SEO goes Local

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Rich Owings

My latest presentation on local SEO, delivered at WordCamp Asheville 2015.

Marketing

Rich Owings
http://localiswhereitsat.com/local-seo-resources/
SEO goes Local
Ask questions!

What is local search?
When someone searches to ﬁnd products
or services in their area
20%
30%

Who beneﬁts from local SEO?
Brick and mortar
Service area businesses
Home-based businesses

Five components
Google +
CitationsOn-site
Reviews Links

Google business page
AKA
Google + Local
Google My Business
Google.com/business

Tips
Claim it at google.com/business
Verify ownership
Fill in your proﬁle
Choose one category
Don’t keyword stuff
One Google+ page per location
Hide your address

On your website
Name, address, phone number (NAP) in text
828
City, State, business name and main service in title tag

Five components
Google business page
Citations

Tips
Claim them
Consistency of NAP
Fill them out thoroughly
Informal citations
Local Niche National

Five components
Google business page
Citations
Reviews

Tips
Ask for them!
Five is the magic number

On your website
MyWebsite.com/reviews
Google Places reviews plugin

Five components
Google business page
Citations
Reviews
Links

Tips
Discounts
Alumni associations
MeetUp groups
Partners / suppliers
Nonproﬁts
COC/BBB
Outreach

On your website
Great content
Share your knowledge
Blog

Five components
Google business page
Citations
Reviews
Links
On-site

Website
In addition to regular SEO (keywords, content, etc.)
City, State, business name and main service in title tag
NAP in text on every page
Single domain

Website
Prominent contact info
Clickable phone number
Hours of operation
Useful info/FAQs

Website
Location page
Embedded Google Map
Directions
Text about location

Website
Mobile
Mobile optimized
Mobile ﬁrst
50% of all organic search

Blogging
Fresh content
User interaction signals
External links
Latch onto stories in the news
Great for feeding social

Rich Owings
http://localiswhereitsat.com
rich@localiswhereitsat.com
Twitter: @richowings
http://localiswhereitsat.com/local-seo-resources/

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SEO goes Local

1. Rich Owings http://localiswhereitsat.com/local-seo-resources/ SEO goes Local Ask questions!

2. What is local search? When someone searches to ﬁnd products or services in their area 20% 30%

5. Who beneﬁts from local SEO? Brick and mortar Service area businesses Home-based businesses

6. Five components Google + CitationsOn-site Reviews Links

7. Five components Deﬁne Tips WordPress

8. Five components Google business page

9. Google business page AKA Google + Local Google My Business Google.com/business

10.

11.

12.

13.

14. Tips Claim it at google.com/business Verify ownership Fill in your proﬁle Choose one category Don’t keyword stuff One Google+ page per location Hide your address

15. Tips

16. Tips

17. On your website Name, address, phone number (NAP) in text 828 City, State, business name and main service in title tag

18.

19. Five components Google business page Citations

20. Citations

21. Tips Claim them Consistency of NAP Fill them out thoroughly Informal citations Local Niche National

22. Tips

23. On your website NAP in text

24. Five components Google business page Citations Reviews

25.

26. Tips Ask for them! Five is the magic number

27.

28. On your website MyWebsite.com/reviews Google Places reviews plugin

29. On your website

30. Five components Google business page Citations Reviews Links

31. Links http://yoursite.com

32. Tips Discounts Alumni associations MeetUp groups Partners / suppliers Nonproﬁts COC/BBB Outreach

33. On your website Great content Share your knowledge Blog

34. Five components Google business page Citations Reviews Links On-site

35. Website In addition to regular SEO (keywords, content, etc.) City, State, business name and main service in title tag NAP in text on every page Single domain

36. Website Prominent contact info Clickable phone number Hours of operation Useful info/FAQs

37. Website Location page Embedded Google Map Directions Text about location

38. Website Mobile Mobile optimized Mobile ﬁrst 50% of all organic search

39. Website Mobile

40. Blogging Fresh content User interaction signals External links Latch onto stories in the news Great for feeding social

41. Five components Google + CitationsOn-site Reviews Links

42. Rich Owings http://localiswhereitsat.com rich@localiswhereitsat.com Twitter: @richowings http://localiswhereitsat.com/local-seo-resources/