For the complete report, get in touch with us at : info@netscribes.com Presence of highly active industry verticals and the massive SMB population coupled with the exponential growth in content generation in India are primarily driving the printer market in India. Presently, the SMB sector contributes to roughly 60% of the overall printer market. Additionally, the massive amount of PC base and declining prices of printers propel the market by a large extent. Competition in the market mainly arises from the foreign players in the market wherein they have managed to establish a strong brand image and customer trust. The report primarily deals with three categories of printers comprising of inkjet, dot matrix and laser printers and begins with an introduction section, defining the market scope of the report. The section briefly discusses the working model of each of these printers. Market overview section in the report lists and explains the various reasons propelling the market. It also mentions the key initiatives taken by the Government of India to stimulate the market. In terms of market size, the report provides graphical representation of the printer shipment in India in context with the overall Indian as well as the SMB printer market. Moving along, the section also lists down the key purchase decisions of customers so as to give a better idea about the general mind set of prospective customers. The section also features a separate portion on competitive breakdown wherein the market share of the top vendors and major vendor’s market share across each printer category is illustrated, which in turn helps readers to understand the current competitive landscape in the India printer market. This section further elaborates on the SMB market scenario and lists down crucial aspects such as the key strategic decisions and purchase preference of SMBs. An illustration of purchase decision making matrix is provided which helps in understanding the process in which any IT purchase decision is executed. This matrix can be effectively utilized by vendors to generate strategies for better sales in the SMB segment. Further, the SMB market overview section lists down the top 40 cities in India which has a significant proportion of SMBs present and hence a sizeable number of printers are shipped to these cities has been provided in a tabulated manner and thus can be used by printer manufacturers and distributors to develop their city based strategies and expansion plans in India. A commentary on the top 40 cities vendor opportunity brings forth value added insights about the SMB market space, wherein it enlightens the reader on aspects such as the largest printer consuming industry verticals and printer friendly clusters in India amongst others. Import and Export overview section talks about the overall EXIM trade that has been conducted since 2006-08. It graphically lists the history of printer EXIM in India and chalks out some key aspects from the

1. Printer Market – India
March 2012

2. Executive Summary
Indian printer market is currently witnessing a steady growth rate, wherein the demand for printers such as inkjet,
dot matrix and laser printers are experiencing a significant demand specially amongst SMBs
Market Printer shipment in India is expected to reach around xx mn units in 2015 as compared to yy mn units in 2011
Prime reasons driving the market includes the presence of active industry verticals and the growth in content
creation in India
The SMB sector is the single largest demand generator for printers in India
Go-to-Market strategy is the result of an in-depth analysis of the market wherein the key strategies best suited for
Go-to-Market the Indian market has been identified as:
aa
Strategy bb
Trends identified in the market so far comprises of the following:
Growing interest in ….
Trends yy
zz
aa
Printer Vendors
Competition Hewlett-Packard India Canon India
Epson India Samsung India
PRINTER MARKET - INDIA.PPT 2

3. •Introduction
•Market Overview
Vendor Opportunity – Top 40 Cities
•Import and Export Overview
•Go - to - Market Strategy
•Factors Influencing Growth in Market
•Trends
•Competition
•Distributors in India
•Recent Product Launches
•Strategic Recommendations
•Appendix
PRINTER MARKET - INDIA.PPT 3

4. Introduction – Printers in India
SAMPLE
Printer Market Scope
Inkjet Printer Dot Matrix Printer Laser Printer
•Inkjets printers are
•Also known as the impact
generally the most wide •Primarily works by
matrix printer, which
spread type of printer
comprises of a print head implementing xerographic
available
that moves an ink soaked printing process which in
•Basically, it follows a
ribbon over the paper to
method of spraying ink turn produces high quality
create a print
droplets onto the printing
•Mainly finds usage in
printing paper •In a general laser printer,
mass printing areas such
•Available as low budget
as ticketing, ATMs, cash there are a set of typical
consumer printers as well
registers and point of seven set of procedures
as high end industrial
sales terminals
printers
Note: The list is indicative
PRINTER MARKET - INDIA.PPT 4

5. The printer market in India will primarily gain the maximum
growth through the SMB market space
Printer Market Overview – India (1/x)
• The massive PC base coupled with the declining hardware prices is primarily providing a splendid growth opportunity
for the overall printer market in India
Rapid increase in content creation and ongoing demand for enterprise mobility further fuel growth in the market by a large extent
Presence of active industry verticals such as the manufacturing, media and entertainment, retail and the government sector also
happen to be crucial drivers for the market
SMBs (Small and Medium Businesses) plays a pivotal role in the revenue generation for the printer market in India
• As of now, the market is flooded with a majority of foreign vendors, who have managed to establish a commendable
competitive position in the market
• The Government of India has also played its part for the market wherein it has diminished excise duty to 5% from the
initial 10% and has also eliminated the regime of additional custom duty
• The overall printer shipment in India stood at around xx mn units in 2011 and is anticipated to leap forward to reach
about yy mn units by 2015
Indian Printer Market – Unit Shipments SMB Printer Market – Unit Shipments
Units mn Units mn
a xx a
yy
b
b
c
0 0
2010 2011 2012e 2013e 2014e 2015e 2010 2011 2012e 2013e 2014e 2015e
Source: X
PRINTER MARKET - INDIA.PPT 5

6. Printer Market – Vendor Share
SAMPLE
Indian Printer Market – Competitive Breakdown (2011)
Dot Matrix Market – Vendor Share
AA BB CC DD EE AA BB CC
8% 5%
22%
9%
42%
56%
24%
37%
Inkjet Market – Vendor Share Laser Market – Vendor Share
AA BB CC DD AA BB CC DD
4%
11% 5% 14%
24% 58%
61% 25%
Source: X
PRINTER MARKET - INDIA.PPT 6

7. SAMPLE
Purchase Decision Making Matrix - SMBs
Role in Decision Making
A
B
C
D
•xxx
E
F
G
H
Source: X
PRINTER MARKET - INDIA.PPT 7

8. Sl No. City
SAMPLE
Top 40 Cities Vendor Opportunity (2011) – Printers (1/x)
Prominent Verticals
No. of
SMBs
Printer
Shipments
1 City 1 Manufacturing, BFSI, Professional Services, Retail xx Xx
2 City 2 Manufacturing, BFSI, Construction, Real Estate, Healthcare, Retail Xx Xx
3 City 3 IT/ITES, Manufacturing, BFSI, Real Estate, Retail Xx Xx
4 City 4 Real Estate, Retail, Manufacturing, BFSI, IT/ITES Xx Xx
5 City 5 Manufacturing, BFSI, Real Estate, Retail, Healthcare Xx Xx
6 City 6 IT/ITES, Manufacturing, Real Estate, Healthcare Xx Xx
7 City 7 Manufacturing, BFSI, Retail xx Xx
8
9
10
11
12
13
15
16
17
18
19
20
Source: X
PRINTER MARKET - INDIA.PPT 8

9. Top 40 Cities Vendor Opportunity (2011) - Commentary
Top 10 cities – Printer Market Overview
• The top 10 cities comprised of about xx mn SMBs in 2011
• Cumulatively, these top 10 cities accounted for about xx mn units of overall printer shipments
• Major industry verticals boosting the printer market within these top 10 cities can be enlisted as below:
Xx
Yy
zz
Regional Distribution SMB Population – Top 40 Cities Regional Printer Shipment – Top 40 Cities
Region 1 Region 1
18% 23%
30% Region 2 33% Region 2
8% Region 3 Region 3
4%
Region 4 9% Region 4
2% 33%
41% Region 5 Region 5
Source: IT Journals; Netscribes Analysis *Figures for Navi Mumbai comprises of Vasi as well
PRINTER MARKET - INDIA.PPT 9

10. Import and Export (1/X)
SAMPLE
Definition: 84716022 (HS Codes Classification of Dot matrix printer)
INR mn
Total Import & Export
A
Import
B
Export
C
D
E
0
2006-07 2007-08
Definition: 84716027 (HS Codes Classification of Ink jet printer)
INR mn Total Import & Export
A
Import
B
Export
C
D
E
0
2006-07 2007-08
Source: X Note: Figures mentioned comprise of the latest available data
PRINTER MARKET - INDIA.PPT 10

11. SAMPLE
Go-to-Market strategy for printer vendors - India
An ideal go – to – market strategy for both a new vendor as well as an existing vendor would be to XXX
Focus on xx Invest on yy
Go - to – Market Strategy
• xxx • yy
Source: X
PRINTER MARKET - INDIA.PPT 11

12. Cloud Printing – Basic Framework
SAMPLE
User desktop / laptop
Cloud Network
User mobile phone
User PDA / Tablet PC
• Users opting for cloud printing services, Cloud Print Service provider
primarily send their print request remotely
• Cloud service provider then retrieves the url
containing the data from the cloud network
• Print request is executed by the service
provider in lines with the choice of users
Users select various characteristics of the
process such as the choice of printer and quality
amongst others
• Cloud service provider than compresses the
data file and sends it to the printer via Wi-Fi
or Bluetooth to the printers
Source: X
PRINTER MARKET - INDIA.PPT 12

13. Major Public Companies - Summary
Size of the Bubble represents Market Capitalization in INR mn
Net Profit/Loss
25,000
20,000
15,000
10,000
SAMPLE
5,000
0
-5,000
0 4,000 8,000 12,000 16,000 20,000 24,000 28,000
Total income
xx yy
Source: X
PRINTER MARKET - INDIA.PPT 13

14. Public: Foreign Company – xxx Ltd. (1/3)
Company Information
SAMPLE Offices and Centres – India
Corporate Address
Tel No.
Fax No. New Delhi
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
India Head Office
Products and Services
Category Products/Services
Key People
Name Designation
Source: X
PRINTER MARKET - INDIA.PPT 14

15. Public: Foreign Company – xxx Ltd. (2/3)
Financial Snapshot
SAMPLE Key Ratios
Total Income Net Profit/Loss y-o-y change
Revenue Profit Particulars 2011 2010 2009 2008
(2011-10)
INR mn INR mn
Profitability Ratios
a 200 Operating Margin -2.44 8.66% 11.10% 11.58% 14.70%
150 Net Margin -1.15 5.50% 6.64% 5.14% 7.41%
b
100 Profit Before Tax Margin -2.18 8.53% 10.71% 8.03% 12.46%
c Return on Equity -2.51 12.44% 14.96% 12.80% 19.13%
50
Return on Capital Employed -5.38 19.60% 24.98% 28.83% 37.97%
0 0
Return on Working Capital -3.26 14.28% 17.54% 14.88% 23.47%
2008 2009 2010 2011
Return on Assets -1.62 6.45% 8.07% 6.94% 11.23%
Financial Summary Return on Fixed Assets -10.84 130.12% 140.96% 141.40% 179.79%
Cost Ratios
• The company incurred a net profit of INR xx mn in FY 2011, as Operating costs (% of Sales) 2.44 91.35% 88.90% 88.42% 85.29%
compared to net profit of INR xx mn in FY 2010 Administration costs (% of
0.89 29.21% 28.32% 22.62% 29.56%
• The company reported total income of INR yy mn in FY 2011, as Sales)
compared to INR yy mn in FY 2010 Interest costs (% of Sales) -0.19 0.06% 0.24% 0.21% 0.73%
Liquidity Ratios
• The company earned an operating margin of 8.66 per cent in FY
Current Ratio -3.13% 1.94 2.00 2.02 2.16
2011, a decrease of 2.44 percentage points over FY 2010
Cash Ratio -39.57% 0.30 0.49 0.26 0.61
• The company reported debt to equity ratio of 0.93 in FY 2011, a Leverage Ratios
decrease of 8.99 per cent over FY 2010 Debt to Equity Ratio 8.99% 0.93 0.85 0.84 0.70
Debt to Capital Ratio
Key Financial Performance Indicators 0.00 0.00 0.00 0.00 0.00
Interest Coverage Ratio 232.12% 151.75 45.69 55.42 20.16
Indicators Value (16/03/2012) Efficiency Ratios
Market Capitalization (INR mn) Fixed Asset Turnover 11.58% 23.67 21.22 27.52 24.25
Asset Turnover -3.42% 1.17 1.22 1.35 1.52
Total Enterprise Value (INR mn)
Current Asset Turnover -4.74% 1.26 1.32 1.46 1.70
EPS (INR)
Working Capital Turnover -1.56% 2.60 2.64 2.90 3.17
PE Ratio (Absolute) Capital Employed Turnover 0.58% 2.26 2.25 2.49 2.58
Source: X Improved Decline
PRINTER MARKET - INDIA.PPT 15

16. Public: Foreign Company – xxx Ltd. (3/3)
Key Business Segments
SAMPLE Key Geographic Segments
aa bb cc dd India
The company has been
100% 100% operating in India since
55% 51% 52% 54% 20--
50% 50%
45% 49% 47% 45%
0% 1% 1% 0% 0%
2011
2008 2009 2010 2011
Key Information
Description Details
Overview
Most Recent Auditor
Source: X
PRINTER MARKET - INDIA.PPT 16

17. SWOT Analysis – xxx Ltd.
SAMPLE
Strength Weakness
• xxx • xxx
SWOT
Threat Opportunity
• xxx
• xxx
Source: X
PRINTER MARKET - INDIA.PPT 17

18. Major Private Companies - Summary
Net Profit/Loss
SAMPLE
Size of the Bubble represents Total Assets in INR mn
150,000,000,000
100,000,000,000
50,000,000,000
0
-50,000,000,000
-100,000,000,000
-150,000,000,000
-200,000,000,000
-20,000 -10,000 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000
Total Income
aa bb cc dd ee ff gg
Source: X
PRINTER MARKET - INDIA.PPT 18

19. Private: Foreign Company – yyy Ltd.
(1/3)
Company Information
SAMPLE Offices and Centres – India
Corporate Address
Tel No. Delhi
Fax No.
Website
Year of Incorporation
Head Office
Products and Services
Category Products/Services
Key People
Name Designation
Source: X
PRINTER MARKET - INDIA.PPT 19

20. Private: Foreign Company – yyy Ltd.
(2/3)
Financial Snapshot
SAMPLE Key Ratios
y-o-y change
Total Income Net Profit/Loss Particulars 2010 2009 2008 2007
(2010-09)
INR mn INR mn Profitability Ratios
Operating Margin -1.16 3.30% 4.46% -2.21% 5.44%
aa aa
Net Margin -0.57 2.72% 3.29% -2.79% 3.67%
Profit Before Tax Margin -1.16 3.30% 4.46% -2.21% 5.44%
bb bb Return on Equity 0.37 18.84% 18.47% -75.98% 76.24%
Return on Capital Employed 1.54 -29.14% -30.68% 4.98% -17.89%
2808.12
cc cc Return on Working Capital 1.45 22.45% 21.00%
%
57.77%
Return on Assets 0.40 18.80% 18.40% -75.76% 47.95%
Return on Fixed Assets 86.68 235.39% 148.71% -88.34% 319.86%
0 -dd
2007 2008 2009 2010 Cost Ratios
Operating costs (% of Sales) 1.16 96.70% 95.54% 102.21% 94.56%
Administration costs (% of
0.00 0.00% 0.00% 0.00% 0.00%
Financial Summary Sales)
Interest costs (% of Sales) 0.00 0.00% 0.00% 0.00% 0.00%
• The company incurred a net profit of INR aa mn in FY 2010, as Liquidity Ratios
compared to net profit of INR bb mn in FY 2009 Current Ratio -0.90% 1.47 1.48 1.00 1.17
Cash Ratio -22.98% 0.36 0.47 0.20 0.17
• The company reported total income of INR cc mn in FY 2010,
Leverage Ratios
as compared to INR dd mn in FY 2009 Debt to Equity Ratio -36.42% 0.00 0.00 0.00 0.00
• The company earned an operating margin of 3.30 per cent in Debt to Capital Ratio -36.34% 0.00 0.00 0.00 0.00
FY 2010, a decrease of 1.16 percentage points over FY 2009 Interest Coverage Ratio N.A. N.A. N.A. N.A. N.A.
• The company reported debt to equity ratio of 0.0022 in FY Efficiency Ratios
Fixed Asset Turnover 91.34% 86.49 45.20 31.62 87.13
2010, an increase of 36.42 per cent over FY 2009
Asset Turnover 23.49% 6.91 5.59 27.12 13.06
Current Asset Turnover 26.80% 2.64 2.08 2.08 2.25
Working Capital Turnover 29.21% 8.25 6.38 -1005.01 15.74
Capital Employed Turnover 23.34% 6.92 5.61 27.19 20.77
Source: X Improved Decline
PRINTER MARKET - INDIA.PPT 20

21. Private: Foreign Company – yyy Ltd.
(3/3)
Business Highlights
SAMPLE
Description News
• The company primarily operates as the subsidiary of ...
Overview
• It mainly engages itself in the manufacturing of ….
Extended Product List • Product 1, product 2 …
Source: X
PRINTER MARKET - INDIA.PPT 21

22. SAMPLE
SWOT Analysis – Canon India Pvt. Ltd.
Strength Weakness
• yyy
• yyy
SWOT
Threat Opportunity
• yyy
• yyy
Source: X
PRINTER MARKET - INDIA.PPT 22

23. Major IT Peripheral Distributors (1/x)
abc
SAMPLE xyz
Headquarters Headquarters
No. of Branch Offices No. of Branch Offices
Website: Website:
Phone No. Phone No.
Fax Fax
Key Contact Key Contact
Business Highlights Business Highlights
• xxx • yyy
Source: X
PRINTER MARKET - INDIA.PPT 23

24. SAMPLE
Strategic Recommendations (1/x)
xyz
x y
• xxx • yyy
Source: X
PRINTER MARKET - INDIA.PPT 24

25. Thank you for the attention
The Printer Market report is a part of Research on India’s Information Technology Series. For
more detailed information or customized research requirements please contact:
Kalyan Banga
Phone: +91 33 4064 6215
E-Mail: kalyan.banga@netscribes.com
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PRINTER MARKET - INDIA.PPT 25