The document discusses the concept of leadership and personal development. It presents Richard Barrett's model of the seven stages of personal development, from Surviving to Serving. At each stage, individuals are motivated by different needs as they progress from focusing on ego needs to soul desires. Becoming a leader requires first leading oneself by becoming conscious of one's inner motivations and blockages. This involves practices like mindfulness meditation to disidentify from limiting beliefs and uncover one's authentic self and purpose. True leadership also means serving as a role model and inspiring others by addressing their needs and helping them reach their potential.

1. The Leadership
Deficit: Getting
back to basics
Richard Barrett
Barrett Academy for the
Advancement of Human Values
www.barrettacademy.com

2. In 2009 my soul told
me to write a book
on Leadership.
I published the
book in 2010. It
turned out to be one
of my best-selling
books.
The principles in
this book are just as
valid today as they
were then .

5. With relentless clarity and profound wisdom,
Barrett lays out the most comprehensive
leadership development process that has ever
been presented in this field. The New
Leadership Paradigm is a book of monumental
importance for our collective future.
Niran Jiang, Co-founder and Director, Institute
Director, Institute for Human Excellence,
Excellence, Australia

6. THE NEW LEADERSHIP
PARADIGM
• Leading Self
• Leading a Team
• Leading an Organization
• Leading in Society

7. WHAT DOES
IT MEAN
TO BE
A LEADER?

8. A LEADER IS
SOMEONE:
WHO GETS THINGS
DONE AND MAKES
THINGS HAPPEN
THAT IMPROVE THE
OVERALL WELLBEING
OF THE NATION OR
ORGANIZATION.
A LEADER IS
SOMEONE WHO:

9. HOW?
1. BY INSPIRING
PEOPLE TO
DEVOTE THEIR
ENERGIES TO
WORK ON AN
IMPORTANT
CAUSE, AND …

10. The cause that
people work on
must be important
to them.
The cause must help
them satisfy their needs.
OR
The cause must align with
their sense of purpose.

11. When the cause aligns with
our NEEDS, we call it
WORK
When the cause aligns with
our PURPOSE, we call it our
CALLING
MONEY
TO SUPPORT OUR
EGO’S NEEDS
MEANING
TO SUPPORT OUR
SOUL’S DESIRES
SURIVAL – Control
SAFETY – Protection
SECURITY – Power,
authority, influence.
SELF-EXPRESSION
MAKING A DIFFERENCE
MAKING A CONTRIBUTION

12. The Seven Stages of
Personal Development
STAGES OF PERSONAL
DEVELOPMENT
THE BARRETT
MODEL
SELF-ACTUALIZING
INDIVIDUATING
SURVIVING
DIFFERENTIATING
CONFORMING
SERVING
INTEGRATING
TRANSFORMATION
EGO’S NEEDS
SOUL’S DESIRES

13. 2. BY COACHING
PEOPLE TO
BECOME THE
BEST VERSION
OF THEMSELVES,
AND ...
HOW?

14. 3. BY BEING
A ROLE
MODEL OF
FULL
SPECTRUM
LEADERSHIP.
HOW?

15. The Full-Spectrum Leader
The most successful
leaders are those who
develop Full-Spectrum
Organizations - the
ability to overcome the
challenges associated
with every level of
organizational
development.
Viability
Collaboration
Contribution
Alignment
Evolution
Performance
Relationships

16. The Seven Stages of
Leadership Development
Manager
Leader
Transition – Becoming Conscious

17. Financial viability,
stability and health of
employees.
CRISIS MANGER
FOCUS

18. They understand the importance of profit
and shareholder returns. They manage
their budgets meticulously.
They are appropriately cautious in
complex situations but are willing to take
risks that do not compromise the
organization’s resilience and future.
They maintain a long-term perspective
while dealing with short-term issues and
goals.
CRISIS MANAGER

19. Harmonious
interpersonal
relationships and good
internal communications.
RELATIONSHIP MANAGER
FOCUS

20. Relationship managers invest a lot of time
in building harmonious working
relationships.
They know how to manage conflicts
because they know how to handle their
emotions and respond to the emotions of
others.
They believe in open communication.
They acknowledge and praise staff for a
job well done. They are accessible to their
employees and their customers.
RELATIONSHIP MANAGER

21. Efficiency, excellence,
productivity, quality and
professionalism.
PERFORMANCE MANAGER
FOCUS

22. Brings logic and science to their work. They
use metrics to manage performance. They
build systems and processes that create order
and efficiency and enhance productivity.
They have strong analytical and technical
skills. They are experts in their fields. They
think strategically and move quickly to
capitalize on opportunities.
They are rational in decision-making. They
plan and prioritize their work and provide
stability and continuity.
PERFORMANCE MANAGER

23. Adaptability, employee
empowerment,
continuous renewal
and continuous
learning.
FACILITATOR/INNOVATOR
FOCUS

24. Readily seek advice, build consensus, and
empower their staff. They give people
responsible freedom, making them
accountable for outcomes and results.
They resist the temptation to micromanage
the work of their direct reports. They
promote participation, equality, and
diversity. They are adaptable and flexible.
They embrace continuous learning. They
actively engage in their personal
development and encourage their staff to
do the same.
FACILITATOR/INNOVATOR

25. Internally cohesive
organization that has a
capacity for collective
action.
FOCUS
AUTHENTIC LEADER

26. A self-actualized individual who has
discovered his or her sense of purpose.
They promote a shared set of values and
demonstrate congruent behaviours that
guide decision-making.
They demonstrate integrity and are living
examples of values-based leadership.
They walk their talk. They build internal
cohesion and focus by creating a shared
purpose.
AUTHENTIC LEADER

27. High level of internal
connectedness and
external
connectedness through
strong collaboration.
FOCUS
MENTOR/PARTNER

28. Create a working environment where
individuals are encouraged, supported,
and empowered to fulfil their potential.
They create mutually beneficial
partnerships and strategic alliances with
other individuals or groups. They
collaborate with customers and suppliers
to create win-win situations.
They go beyond the needs of compliance
in making their operations environmentally
friendly and socially responsible.
MENTOR/PARTNER

29. FOCUS
The well-being of
society, the planet and
future generations.
VISIONARY LEADER

30. A holistic perspective on life. Because they can
rely on their wisdom, they can handle multiple
levels of complexity.
They care about their organization, and they also
care about the world. They care about their
current employees, and they also care about
future generations. They see the purpose of the
organization from a larger, societal perspective.
They are committed to social responsibility and
ethics. They are not prepared to compromise
long-term outcomes for short-term gains.
VISIONARY LEADER

31. To lead and inspire others you
must become a role model.

32. You must have
mastered your
ego’s needs.
You must
understand your
soul’s desires.
YOU MUST BE ABLE TO LEAD
YOURSELF.

33. What does
Leading self
mean?
You must uncover and
explore your authentic
self, thereby fulfilling
your potential and
becoming all
you can become.
You can’t lead a
team if you can’t
lead yourself.

34. Leading Self requires you
to establish an intimate
understanding of who you
are, how you operate, what
is important to you and the
blockages you have that
are preventing you from
finding a sense of wellbeing
and fulfilment in your life.

35. LEADING SELF
Three Core Principles
Living a Conscious Life
Living a Values-driven Life
Living a Purposeful Life

36. Becoming Conscious
Leading yourself starts when
you become conscious.

37. Becoming Conscious
What does “becoming conscious” mean?
1. Being aware of the impact your actions and
behaviours have on others and the environment.
2. Being aware of the impact your thoughts and beliefs
have on your mental and physical health.

38. Becoming Conscious
A conscious individual cares about the impact that their
actions and behaviours have on others and their
environment, and cares about the impact that their
thoughts and beliefs have on their mental and physical
health.

39. You have to individuate to become conscious.
You have to individuate
to become conscious

40. You start to become conscious at the
Individuating stage of development
STAGES OF PERSONAL
DEVELOPMENT
THE BARRETT
MODEL
SELF-ACTUALIZING
INDIVIDUATING
SURVIVING
DIFFERENTIATING
CONFORMING
SERVING
INTEGRATING
FREEDOM TO
EXPLORE WHO I AM
EGO NEEDS
SOUL DESIRES

41. LIFE AS A
PERSONAL JOURNEY
Every person is on an evolutionary journey
of psychological development.
SERVING
INTEGRATING
SELF-ACTUALIZING
INDIVIDUATING
DIFFERENTIATING
CONFORMING
SURVIVING
EGO NEEDS
The limiting beliefs
we learn during
these stages of
development
become the
motivations that hold
us back as adults.
SOUL DESIRES

42. The part of the iceberg that is above the surface of the water is
what is visible to the world - your actions and behaviours. These are
the outward demonstrations of your inner motivations.
Directly below the waterline is what is not visible to the world; your
thoughts, feelings and emotions and everything that motivates your
actions and behaviours. Normally, you are only conscious of your
thoughts, feelings and emotions.
Everything else - your values and beliefs, your ego and soul
motivations, and your body's needs lie in the realm of the
subconscious or unconscious.
THE ICEBERG METAPHOR

43. Normal Consciousness
(Prior to Individuation)
UNCONSCIOUS
Only aware of
thoughts,
feelings and
emotions.
This is the
situation
prior to
individuation.
Most people
on the planet.

44. Stage 1 of Becoming Consciousness
CONSCIOUS (1)
Aware of
thoughts,
feelings and
emotions AND
values and
beliefs.
Transformation
Beginning of
Individuation

45. Stage 2 of Becoming Consciousness
CONSCIOUS (2)
Aware of
thoughts,
feelings and
emotions AND
values and
beliefs AND
Ego Needs
(Deficiency
Needs).
Transformation
Individuation

46. Stage 3 of Becoming Consciousness
CONSCIOUS (3)
Aware of
thoughts,
feelings,
emotions,
values and
beliefs, Ego
Needs, Soul
desires.
Self-
actualization
Growth Needs

47. You become fully conscious at the Self-
actualizing stage of development
STAGES OF PERSONAL
DEVELOPMENT BARRETT MODEL
SELF-ACTUALIZING
INDIVIDUATING
SURVIVING
DIFFERENTIATING
CONFORMING
SERVING
INTEGRATING
FREEDOM
EGO NEEDS
SOUL DESIRES

48. A man likes to believe that he
is the master of his soul. But
as long as he is unable to
control his moods and
emotions, or to be conscious
of the myriad secret ways in
which unconscious factors
insinuate themselves into his
arrangements and decisions,
he is certainly not his own
master.
CARL JUNG

49. ABRAHAM MASLOW

50. In order to become conscious, we must find out what is
holding us back (our unmet ego needs), we must
understand how to overcome these impediments, and we
must take action.
Learning to develop your personal mastery skills is process
that requires a commitment to personal growth and an
expansion of conscious awareness.
WHAT HOLDS US BACK IS WHATEVER WE IDENTIFY WITH

51. No matter what type of coach you are,
if you are concerned with the healthy
psychological growth of your clients,
this is a book you should read. It is not
about coaching per se, it is about the
framework of human development that
coaches need to be familiar with in
order to facilitate the full emergence of
their client’s potential - helping them
participate in their own evolution, the
evolution of their organizations, the
evolution of our global society and the
evolution of our species.

52. We are dominated by everything
with which our self is identified.
We can dominate and control
everything from which we
disidentify ourselves.
The normal mistake we all make
is to identify ourselves with (our
needs) some content of
consciousness rather than with
consciousness itself.
ROBERTO ASSAGIOLI

53. There are two
essential tools you
will need to practice
for personal mastery.
MINDFULNESS
MEDITATION

54. Mindfulness is about focusing your attention on the present
moment, accepting whatever is happening, and observing
what is going on in your mind: not judging, merely observing.
Why is this important? There are several reasons:
o It reduces your stress levels.
o It lowers your blood pressure.
o It increases your happiness and
helps you to be more content.
o It improves your performance.
Mindfulness brings clarity to our lives because the moment you
realize that you have been mindlessly lost in your thoughts, you
are awake again and back at the centre of your life.

55. Whereas mindfulness can be practiced at any moment of the day in any
situation, meditation involves adopting a relaxed posture, going within
and shifting your Centre of awareness from your ego-mind to your soul-
mind.
The idea behind this
meditation is that when we
identify with the content of our
consciousness, we become
preoccupied with the needs of
that identity.
Releasing whatever we
identity with gives us the
freedom to explore our
authentic self.
MEDITATION

56. LIFE AS A
PERSONAL JOURNEY
Every person is on an evolutionary journey
of psychological development.
SERVING
INTEGRATING
SELF-ACTUALIZING
INDIVIDUATING
DIFFERENTIATING
CONFORMING
SURVIVING
EGO NEEDS
The limiting beliefs
we learn during
these stages of
development
become the
motivations that hold
us back as adults.
SOUL DESIRES

57. SURVIVING

58. 7
6
5
4
3
2
1 SURVIVING
INFANCY:
0-2 Years Old
NEED
TO MANAGE
YOUR
ENVIRONMENT
GETTING BASIC
PHYSIOLOGICAL
NEEDS MET
STAYING
ALIVE!
MOTIVATION
THE BODY MIND

59. CONFORMING

60. CHILDHOOD:
3-7 Years Old
NEED TO FEEL
ACCEPTANCE &
BELONGING
LEARNING TO
BE LOVED
KEEPING
SAFE!
MOTIVATION
CONFORMING
7
6
5
4
3
2
1
THE EMOTIONAL MIND

61. DIFFERENTIATING

62. TEENAGER:
8-24 Years Old
NEED TO BE
PART OF
A GROUP
BEING
RECOGNIZED
FEELING
SECURE!
MOTIVATION
DIFFERENTIATING
7
6
5
4
3
2
1
THE RATIONAL MIND

63. INDIVIDUATING

64. YOUNG ADULT:
25-39 Years Old
NEED FOR
FREEDOM AND
AUTONOMY
RESPONSIBILITY
AND
ACCOUNTABILITY
FOR YOUR LIFE
RELEASING
YOUR FEARS!
MOTIVATION
INDIVIDUATING
7
6
5
4
3
2
1

65. SELF-ACTUALIZING

66. ADULTHOOD:
40-49 Years Old
SELF-ACTUALIZING
NEED FOR
MEANING AND
PURPOSE
BECOMING
FULLY
WHO YOU ARE!
SELF-
EXPRESSION
MOTIVATION
7
6
5
4
3
2
1

67. INTEGRATING

68. MATURE ADULT:
50-59 Years Old
INTEGRATING
DESIRE
TO MAKE A
DIFFERENCE
UNCONDITIONAL
LOVING
RELATIONSHIPS
EMPATHY
CONNECTING
MOTIVATION
7
6
5
4
3
2
1

69. SERVING

70. SENIOR:
60+ Years Old
DESIRE TO
SERVE THE
GREATER
GOOD
SELF-LESS
SERVICE
COMPASSION
CONTRIBUTING
MOTIVATION
7
6
5
4
3
2
1
SERVING

71. The Seven Stages of
Personal Development
STAGES OF PERSONAL
DEVELOPMENT
THE BARRETT
MODEL
SELF-ACTUALIZING
INDIVIDUATING
SURVIVING
DIFFERENTIATING
CONFORMING
SERVING
INTEGRATING
TRANSFORMATION
DEFICIENCY NEEDS
GROWTH NEEDS

72. BARRETT LIFE FULFILMENT MATRIX
Service Contribution Ethics
Future
generations
Connecting Making a difference Collaboration Sustainability
Self-expression Creativity Coherence Justice
Self-esteem Excellence Performance Security
Survival Job security Profitability Stability
Freedom Autonomy Innovation Accountability
Belonging Collegiality Loyalty Safety
Personal Needs Employee Needs Organization Needs Society Needs
4
5
6
7
3
2
1
Barrett Model

73. PERSONAL NEEDS EMPLOYEE NEEDS
ORGANIZATION NEEDS
SOCIETY NEEDS
What individuals
need in their
personal lives.
What employees
need in their
work lives.
What
organizations need
to be successful.
What society
needs to be
sustainable.
4
5
6
7
3
2
1

74. PERSONAL NEEDS EMPLOYEE NEEDS
ORGANIZATION NEEDS
SOCIETY NEEDS
SURVIVAL JOB SECURITY
PROFITABILITY
SAFETY

75. PERSONAL NEEDS EMPLOYEE NEEDS
ORGANIZATION NEEDS
SOCIETY NEEDS
BELONGING COLLEGIALITY
SAFETY
STABILITY

76. PERSONAL NEEDS EMPLOYEE NEEDS
ORGANIZATION NEEDS
SOCIETY NEEDS
SELF-ESTEEM EXCELLENCE
PERFORMANCE
SECURITY

77. PERSONAL NEEDS EMPLOYEE NEEDS
ORGANIZATION NEEDS
SOCIETY NEEDS
FREEDOM AUTONOMY
INNOVATION
ACCOUNTABILTY

78. PERSONAL NEEDS EMPLOYEE NEEDS
ORGANIZATION NEEDS
SOCIETY NEEDS
SELF-EXPRESSION CREATIVITY
COHERENCE
JUSTICE

79. PERSONAL NEEDS EMPLOYEE NEEDS
ORGANIZATION NEEDS
SOCIETY NEEDS
CONNECTING
MAKING A
DIFFERENCE
COLLABORATION
SUSTAINABILITY

80. PERSONAL NEEDS EMPLOYEE NEEDS
ORGANIZATION NEEDS
SOCIETY NEEDS
SERVICE CONTRIBUTION
ETHICS
FUTURE
GENERATIONS

81. Resources

82. Barrett Academy
www.barrettacademy.com
BOOKS

83. Barrett Academy
www.barrettacademy.com
E-Learning Courses

84. Barrett Academy
www.barrettacademy.com
Leadership E-Learning Courses

85. Access the HAI Core
Education Program
www.humanityawaren
essinitiative.org
www.humanityawarenessinitiative.org

86. Questions and
Comments