Competing online is hard. And, if you don’t know how to drive traffic to your website than your odds of you acquiring direct bookers dwindles and your reliance on OTAs grows. This webinar will show you how rezStream will drive a healthy dose of online bookers to your property by strengthening your online presence and website conversion techniques.

1. What Does a Book
Direct Program Look
Like?
Presented by Lyles Armour
PAII 2020 Platinum Sponsor
Vendor Demo

2. 2020 PAII
Innkeeping Conference & Trade Show
Myrtle Beach, SC | January 5th – 9th
Visit booths 41, 42, and 43 to get
Your Direct Booking Health Score
2020 Platinum Sponsor

3. Table of Contents
 What is an Ecosystem.
 Benefits of an Ecosystem.
 How does an Ecosystem work?
 Live Demonstration
 What results should you expect?
 How does rezStream ensure success?
 The rezStream guarantee.

4. What is an Ecosystem?
A suite of online lodging tools that deliver exponential power and results while covering every step
of the guest buying journey!
Our Ecosystem will;
1. Help you find more of the right travelers.
2. Enhance the guest buying journey.
3. Drive more direct booking reservations.

5. Benefits of an Ecosystem.
 One vendor.
 One trusted partner.
 Extension of your staff.
 Two decades in the lodging industry.
 99% customer satisfaction rating.

6. How does an Ecosystem work?
Digital Marketing
Enhances your online visibility with custom analysis, keyword research, goal setting, and annual
strategy planning.
Areas of expertise include:
 Search engine optimization (SEO)
 Pay per click (PPC)
 Link building
 Email marketing
 Social media
 Meta search
 Remarketing

7. How does an Ecosystem work?
Lodging Website
Enhances your guest's online experience with a mobile-friendly design
that’s search engine ready and ADA approved.
Usability enhancements include:
 Visually stunning design
 Bold calls-to-action
 Embedded booking engine widgets
 Individual unit detail pages
 HTTPS secure, fast and reliable
 Exit intent pop-ups

8. How does an Ecosystem work?
Online Booking Engine
Provides your guests with a secure place to view rates, check
availability, and complete their reservation 24/7/365.
Book direct advantages include:
 Clear path
 Multiple booking views
 Add-ons and packages
 Multiple rates
 Custom fields
 Fully featured PMS

10. What results should you expect?
1. Increase in search engine ranking.
2. Increase in website sessions.
3. Increase in online conversions.
4. Increase in direct bookings.
5. Increase in occupancy rate.
6. Increase in revenue.

11. What results should you expect?
Continued
 Glenlaurel has seen a 7,997% ROI.
 Inn San Francisco has seen a 4% increase in total sales.
 Golden Anchor Cabins has seen an 8% increase in total sales.
 Channel House has seen a 22% increase in revenue.
 The Inn at Cooperstown has seen a 2,064% ROI.
 Stockton Inns’ off-season gained $21K in online revenue.
 Blue Fish Inn’s booking engine revenue has increased 120% year-over-year.
 View all our case studies at www.rezstream.com/casestudies.

12. How does rezStream ensure success?
1. Discovery - about you, your objectives, about us.
2. Demonstration - high level Ecosystem introduction/overview, product review/demo, Q&A.
3. Success Plan - standard format, content unique to each, proposal/contract.
4. On-Boarding - our prep, your role, go-live and sequence.
5. Success Assurance - every 90 day: report, discuss, set goals, commit, and implement.
Backed by our 99% customer satisfaction rating!

13. 100%
satisfaction
guarantee, or
your money
back!
If at any time within the first
three months you’re not
satisfied with our service,
cancel and we’ll return your
money in full.
Schedule Your Discovery
Meeting Today!
www.rezStream.com
sales@rezStream.com