1. M O B I L E / U X
T H I N G S T O C O N S I D E R
Richard Hewitt | @Rhuey46

2. T H I S I S M E
R I C H A R D H E W I T T
R E S E A R C H E R | D E S I G N T H I N K E R | S T R AT E G I S T

3. T H I S I S W H AT I D O

4. T H I S I S H O W I D O I T
• Ethnography
• Auto-ethnography
• Depth Interviews
• Contextual Research
• Home Visits
• Design Research
• Observational research
• User Safaris
• Lab Research
• Data Analysis

5. T O D AY, I ’ M G O I N G T O T E A C H
Y O U H O W T O G E T R I C H Q U I C K .

6. T R E V O R M C K E N D R I C K
C R E A T O R O F ‘ L A B I B L I A ’
audio via Gimlet Media

7. Not really, but it highlights the first thing I want you to consider when thinking
about mobile…
UX makes a difference…duh!

8. T H E U S E R I S A LWAY S C E N T R A L
T O U S E R E X P E R I E N C E D E S I G N

9. Three areas that I want to focus on…
(adapted from Rachel Hinman)

10. know the medium know the people
embrace the chaos

11. T H E M E D I U M I S T H E M A S S A G E

12. T H E M E D I U M I S T H E M E S S A G E

13. – M A R S H A L L M C L U H A N ?
“We shape our tools and thereafter our tools shape us”

16. Wilson Miner: When We Build
Excerpt: https://vimeo.com/34017777

18. C O N S I D E R W H AT M O B I L E
A M P U TAT E S V S . W H AT I T E X T E N D S

20. 2 3 T I M E S A D AY F O R M E S S A G I N G
2 2 T I M E S F O R V O I C E C A L L S
1 8 T I M E S T O G E T T H E T I M E
1 1 0 T I M E S U N L O C K E D
Kleiner Perkins Caufield and Byers

21. W H AT A B O U T T H E C O N T E N T ?

22. M A S S A G E / M E S S A G E

23. kanny mania
keitai

24. M O B I L E I S …

25. A N E X T E N S I O N O F T H E B O D Y

26. C O N S I D E R T H AT A M O B I L E
D E V I C E C A N T E L E P O R T P E O P L E

27. M O B I L E H A S E V O LV E D

28. M A K E T H E M O S T O F N O W > P O W E R T O Y O U

31. T H E M O B I L E M E D I U M I S
A N E X T E N S I O N O F O U R C N S
I N A N Y C O N T E X T
C O N S I D E R T H AT…

32. C O N S I D E R T H AT M O B I L E I S T O O
E N G A G I N G

34. T H I S I S W H AT I D O …

35. I C O U L D TA L K Y O U T H R O U G H
WAY S O F D O I N G I T B U T…

36. C O N S I D E R Y O U R S TA K E H O L D E R S
A S M U C H A S Y O U R U S E R S

38. R E S E A R C H O U T P U T S A R E
G E N E R A L LY Q U I T E S I M I L A R

39. E X C E P T C O N S I D E R E S P E C I A L LY F O R M O B I L E ,
R E S E A R C H S H O U L D O C C U R I N C O N T E X T

41. C O N N E C T I N G T O P E O P L E
• Leave your worldview at the door
• Embrace how other people see the world
• Build rapport
• Listen
• Get interested

42. U S E R R E S E A R C H I S A W E S O M E !

43. C O M M U N I C AT I O N I S D I F F I C U LT

44. D E L I V E R A B L E S… M E H

45. C O N S I D E R T H AT Y O U S H O U L D
B R I N G R E S E A R C H T O L I F E !

47. C O N S I D E R T H AT I F Y O U D O N ’ T F U L LY U N D E R S TA N D
Y O U R U S E R S Y O U C A N ’ T C O M M U N I C AT E T H E I R
F E E L I N G S T O S TA K E H O L D E R S

48. F I N A L LY, C O N S I D E R T H AT…

49. U N D E R S TA N D I N G T H E “ M E D I U M ” I S
A S I M P O R TA N T A S T H E “ M E S S A G E ”

50. U N D E R S TA N D I N G T H E U S E R I S M O R E
I M P O R TA N T T H A N U N D E R S TA N D I N G T H E
M E D I U M

51. W H AT Y O U A R E C R E AT I N G W I L L
C H A N G E T H E WAY P E O P L E B E H AV E

52. A LT E R N AT I V E LY I A L S O T H I N K
T H AT Y O U S H O U L D C O N S I D E R …

53. T H R O W A WAY T H E S C R I P T

54. E M B R A C E T H E C H A O S

55. – A B R A H A M L I N C O L N , E T A L
“The best way to predict your future is to create it”

56. T H A N K S !
Richard Hewitt | @Rhuey46