Bogdana butnar, digital marketing consultant top social brands2011
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Bogdana butnar, digital marketing consultant top social brands2011
- 1. SOCIAL MEDIA EXHAUSTION BOGDANA BUTNAR BOGDANABUTNAR.RO TWITTER.COM/BOGDANA Don’t know 24% I love being ON constantly 50% 20% SM will KILL me 30%I need some time OFF from SM
- 2. LIFE SPAN OF A SM MESSAGE 60% LIFE SPAN OF A SM SPECIALIST 20% STRUCTURE OF A TOT SM STRATEGY 20% Index of contents
- 4. 5 MINUTES ±100 FRIENDS Lifespan
- 5. 35 SECONDS >100 FRIENDS TIME OF WEEK TIME OF DAY Lifespan
- 6. Blogging
- 7. 12 10 1 WEEK 8 6 4 1 HOUR 2 1 MINUTE 0 35 SEC’S AVERAGES
- 8. RETWEET VALUE (COPY/ CONTENT) RETWEET NETWORK EDGE RANK BLOGGER OUTREACH PROGRAM FORUM OUTREACH PROGRAM CONCLUSION
- 9. MONITORING MAINTENANCE REGULATORY EVERY 1 FEEDBACK/ MINUTE TO 1 INTERACTION WEEK THE MANAGER
- 10. TOT STRATEGY SOLUTION
- 11. Measurements/ Tests Special company issues TOT objective/ major campaign / key message / informs all other messages / has various creative executions / is monitored as main outcome Crisis management / Tactical objectives / linked to seasonal events / opportunistic occurrences / unplanned situations
- 12. Plan Plan ahead Tease plans Test plans Implement holistically Be flexible Use common sense to identify opportunities Use contact network to identify tactics Save budget Budget Don’t milk it / Don’t push it CONCLUSION
- 13. THANK YOU!