2. Sales Enablement Business Challenges Addressed by Qvidian Sales Playbooks Drive repeatable and consistent sales / interaction Messaging consistency - with personalization Sales forecasting inaccurate / subjective Knowledge transfer - scale marketing & SMEs Retain/reinforce sales process/training Sales complain about time spent on non-selling activities (CRM) Low adoption on sales technology offerings (CRM, Portals…) Impossible to ID what content, tools or messaging helps sales win Sales Portal has turned into a dumping ground… 2