1. Marketing Strategy
Great Lakes Dental USA

2. Current Marketing Strategy
GLD's current marketing efforts include the following methods:
● Cold Call to recruit employees
● Fed-ex marketing letters to recruit employees
● Job board postings to recruit employees
● E-mail marketing letter to recruit employees

3. New Marketing Ideas
Purchase a doctor listing for every
state in our territory
● Send a marketing letter to each doctor on our list by direct
mail on a monthly basis.
● Use specialty envelopes to capture attention.
● Use GLD letterhead and a colorful soldier stamp on the paper
to capture attention.

4. Design Idea

5. New Marketing Ideas
REACH
In order to reach our new graduating dentists
● Mail marketing letters to dental schools by February and again in
March.
● Rent a booth at dental school job fairs or graduations for graduating
dentists where Nilsa and Rebecca will market our business and recruit
new grads.
● Place an ad in dental school newsletters.
● Become a featured business on the dental associations website.

6. New Marketing Ideas
Facebook – Social Media
We can use Facebook to gain new providers, stay in touch with
current providers and promote within a circle of friends. We can
also use it to create buzz that is specific about our business.
Our goal will be to establish a presence and gain recognition
in the dental community.

7. Identified Problem Areas
Some of our current areas that need special recruiting attention are:
● Washington DC
● Maine
● Vermont
● Upstate NY
● Missouri
● Idaho
● Wyoming

8. Marketing strategies in
problem areas
● Some of the areas we have difficulties in recruiting
dependable DA's are because our offered rate of pay does
not meet the location pay-scale standard.
● In these areas we propose we offer our DA's at least the area
going rate for there position.
Example: Washington DC = DA $23 per hour
● Place a monthly ad in the dental associations newsletter in
our problem areas.

9. The Big Picture
● Dental Assistants are recruited easily from practice locations when we
have established providers.
The goal:
● To establish name recognition amongst the dental community through
repeated exposure.
● To reach all providers state wide and maintain quality dentists and DA's
throughout the state.
● To become a known in the dental community as a company that
provides doctors and assistants with an opportunity to supplement their
income and to serve a great cause.