1. A2 Media Studies Jo Harland
Mock ups of website &CD cover:
Front cover: Back cover:
Inside covers:
Thisis the CD coverand we will relate itdirectlytothe same
conceptof the musicvideo. Thisiswhere synergywill be clear
and obviousbecause justlikethe musicvideothe CDcoverwill
alsobe splitintotwohalvesshowingone side ashergoodside –
thisiswhere she will be wearingsoftmakeupandhave asoft
expressiononherface – andthe otherside will be herbadside –
where she will have darkmakeupanda sinisterexpressiononher
face – thisideacame directlyfromthe video.The close-upimage
alsoseemedtobe poplarfor the Te AmoCD cover,so we took
thisintoconsideration whendrawingthismock-up. Thiscover
will be ingreyscale justlike the musicvideo.
Thisis the back coverof the CD; it followsthe
general CDconventionswiththe box forthe listof
songsand the bar code.Once againit still follows
the ideaof havingthe twosidestoRihannawiththe
goodside of her more clothedstill showingher
“sexy”side butthe bad side of her withminimal
clothingonbecause a lotof herfanssaidher image
isimportantand throughresearchintoherother
CD coverssex seemstosell withRihanna. Thiswill
alsobe ingreyscale.
The two inside coverswillbe imagescomingstraight fromthe musicvideo,because thisissomethingthatRihannahas
not done before forone of herCD’s.This worksforthisCD mockup because we will take twostill imagesfromthe two
differentsplitscreensfromthe videoof herwalkingdownthe roadwith herentourage showingthe twodifferent
outfitsthatshe will be wearinginthe video.

2. A2 Media Studies Jo Harland
Website mock-up:
Thisis the website mock-up.There will be apicture of the CD cover as a form of advertisingtofanswhohave notyet
purchasedit,there will alsobe linkstoRihanna’stwitter,facebook,myspace andyoutube sofanscanfindoutabout
up comingeventsandanysongsthat are comingout soon.The linktoyoutube will alsoenablefanstofindout
aboutother artiststhat are signedtothe same recordlabel asRihannaor artists fromthe same genre,sonot only
will itbe advertisinghermusicitwill alsobe aformof advertisingforotherartists. A commentbox will be there so
that fanscan communicate andshare theirideasandthoughtsof the video.The bigbox will be where different
imagesof herwill be placed,the box will be animatedsothatitwill show sortof a “slide show”of pictures,all these
pictureswill alternatebetweenhergoodandbad side – thisiswhere synergywill come intothe website.Atthe top
of the website youcansee thatthere will be alittle box where the actual songwill be embeddedsothatthe song

3. A2 Media Studies Jo Harland
Music VideoProposal:
What is the song about and what is the message ofthe song?
The song isabout a female beinginpowerandshowinghercourage bytryingto get revenge.She
talksaboutbeinga “gangster”whichnot onlyreferstothe title of the song butalsoconnotesto her
audience the sense of herbeingincontrol andinpower.
Whois the intendedaudience forthis production?
Her usual targetmarketwhichis typicallyyoungfemalesfromaroundaboutthe ages16-25.
What will happenin the production?
The music videothatwe will create will be partnarrative andpartconceptual.Itwill alsobe filmed
like ashort film,the openingof the musicvideowe will have ashortactingpiece where the artist
will be seenasplayingaformof “God Father”like role.The videowillbe ingreyscale becausefrom
our researchwe have foundoutthat the albumthat this particulartrack is from, synergyshowsthat
a majorityof the artist’svideosare editedtobe ingreyscale.The roomwill be darkand smokywith
lowlightingcreatingshadowsonthe artist’sface whichwill conveyadouble sidedpersonalitytothe
audience.Everyoneinthe scene willbe dressedinblackandthe artistwill be wearingsunglasses
withredlipstick(althoughthe scene willbe editedtobe ingreyscale,thispartwill be editedsothat
youcan see the redinher lips).She willthenstartstalkingandgive theminstructionsonthe revenge
she isplanning.The extraswill agree bysayingthingslike“Yesboss”.Afterthe shortactingpiece it
will goon to the actual musicvideowhere itwill startoff withaclose-uponhermouthas she sings
the firstfew linesof the songwhichare “I lickthe gunwhenI’mdone because Iknow revenge is
sweet”sowhilstsingingthe lyricsshe will lickagun.The artistand the extraswill thengetupto
leave the roomand go outof a door where theywill findthemselvesinanurbantype street.Thisis
where the screenwill thensplitintotwosides.One sidegoodwhere inthisside of the screenshe
will alwaysbe shownwearingwhite clothingwhichwill connotetothe audience the sense of purity
and innocence,the extraswhowill be behindherinthisshotwill alsobe wearingwhiteandthe
sceneswill be brightlylit.Where asthe otherside whichwill be the badside itwill be adarkshot
witha lotof shadowsandlowkeylighting;she will be wearingblackshortswithhighheelstoconvey
to the audience the sense of evil insideof her – the extrasinthe shot will alsobe wearingblack.
Trackingshots will be usedtofilmthe staras she is walkingdownthe roadwithhertroop.This will
thencut intothe studiowhere alittle bitof choreographywill take place (still withthe screensplitin
two) but the screenswill notbe mirrorimagesof eachotherinsteaditwill justbe one image with
white onone side andblackon the other.This will be filmedin acantedangle to show that
everythingisnotreal inthispart there will alsobe distortionasif she isa robot malfunctioningon
the side of her that will be inblack.Afterthisitwill gobackto the performance partwhere she is
actingtheyhave arrivedat theirdestinationandonthe screenitisonce again back to there being
twoof her.She thenputs herhandon the door and goesinside,the musicwillonce againbeginand
there will be a360 panningshotshowingtwopeople inthe roomeitherside of aman whois tiedto
a chair. The two people thatare inthe room is the goodside andthe evil side of the artist,the evil
side will stillbe holdingthe gun,the white side grabsthe gunandtheyfightoverthe gun until a shot

4. A2 Media Studies Jo Harland
goesoff and the blackside fallstothe floor.The white side thentakesthe gunandwalksout of the
room.The musicvideowill finishwithwordsflashuponthe screensaying“Gunsdon’tkill people.
People do.”
Where will we specificallyshoot?
In an urbantype area, like anaverage streetinLondonwhichlooks“rough”.Alsosome partsof the
videowill be done inthe studioandinsideahouse.
Whowill be appearing inthis production?
Dancers,the mainstar of the video(whichwill be scoutedforonalaterdate) and possiblyamale
co-star.
How long will it take you to tape?
Approximately2weeks
Concept/Idea:A videoportrayingthe moral behindrevengeanditwill alsochallengestereotypes
and conventionsaboutartistsfromthatgenre of music.
Director/Producer: FloraOsei
Script/Storyboard: Sanel Arif
Camera Operator: Carol Boye
Audio:Rianna Dyer
Talent: Videostarstill tobe scouted
Props: Chair,Gun (artificial),Motorbike
Editing: FloraOsei
How long will you needto edit the production?
Approximately5days – we will editthe musicvideoinlinearform.
How will you divide the followingresponsibilitiesbetweenthe group?
Everyone will take the taskthat theyare bestat.
FilmedVox Pops:
Alreadybeenfilmed –justneedstobe editedanduploaded.
Questionnaire &Results:
Before we couldmake the video,we hadtodistribute thisquestionnaireinordertoget to know
Rihanna’stargetaudience betterandtolearnwhattheylookforin a Rihannavideowhetheritisthe
image theyare lookingator if itis the music that theyare listeningto.The resultsof this
questionnaire will influencesome of the decisionsthatwe choose tomake aboutthe musicvideo

5. A2 Media Studies Jo Harland
A majorityof the people thatwe askedwere fromourcollege,sowere mostlyaroundthe agesof 17
– 19, this gave usa roughideaof whatsorts of people listentoRihanna’smusicbecause although
hertarget audience rangesfromabout12 – 25 a vastmajorityof the people thatbuyhermusicand
watch hermusicvideosare youngadults/ olderteenagers.From these resultsthe average Rihanna
fan is18 yearsold.
0
2
4
6
8
15 &
below
16 17 18 19+
How old are you?
Series 1

6. A2 Media Studies Jo Harland
From these three graphswe cangather that the average Rihannafanisa blackAfricanfemale.This
directlylinkstothe genre of musicRihannaisfrom(RnB) whichismainlydominatedbyblack artists
so thisdirectcorrelationwill helpusmake decisionsbecausewe willhave tolookintovideosby
otherblackartists fromthe same genre whicha youngblackAfricanfemale will alsobe listeningto.
FemalesalsostereotypicallylookatRihannaforherimage so the image will be veryimportantto
them.
0
5
10
15
20
Male Female
Are you male or female?
Series 1
0
2
4
6
8
10
Ethnicity
Series 1
0
5
10
15
20
25
Yes No
Do you listen to Rihanna'smusic?
Series 1

7. A2 Media Studies Jo Harland
As youcan see althoughhermusicscoredhighly,herimage isalsoa veryimportantfactorto her
fans.Some people we askedticked‘No’onthe questionaboutif theylistentoRihannabutwe found
that those people were malesbuttheywentontotick herimage as somethingtheylike mostabout
her.So image to fansand people whoare notevenfanswill be lookingatherimage.Fromthisgraph
I can conclude thatit isthe musicthat will make fans buythe CD butit isthe image beingportrayed
inthe videothatwill have themlistentothe songinthe firstplace.
The videowhichscoredthe highestwas“Rude boy”whichisa brightcolourful videowhere Rihanna
isseenwearingveryminimal clothing.Once againimage comesintoquestionasa veryimportant
factor of a Rihannamusicvideo.“Hard”isalso a highscoringvideowhichissimilarto“Rude boy”
where there isa lotof colour,thisincontrast intoRihanna’sothermusicvideosforexample “Wait
your turn”whichdidn’tgetas many votesasthe restisa videofilmedingreyscale.Sothisis
somethingwe willalsohave totake intoconsiderationif the fanswanttosee a greyscale video
whichcreatesmeaningora videowhichfollowsa narrative withbrightcoloursandthe artist
picturedwearingminimal clothing.
0
2
4
6
8
10
12
14
Music Image
What do you like about her most?
Series 1
0
1
2
3
4
5
6
7
8
Russian
roulette
Te amo Rude
boy
Wait
your
turn
Hard Other
Which one of these videos do you
prefer?
Series 1

8. A2 Media Studies Jo Harland
The CD coverwhichscoredthe highestwas“Hard”:
Whenwe askedthe fanswhy the pickedthisCDcover as the one theypreferredthe most,theysaid
it wasbecause of the sexual contentinvolvedalotof people commentedthatshe looked“sexy”and
that “sex sells”soclearlythe fanslike the factthatshe objectifiesherself inhermusicvideosandon
herCD covers.Sothisfactor will definitelybe takenintoconsiderationwhencreatingourownCD
covers,the secondhighestscoringCDcoverwas the CD coverfor Te Amo:
0
2
4
6
8
10
12
Rude boy Hard Wait your
turn
Russian
roulette
Te amo
Which one of these CD covers do you
prefer?
Series 1

9. A2 Media Studies Jo Harland
ThisCD cover scoredhighlyaswell because some fanssaid“Itismore suitable forheryoungerfans
as well”,“Herhairand make-uplooksamazing!”,“The conceptbehindthe CDcoverrelatestothe
songitself”.Sounlike the CDcoverforHard thisCD coverhad more mixedreviewssome people
mentionedherlookbutsome alsomentionedhow itissuitable forall audiencesandhow itismore
mainstreamthatthe otherCD covers.Whencreatingour CD coverwe will lookatbothof these CD
coversand pickout factorsthat we like thatthe fans alsoliked.
Pre-production:
Plans/mocks:
Coming soon
Locations:

10. A2 Media Studies Jo Harland
These are a fewlocation photosof possible placeswhere we couldfilm;the bestpicture thatwe
have to showthe sort of locationthatwe will be filminginisthe picture withthe emptyroad
because we will have the artistanda few extraswalkingdownastraightroad.We will filmthisand
see if thisworksor we will puta camera inthe back of a car and filmthe roadfor the whole duration
of the songthenplace it onthe blue screentosee if thatwouldbe a betterway of makingthe music
video.
Schedules:
Coming soon
Storyboards/scripts:
Coming soon
Props/costumes:
Thisis a picture of a motorbike thatwe were thinkingof usinginourmusicvideobecause we think
thiswouldportraythe artist as beingmasculine. We are still consideringif we are goingtouse this
motorbike orgo withthe artistjustwalking.

11. A2 Media Studies Jo Harland
For our musicvideowe will needtwodifferentoutfitsforthe artist.She will needablackoutfit
whichisquite revealingandheelstoportrayherdark side,withthisshe will be wearingsunglasses
and have brightredlipstickon.We wantthis outfittobe the sexieroutfitbecause throughresearch
a lot of her fanssaidthat sex sellsandthather image isimportantsowe have to ensure thatthe
outfitshe iswearingisverystylishandedgy.
Dark side costume:
For thisoutfitwe wantthe artist to wearveryshortshorts sothat a lotof herlegsare on show
because throughlookingatthe thingsthatRihannausuallywearsinmusicvideosherlegsare akey
assetshe alwayshas herlegsonshow.So we wanther to wearshortsand witha tightcrop top
eitherasimilarstyle tothe firstbodice like topof the topwiththe cut outdetail atthe back.The

12. A2 Media Studies Jo Harland
shoeshave tobe extrahighbecause itisveryRihannaand the artistneedsto looktall andelongated
inthe video.We are alsogoingfor that sortof “statement”heel becauseitwill make herlooklikea
fashioniconandit will addpowertothe outfit.
Goodside costume:
Thisis the outfitforthe good side of the artist,the white dresswill connote innocenceanditwill
lookgoodcontrastingagainstthe more revealingblackoutfit.We still keepwiththe fashionable
Rihannalooksoit will be a dressfanswouldalsowantto wear.
Shootingscript:
Coming soon
Test shots:
Coming soon
Lightingtests:
Coming soon