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Digital Millenials for OSU Alumni Leaders

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Resource/Ammirati
Resource/Ammirati

They are the Digital Millennials, a.k.a. Echo Boomers, Gen Y, the IM or Bling Generation, and very few facets of their lives are not technology-enhanced and technology-connected. For this generation, technological convergence seems to blur the lines between private and public, consumption and production, entertainment and education, socializing and creativity, shopping and self-actualization.

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GEN Y IM GENERATION BLING GENERATION GENERATION ME ECHO BOOMERS
OUR APPROACH » Studied 72 Millennials over an 8-week period: one-on-one interviews, in-home video diaries, online focus groups, eye tracking » Incorporated quantitative data by JupiterResearch, Harris Interactive, Forrester, MTV, etc. » Reviewed topical books: Millennials Rising, Pop Culture, and Generation Me
OUR DIGITAL MILLENNIALS » 14-24 years old » Digital lifestyle focus » 10 hours online/week » 30 min mobile phone/day » 6-10 text/IM day » Social networking » Distribution of age, race, gender, spending and geography
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders
Digital Millenials for OSU Alumni Leaders

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Digital Millenials for OSU Alumni Leaders

  • 2. GEN Y IM GENERATION BLING GENERATION GENERATION ME ECHO BOOMERS
  • 3. OUR APPROACH » Studied 72 Millennials over an 8-week period: one-on-one interviews, in-home video diaries, online focus groups, eye tracking » Incorporated quantitative data by JupiterResearch, Harris Interactive, Forrester, MTV, etc. » Reviewed topical books: Millennials Rising, Pop Culture, and Generation Me
  • 4. OUR DIGITAL MILLENNIALS » 14-24 years old » Digital lifestyle focus » 10 hours online/week » 30 min mobile phone/day » 6-10 text/IM day » Social networking » Distribution of age, race, gender, spending and geography