RHS Logistics is a third-party logistics provider in Dubai that aims to be the preferred provider in the Gulf region by offering reliable supply chain management and exceeding customer service requirements. It has several warehouses in Dubai with over 100,000 pallet locations and provides services like temperature-controlled storage, inventory management, and value-added services. RHS Logistics' managing director comments that Dubai is a dynamic location for logistics providers and that the company works with Dubai officials to develop infrastructure supporting world-class logistics. The company's main challenge is changing how logistics services are purchased in the Middle East to consider total value rather than just cost.

1. Supply Chain Snapshot
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RHS LogisticsVision
‘ To be the preferred third party distributorin the Gulf by offering reliable management
control of the supply chain and by exceeding customer service requirements through value
added services, full product care,accurate inventory control,timely delivery and the
provision of comprehensive management information. ‘
RHS Logistics, the 3pl division of the
group was launched in 1998 and has
cemented its status as an innovative
market leader, with leading edge
facilities in Dubai World Central, Jebel
Ali Free Zone, Dubai Airport free
Zone housing presently a 100,000 pallet
locations.
DWC, a regional multi modal logistics
platform, is the new and latest
development of the UAE’s Logistics
infrastructure, which houses the Al
Maktoum International Airport. It is
strategically located adjacent to the
seaport and the free zone of Jebel Ali.
These centers of excellence will enable
customers to operate through all modes
of transport, including sea, air and rail,
linking with Dubai International
Airport, Jebel Ali Port and Al
Maktoum International Airport to the
developing infrastructure of the
nation’s capital Abu Dhabi.
Richard Bell is the Managing Director
of RHS Logistics and has been
responsible for the development of the
company since inception, Bell
comments. "For me there is no doubt that
Dubai is the most dynamic location
in the world right now to be a Logistics
service provider." RHS will continue to
develop infrastructure that complements
the evolving nature of the Logistics
offering in Dubai. We would not be able
to do this without the commitment of the
officials in DWC, they are proving that
private and public development can work
hand in hand to achieve the vision of a
world class logistics platform supported
by sophisticated logistics infrastructure."
Richard Bell , Managing Director
Facilities
 TAPA-A certified , 5* (by Dubai Multi Commodity Centre,
Dubai Government), State of the art temperature controlled
Warehouse in Jebel Ali Free Zone Capacity is 50,000 pallets on
50,000 sq. m plot.
 State of the art temperature controlled Warehouse in Dubai
Airport Free Zone Capacity is 7,000 pallets on 6,000 sq. m plot.
 Dubai World Central Facility will have Capacity of 120,000
pallets on 106,000 sq. m plot. (phase 1- 32,000 pallet positions,
Phase 2 - Bespoke built 10,000 pallet locations is presently
operational)

2. Industry Experience
RHS Logistics business experience extends to various industry segments such as Electronics, Telecommunications
products, Computing Products, Garments, Non-perishable foods, Pharmaceuticals and many more. Value Added
Services that enhance the customer experience in RHS include software functional testing on products, kitting, bill
of material based activities, barcode printing, RFID tag printing and RFID data identification. RHS Logistics
holds the client in high regard and will always seek to understand current and future customer’s needs,
requirements & will strive to exceed expectations
Services
 Global Supply Chain Partnerships
 Origin to Destination Consignment Management
 Modern Inventory Management
 First Class Warehousing Environment
 State of the Art Warehouse Management Systems
 Experienced, Well trained personnel
Information Systems Focus
The logistics DC infrastructure is supported by sophisticated Information Systems. The systems are continually
upgraded with the latest developments relative to the Logistics industry.
RHS Logistics use Exceed 4000 from INFOR as the main WMS which is complemented by In-house developed
reports and tools that enable efficient business data handling. Exceed 4000 is a highly regarded, world class system
and when integrated with Radio Frequency (RF) terminals and Barcode technology provides a seamless and
transparent information capture enabling the customer to have a live and accessible picture of their inventory..
RHS Logistics platform is a ‘Supply Chain Systems Integrator’. The platform integrates with complementary host
systems to provide a comprehensive, secure, accurate Origin to Destination supply chain solution. This is
achieved by Global standards of Electronic Data Interchange ( EDI’s) between the systems. The EDI increases
speed and efficiency of the transfer of business data between the systems. Having accurate data enables efficient
Supply chain decisions as there is less reworking of transactions within the systems. Other system features are
Single Platform Concept , B2B,B2C, Online Access 24x7,Customized website hosting for customers.
Quality, Safety & Security
Being an ISO 9001:2008 certified company RHS Logistics’s Quality policy ensures continual improvement on the
processes with regular process audit and corrective actions. RHS Logistics follows a strict QHSE(Quality Health
Safety Environment) controlled and monitored by the Dubai Government.
RHS Logistics follow clear policies on the Security, Safety of the Infrastructure, products and handling
procedures. RHS Logistics is TAPA-A certified and follows stringent security policy to ensure the best safeguard
of the assets. The security infrastructure is well supported by CCTV cameras, with 24x7 surveillance by security
agencies patrolling within the premises of the warehouse.
Volumes
RHS Logistics holds around 60,000 CBM of customer inventory that values to 200 million USD. The facilities
handle around 40,000 cbm of inbound and outbound inventory transactions through the warehouse every month.
There is movement in excess of 300,000 individual products through ther warehouse from various industry
segments. Additionally there is rrently co-packing in excess of 2 million units per month and localisation of
500,000 units per month.

3. Value Added Services
RHS Logistics offers a full range of logistics and supply chain solutions that ensure highest level of customer
satisfaction
• Flexible and Customized solutions adapting unique customer requirements.
• Coordination : Tracking , Monitoring , Scheduling ,MIS
• Best of breed WMS : Flexible module blocks that can be customised as per need, flexible reporting
• Storage and Handling : secure storage , product care, Inventory management
• Configuration and Assembly : Product Technical specification changes, Market specific localization ,Software
upgrade
• Kitting and Packing: In line Packaging , Co Packing , Labelling , InkJet printing
• Order fulfilment: Receive & Process orders B2B , B2C , Pick Pieces
• Returns Management: Reverse inventory flow , warranty management, perform product triage
• Personalised Service. Dedicated Account Manager.
• KPIs : Record and monitor time-based activities for Service and performance improvements
Challenges
When asked what his biggest challenge is, Richard Bell states.
“Our biggest challenge not just as RHS Logistics but as industry practitioners is to change the way the purchasing of
Logistics Services is predominantly made in the Middle East. The long term financial benefit an origin-to-destination
service such as that we provide, supported by value-added services and comprehensive management information is
often not considered in the final analysis. Typicallythe decision is often based on tariff cost alone and there is not
enough weight given to the value a “real” Logistics provider can give to the end user. There are quality Logistics
providers out there, with real investment in technology and many have far more capabilities than their clients ask of
them.”
“We want to get the message out to potential purchasers of Logistics services that they can gain significant
competitive advantage to their business operations by asking their Logistics service providers to “think out of the
box” and go beyond the typical storage and retrieval activity.”