Reynold Ronata is seeking a managerial position in marketing, promotions, or event management. He currently works as Head of Marketing Communications at PT. INDOSURYA GROUP in Jakarta, coordinating campaigns and events. Previously he worked at PT. Bank OCBC NISP, Tbk. in marketing communication and event management. He has 10 years of experience in event management, promotions, and brand activation. He is skilled in communication, coordination, and computer programs.
1. REYNOLD RONATA
Jl. Basuki No. 3, RT 006/RW 06
Cilangkap – Jakarta Timur
Telephone : +62 812 19 04403
+62 811 99 19188
E-mail : reynoldronata20@gmail.com
reynold.ronata@gmail.com
CAREER OBJECTIVE
The managerial level position in the field of marketing promotion, brand activation and event
acquisision and event management.
BRIEF DESCRIPTION
Recently still working at PT. INDOSURYA GROUP, one of the Indonesia leading financial
institution, as Head Of Marketing Communication, based in Jakarta’s Head Office.
The role is as the coordinator to support the company’s product and service campaign activities
through creating a positive awareness among its stakeholders, mainly its customers, media and
third parties. Among other things, the main scopes are:
To promote company’s image to the target audiences, especially its existing and prospective
customers and media through Events Management activities;
To get involved in such programs in the area of Corporate Culture Implementation by
actively contribute and support events related to company’s culture development;
To support other department in their marketing promotion programs as part of Branches
Standardization and Merchandising Materials Management role;
To manage, control and monitoring all promotion materials at all Company’s branches in a
role as Brand Campaign Support and Outdoor Media Promotion Management. The
promotion media includes billboard and branches’ exterior premises
To cultivate and maintain good relationship with company’s business alliances, incl. media,
business partners and customers.
During two-years of service in PT. INDOSURYA, had involved in some projects and programs
such as integrated programs and events for :
a. New branches’ grand openings, new product launchings, award and appreciation,
business alliances, CSR, and Press Conferences joint events with additional supports in
branches’ standardization.
b. Standardization Merchandising / Gimmick Management
c. Standardization Branches’
d. Making new Media Promotion ATL and BTL (such as Billboard, Neon Box, signage
ATM/Branches, Giant Poster, Rumah ATM, Multimedia ad, Flyer, Roll up banner, Poster,
Brochure, Invitation, Gift card and print ad).
e. Rebranding Web Site Indosurya Group.
f. Develop GSM (graphic standart manual) for LOGO.
g. Develop Internal Magazine (published at web site Indosurya Group)
Reynold Ronata – Resume, 2016
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2. h. Develop Call Center Group INDOSURYA and Mobile App for all Product Indosurya
Group.
i. Develop Concept Design Indosurya Premier Lounge.
j. Develop Social Media Promotion (FB, Twitter, Instagram and Path)
k. Develop Marketing Tools (Show and Tell, Calender, etc)
The previous working experiences as Event management, Quality Management Officer and Area
Supervisor of a big retail company has enriched the capability to analyze obstacles and
opportunities.
WORKING EXPERIENCE
2014 - present
PT. INDOSURYA GROUP
Head Of Marketing Communication
2004 – 2014
PT. Bank OCBC NISP, Tbk., Jakarta
Marketing Communication – Event Management and Support Officer
2001 – 2004
PT. Bank OCBC NISP, Tbk., Jakarta
Quality Management Officer
Region II Business Group
2000 – 2001
PT. Ramayana Lestari Sentosa, Tbk., Jakarta
Supervisor Area
Store Operation Division
EVENTS MANAGEMENT - PORTFOLIO
All below listed events are managed and coordinated internally and or handled by appointed
Event Organizers.
Corporate Events
Ranging from new branches grand openings , CSR, press conferences, Company’s public
exposes, stakeholder general meetings, town hall meeting, media gatherings up to strategic
business alliances signing ceremonies.
New Product Launchings
Ranging from the launching events of saving account products, treasury, wealth products, e-
channel products and services, other consumer and commercial products.
Customer and Business Gatherings
Events held in the forms of gala dinner, luncheon, hi-tea or workshop as appreciations to
customers’ loyalty and appreciation, business alliances, sponsorship, join promotion as well as
company’s up-date to its stakeholders.
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3. Internal Gatherings
Events held for company’s employees as awards and appreciations, kick-off programs,
employees gathering, culture event, mid-year, and-year and annual meetings.
COURSES/TRAININGS/ WORKSHOPS
Banking, Marketing and Promotion Knowledge
Joined trainings and workshops held by Bank OCBC NISP, i.e. Basic to Banking, banking
products and services, the principle of Quality Management, accounting, basic selling, business
documents and legal paper works,The Seven Habits etc.
Multimedia Knowledge
Joined courses and on-the-job trainings of Video Editor News at PT. CWT, PT. Surya Citra
Televisi [SCTV] and TVRI.
Personal and Professional Improvement
Joined series of trainings and workshops held in Jakarta with the topics of Work Ethics, English
for Business, The Powerful of Quotations by Access One, The Powerful of Negotiation Skills by
Mark Plus Institute of Marketing, 1st
Indonesia Promotion Summit 2011 by Intipesanetc,, Event
Marketing by MarComm Institute, .
PERSONAL DESCRIPTION
Fast learner, quick adaptation to new circumstances, with not less kindly and keen person and
creative are the assets to work in a competitive business environment. As a matter of fact, the
recent job needs creativity, communication and teamwork coordination skills to produce effective
marketing promotion activities.
PERSONAL PROFILE
The expertise in the field of service and marketing promotion activities – especially event
management, sponsorship and brand activation – from creative concept development up to
implementation with almost 10-years working experience.
Good communication and negotiation skills in Bahasa Indonesia and English.
Good in knowledge of computer programs for business.
Born in Jakarta, 27th
April 1977 and married with 3 children.
Hobbies and interests: reading, movies and traveling.
Graduated from the Computer Science faculty of Gunadarma University, Jakarta, majoring in
Informatics Management.
References will be submitted upon request.
Reynold Ronata – Resume, 2016
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