"Why I'm Passionate About Product Management." A lighthearted pictorial keynote for Product Camp San Francisco (Oct 2013). Since we typically talk about wearing lots of hats, I've instead referred to shoes.
2. ABOUT RICH
• Unrepentant product guy
• 6 startups, 60+ consulting clients
• Blogging about products since dinosaurs roamed
Cupertino
• Founded Product Camp
• #prodmgmt team psychiatrist
3. PRODUCT MANAGEMENT IS
TOUGH
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No one understands what we do
Responsibility, but no authority
We’re not really the CEOs
Tactical buries the strategic
Often product janitors
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4.
5. BUT HUMBLY, WE...
• Think beyond the current sprint
• Keep dreams anchored to
realities
• Ship great products
• Help other groups be heroes
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12. WHAT DO WE REALLY DO?
• 20%: Thoughtfully make combined technical AND
market decisions to drive product revenue next
quarter and next year
• 80%: Cajole, drive, reprioritize, cheer, remind,
block, thank, coach, refocus, refocus, refocus and
refocus
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