Futurist Nita Rollins Everywhere Commerce Presentation
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Futurist Nita Rollins Everywhere Commerce Presentation
- 1. VERYWHERE EVERYWHERE COMMERCE FACEBOOK AND BEYOND DR. NITA ROLLINS FUTURIST 1
- 2. RESOURCE INTERACTIVE 2
- 3. 1,000 sold in one hour FB AND 20.8% average conversion rate Increased fan base 1143% during single campaign Using social to drive commerce --and vice versa Developed 4 of Facebook’s top 16 branded fan pages RESOURCE INTERACTIVE 3
- 4. EVERYWHERE COMMERCE: DRIVERS CULTURE RI:TRENDBLENDING COMMERCE TECHNOLOGY RESOURCE INTERACTIVE 4
- 5. “ CULTURE Continous partial attention is an always on, anywhere, anytime, any place behavior that creates an artificial sense of crisis... It is motivated by a desire to be a LIVE node on the network. To be busy, to be connected, is to be alive, to be recognized, and to matter. --Lindastone.net RESOURCE INTERACTIVE 5
- 6. scheduled impulse buying STOPWATCH SHOPPING NORDSTROM BUYS HAUTELOOK RESOURCE INTERACTIVE 6
- 7. Facebook Deals US Group Buying Industry= $3.93-6.1 bn by 2015 CHINESE GROUP BUYING = $2.5 BN BY 2011 tuangou: the beginning RESOURCE INTERACTIVE 7
- 9. “ TECHNOLOGY The real time web is a current and constant flow of conversations, shared experiences, and geo context. — Resource Interactive RI:Lab, 2010 RESOURCE INTERACTIVE 9
- 10. 10
- 11. A vast real-time web ecosystem 11
- 12. “ COMMERCE The market for social commerce...will change over the next five years as companies race to establish stores, pushing up social commerce revenues sixfold, to US$30 billion globally. --booz&co, Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel RESOURCE INTERACTIVE 12
- 13. DESTINATION WEB iMedia In-Store Mobile Dot Com Site OOH Social RESOURCE INTERACTIVE 13
- 14. DESTINATION WEB DISTRIBUTED WEB INTERNET OF THINGS iMedia In-Store Mobile Smart App TV Products Dot Com Site Social OOH RESOURCE INTERACTIVE 14
- 15. DESTINATION WEB DISTRIBUTED WEB INTERNET OF THINGS iMedia In-Store Mobile Smart App TV ALWAYS ON Products Dot Com Site Social OOH RESOURCE INTERACTIVE 15
- 16. FROM SHAREABLE TO SHOPPABLE RESOURCE INTERACTIVE 16
- 17. RESOURCE INTERACTIVE 17
- 18. Selling Luxury on Facebook: Perceived Threats to Brand Equity CLUTTER PARITY BANALITY PRICE 40% of consumers who “like” brands do so in order to receive promotions and discounts RESOURCE INTERACTIVE 18
- 19. EVERYWHERE COMMERCE: NEW VALUES CREATED FOR LUXURY CATEGORY & CONSUMER SCALE & NETWORK EFFECTS LOWER COST PLATFORM & DATA INTEGRATION CONVENIENCE RISK MANAGEMENT CONTENT & CURATION RESOURCE INTERACTIVE 19
- 20. WHERE DO WE GO FROM HERE? RESOURCE INTERACTIVE 20
- 21. 10 (+ 1) F-Commerce Best Practices RESOURCE INTERACTIVE 21
- 22. 1/ Deepen brand loyalty and engagement with infotainment and utility RESOURCE INTERACTIVE 22
- 23. 2/ Enable Co-Creation, Co-Creation, Co-Creation RESOURCE INTERACTIVE 23
- 24. 3/ Segment luxury consumers-- aspirational and affluent--then geo- personalize their Shop Now pages RESOURCE INTERACTIVE 24
- 25. 4/ Use in-stream or app-based rich media and ensure mobile consumers can shop and share it (hint: you’ll need HTML5) RESOURCE INTERACTIVE 25
- 26. 5/ Keep checkout prominent and within Facebook (no speedbumps to purchase) RESOURCE INTERACTIVE 26
- 27. 6/ Enable group gifting and buying RESOURCE INTERACTIVE 27
- 28. 7/ Ritualize (appointment) shopping RESOURCE INTERACTIVE 28
- 29. 8/ Utilize the “Like” button for targeted selling and prepare for the Like Economy RESOURCE INTERACTIVE 29
- 30. 9/ “Skin” the entire tab store with your brand’s look & feel RESOURCE INTERACTIVE 30
- 31. 10/ Quell security and privacy concerns with a PCI- level 1 compliant social commerce platform RESOURCE INTERACTIVE 31
- 32. EVERYWHERE COMMERCE +1/ Pick a social commerce platform that can integrate & ALWAYS transactionalize all your ON touchpoints RESOURCE INTERACTIVE 32
- 33. THANK YOU! DR. NITA ROLLINS FUTURIST 33