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Online
     BUSINESS SYSTEMS




   Online
     BUSINESS SYSTEMS




   Online
     BUSINESS SYSTEMS




FIELD GUIDE
Welcome to your
     first day at Online
     As a new Onliner, it won’t be long before
     you notice that we are a work-in-progress,
     even after twenty years in business. That’s
     because we are continuously striving for
     greatness. Yes we could settle for less, but
     we just can’t help ourselves. It’s in our genes.
     And the longer you work with us, we are
     confident that you will feel like you are
     rubbing shoulders with some like-minded
     souls – the kind of souls who are still on the
     verge of doing their best work. While the
     Japanese call this attitude of continuous
     improvement “Kaizan,” we prefer to call it
     “just another day at the office.” It’s an attitude
     that creates a contagious energy that will
     challenge you to step up your game and
     make a difference. And as you strive to make
     that difference, we want you to know that
     you are more than a member of our team,
     you are becoming an integral part
     of Online’s DNA.



Online Business Systems    |   Field Guide              01
Our Genome Project

                                                 At Online, our success depends upon our ability to foster a “Culture of Innovation.”
                                                 This culture is based on two fundamental premises:
                                                 1. Change in business is constant - demanding our clients to be innovative in order to keep up; and,
                                                 2. Our people are our business.

                                                 From our perspective, this “Culture of Innovation” is a by-product of what we like to call the “DNA of Innovation.”
                                                 Simply put, the DNA of Innovation is comprised of a few key traits:

                                                 • Humility - keeps us open to new ideas          • Tenacity - keeps us going, recognizing that occasional failure is inevitable
                                                 • Curiosity - keeps us eager to know more        • Flexibility - keeps us moving since absolute failure can only happen when we stop

                                                 When Online corrals these like-minded souls together in one room - people with the genetic markers for these key traits -
                                                 we just know that some very innovative thinking is going to take place. And so, when all is said and done, we believe
                                                 that it is our “Culture of Innovation” that makes Online an unstoppable force.




Online Business Systems   |   Field Guide   02                                                                                                Online Business Systems   |   Field Guide   03
The Tao of Online (Part 1)                                             The Tao of Online (Part 2)
     Sooner or later, and probably sooner than later, you will             We admit it… we generally like to get up and go to work.       off to travel, or just relaxing and recharging your batteries.
     hear someone mention something about a three-legged                   But we’re not all about work. We believe it’s important to     Simply put, a good home life makes for a better work life
     stool. It’s not really geek-speak or an obscure code. It is more      keep work in proper perspective of the “bigger things in       and a good work life makes for a better home life.
     fundamental than that. It’s a belief that originated with our         life” - spending time with families and friends, taking time   It all comes down to balance.
     founder (Chuck) that now permeates the entire company.
     It’s rooted in common sense, and it simply means that our
     decisions should end in results that are good for all three
     legs of the stool - Onliners, our clients, and our company.
     The trick of course is to keep all three in balance. We admit
     that from time-to-time things can go a little askew. But we
     truly believe that your professional life, our clients’ objectives,
     and our company can come together harmoniously
     if we make an honest effort.




Online Business Systems     |   Field Guide            04                                                                                         Online Business Systems      |   Field Guide            05
Local Guides Available
                                                 The only constant is change - and change demands innovation!
                                                 For our clients, standing still is not an option. Innovation,
                                                 however, can be a scary place fraught with dead ends and
                                                 pitfalls. To reduce anxiety and make the journey safer, we
                                                 need to guide our clients through these dangerous waters.
                                                 To do this, we must understand our client’s business challenges
                                                 as well as the changing technological landscape. On a good
                                                 day, our guides will be successful in getting a client from point
                                                 A to point B safely. More specifically, by injecting a dose
                                                 of innovative thinking and helping our clients explore their
                                                 strategic alternatives, we are effectively positioning them
                                                 to become leaders in their field.

                                                 Now, it really wouldn’t make sense for us to challenge our
                                                 clients to explore alternate possibilities if we didn’t also
                                                 challenge you to do the same. And so, we encourage you
                                                 to be innovative, explore your possibilities, and discover
                                                 the limits of your potential. To make sure you find your way
                                                                                                                     Life in the Jungle
                                                 around the company and get the most out of your career
                                                                                                                     Welcome to the jungle. Life moves pretty fast around here.   it can be difficult to get it all done in the time allotted. We deal
                                                 at Online, you too (not unlike our clients) will be assigned
                                                                                                                     It’s the nature of our environment, and technology and       with these day-to-day challenges by working as a pack. As
                                                 a local guide as your career mentor. Your mentor will help
                                                                                                                     business don’t stand still for very long. Whether you are    a member of the pack, everyone does their part to get the job
                                                 you assess where you are today, help you understand where
                                                                                                                     working as a consultant at a client site or working out      done. But sometimes it also means doing a little extra to help
                                                 we are traveling as a company and, in that context, help you
                                                                                                                     of one of our offices, the challenge doesn’t change much.      somebody else out. And on the days you need some extra
                                                 plan your future career path.
                                                                                                                     On any given day there is a lot to do, and sometimes         help, it’s comforting to know that someone has got your back.



Online Business Systems   |   Field Guide   06                                                                                                                                                          Online Business Systems     |   Field Guide    07
Lead Climbing
                                                                                                                                                              Many companies will tell you that
                                                                                                                                                              they want to reach new heights
                                                                                                                                                              and put up new routes. But when
                                                                                                                                                              it comes right down to it, they are
                                                                                                                                                              afraid of failure. As a company, we
                                                                                                                                                              can honestly say that we are not afraid
                                                                                                                                                              to fail. From the very beginning, Online
                                                                                                                                                              has reached ever higher, expanding
                                                                                                                                                              its horizons – in spite of diversity. We
                                                                                                                                                              believe that it’s our inability to accept
                                                                                                                                                              failure that prevents us from backing
    Hablamos el Idioma (We Speak the Language)                                                                                                                down from even the toughest
                                                                                                                                                              challenges. In the wrong hands,
                                                                                                                                                              this tenacious attitude could be
    We used to debate whether we were a technology company that               people who have worked in many of the same businesses or                        disastrous. However, we believe that
    creates business solutions, or a business consulting company that         industries as our clients. That’s why you will see people with titles           our culture has the right constitution
    creates technology solutions. In order to end the debate, we declared     such as “Business Analyst” and “Project Manager” along with some                to handle it. It’s a matter of readiness.
    that we are “bilingual.” In our world, we couldn’t be successful unless   MBA’s thrown in the mix. And keeping true to our early beginnings,              We’re conscious of the need to stay
    we spoke both business and technology fluently.                            we know that we couldn’t do what we do today without our PhD’s                  on the leading edge of technology
                                                                              in math and engineering, and our architects, developers, and DBA’s              while being very careful not to get
    It takes a special mix of people to do what we do. In order to solve
                                                                              with their various certifications and degrees. At Online, we work                so far ahead of ourselves that we fall
    our clients’ tough business process problems, it is mandatory that
                                                                              together in harmony, and it is the curiosity and respect that one               off. It’s all about stretching and not
    we develop a solid understanding of their various businesses. We
                                                                              side has for the other that makes us good at what we do.                        getting in over our heads, and being
    pride ourselves on attracting people from all walks of business –
                                                                                                                                                              brave without being stupid.



Online Business Systems   |   Field Guide         08                                                                                                  Online Business Systems    |   Field Guide          09
Size Matters
                                                 Most people who sign on at Online do so because they like our           And you believe that this is the place that you can do just that.
                                                 size - not too big, not too small. Because we don’t choose many,
                                                                                                                         People are surprised when they hear about projects we have won
                                                 we choose the best. We’re picky like that. And if you haven’t already
                                                                                                                         in the face of much larger, big name competitors. But to us, it’s
                                                 gathered, you will not be a number here. We are too small to think
                                                                                                                         no surprise that clients recognize that we are a good fit - that our
                                                 of our people as numbers, and we’re not designed to carry dead
                                                                                                                         value comes from our qualities, not our body count. And for our
                                                 weight. We run lean and mean. To most this will come as no
                                                                                                                         clients to feel like we’re a good fit for them, it’s essential that you
                                                 surprise, and it’s likely to be the precise reason that you are here.
                                                                                                                         are a good fit for us.
                                                 You want to make a difference. You need your presence to be felt.




Online Business Systems   |   Field Guide   10                                                                                                   Online Business Systems      |   Field Guide     11
Hardwired for Hard Work
                                                                                                                                                         As an organization, we are hardwired for hard work.
                                                                                                                                                         This probably sounds masochistic to some, but to
                                                                                                                                                         us it is all in the name of fun. The reason is simple.
   Left Brain, Right Brain, Whole Brain                                                                                                                  To be successful we need to attract and keep the
                                                                                                                                                         brightest people. And bright people need to be
                                                                                                                                                         engaged and entertained. This isn’t just part
    Consistently solving the tough problems takes more than just smart        Our differences allow us to solve multi-dimensional problems with           of the corporate culture. It’s literally in the
    people. It takes people with different thinking styles, different biases,   multi-faceted perspectives. In all likelihood, you will end up on a        company’s DNA.
    different expertise, and different life experiences. Throughout the         cross-functional team where your unique expertise and experiences
                                                                                                                                                         It’s about challenge. It’s about succeeding where others
    organization you will find people who think like you and have similar      will add a different perspective and additional value to solving our
                                                                                                                                                         have failed. It’s about leaving your mark. To do our best
    backgrounds, but you will also find people with dissimilar backgrounds     client’s challenges. So share your differences, your creativity, and your
                                                                                                                                                         work as individuals and as a company, we look for the
    who you don’t fully understand. It’s the wonderful combination of         unique perspective. As the saying goes - if everyone were the same,
                                                                                                                                                         projects with tricky bits. The kind of work that requires
    our differences that makes us, well – different – and therein lies the      the world would be a boring place. At Online, we refuse to be boring.
                                                                                                                                                         garnering a clear understanding of the business
    secret to our success.
                                                                                                                                                         problem at hand, and paying close attention to the
                                                                                                                                                         subtleties of the hard technical work in order to crack
                                                                                                                                                         the nut. The kind of work that increases our credentials
                                                                                                                                                         and proves we are up to even bigger challenges.
                                                                                                                                                         We thrive on the challenges that push our creativity
                                                                                                                                                         and resourcefulness, test our powers of reason and
                                                                                                                                                         innovation, and make us pull together to succeed.
                                                                                                                                                         We have little choice – the alternative is to do less
                                                                                                                                                         than fulfilling work.




Online Business Systems   |   Field Guide         12                                                                                                                                                                 Online Business Systems   |   Field Guide   13
Our Double Helix
As you integrate yourself into the company and become part of its DNA, we have
the following requests to make of you – as we do of all our existing Onliners. True,
these requests may appear exceedingly simple. Still, your ability to fulfill them is
exceedingly important. Because at the end of the day, you are playing an integral
role in helping us build and maintain the kind of corporate culture that we all wish
to enjoy at Online – a Culture of Innovation.

We ask that you don’t:                 We ask that you do:
• Act selfishly.                        • Work hard.
• Disparage others.                    • Play hard.
• Duck responsibility.                 • Treat clients like guests in your home.
• Play the busy card.                  • Treat co-workers like you want to be treated.
• Leave others hanging.                • Strive to exceed what you promise.
• Make excuses.                        • Smile even when you don’t feel like it.
• Make promises you don’t keep.        • Encourage others.
• Say it can’t be done.                • Give credit where credit is due.
• Accept mediocrity.                   • Think before speaking.
• Underestimate team potential.        • Keep things in perspective.
• Make today the same as yesterday.    • Set the bar ever higher.                        Explore your possibilities. Local guides available.



Online Business Systems   |   Field Guide         14

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Online Business Systems Field Guide

  • 1. Online BUSINESS SYSTEMS Online BUSINESS SYSTEMS Online BUSINESS SYSTEMS FIELD GUIDE
  • 2. Welcome to your first day at Online As a new Onliner, it won’t be long before you notice that we are a work-in-progress, even after twenty years in business. That’s because we are continuously striving for greatness. Yes we could settle for less, but we just can’t help ourselves. It’s in our genes. And the longer you work with us, we are confident that you will feel like you are rubbing shoulders with some like-minded souls – the kind of souls who are still on the verge of doing their best work. While the Japanese call this attitude of continuous improvement “Kaizan,” we prefer to call it “just another day at the office.” It’s an attitude that creates a contagious energy that will challenge you to step up your game and make a difference. And as you strive to make that difference, we want you to know that you are more than a member of our team, you are becoming an integral part of Online’s DNA. Online Business Systems | Field Guide 01
  • 3. Our Genome Project At Online, our success depends upon our ability to foster a “Culture of Innovation.” This culture is based on two fundamental premises: 1. Change in business is constant - demanding our clients to be innovative in order to keep up; and, 2. Our people are our business. From our perspective, this “Culture of Innovation” is a by-product of what we like to call the “DNA of Innovation.” Simply put, the DNA of Innovation is comprised of a few key traits: • Humility - keeps us open to new ideas • Tenacity - keeps us going, recognizing that occasional failure is inevitable • Curiosity - keeps us eager to know more • Flexibility - keeps us moving since absolute failure can only happen when we stop When Online corrals these like-minded souls together in one room - people with the genetic markers for these key traits - we just know that some very innovative thinking is going to take place. And so, when all is said and done, we believe that it is our “Culture of Innovation” that makes Online an unstoppable force. Online Business Systems | Field Guide 02 Online Business Systems | Field Guide 03
  • 4. The Tao of Online (Part 1) The Tao of Online (Part 2) Sooner or later, and probably sooner than later, you will We admit it… we generally like to get up and go to work. off to travel, or just relaxing and recharging your batteries. hear someone mention something about a three-legged But we’re not all about work. We believe it’s important to Simply put, a good home life makes for a better work life stool. It’s not really geek-speak or an obscure code. It is more keep work in proper perspective of the “bigger things in and a good work life makes for a better home life. fundamental than that. It’s a belief that originated with our life” - spending time with families and friends, taking time It all comes down to balance. founder (Chuck) that now permeates the entire company. It’s rooted in common sense, and it simply means that our decisions should end in results that are good for all three legs of the stool - Onliners, our clients, and our company. The trick of course is to keep all three in balance. We admit that from time-to-time things can go a little askew. But we truly believe that your professional life, our clients’ objectives, and our company can come together harmoniously if we make an honest effort. Online Business Systems | Field Guide 04 Online Business Systems | Field Guide 05
  • 5. Local Guides Available The only constant is change - and change demands innovation! For our clients, standing still is not an option. Innovation, however, can be a scary place fraught with dead ends and pitfalls. To reduce anxiety and make the journey safer, we need to guide our clients through these dangerous waters. To do this, we must understand our client’s business challenges as well as the changing technological landscape. On a good day, our guides will be successful in getting a client from point A to point B safely. More specifically, by injecting a dose of innovative thinking and helping our clients explore their strategic alternatives, we are effectively positioning them to become leaders in their field. Now, it really wouldn’t make sense for us to challenge our clients to explore alternate possibilities if we didn’t also challenge you to do the same. And so, we encourage you to be innovative, explore your possibilities, and discover the limits of your potential. To make sure you find your way Life in the Jungle around the company and get the most out of your career Welcome to the jungle. Life moves pretty fast around here. it can be difficult to get it all done in the time allotted. We deal at Online, you too (not unlike our clients) will be assigned It’s the nature of our environment, and technology and with these day-to-day challenges by working as a pack. As a local guide as your career mentor. Your mentor will help business don’t stand still for very long. Whether you are a member of the pack, everyone does their part to get the job you assess where you are today, help you understand where working as a consultant at a client site or working out done. But sometimes it also means doing a little extra to help we are traveling as a company and, in that context, help you of one of our offices, the challenge doesn’t change much. somebody else out. And on the days you need some extra plan your future career path. On any given day there is a lot to do, and sometimes help, it’s comforting to know that someone has got your back. Online Business Systems | Field Guide 06 Online Business Systems | Field Guide 07
  • 6. Lead Climbing Many companies will tell you that they want to reach new heights and put up new routes. But when it comes right down to it, they are afraid of failure. As a company, we can honestly say that we are not afraid to fail. From the very beginning, Online has reached ever higher, expanding its horizons – in spite of diversity. We believe that it’s our inability to accept failure that prevents us from backing Hablamos el Idioma (We Speak the Language) down from even the toughest challenges. In the wrong hands, this tenacious attitude could be We used to debate whether we were a technology company that people who have worked in many of the same businesses or disastrous. However, we believe that creates business solutions, or a business consulting company that industries as our clients. That’s why you will see people with titles our culture has the right constitution creates technology solutions. In order to end the debate, we declared such as “Business Analyst” and “Project Manager” along with some to handle it. It’s a matter of readiness. that we are “bilingual.” In our world, we couldn’t be successful unless MBA’s thrown in the mix. And keeping true to our early beginnings, We’re conscious of the need to stay we spoke both business and technology fluently. we know that we couldn’t do what we do today without our PhD’s on the leading edge of technology in math and engineering, and our architects, developers, and DBA’s while being very careful not to get It takes a special mix of people to do what we do. In order to solve with their various certifications and degrees. At Online, we work so far ahead of ourselves that we fall our clients’ tough business process problems, it is mandatory that together in harmony, and it is the curiosity and respect that one off. It’s all about stretching and not we develop a solid understanding of their various businesses. We side has for the other that makes us good at what we do. getting in over our heads, and being pride ourselves on attracting people from all walks of business – brave without being stupid. Online Business Systems | Field Guide 08 Online Business Systems | Field Guide 09
  • 7. Size Matters Most people who sign on at Online do so because they like our And you believe that this is the place that you can do just that. size - not too big, not too small. Because we don’t choose many, People are surprised when they hear about projects we have won we choose the best. We’re picky like that. And if you haven’t already in the face of much larger, big name competitors. But to us, it’s gathered, you will not be a number here. We are too small to think no surprise that clients recognize that we are a good fit - that our of our people as numbers, and we’re not designed to carry dead value comes from our qualities, not our body count. And for our weight. We run lean and mean. To most this will come as no clients to feel like we’re a good fit for them, it’s essential that you surprise, and it’s likely to be the precise reason that you are here. are a good fit for us. You want to make a difference. You need your presence to be felt. Online Business Systems | Field Guide 10 Online Business Systems | Field Guide 11
  • 8. Hardwired for Hard Work As an organization, we are hardwired for hard work. This probably sounds masochistic to some, but to us it is all in the name of fun. The reason is simple. Left Brain, Right Brain, Whole Brain To be successful we need to attract and keep the brightest people. And bright people need to be engaged and entertained. This isn’t just part Consistently solving the tough problems takes more than just smart Our differences allow us to solve multi-dimensional problems with of the corporate culture. It’s literally in the people. It takes people with different thinking styles, different biases, multi-faceted perspectives. In all likelihood, you will end up on a company’s DNA. different expertise, and different life experiences. Throughout the cross-functional team where your unique expertise and experiences It’s about challenge. It’s about succeeding where others organization you will find people who think like you and have similar will add a different perspective and additional value to solving our have failed. It’s about leaving your mark. To do our best backgrounds, but you will also find people with dissimilar backgrounds client’s challenges. So share your differences, your creativity, and your work as individuals and as a company, we look for the who you don’t fully understand. It’s the wonderful combination of unique perspective. As the saying goes - if everyone were the same, projects with tricky bits. The kind of work that requires our differences that makes us, well – different – and therein lies the the world would be a boring place. At Online, we refuse to be boring. garnering a clear understanding of the business secret to our success. problem at hand, and paying close attention to the subtleties of the hard technical work in order to crack the nut. The kind of work that increases our credentials and proves we are up to even bigger challenges. We thrive on the challenges that push our creativity and resourcefulness, test our powers of reason and innovation, and make us pull together to succeed. We have little choice – the alternative is to do less than fulfilling work. Online Business Systems | Field Guide 12 Online Business Systems | Field Guide 13
  • 9. Our Double Helix As you integrate yourself into the company and become part of its DNA, we have the following requests to make of you – as we do of all our existing Onliners. True, these requests may appear exceedingly simple. Still, your ability to fulfill them is exceedingly important. Because at the end of the day, you are playing an integral role in helping us build and maintain the kind of corporate culture that we all wish to enjoy at Online – a Culture of Innovation. We ask that you don’t: We ask that you do: • Act selfishly. • Work hard. • Disparage others. • Play hard. • Duck responsibility. • Treat clients like guests in your home. • Play the busy card. • Treat co-workers like you want to be treated. • Leave others hanging. • Strive to exceed what you promise. • Make excuses. • Smile even when you don’t feel like it. • Make promises you don’t keep. • Encourage others. • Say it can’t be done. • Give credit where credit is due. • Accept mediocrity. • Think before speaking. • Underestimate team potential. • Keep things in perspective. • Make today the same as yesterday. • Set the bar ever higher. Explore your possibilities. Local guides available. Online Business Systems | Field Guide 14