It is important that the SEO strategy applied by you should support your brand. ResultFirst.com here gives you guidelines to check the same. For more information related to branding of a business, contact: http://www.resultfirst.com/online-reputation-management/
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Overview
Its wrong if people think that SEO is all about keywords.
The central idea of SEO is how a site is crawled and
indexed by search bots.
SEO if done in the right way will also support the brand.
Here are certain area one need to focus so as to keep
check if your SEO strategy supports your brand or not.
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Sitelinks
While searching with the brand name, one needs to check
whether the Sitelinks displayed are the pages that you want to
be seen or not, if the desired results are not displayed then one
needs to go to sitemap and demote the unworthy links.
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OtherAreasFor Concern
If we use Logo Schema for Brand then we are passing on the
brand image to the search engines. As such, the brand logo
will also be displayed when search for a particular brand is
made.
Logo Schema
The Rest of the Results
Apart from top listings, there could be other listings related to
your brand query, so one need to keep a watch on that too.