Présentation de Nicolas Nova, Consultant au Near Future Laboratory et enseignant HEAD lors de la conférence First Rezonance "SoLoMo : Placer sa stratégie médias sociaux sur la carte". Quels sont les différents types d'applications mobile géolocalisées et un panorama des enjeux de ces services pour les usagers : quelles opportunités ? Quelles limites ? Quelles leçons à tirer depuis cinq ans ?

1. FIRST, LAUSANNE
SOCIAL/LOCATION/MOBILE
NICOLAS NOVA, 08.03.2012
WWW.NEARFUTURELABORATORY.COM

2. 2
OUVERTURE DES FREQUENCES GPS (1996)

3. 3
OLDSMOBILE GUIDESTAR (1996)

4. 4
DE MULTIPLES APPLICATIONS

5. 5
DES ATTENTES DECALEES DANS LE FUTUR
"Location-aware service integration into
applications began. A critical mass of
network and device support will occur
through 2006"
Gartner, 2003
“Once devices were location-aware, business
applications were expected to take
advantage of the capabilities in the next two
to five years“
Gartner, 2006

6. 6
DONNEES D’USAGE

7. 7
EVOLUTION DES ARCHETYPES
Wave 3
TomTom (navigation)
Wave 2 Garmin (navigation)
Dash (navigation)
Foursquare (guidance+social compass)
TomTom (navigation) Gowalla (guidance+social compass)
Garmin (navigation) ...
Dash (navigation)
Wave 1 Dodgeball (social compass)
Plazes (social compass)
TomTom (navigation) Jaiku (social compass)
Garmin (navigation) Jabberwocky (proximity)
Mogi (game) SpotMe (proximity)
Botfighters (game) Flickr geotagging (my marks)
GeoNotes (location-based forum) ...
Active Campus (social compass)
...
Trends: time
Navigation platforms as the first killer app, Social compass as a Holy Grail (“where are
multi-user applications still slow to be adopted you?”). Lots of similar offers.
Location-based content as a recurring archetype Lots of games in the first wave, less in the
with different forms: messages (wave 1) or second, a reasonable number now and use of
Augmented Reality (wave 3). game mechanics in non-game platforms.

8. 8
LEÇONS > TECHNIQUES DE POSITIONNEMENT
compass +
Public transport stops accelerometers
Bluetooth street names
GPS
WiFi angle of arrival
observed time difference
triangulation time difference of arrival
location postcode IP
street signs zipcode landmarks
time business names
cultural clues cell ID
(phone code? wifi providers? language?)
Ref: “35 ways to find your location” by Chris Heathcote (eTech 2004)

9. 9
LEÇONS > THE “EMPTY ROOM” PROBLEM

10. 10
LEÇONS > LE PROBLEME DES INFRASTRUCTURES

11. 11
LEÇONS > CHECK-IN / AUTO-DECLARATION

12. 12
“SECOND-ORDER LBS”
City Warfare (construit sur Foursquare)

13. 13
FACILITER L’ADOPTION > “GAMIFICATION”
Foursquare Gowalla

14. 14
INTERFACES DEPORTEES

15. 15
PLATFORMES (7SCENES)

16. 16
LE FUTUR DANS LES DONNEES

17. THANK YOU MERCI GRACIAS DANKE GRAZIE
NICOLAS NOVA
nicolas@nearfuturelaboratory.com
www.nearfuturelaboratory.com