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Polymer Market in India
Polymer Market in India
January 2012
Executive Summary
                Indian Petrochemical industry is considered to be growing at a1% CAGR over 20‐‐‐‐‐
                India is considered as one of the fastest growing manufacturers of polymers
  Market
                Condition 1  has led to increased costs of imports creating opportunities for domestic players to 
                 generate high revenues
                 generate high revenues

                    Drivers                                                 Challenges
                       – Demand from packaging industry                        – Rise in crude oil prices
                       – Growth in associated manufacturing                    – Environmental degradation
  Drivers &              sectors
 Challenges            – Increase in usage of polymer products in 
                         agriculture
                       – Depreciation of rupee
                       – Low per capita consumption of polymers
                         Low per capita consumption of polymers

                Usage of polymers in the medical sector                     Shift towards gas based production units
   Trends       Improvised marketing offers for polymer                     Growing investments
                 buyers

                                                              Major Players
Competition                Company 1                           Company 2                        Company 3
                           Company 4                           Company 5                        Company 6


                                         POLYMER MARKET IN INDIA 2012.PPT                                             2
•Introduction
•Market Overview
•Major Polymers
•Drivers & Challenges
•Government Participation 
•Trends
•Competition
•Strategic Recommendations
   pp
•Appendix

      POLYMER MARKET IN INDIA 2012.PPT   3
Polymer industry is expected to see steady growth as 
 demand continues to rise
 Polymer Industry – Overview                                                   Market Size and Growth
 • India is one of the fastest growing polymer markets                        INR bn
   in the world                                                              20                            x1%
                                                                                                                                T
 • It ranks xth  in terms of capacity of polymers after                                                            S
                                                                             15                             R
   only the country 1 and country 2                                                            Q
                                                                                        P
                                                                             10
 • Indian polymer industry is extremely capable of 
                                                                               5
   exporting polymers as many petrochemical majors 
      p      gp y               yp               j
   still operate at low capacities                                             0
                                                                                       20--   20--         20--   20--         20--
 • Per capita consumption of polymer in India is at a2 kg 
   compared to a3 kg in US and China with a4 kg
 • Major forms of polymers are polyethylene,
   Major forms of polymers are polyethylene, 
                                                                               Petrochemical – Share of Polymer
   polypropylene, polystyrene and polyvinyl chloride
 • Polymer finds its usage in a variety of sectors like                                                                  Segment 1
   packaging, agriculture and plastics                                                 x3%                               Segment 2
 • Condition 2 aided with increase of crude oil prices
   Condition 2 aided with increase of crude oil prices 
   have affected the polymer industry in India 
   negatively 
                                                                                                     x2%
      Condition 3 has led to higher import costs and with rise in 
       c ude o p ces, o e a
       crude oil prices, overall import costs of inputs result in 
                                   po t costs o puts esu t
       increased polymer prices

Source:

                                                         POLYMER MARKET IN INDIA 2012.PPT                                             4
Though rupee depreciation implies reduction in volume, 
 imports continue to maintain healthy trend
 Imports                                                              Imports (Value)
 • Despite d1 duties imposed by the government, 
                                                                        INR mn
   imports continued to garner strong volumes
   imports continued to garner strong volumes                    200,000                                             D
                                                                                                   x2%
 • Has a cenvat duty of b1% with an excise cess of b2%                                                    C
                                                                 150,000
 • Imports of polymers have maintained an upward                 100,000            A        B
   trend with polyethylene registering the highest value
              p y y          g       g       g                     50,000
                                                                     ,
                                                                         0
                                                                                   20--     20--         20--       20--


 Segmentation – Countrywise (2009‐10)                                 Segmentation – Countrywise (2010‐11)
                                             Country 1                                                          Country 1
                        p1%                                                                 q1%
                                             Country 2                                                          Country 2
           p6%                               Country 3                                                          Country 3
                                                                                                   q2%
                              p
                              p2%            Country 4                             q6%                          Country 4
                                             Country 5                                                          Country 5
                                                                                          q5% q3%
                 p5%   p3%                   Country 6                                                          Country 6
                                                                                             q4%
                   p4%




Source:

                                                POLYMER MARKET IN INDIA 2012.PPT                                            5
Drivers & Challenges – Summary




  Drivers

  Demand from packaging industry
  Demand from packaging industry
                                                                     Challenges
  Growth in associated manufacturing 
  sectors                                                            Rise in crude oil prices
  Increase in usage of polymer products 
  Increase in usage of polymer products
  in agriculture                                                     Environmental degradation

  Depreciation of rupee

  Low per capita consumption of 
  L          it         ti    f
  polymer




                                           POLYMER MARKET IN INDIA 2012.PPT                      6
Trends – Summary




                                                Usage of polymers in medical 
               Investments 
                                                           sector


                                        Key 
                                       Trends

          Shift towards gas based             Improvised marketing offers for 
              production units                       polymer buyers




                            POLYMER MARKET IN INDIA 2012.PPT                     7
Public: Domestic Company – Company 1 (1/3)
 Company Information
                                                                                    SAMPLE 
                                                                               Offices and Centres – India 
                         Place 1, Country 1
 Corporate Address

 Tel No.                 +123456
 Fax No.                 +123456
 Website                 http://www.abc.com/index.html                                  City
 Year of Incorporation   19‐‐
 Ticker Symbol           ‐‐‐‐
 Stock Exchange


 Products and Services
 Products and Services
                                                                                                          Head Office
          Category                   Products/Services
 Category 1              Product 1                                             Key People
                                                                                               Name
                                                                                               N                   Designation
                                                                                                                   D i ti
 Category 2              Product 2
                                                                               Person 1                       D1
 Category 3              Product 3
                                                                               Person 2                       D2
                                                                               Person 3                       D3
                                                                               Person 4                       D4

Source:

                                                         POLYMER MARKET IN INDIA 2012.PPT                                        8
Public: Domestic Company – Company 1 (2/3)
 Financial Snapshot
  i    i lS     h                                                                       Key Ratios
                                                                                        K      i
                                                                                                                        y‐o‐y change 
                                                                                                  Particulars                           2011       2010   2009       2008
  Total Income                                                          Profit                                            (2011‐10)
                                    Total Income
     INR mn                                                            INR mn           Profitability Ratios
                                    Profit / Loss
    60           P                                                          1.5          Operating Margin                    a           a1         a2     a3         a4

                                                                            1.0          Net Margin                          b          b1          b2    b3         b4
    40                                                                                   Profit Before Tax Margin            c           c1         c2     c3         c4
                                Q                                           0.5
    20                                               R           S                       Return on Equity                    d          d1          d2    d3         d4
                                                                            0.0
                                                                                         Return on Capital Employed          e           e1         e2     e3         e4
      0                                                                     ‐0.5         Return on Working Capital           f           f1         f2     f3         f4
              2008          2009                    2010        2011                     Return on Assets                    g           g1         g2     g3         g4

 Financial Summary                                                                       Return on Fixed Assets              h          h1          h2    h3         h4
                                                                                        Cost Ratios
 • The company incurred a net profit of INR ‐ mn both in FY 2011 and                     Operating costs (% of Sales)        i           i1         i2     i3         i4
   FY 2010                                                                               Administration costs (% of 
                                                                                                                             j           j1         j2     j3         j4
 • The company reported total Income of  INR ‐ mn in FY 2011,                              Sales)
   registering an increase/decrease of x1 % over FY 2010
   registering an increase/decrease of x1 % over FY 2010                                 Interest costs (% of Sales)
                                                                                         Interest costs (% of Sales)         k           k1         k2     k3         k4
                                                                                        Liquidity Ratios
 • The company earned an operating margin of x2 % in FY 2011 an 
                                                                                         Current Ratio                       l           l1         l2     l3         l4
   increase of ‐‐ percentage points over FY 2010
                                                                                         Cash Ratio                          m          m1         m2     m3         m4
 • The company reported debt to equity ratio of ‐ in FY 2011, an                        Leverage Ratios
   increase of x3 % over FY 2010                                                         Debt to Equity Ratio                n          n1          n2    n3         n4

 Key Financial Performance Indicators                                                    Debt to Capital Ratio               o          o1          o2    o3         o4
                                                                                         Interest Coverage Ratio             p          p1          p2    p3         p4

           Indicators                         Value (dd/mm/yyyy)                        Efficiency Ratios
 Market Capitalization (INR)                               A1                            Fixed Asset Turnover                q          q1          q2    q3         q4

 Total Enterprise Value (INR)                              A2                            Asset Turnover                      r           r1         r2     r3         r4

 EPS (INR)
 EPS (INR)                                                                               Current Asset Turnover
                                                                                         Current Asset Turnover              s           s1         s2     s3         s4
                                                           A3
                                                                                         Working Capital Turnover            t           t1         t2     t3         t4
 PE Ratio (Absolute)                                       A4
                                                                                         Capital Employed Turnover           u          u1          u2    u3         u4
Source:                                                                                                                                       Improved     Decline

                                                                     POLYMER MARKET IN INDIA 2012.PPT                                                                       9
Public: Domestic Company – Company 1 (3/3)
 Key Business Segments                                                    Key Geographic Segments

                                                                                           100%
             100%
                                                                                            80%
                                                                                            60%
                          100%                                                                          100%
              50%                                                                           40%
                                                                                            20%
               0%                                                                            0%
                          2011                                                                          2011

 Key Recent Developments

           Description                                                           News
                                 • India’s largest toll manufacturer of engineering thermoplastics having an installed 
 Overview
                                   production capacity of ‐‐ MTPA with a current production capacity of ‐‐ MTPA 
                                 • Product range includes p1 p2 p3 and others with PP grades consisting of unfilled PP
                                   Product range includes p1, p2, p3 and others with PP grades consisting of unfilled PP 
 Products                          available in all colours, ‐‐ PP with filler range from A% to B%, ‐‐ filled with filler range from 
                                   C% to D%, ‐‐ filled with filler range from E% to F% and ‐‐ filled with FR 
                                 • Certain products are manufactured according to customers’ specifications like in the case 
 Miscellaneous
                                   of both treated and untreated p4 which are sometimes made of polyester, PP or PE
                                   of both treated and untreated p4 which are sometimes made of polyester PP or PE

Source: 

                                                    POLYMER MARKET IN INDIA 2012.PPT                                               10
Thank you for the attention
The Polymer Market ‐ India report is part of Manufacturing Industry Series. 
For more detailed information or customized research requirements please contact:

Gaurav Kumar
Phone:         +91 33 4064 6214
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Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick 
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insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on




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                                                        POLYMER MARKET IN INDIA 2012.PPT                                                      11

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Market Research Report :Polymer Market in India 2012

  • 2. Executive Summary  Indian Petrochemical industry is considered to be growing at a1% CAGR over 20‐‐‐‐‐  India is considered as one of the fastest growing manufacturers of polymers Market  Condition 1  has led to increased costs of imports creating opportunities for domestic players to  generate high revenues generate high revenues Drivers Challenges – Demand from packaging industry – Rise in crude oil prices – Growth in associated manufacturing  – Environmental degradation Drivers &  sectors Challenges – Increase in usage of polymer products in  agriculture – Depreciation of rupee – Low per capita consumption of polymers Low per capita consumption of polymers  Usage of polymers in the medical sector  Shift towards gas based production units Trends   Improvised marketing offers for polymer   Growing investments buyers Major Players Competition Company 1 Company 2  Company 3 Company 4 Company 5 Company 6 POLYMER MARKET IN INDIA 2012.PPT 2
  • 4. Polymer industry is expected to see steady growth as  demand continues to rise Polymer Industry – Overview   Market Size and Growth • India is one of the fastest growing polymer markets  INR bn in the world 20 x1% T • It ranks xth  in terms of capacity of polymers after  S 15 R only the country 1 and country 2 Q P 10 • Indian polymer industry is extremely capable of  5 exporting polymers as many petrochemical majors  p gp y yp j still operate at low capacities  0 20-- 20-- 20-- 20-- 20-- • Per capita consumption of polymer in India is at a2 kg  compared to a3 kg in US and China with a4 kg • Major forms of polymers are polyethylene, Major forms of polymers are polyethylene,  Petrochemical – Share of Polymer polypropylene, polystyrene and polyvinyl chloride • Polymer finds its usage in a variety of sectors like  Segment 1 packaging, agriculture and plastics x3% Segment 2 • Condition 2 aided with increase of crude oil prices Condition 2 aided with increase of crude oil prices  have affected the polymer industry in India  negatively  x2%  Condition 3 has led to higher import costs and with rise in  c ude o p ces, o e a crude oil prices, overall import costs of inputs result in  po t costs o puts esu t increased polymer prices Source: POLYMER MARKET IN INDIA 2012.PPT 4
  • 5. Though rupee depreciation implies reduction in volume,  imports continue to maintain healthy trend Imports  Imports (Value) • Despite d1 duties imposed by the government,  INR mn imports continued to garner strong volumes imports continued to garner strong volumes 200,000 D x2% • Has a cenvat duty of b1% with an excise cess of b2% C 150,000 • Imports of polymers have maintained an upward  100,000 A B trend with polyethylene registering the highest value p y y g g g 50,000 , 0 20-- 20-- 20-- 20-- Segmentation – Countrywise (2009‐10)  Segmentation – Countrywise (2010‐11) Country 1 Country 1 p1% q1% Country 2 Country 2 p6% Country 3 Country 3 q2% p p2% Country 4 q6% Country 4 Country 5 Country 5 q5% q3% p5% p3% Country 6 Country 6 q4% p4% Source: POLYMER MARKET IN INDIA 2012.PPT 5
  • 6. Drivers & Challenges – Summary Drivers Demand from packaging industry Demand from packaging industry Challenges Growth in associated manufacturing  sectors Rise in crude oil prices Increase in usage of polymer products  Increase in usage of polymer products in agriculture  Environmental degradation Depreciation of rupee Low per capita consumption of  L it ti f polymer POLYMER MARKET IN INDIA 2012.PPT 6
  • 7. Trends – Summary Usage of polymers in medical  Investments  sector Key  Trends Shift towards gas based  Improvised marketing offers for  production units polymer buyers POLYMER MARKET IN INDIA 2012.PPT 7
  • 8. Public: Domestic Company – Company 1 (1/3) Company Information SAMPLE  Offices and Centres – India  Place 1, Country 1 Corporate Address Tel No. +123456 Fax No. +123456 Website http://www.abc.com/index.html City Year of Incorporation 19‐‐ Ticker Symbol ‐‐‐‐ Stock Exchange Products and Services Products and Services Head Office Category Products/Services Category 1 Product 1 Key People Name N Designation D i ti Category 2 Product 2 Person 1 D1 Category 3 Product 3 Person 2 D2 Person 3 D3 Person 4 D4 Source: POLYMER MARKET IN INDIA 2012.PPT 8
  • 9. Public: Domestic Company – Company 1 (2/3) Financial Snapshot i i lS h Key Ratios K i y‐o‐y change  Particulars  2011 2010 2009 2008 Total Income Profit (2011‐10) Total Income INR mn INR mn  Profitability Ratios Profit / Loss 60 P 1.5 Operating Margin a a1 a2 a3 a4 1.0 Net Margin b b1 b2 b3 b4 40 Profit Before Tax Margin c c1 c2 c3 c4 Q 0.5 20 R S Return on Equity d d1 d2 d3 d4 0.0 Return on Capital Employed e e1 e2 e3 e4 0 ‐0.5 Return on Working Capital f f1 f2 f3 f4 2008 2009 2010 2011 Return on Assets g g1 g2 g3 g4 Financial Summary  Return on Fixed Assets h h1 h2 h3 h4 Cost Ratios • The company incurred a net profit of INR ‐ mn both in FY 2011 and  Operating costs (% of Sales) i i1 i2 i3 i4 FY 2010 Administration costs (% of  j j1 j2 j3 j4 • The company reported total Income of  INR ‐ mn in FY 2011,  Sales) registering an increase/decrease of x1 % over FY 2010 registering an increase/decrease of x1 % over FY 2010 Interest costs (% of Sales) Interest costs (% of Sales) k k1 k2 k3 k4 Liquidity Ratios • The company earned an operating margin of x2 % in FY 2011 an  Current Ratio l l1 l2 l3 l4 increase of ‐‐ percentage points over FY 2010 Cash Ratio m m1 m2 m3 m4 • The company reported debt to equity ratio of ‐ in FY 2011, an  Leverage Ratios increase of x3 % over FY 2010 Debt to Equity Ratio n n1 n2 n3 n4 Key Financial Performance Indicators Debt to Capital Ratio o o1 o2 o3 o4 Interest Coverage Ratio p p1 p2 p3 p4 Indicators Value (dd/mm/yyyy) Efficiency Ratios Market Capitalization (INR) A1 Fixed Asset Turnover q q1 q2 q3 q4 Total Enterprise Value (INR) A2 Asset Turnover r r1 r2 r3 r4 EPS (INR) EPS (INR) Current Asset Turnover Current Asset Turnover s s1 s2 s3 s4 A3 Working Capital Turnover t t1 t2 t3 t4 PE Ratio (Absolute) A4 Capital Employed Turnover u u1 u2 u3 u4 Source:  Improved Decline POLYMER MARKET IN INDIA 2012.PPT 9
  • 10. Public: Domestic Company – Company 1 (3/3) Key Business Segments Key Geographic Segments 100% 100% 80% 60% 100% 100% 50% 40% 20% 0% 0% 2011 2011 Key Recent Developments Description  News • India’s largest toll manufacturer of engineering thermoplastics having an installed  Overview production capacity of ‐‐ MTPA with a current production capacity of ‐‐ MTPA  • Product range includes p1 p2 p3 and others with PP grades consisting of unfilled PP Product range includes p1, p2, p3 and others with PP grades consisting of unfilled PP  Products available in all colours, ‐‐ PP with filler range from A% to B%, ‐‐ filled with filler range from  C% to D%, ‐‐ filled with filler range from E% to F% and ‐‐ filled with FR  • Certain products are manufactured according to customers’ specifications like in the case  Miscellaneous of both treated and untreated p4 which are sometimes made of polyester, PP or PE of both treated and untreated p4 which are sometimes made of polyester PP or PE Source:  POLYMER MARKET IN INDIA 2012.PPT 10
  • 11. Thank you for the attention The Polymer Market ‐ India report is part of Manufacturing Industry Series.  For more detailed information or customized research requirements please contact: Gaurav Kumar Phone: +91 33 4064 6214 E‐Mail: gaurav.kumar@netscribes.com Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick  Research on India is a product of Netscribes (India) Pvt Ltd Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &  g g f g p y p p f business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true  value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth  objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,  Disclaimer: This report is published for general information only Although high standards have been used the preparation Research on India Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the  sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. POLYMER MARKET IN INDIA 2012.PPT 11