Talk given to US Air Force Academy Association of Graduates Omaha chapter on 26 Jan 2010. Covers Social Media 101 + a few issues specific to Air Force/Department of Defense.
35. Officially, “Social media is media designed to be
disseminated through social interaction, created
using highly accessible and scalable publishing
techniques. Social media uses Internet and web-
based technologies to transform broadcast media
monologues (one to many) into social media
dialogues (many to many).”
Wikipedia
36. Officially, “Social media is media designed to be
disseminated through social interaction, created
using highly accessible and scalable publishing
techniques. Social media uses Internet and web-
based technologies to transform broadcast media
monologues (one to many) into social media
dialogues (many to many).”
Wikipedia
BLAH BLAH BLAH
37. It’s also a
fancy way to
describe the
bazillions of
conversations
people are
having online
right now
50. The Conversation is powered by
• Social Networks
• Blogs
• Wikis
• Podcasts
• Photo sharing
• Video sharing
From The Conversation by Tactica Interactive Communcation
60. Asks one question: What’s on your mind?
You share thoughts, links, photos, personal
information with your “friends” – your network
of friends, colleagues, associates
61.
62. Asks one question: What’s happening?
140 Only 140 characters to answer the question
Others choose to
“follow” your tweets
63. • Professional
Networking
• Connections
• Your Resume
• Recruiting
75. Social Media
and the
Air Force
http://www.af.mil/socialmedia.asp
76. Don’t forget that
it’s a conversation!
Using Social Media
as just another
broadcast channel
isn’t using
Social Media
Really?
“Airmen Social
Media Metrics”
Really?
77. “We want to be part of the conversation”
Someone in DoD gets it
79. Unless you use the Authorized Version
Chirp is a Government experiment based on Twitter
80. We’ve come to believe that
messages are something we can
launch downrange like a rocket,
something we can fire for effect.
They are not.
Good communication runs both
ways. It’s not about telling our
story. We must also be better
listeners....
We cannot capture hearts and
minds. We must engage them.
–Admiral Mike Mullen
81. ADM Mullen gets it
The enemy gets it
If the Air Force doesn’t
get it, it won’t matter
how many F-22s we have
95. Connect with Me
http://twitter.com/RhetTbull
http://www.facebook.com/RhetTbull
http://rhettbull.tumblr.com/
rturnbull@gmail.com
96. Inspiration / Credits
Social Media Is...Social Media Is Not
James Ball
http://www.slideshare.net/JamesBall/social-media-issocial-media-is-not-2954562
Social Media Bootcamp_Portland
Wendy Maynard
http://www.slideshare.net/wendymaynard/social-media-bootcampportland
Social Media Marketing
Stephen Davies
http://www.slideshare.net/3wpr/social-media-marketing-2461438
The Conversation - An Introduction to Social Media
Kevin Glasier
http://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social-
media-presentation
97. Inspiration / Credits
Social Media Revolution
http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
What The F**K is Social Media?
Marta Kagan
http://www.slideshare.net/mzkagan/what-the-fk-social-media
98. Photo Credits
US Air Force Photo/Tech Sgt Charles Larkin Sr.
http://www.sxc.hu/photo/1228973
http://www.sxc.hu/photo/796235
http://www.sxc.hu/photo/1191196
guillermo ossa
http://www.sxc.hu/photo/830331
Thiago Felipe Festa