha World-Herald, its employees,
contractors or representatives (collectively, the “Work Product”), the Work Product may not be used or published
in any manner without the Omaha World-Herald’s prior written permission other than in a publication owned by
the Omaha World- Herald or one of its affiliates. The Omaha World-Herald retains all proprietary rights in and to
the Omaha.com site, its business and trademarks, technology, and services (including all software, source codes,
modifications, updates and enhancements or any other aspect of its services), the name “Omaha.com”, and any
other trademarks and logos which are owned or controlled by The Omaha World-Herald or its affiliates or used in
promoting its services. The Omaha World-Herald has the right to collect and use information and data gathered
in connection with any use of or access to Omaha.com or any services provided by The Omaha World-Herald.
Advertiser specifically authorizes The Omaha World-Herald to catalog, cross-reference and index, and creates
hyperlinks to and from, the Site or specific content on the Site.
H. uthorized abbreviations only. The publisher cannot be held responsible for any errors that occur as result of
A
illegibility or the necessity of interpretation.
I. For any digital advertising for which there is a charge for impressions as set forth in The Omaha World-Heralds

digital advertising rate card / book, an Impression is defined as each time advertisers’ digital ad is displayed on
a screen. CPM is an acronym for Cost Per Thousand or the cost per one thousand online display ad impressions.
The costs per impressions delivered are based solely on the Omaha World-Heralds ad delivery system. The Omaha
World-Herald reserves the right to run Advertiser’s digital ad in sections other than those that are requested in
order to fulfill the proposed amount of impressions. Reasonable efforts will be made to first fulfill Advertiser’s digital ad in the requested online or mobile section, but sections cannot be guaranteed. Impressions may be delivered over 30 days. All 30-day campaigns must consist of a single creative design (same ad running for 30 days).
J. Competitive Media In the case of competitive media to Omaha World-Herald, advertiser can NOT sell, push,

ask for consumers email or promote any products, downloads or apps that either drive competitors revenue or
increase risk of OMAHA WORLD-HERALD losing revenue. The digital ads of any media Competitor of the Omaha
World-Herald can not coerce, motivate or incentivize any Omaha.com traffic to a competitor’s webpage, digital
landing page or social media page where a consumer has to enter their email address or any additional information. In the instance that a 3rd party tagged rich media digital ad does violate any of the provision set forth by
the Omaha World-Heralds digital advertising guidelines then the digital ad will be taken down immediately.
K. f canceling an online ad, Advertiser must be sure to get a “cancellation number”. This is your record, and it is
I
important that you have it in the event of a misunderstanding or adjustment.
L. ll digital ads are subject for review and approval based on size of media and must adhere to the Omaha WorldA
Herald digital advertising guidelines. 3rd party tags must be tested at least 7 days prior to digital campaign start
date. Please note that large digital ads can cause slower page loading. Any digital advertising rates listed in the
Omaha World-Herald’s digital advertising rate card are subject to increase based on file size of a digital display ad.

1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m


Special Digital Advertising
Email Blast
For client emails please note that the suggested width may not exceed 600 pixels. Height of Email Blast may vary based on promotional
display. Email Blasts are subject for review and approval based on size of media or animation and must adhere to the Omaha World-Herald
digital advertising guidelines. 75k rich media file size is preferred. Additional cost may apply. Email Blast must work properly in Internet
Explorer 5.5+ and must include a subject line. Please avoid utilizing dark backgrounds as some email clients do not support html. Advertiser
can use CSS in-line but any external or CSS in the header tag will be stripped out and will not work. Please note that there is not a set limit
on height for an Email Blast but too much scrolling can be discouraging for to positive consumer experience. Important information and
disclaimers must be displayed in text included with Email Blast. Email Blasts are sold on a first-come-first-served basis and are subject to
availability. Cancellations made less than 7 days before scheduled date will result in a 20% cancellation fee. Any additional discounts are only
applicable to listed rates in the Omaha World-Herald’s digital rate card. Discounts are valid for new, incremental and active product contracts.
Rich Media Digital Ads
Rich Media digital ad units are defined as any ad that overlaps with or pushes editorial content. Any ad or portion of an ad that appears
outside of the confines of a fixed in-page ad space must include a prominent close button. This applies to free-form ads that overlay the
page and fixed in-page ads that spawn a free-form overlay upon a mouse-over or click interaction. For ads that overlay or push content on
a webpage of Omaha.com, a clear 'close' or 'click here to close' button must be included in close proximity on both the expanded and contracted portion the digital ad . An 'X' within the ad is not acceptable. The ad must automatically close after a maximum of 10 seconds. Fixed
in-page ad units can not expand prior to a user engagement (i.e. mouse-over or click). Rich Media advertising can not display automatically
on page load. Fixed in-page ad units must contract back into the confines of the fixed in-page ad space when the user's mouse leaves the
ad. The expanded portion of the ad must close automatically after a maximum of 10 seconds. There is to be absolutely no sound or audio
unless user has initiated via click on a clearly labeled button. Static ads can be accepted as JPG, GIF, or PNG. Rich media digital ads must be
reviewed and approved prior to them going live on the Omaha.com website or any of its’ affiliate websites or webpage’s. 3rd party rich media
digital ads must be submitted 7 days as prior to digital campaign start date for review. Any digital ad must not exceed 40 kilobytes in order to
conform to the Omaha World-Heralds digital ad standards and avoid slow page load times. Rich Media digital ads are considered under the
Omaha World-Herald guidelines as “Special Size Ad” and will incur an additional premium cost to the initial CPM (cost per thousand.)In addition, please note that Sliding Billboards can not open automatically upon page load or prior to a user engagement (i.e. mouse-over or click).
Navigation Bar Advertising
Please note that monthly purchases will take priority over weekly purchases. Dates are based on availability. Price/CPM is based on pages of
Omaha.com that have navigation bar space available. Exact dimensions of navigation bar space are 150 x 35 - 72dpi. File size of ad should
not exceed 15kb or 2 frames. Navigation Bar ads are subject for review and approval based on size of media and must adhere to the Omaha
World-Herald digital advertising guidelines.
Page Peel Advertising
Page Peel advertising is subject to availability. Limit 1 (one) Page Peel per day. Page Peel can not run on the same page as a persistent rich
media ad campaign. Preferred file types for Page Peels are GIF’s or Jpeg’s. File sizes must not exceed 15kb and 100kb (2 separate images).
Dimensions for Page Peels are 75 pixels by 75 pixels and 500 pixels x 500 pixels - 72 dpi. Video, audio Ad-Interax are strictly prohibited.
Digital Page Peel ad must adhere to all of the Omaha World-Herald guidelines for digital advertising.
Pre Roll Video Advertising
Digital video Pre-Roll advertising is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. CPM may vary due
to available inventory and average CPM of aggregated network ads. Promotional video Pre-Roll ads should not exceed 30 seconds. U.I (user
initiated) refers to viewers who initiate the start of a video player. RMM (rich media monetization) is defined as video pre-rolls that automatically start as soon as a web page has loaded. File size should not exceed 3 MB. Preferred file types - .flv, .mov, .wmv. Preferred bitrate is 600
kbps. Preferred resolution 640x480. Video production not included. Client must provide video. Digital video Pre-Roll ads are subject for review
and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.
Photo Gallery Advertising
The Omaha World-Herald’s photo gallery 728x90 digital ad position is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. File size should not exceed 40 KB. All digital ads are subject for review and approval based on size of media and must
adhere to the Omaha World-Herald digital advertising guidelines.



Omaha.com Visitors by Age Cluster
Adults 18/over
Adults 18 to 34
Adults 18 to 49
Adults 25 to 49
Adults 25 to 54
Adults 35 to 64

Market Composition
% of Persons
Total Persons
100%
819,924
31%
249,880
54%
442,426
42%
340,896
54%
438,324
52%
422,896

Visited Omaha.com Last 30 Days
Visitor %
Number of Visitors
100%
167,370
28%
71,018
27%
120,734
27%
90,900
25%
108,188
21%
86,808

Men 18/over
Men 18 to 34
Men 18 to 49
Men 25 to 49
Men 25 to 54
Men 35 to 64

100%
32%
56%
43%
55%
53%

400,528
126,546
225,050
173,206
220,194
210,402

100%
27%
25%
23%
22%
18%

78,150
33,784
55,834
39,020
47,238
38,536

Women 18/over
Women 18 to 34
Women 18 to 49
Women 25 to 49
Women 25 to 54
Women 35 to 64

100%
29%
52%
40%
52%
51%

419,396
123,334
217,376
167,690
218,130
212,494

100%
30%
30%
31%
28%
23%

89,220
37,234
64,900
51,880
60,950
48,272

Source: Scarborough Omaha Custom Study Feb-April 2013. The geography used is the 24-county Omaha Designated Market Area.

Omaha.com Visitors by Age
Adults 18/over
Adults 18 to 24
Adults 25 to 34
Adults 34 to 44
Adults 45 to 54
Adults 55 to 64
Adults 65 or older

Market Composition
Total Persons
% of Persons
819,924
100%
101,530
12.4%
18.1%
148,350
17.0%
139,216
18.4%
150,758
132,922
16.2%
17.9%
147,148

Visitor %
Number of Visitors
100%
167,370
29,834
29%
28%
41,184
32,726
24%
23%
34,278
19,804
15%
7%
9,544

Men 18/over
Men 18 to 24
Men 25 to 34
Men 34 to 44
Men 45 to 54
Men 55 to 64
Men 65 or older

100%
13%
19%
18%
19%
16%
16%

400,528
51,844
74,702
70,222
75,270
64,910
63,580

100%
32%
23%
18%
24%
13%
9%

78,150
16,814
16,970
12,464
17,804
8,268
5,830

Women 18/over
Women 18 to 24
Women 25 to 34
Women 34 to 44
Women 45 to 54
Women 55 to 64
Women 65 or older

100%
12%
18%
17%
18%
16%
20%

419,396
49,686
73,648
68,994
75,488
68,012
83,568

100%
26%
33%
29%
22%
17%
4%

89,220
13,020
24,214
20,262
16,474
11,536
3,714




Omaha.com Visitors by Education
Adults 18/over
Adults 18 to 34
Adults 18 to 49
Adults 25 to 49
Adults 25 to 54
Adults 35 to 64

Market Composition
% of Persons
Total Persons
100%
819,924
31%
249,880
54%
442,426
42%
340,896
54%
438,324
52%
422,896

Visitor %
Number of Visitors
100%
167,370
28%
71,018
27%
120,734
27%
90,900
25%
108,188
21%
86,808

Men 18/over
Men 18 to 34
Men 18 to 49
Men 25 to 49
Men 25 to 54
Men 35 to 64

100%
32%
56%
43%
55%
53%

400,528
126,546
225,050
173,206
220,194
210,402

100%
27%
25%
23%
22%
18%

78,150
33,784
55,834
39,020
47,238
38,536

Women 18/over
Women 18 to 34
Women 18 to 49
Women 25 to 49
Women 25 to 54
Women 35 to 64

100%
29%
52%
40%
52%
51%

419,396
123,334
217,376
167,690
218,130
212,494

100%
30%
30%
31%
28%
23%

89,220
37,234
64,900
51,880
60,950
48,272


Omaha.com Visitors by Race/Ethnicity
Adults 18/over
White
Black/African American
Asian
Other
Hispanic*

Market Composition
% of Persons
Total Persons
100%
819,924
89%
732,960
6%
47,782
1%
6,094
4%
33,088
6%
52,454

Visitor %
Number of Visitors
20%
167,370
21%
152,502
19%
9,012
N/A
N/A
18%
5,856
18%
9,528

*Hispanic can be of any race.



Omaha.com Visitors by Household Income
Adults 18/over
$150,000 and over
$100,000 - $149,999
$75,000 - $99,999
$50,000 - $74,999
$30,000 - $49,999
Less than $29,999

Market Composition
% of Persons
Total Persons
100%
819,924
7.9%
64,850
15.2%
124,796
16.0%
130,954
19.1%
156,442
22.7%
186,334
19.1%
156,548

Visitor %
Number of Visitors
100%
167,370
40.4%
26,180
23.6%
29,500
30.6%
40,018
20.7%
32,324
13.1%
24,400
9.5%
14,948

Men 18/over
$150,000 and over
$100,000 - $149,999
$75,000 - $99,999
$50,000 - $74,999
$30,000 - $49,999
Less than $29,999

100%
8%
19%
17%
16%
24%
17%

400,528
32,362
74,686
66,320
64,660
94,314
68,186

100%
38.0%
27.2%
20.6%
22.2%
10.0%
11.9%

78,150
12,306
20,278
13,630
14,332
9,478
8,126

Women 18/over
$150,000 and over
$100,000 - $149,999
$75,000 - $99,999
$50,000 - $74,999
$30,000 - $49,999
Less than $29,999

100%
8%
12%
15%
22%
22%
21%

419,396
32,488
50,110
64,634
91,782
92,020
88,362

100%
43%
18%
41%
20%
16%
8%

89,220
13,874
9,222
26,388
17,992
14,922
6,822




Omaha.com and The World-Herald are Omaha's
most popular source for news!
7-day cumes for local TV station sites, even when combined with their the late
news shows, don’t reach as big an audience as The World-Herald and Omaha.com
Late News TV News Website Cumes vs. The World-Heald's Weekly Print Reach Website Reach
Late News TV News Website Cumes vs. The World-Heald's Weekly Print Reach Website Reach
70%
70%

61.9%
61.9%

60%
60%

50%
50%

41.7%
41.7%

40%
40%

32.2%
32.2%

30%
30%

20%
20%

10.4%
10.4%

10%
10%

0%
0%

World-Herald INA
World-Herald INA

KPTM/KTM.com
KPTM/KTM.com

15.9%
15.9%

KMTV/KMTV.com
KMTV/KMTV.com

WOWT/WOWT.com
WOWT/WOWT.com

KETV/KETV.com
KETV/KETV.com

Source: Scarborough Omaha Custom Study Feb-April 2013. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume
reach for all World-Herald products combined, including the 5-day net cume reach for the daily World-Herald or the reach of last Sunday’s World-Herald or the 7-day net cume reach of Omaha.com.
For each of the TV stations shown, the Monday-Friday cume reach of each local late news program was added to the 7-day net cume reach of each TV station’s website.

The World-Herald Omaha.com are #3 in the nation for readership reach!
US Designated Market Area Newspapers Ranked by Integrated Newspaper Audience 2013
66.8%

Rochester

66.1%

Green Bay
Omaha

61.9%

Buffalo

61.9%
59.8%

Des Moines

58.8%

Syracuse

57.9%

Milwaukee

56.6%

Honolulu

56.5%

New Orleans

56.2%

San Antonio
0%

10%

20%

30%

40%

50%

60%

70%

Source: 2013 Scarborough Report Release 1; Omaha Custom Study Feb-April 2013. INA stands for Integrated Newspaper Audience and is the 7-day combined net reach of all
newspaper products combined, including (in the case of The Omaha World-Herald) the 5-day net reach of the daily World-Herald, the reach of last Sunday’s World-Herald
and the 7-day net reach of Omaha.com. There are 819,924 adults 18 and older in the Omaha Designated Market Area.



Omaha World-Herald Market Summaries
Primary Market Area
Bennington

Douglas County
Valley

Waterloo

Elkhorn

World-Herald
Integrated
Newspaper
Audience*

Omaha
LaVista
Papillion

Sarpy County

Core Based Statistical Area
Woodbine

Harrison County
Herman

Washington
County Blair
Arlington

Washington

Bellevue

Springfield

368,926
72.7%

Saunders
County

Yutan
Mead

Valparaiso

HOUSEHOLD INCOME
$21,367,313,920

Omaha's richest two counties account
for over one-third of the buying
income of the entire regional market
of Nebraska and western Iowa.

RETAIL SALES
$3,493,553,000

Omaha

Ralston

Springfield

Ceresco

Ashland

Harrison
Colfax

Butler

Shelby

Dodge
Washington
Saunders

7

Pottawattamie

Douglas
Sarpy

Nebraska

Mills

Cass

Fremont

Otoe

Treynor

443,500
67.6%

Glenwood

Plattsmouth
Louisville
South Bend
Murray

Malvern

Mills County

Nehawka
Union

ADULTS
656,314

Market Summary

HOUSEHOLD INCOME
$26,303,914,336

The Omaha CBSA represents nearly
one-half of the 68-county market's
population, effective buying income
and total retail sales.

RETAIL SALES
$6,413,725,000

Designated Market Area
Crawford

Iowa

Burt

Pottawattamie County

Council
Bluffs

World-Herald
Integrated
Newspaper
Audience*

Bellevue

Sarpy
County

Cass County

Retail Trading Zone
Cuming

Oakland

Carter
Lake, IA

Elmwood

ADULTS
512,662

Crescent

Bennington

La Vista
Gretna Papillion

Nebraska

Market Summary

Avoca

Minden

Ft.Calhoun

Elkhorn
Valley
Waterloo

Wahoo

Iowa

Missouri Valley

Kennard

Douglas
County

Prague

Gretna

Logan

Montgomery

Page

World-Herald
Integrated
Newspaper
Audience*
492,514
65.2%

Nebraska
Platte

Cuming

Colfax

Dodge

Burt

21

Washington

Saunders

Shelby

Harrison

Pottawattamie

Iowa
Cass

Douglas

Omaha

Sarpy
Cass

Mills

Montgomery

Fremont

Page

Otoe
Johnson

Nemaha

World-Herald
Integrated
Newspaper
Audience*
507,488
61.9%

Atchison

Nemaha

Richardson

Missouri
ADULTS
819,924

ADULTS
755,578

Market Summary
Omaha's RTZ represents over one-half
of the 68-county total newspaper
market's households, effective buying
income and retail sales.

HOUSEHOLD INCOME
$28,849,674,176
RETAIL SALES
$10,988,263,000

Market Summary
The Omaha DMA is over one-half
the regional market.

Sources: Scarborough Omaha Custom Study (Feb-April) 2013; 2013 Census Bureau and 2013 Bureau of Labor
Statistics Consumer Expenditure Survey compiled by EASI and AdMall.com
*Integrated Newspaper Audience is the 7-day net reach of all World-Herald products combined, including the 5-day net
reach of the daily World-Herald, plus the reach of last Sunday's World-Herald, plus the 7-day net reach of Omaha.com.


HOUSEHOLD INCOME
$31,298,362,456
RETAIL SALES
$14,538,287,000


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read more

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Run-of-site Rates
less than
50,000
impressions

50,000
- 99,999
impressions

100,000
- 249,999
impressions

250,000
- 499,999
impressions

500,000
- 999,999
impressions

1 million +
impressions

Open

$7.00

$6.75

$6.50

$6.25

$6.00

$5.75

$2,500 - $7,499

$6.50

$6.25

$6.00

$5.75

$5.50

$5.25

$7,500 - $29,999

$6.25

$6.00

$5.75

$5.50

$5.25

$5.00

$30,000 - $49,999

$6.00

$5.75

$5.50

$5.25

$5.00

$4.75

$50,000 - $99,999

$5.75

$5.50

$5.25

$5.00

$4.75

$4.50

$100,000 - $199,999

$5.50

$5.25

$5.00

$4.75

$4.50

$4.25

DVC Level

*Impression levels are within 30 days and have the same creative.

Custom Add-ons
Above the Fold

add $5.00 / CPM

Special Ad (Sliding Billboard, Flash, Rich Media)

add $4.50 / CPM

Multiple Frames (More than 1 frame, up to 4 frames)

add $1.00 / CPM

Home, News, Sports (Prep Zone, Big Red Today, Blue Jays Today, etc.)

add $2.00 / CPM

Money, Opinion, Living, Autos, Real Estate, Outdoors

add $3.00 / CPM

Livewell, Momaha, Entertainment, Obits, Photo Gallery, other

add $4.00 / CPM

Specific time of day or week

add $3.00 / CPM

Volume Limiter (maximum or minimum number of delivered impressions each day)

add $2.00 / CPM

Frequency Cap (number of times a unique reader sees an ad in one day)

add $4.00 / CPM

Ad exceeds accepted file size 40kb (up to 100kb)

add $4.00 / CPM

Condensed Campaign (less than 14 consecutive days)

add $3.00 / CPM

Persistent Ads

See Manager

* Please Note
All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. 3rd party tags must be tested at least 7 days prior
to digital campaign start date. Please note that large digital ads can cause slower page loading. Listed rates are subject to increase based on file size of digital display ad. Digital Sliding Billboard ads
can NOT automatically expand or open prior to a user initiated click or scroll-over. Some exclusions apply.



Nav-Bar

Put your logo on Omaha.com
You can be a part of our navigation bar!

What is it
The navigation bar is located
at the top of most of the pages
of Omaha.com and helps
consumers browse through
the website with ease. Your
logo can be included in this
navigation bar for a week or
a month and can link directly
to your company website,
promotional landing page or
a social media page. Promote
your business on a credible,
engaging, local website with
relevant content and accurate
information. Omaha.com is in
high demand by the greater
Omaha and surrounding areas!

Visitors

Affordable

Omaha.com currently receives

Putting your logo in the
navigation bar on Omaha.com is
affordable and effective.

• 18 million monthly page views

• 1.2 million monthly unique visitors

• isitors age from 18 to 75 plus
V
• 51% of these visitors are either college

graduates or have some college
education
• 55% of these visitors have a household

income of over $60k per year
Advertising on Omaha.com will allow
your business to reach a diversified,
educated group of influential buyers
and decision makers every day.

$3,500

per week

$13,000 per month
* Please Note
Monthly purchases will take priority over weekly purchases.
Dates are based on availability. Price/CPM is based on pages
of Omaha.com that have navigation bar space available. Exact
dimensions of navigation bar space are 150 x 35 - 72dpi. File
size of ad should not exceed 15kb or 2 frames. Navigation
Bar ads are subject for review and approval based on size of
media and must adhere to the Omaha World-Herald digital
advertising guidelines. Some exclusions apply.



Mobile Tablet Advertising
Make a better impression…
Promote your business on Omaha.com’s mobile site!
“People are increasingly accessing online service through smartphones
and tablets, thanks to the popularity of the iPhone, the iPad, and
Android devices, and advertisers are following them there.”
*Hof, Robert. “Mobile Ad Spending Doubles in 2012’s First Half.” Web log post. Forbes.
N.p., 11 Oct. 2012. Web.

What is it?

Why Mobile?

Mobile advertising is a style of marketing by means of
mobile devices (i.e. I-Phone, Tablet, Android, Blackberry
etc.) Omaha.com has a site that is compatible and easy
to use via these mobile devices that can display a variety
of digital advertising banner ads. These digital banner
ads have high visibility and have an exclusive presence.

Our mobile ads enable consumers to view exclusive banner
ads for your business each day. These ads have high call-toaction messages and entice consumers to click, call or text
our advertisers immediately! Mobile advertising tends to have
a higher conversion rate versus traditional desktop digital
advertising due to its immediacy and call to action intent.

Mobile WAP / App Ad positions – What’s available?

Mobile Front
Banner
Keep your brand
constant with
these ads. 640x100
ad displays at the
bottom of a story.
Rotates every
20-30 seconds.

RSS In-Line Text
RSS In-Line Text ad uses a 72x72
square image and 3 lines of text,
integrated within the article feeds.
Text ads integrated in the content
are effective like no other. Located
as the 4th story within
the article sets. Ad
displays inside the story
list. Rotates when the RSS feed is
updated every 5 minutes.

$15 CPM – Mobile 640x100 or RSS Inline Text 72x72 and 120 Characters every 4th story
$20 CPM – Targeted Mobile 640x100 or RSS Inline Text 72x72 and 120 Characters every 4th story


Tablet App Ad positions –
What’s available?
Leader-board
728x90 Leader-board appears as footer on
tablet article pages.
Take over at the story level with ads that have
users wanting to learn more. Ad displays at the
bottom of a story. Rotates every 20-30 seconds.

Front Medium
Rectangle
This 300x250 appears on the
homepage of the app in a block
similar to the section links.
Digital ads never looked better with
spots that cover the main front
section. Ad displays on the front
page of tablet device. Rotates every
20-30 seconds.

Medium Rectangle
Similar to the front-page ad, this 300x250 unit is
booked separately and has a separate inventory
availability line-item.
Digital ads never looked better with spots that cover
the sub-sections. Ad displays in the sub-categories.
Rotates every 20-30 seconds.

$15 CPM – Tablet 300x250 or Tablet 728x90
$20 CPM – Targeted 300x250 or Targeted 728x90



Email Blasts

Effective, Exclusive Easy
Omaha.com email marketing works!
Experts and small businesses agree “54% of small businesses surveyed
rated e-mail as the top online promotion to drive site visitors and
customers to their websites and storefronts.”
-DMA Interactive

Affordable

Effective

Fast

Email marketing is 20 times
more effective than direct
mail.* We can design a campaign
to fit almost every budget!

Reach up to 100,000-plus loyal
subscribers who have optedin. They WANT to receive your
information! Email marketing is one
of the most effective advertising
options for delivering results
with a strong ROI. Build stronger
relationships with your customer
base and enhance your brand
awareness with email marketing!

We can deliver your
information to our affluent,
educated audience within days
of your request, reaching them
when it’s most important!
Your message is the only one
delivered! No competition from
other advertisers!

*Businessknowhow.com, 2010

To put Omaha.com Email Marketing
to work for you, contact your local
OWH Media consultant today!



Email Blast

Email Blast Rates

Schedule your promotion today!

Up to $7,499/yr

$2,250

$2,100

$1,900

$1,750

$7,500 - $29,999/yr

$2,150

$1,950

$1,750

$1,600

$30,000 - $49,999/yr

$2,000

$1,800

$1,600

$1,450

$50,000 - $99,999/yr

$1,800

$1,600

$1,450

$1,300

$100,000 - $199,999/yr

$1,700

$1,450

$1,300

$1,150

Current email list count:
Including General Metro, Statewide
Outside of NE IA

102,354

as of 1/10/14

* Please Note
Additional discounts are only applicable to listed rates shown
above. Discounts are valid for incremental new and active product
contracts. Email Blasts are subject to availability. 7 day cancellation
notice is required by advertiser or a 20% calendar reservation fee will
be applied. Email Blasts are subject for review and approval based
on size of media and must adhere to the Omaha World-Herald digital
advertising guidelines. Listed rates are subject to increase based on
file size of Email Blast. Some exclusions apply.



Pre-Roll Advertising

Gain even more attention...
with pre-roll video advertising on Omaha.com!
With Omaha.com pre-roll video advertising you can put your business
in front of millions of viewers daily!

What is it
Hold the attention of your audience
with high impact pre-roll video
advertising! Promote your business,
services and products on Omaha.
com with commercials that play prior
to locally generated videos! Put your
business on a credible, engaging, local
website with 24/7 streaming news and
information. Any video commercial
can be directly converted into an
online advertising promotion. Gain
the attention of viewers with of video
pre-roll advertising on a website with
relevant news content and accurate
information. Omaha.com is in high
demand by the greater Omaha and
surrounding areas!

R.M.M. - Rich Media Monetization
RMM - Rich Media Monetization

U.I. - User Initiated
U.I. - User Initiated

* Please Note
Digital video Pre-Roll advertising is subject to
availability. Price/CPM refers to cost per thousand
of deliverable impressions. CPM may vary due to
available inventory and average CPM of aggregated
network ads. Promotional video Pre-Roll ads should
not exceed 30 seconds. U.I (user initiated) refers to
viewers who initiate the start of a video player. RMM
(rich media monetization) is defined as video pre-rolls
that automatically start as soon as a web page has
loaded. File size should not exceed 3 MB. Preferred file
types - .flv, .mov, .wmv. Preferred bitrate - 600 kbps.
Preferred resolution 640x480. Video production not
included. Client must provide video. Digital video
Pre-Roll ads are subject for review and approval based
on size of media and must adhere to the Omaha
World-Herald digital advertising guidelines. Some
exclusions apply.

$25 CPM


$18 CPM


Photo Gallery Advertising

What is it
The Omaha World-Herald produces hundreds of photos each month
and posts them into digital photo galleries on Omaha.com. These photo
galleries are extremely engaging and give consumers the opportunity to
browse or purchase professionally taken photos from local area events.
At the top of each photo gallery there is a digital ad position that you can
use to promote your business, services and products. With online display
advertising you can promote your business on a credible, engaging, local
website with relevant content and accurate information. Omaha.com is in
high demand by the greater Omaha and surrounding areas!
* Please Note
The Omaha World-Herald gallery 728x90 digital ad position is subject to availability. Price/CPM refers to
cost per thousand of deliverable impressions. File size should not exceed 40 KB. All digital ads are subject
for review and approval based on size of media and must adhere to the Omaha World-Herald digital
advertising guidelines. Some exclusions apply.


Promote your business
in the photo galleries
of Omaha.com!


Daily Headline E-Newsletters Breaking News

Headlines Breaking News
Promote your business to engaged readers!
Daily Headline E-Newsletter subscribers who are engaged
with the Omaha World-Herald’s news content are more likely
to interact with an advertising message. Advertisers that are
associated with news content are considered “more trusted”
by readers. Omaha.com readers are educated, high income
consumers. Subscribers interested in “Breaking News” are
“news hounds” and are very likely to read the content either
in their preview pane or by clicking on a story.

What is it

Benefits

Each day the Omaha WorldHerald sends out a Daily
Headline of up-to-date,
relevant articles to over
90,000 opted-in subscribers.
This Daily Headline contains
two digital banner ad
positions that advertisers
can utilize to promote
their brand, products and
services each day! The
Omaha World-Herald also
pushes out a minimum of
4-5 Breaking News email
alerts to over 100,000
opted-in subscribers each
week. These email alerts
also contains two prominent
digital banner ad positions
that advertisers can use
for their promotional
advantage as well.

Daily Headlines:
• Daily pushes
• Over 100,000 opt-in subscribers
• $250 per day / $5,000 per month

Daily Headlines Example

Breaking News:
• Minimum of 4 - 5 pushes per week
• Over 100,000 opt-in subscribers
• $1,000 per week / $3,750 per month
* Please Note
Monthly purchases take precedent
over weekly purchases.

Breaking News Example



Momaha

Momaha.com
Where Omaha moms connect...
Promote your business with this exclusive offer from the Omaha
World-Herald. Be a part of the go-to webpage and e-newsletter
where local area mothers read about content affecting their
community. Momaha touches on subjects that are of vital
importance and make an impact on mothers in Omaha.

Momaha.com Website
WHERE OMAHA
MOMS CONNECT

What is momaha?
Momaha (mom-aha) is the Omaha World-Herald’s
online community for moms. Our goal is to help
moms learn, laugh and connect. Read new blogs
daily from our Mom Team and chat with others via
our forums.
Every Thursday morning Momaha sends out an
E-Newsletter to over 20,000 Momaha subscribers!
These opt-in consumers enjoy reading hyper local
content that affects the lifestyles of moms and
their families.

Momaha E-Newsletter:

$200 per week

4 or more consecutive weeks:

$162.50 per week

Please contact your local OWH Media Account Executive
for advertising rates on Momaha.com


Momaha.com E-Newsletter


Reputation Reporting

Protect your reputation...
Monitor what consumers are saying
about your business
Your reputation is what you say about yourself and what
others say about you. Managing your reputation is nothing
new. Every business has been doing it for as long as
businesses have existed. What's new is how the Internet and
social applications have changed the way reputation spreads.

What is it?
Our reputation reporting solution will monitor your online
reputation by finding any mentions of your business on the
web. You are sent alerts with links to the comment that is found
allowing you to read all the details and respond accordingly.
Submitting and featuring your business profile on OWH
Yellowpages is a great advertising compliment to Reputation
Reporting. OWH Yellowpages is Omaha.com’s online business
directory which reaches an engaged, educated and affluent
demographic. Reaching the right kind of engaged readers
and customers saves you money and increases your return on
investment.
$50/ mo. Rep Reporting | $69/mo. OWH Yellowpages | $100/ mo. for both
(12X Annual Contract)


Reputation Reporting OWH Yellowpages

Why is this important?
It is important to understand that insuring that your
business information is accurate and visible across
multiple digital platforms and directories helps
improve your SEO. Other benefits of reporting include:
• nderstanding what potential clients are saying
U
about you
• omparing your business to your competitors
C
• onfirming that you are listed online properly and
C
consistently
• ssessing, controlling and monitoring your
A
information online



livewell
nebraska

Branching out to better health
livewellnebraska.com

branching out to better health

Nebraska’s only comprehensive online source for wellness
news and information. Livewell Nebraska is your destination
for all things “health” in Nebraska!

n

about livewell
» Read local news and feature
stories on a range of topics, from
the latest flu bug striking schools
to the newest spinning class
hitting gyms.

Livewell Website

» Use the interactive symptom
checker, medical encyclopedia,
health-risk assessments and other
tools to evaluate and improve
your health.
» Read local bloggers, writing
about heart health, childhood
obesity, disease prevention
and nutrition. Or check in with
a young stroke survivor and
a college student living with
diabetes and blindness.

Livewell E-newsletter

» Chat with other Nebraskans
in our forums about medical
conditions, health insurance,
exercise and nutrition.
» ver 6,000 opt-in subscribers
O


n

advertise
» With Livewell Nebraska
you can place your
business in front of
thousands of local
consumers ever day.
Livewell Nebraska
reaches health conscious,
affluent and intelligent
consumers via online
and mobile devices.


What is Daily Deal Omaha?
Daily Deal Omaha is a deal-of-the-day program that
guarantees customers with absolutely no upfront cost,
unmatched local media exposure, immediate results
and viral buzz about your business right now!

How We Do It
With the combined power of The Omaha World-Herald
and Omaha.com, we reach the audience that you want
and that your business needs! It’s simple, you offer a
great deal of 50% or more off regular prices and we get
the word out utilizing a comprehensive $9k value digital
and print component package with no upfront cost
to you! This media blitz of your Daily Deal will create
tremendous awareness of your business.

This promotional value includes:
• Print: An ad promoting Daily Deal Omaha will appear
in the Living section of the Omaha World-Herald
which reaches 309,900 readers daily and 443,900 on
Sundays.
• Online: Ads promoting Daily Deal Omaha appear on
Omaha.com, reaching over 250,000 viewers daily.
DailyDealOmaha.com is a well established brand in
the greater Omaha area.
• Email: An email is sent out to our Daily Deal Omaha
subscribers each day promoting the current days
deals.
• ocial Media: We at the Omaha World-Herald
S
promote our Daily Deals on our Facebook® Twitter®
pages.
• Viral: We give our consumers deal bucks for referrals
and promoting our deals via their personal email and
social media pages.

1314 Douglas St. Suite 600 | Omaha, NE 68102 | (402) 444-1526 | dailydealsales@owh.com | www.DailyDealOmaha.com


How Does Daily Deal Omaha Work?
When a consumer notices your Daily Deal being promoted
they simply log into their Daily Deal Omaha account at
dailydealomaha.com. Once logged in, consumers click on your
deal, enter their credit card information and receive a discounted
coupon voucher only valid for use at your establishment or for
you services.

What’s Next?
You will be given access to our merchant data dashboard prior
to your deal starting so that you can verify and account for each
voucher that will be purchased through Daily Deal Omaha.
Your Daily Deal will only be available for purchase on
dailydealomaha.com for a limited time only. Once your deal is
over, consumers can no longer purchase coupon vouchers for
your business.

The Breakdown...50% or $100%?
After your deal has completed you can either utilize the net
proceeds generated from the sales of your deal for digital and
print advertising credits with the Omaha World-Herald or you can
be reimbursed 50% of the net revenue. (Some processing fees applied).

Example:
Restaurant deal offer:
“Pay $10 receive $20 worth of food beverages!”
• Gross Proceeds from 1,000 deals sold

$10,000 100%

• Administrative cost processing fees

-$700 -7%

• Merchants share of the net proceeds

50% $4,650

• erchant takes share of net proceeds
M
in advertising credit

100% $9,300

Let’s create your Daily Deal!



So What’s Next?
Once you’ve decided on the deal that you want to offer,
the Omaha World-Herald will begin the process of
creating your deal so that you can preview and approve
the way your deal will look on dailydealomaha.com. You
will also receive a link that will prompt you to create a
login username and password for access to our merchant
data dashboard where you can check your deal status and
verify consumer purchases.

After Your Deal Has Ended...
After your deal has come to a close you will be able to
utilize your advertising credits accrued from your deal
over a course of 90 days or be reimbursed for your share
of the net proceeds over a course of 60 days. Please setup
a follow up meeting with an Omaha World-Herald Media
Executive to discuss your options and obtain a better
understanding of the promotional value that the Omaha
World-Herald can offer your business.

Your New Customers!
Immediately after your deal has ended you should see a
wave of new faces and phone calls to your establishment.
Please remember to be courteous to your new customers
because they can potentially turn into loyal, life-time
followers of you and your business. With the Daily Deal
Omaha program it’s important to keep in mind that it’s
our job to bring customers to your business and it’s your
job to keep them there!

What We Suggest...
We truly do appreciate your business....

Don’t forget to post tweet on your business’ social
media outlets. Keep your business top of mind by
commenting and submitting your insight on related
industry blogs and forums. Be honest, genuine and most
importantly informative. Please feel free to reach out to
your local OWH Media Executive for more information or
help with your promotional efforts!



Omaha World-Herald Digital Display Advertising Sizes
Product

Description

Wide Rectangle Ad

• 160x150 pixel image size
• Max. 4 frames, 20k file size
• Links to Micropage (included) or Website

3:1 Rectangle


Half Page Skyscraper


Medium Rectangle


Top-Only Leaderboard

• Top Position

Top/Bottom Rotating Leaderboard


Skyscraper


Sliding Billboard

• 1000x30 pixel image size expands to 1000x300 or 1024x30 expands to 1024x300.
• No animation

Navigation Bar

• 150x35 pxi - 72dpi
• File size of ad should not exceed 15kb

Nav-Bar Digital ad

Email Blast

• 600 pixels in width
• Height varies
• 75k Rich Media
• Animation Subject to approval
• Additional costs may apply

Email Blast Guidelines

1. Must work Properly in Internet Explorer 5.5+
2. Must Include Subject Line
3. Avoid using dark backgrounds
4. do not use cascading style sheets (CSS) and background images as they will cause the layout to appear incorrectly
5. No limit on height, however too much scrolling can be distracting
6. Important information in the message must be displayed in text
• 72x72 (ad copy needs to be 288x288 for best quality - still displays as 72x72) pixel image size
• JPEGs GIFs are most ideal formats
• Maximum of 40k file size

Mobile Ad Sizes
640x100 Display
72x72 RSS In-Line Text Ad

• 300x250 or 728x90 pixel image size

Tablet Ad Sizes
300x250 or 728x90

Video Pre-Roll Advertising

• Promotional video Pre-Roll ads should not exceed 30 seconds
• File size should not exceed 3 MB
• Preferred file types - .flv, .mov, .wmv. Preferred bitrate - 600 kbps
• Preferred resolution 640x480

* Please Note
All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.
All 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads can cause slower page loading.



Online-Digital Advertising Deadlines
OMAHA.COM ONLINE AD DEADLINES
Day Ad Is To Start

Digital/Production Order Form In

Proof To Advertiser

Monday

Wednesday 5pm

Tuesday

Thursday 5pm
Friday 5pm

Wednesday

Corrections In

Customer-Supplied Ads

Thursday 5pm

Friday 9am

Thursday Noon

Friday 5pm

Monday 9am

Friday Noon

Monday 5pm

Tuesday 9am

Monday Noon

Thursday

Monday 5pm

Tuesday 5pm

Wednesday 9am

Tuesday Noon

Friday

Tuesday 5pm

Wednesday 5pm

Thursday 9am

Wednesday Noon

Saturday

Wednesday 5pm

Thursday 5pm

Friday 9am

Thursday Noon

Sunday

Wednesday 5pm

Thursday 5pm

Friday 9am

Thursday Noon

Actual creative for all scheduled rich media ads must be received 5 business days prior to launch.
Materials received after deadline will follow corresponding deadlines.

OMAHA.COM MOBILE DEADLINES
Day Ad Is To Start


Proof To Advertiser

Corrections In

Customer-Supplied Ads / No Proof

Monday

Tuesday 5pm

Wednesday 5pm

Thursday Noon

Thursday Noon

Tuesday

Wednesday 5pm

Thursday 5pm

Friday Noon

Friday Noon

Thursday 5pm

Friday 5pm

Monday Noon

Monday Noon

Wednesday
Thursday

Friday 5pm

Monday 5pm

Tuesday Noon

Tuesday Noon

Friday

Monday 5pm

Tuesday 5pm

Wednesday Noon

Wednesday Noon

Saturday

Tuesday 5pm

Wednesday 5pm

Thursday Noon

Thursday Noon

Sunday

Tuesday 5pm

Wednesday 5pm

Thursday Noon

Thursday Noon

OMAHA.COM EMAIL DEADLINES
Day Email Is To Be Sent


Proof To Advertiser

Corrections In

Customer-Supplied Ads / No Proof

Monday

Wednesday 5pm

Thursday 5pm

Friday 9am

Thursday Noon

Tuesday

Thursday 5pm

Friday 5pm

Monday 9am

Friday Noon

Friday 5pm

Monday 5pm

Tuesday 9am

Monday Noon

Monday 5pm

Tuesday 5pm

Wednesday 9am

Tuesday Noon

Wednesday
Thursday
Friday

Tuesday 5pm

Wednesday 5pm

Thursday 9am

Wednesday Noon

Saturday

Wednesday 5pm

Thursday 5pm

Friday 9am

Thursday Noon

Sunday

Wednesday 5pm

Friday 5pm

Friday 9am

Thursday Noon

• Must allow 24 hours after final approval from advertiser for booking of digital ad into Zedo®
• Any late ads will need to be approved either by an Ad Director or an Ad Ops Manager


2014 owh digital advertising rate card

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