The document discusses the importance of employment branding to reduce workforce risk through engagement, strategic communication, and aligning employer brand with consumer brand. It highlights how employment branding can help attract, develop, and retain talent. Specifically, it notes that 58% of employees determine whether to stay within a month, and effective engagement through employment branding can drive productivity while reducing costs.
24. Connect EVP to CVP ‘ Quality advice = Quality decisions’ Client Value Proposition ‘ Creating growth through quality’ How They Connect ‘ Building Possibilities’ Employee Value Proposition
36. What workers want Source: Reality Cheque – Workplace Barometer, November 2007, Chandler Macleod 6 10 Company vision and values 10 9 A fair day’s pay 5 8 Flexible working hours 9 7 Work/life balance 7 6 Training and development 4 5 Attractive salary 8 4 Fun and positive work environment 1 3 Challenging work 3 2 Career development 2 1 Reputation for valuing employees Employers Jobseekers Attribute