3. Now…
210
million
domain names have been
registered since 1985.
.asia
.biz
.info
.jobs
.name
.pro
.tel
.xxx
.in
.fr
.uk
.cn
.kr
.hk
.my
.vn
4. Today
210 million
Domain Names Registered Since 1985
800 million users
each month, watching
1Billion
active users
Founded
2004
140 million
active users,
sending 340
million tweets
every day
4 billion hours of
video, and
72 hours of video are
uploaded every minute
Founded
2005
Founded
2006
5. Do websites still matter?
Question: Rank the following from most trustworthy
to least.
Trust Most
Trust Least
81% chose an
organization’s website as the
most trustworthy place.
60% of respondents chose
Twitter as the least.
Caravan Research
10. The Old Way of Doing Business
Registry
Registrar
Very little visibility beyond
Registrar level
Reseller
Partners
Registrant
Vendor
11. The New Way of Doing Business
Registry
Registrar
Reseller
Partners
Registrant
Vendor
12. What does this mean for the channel?
» You are in the driver’s seat in terms of affecting buying behavior.
» You become the “educator.”
» Higher Visibility
» Direct interaction with Registries
» Opportunities
Registry
Registrar
Reseller
Partners
Registrant
Vendor
13. What is Public Interest Registry
doing to remain competitive?
» Expansion (beyond .ORG, but within our mission)
» Rebranding
» Broadening of .ORG base internationally
• Beyond nonprofit, social enterprises is a natural segment for .ORG
» Building stronger relationships
• Closer relationships with channels beyond Registrars
• Programs targeted specifically towards resellers
14. What to expect from PIR in the next few months..
» Preferred partner program – Registry end
» Region-specific and reseller-specific marketing tool kit
» Collateral and branding material for events
» Marketing funds in partnership with parent Registrars