3. What is local search?
When someone searches to find something
in a specific area
— Lodging
— Restaurants
— Activities and events
— Shopping and services
30-46%
4.
5.
6. Who benefits from local SEO?
— Brick and mortar
— Businesses without an address
— Service area businesses
— Home-based businesses
— Hiding your address
26. Other Tips
— One Google business listing per location
— Choose appropriate categories
— Complete your profile/optimize it
— Add lots of high quality photos
31. Other Tips
— One Google business listing per
location
— Choose appropriate categories
— Complete your profile
— Add lots of high quality photos
— You can hide your address
34. Other Tips
— Located inside another business?
— Share an address?
— Close to a competitor?
— Google My Business support
— https://twitter.com/GoogleMyBiz
— https://www.facebook.com/
GoogleMyBusiness/
44. Major listings
— Fill in as much information as possible
— Add photos
— No redirects
— http vs https
— www vs non-www
— https://www.greenflashbrew.com/
49. Citations
• Claim them
• Fill them out thoroughly
• Eliminate duplicates
• Local and niche listings are important
• Which ones show up in searches?
52. Citations
• Name less important
• Point of diminishing returns
• Are there lots of inconsistencies?
• Do you have very few citations?
• Are you in the map pack?
• Moz.com/local
87. Website
— User experience
— How people use your site
— Can they find the info they are looking for?
— Menus, text, images
— Is it mobile-friendly?
— Is it fast?