For the complete report, get in touch with us at : info@netscribes.com Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of Medical Equipments – Company Profiles series that provides key information about the company’s operations, business model, SWOT analysis, financial analysis, competitive landscape/benchmarking among others. The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered. Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and key financial ratios depicting the company’s overall financial performance for the given financial year/s. Industry Analysis provides top level understanding of the Medical Equipments sector in India. Market size, growth, key segments, export\ import, growth drivers and trends are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as financial performance, service offerings along with brief descriptions about their line of businesses and operations. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter.

1. Medion Healthcare Pvt Ltd
October 2011

2. Contents
Executive Summary
Factsheet
Offices & Centres
Business Model
Key People
Medion Healthcare Pvt. Ltd. SWOT Analysis
Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Recent News
Appendix
2

3. Executive Summary
• Medion Healthcare Pvt. Ltd. Is headquartered in Mumbai and manufactures Medical Equipments
Company
• A is applied by Medion which makes its products B and C as per the international standards
Description
• It manufactures medical equipments under various segments such as category 1, category 2, category 3,
Business Model category 4 and category 5
• Strength 1 is one of its major strengths; however weakness 1 is one of the key areas of concern
• The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse
SWOT Analysis affect on the strategic initiatives and growth prospects of the organization
• Medion Healthcare Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20‐‐ registering a y‐
o‐y increase of x per cent. It earned a net profit of INR B mn in FY 20‐‐ as compared to a net profit of INR C
mn in FY 20‐‐
Financial Profile • The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios
depicting the key financial figures for FY 20‐‐, 20‐‐, 20‐‐ and 20‐‐, giving an insight into the company's
financial performance
• Medical Equipments market is estimated at INR E bn in FY 20‐‐ and expected to grow at a CAGR of x per
cent to reach INR F bn in FY 20‐‐
• The Medical Equipments market is classified into segments such as G, H, I and J
• Imaging and Diagnostic Device market in India is estimated at INR K bn in FY 20‐‐ and is expected to grow at
Industry Analysis a CAGR of y per cent to reach INR L bn in FY 20‐‐
• The major imaging devices are M, N, O, P, Q
Competitive • Key competitors of Medion can be enlisted as: Competitor 1 and Competitor 2
Landscape
3

4. Factsheet
Basic Information Brief Description
• Medion Healthcare Pvt.Ltd. (Medion) is headquartered in
Industry ‐‐
Mumbai and manufactures Medical Equipments. It also offers C
Corporate Address ‐‐ to its consumers
 ‐‐.
• ‐‐
• ‐‐
Tel No. ‐‐ • The company manufactures products in the domains of P, Q, R, S
and T
Website ‐‐
• Medion also provides M and N to patients with critical injuries or
Year Founded ‐‐ severe illness
Year of Incorporation ‐‐
 ‐‐
LE
• It has a strong client base spread on a global platform which
P
Ownership ‐‐ includes countries such as J, K, L, M, N., O, etc.
• The company has handled projects extended by the D, E, F and
M
Revenue ‐‐
has also catered to the G, H and I
Fiscal Year End
Auditor
Key Competitors
‐‐
‐‐
‐‐ S A
Brief History
• 20‐‐:
• 19‐‐:
Source:
4

5. Offices & Centres – India
LE
MP
S A
HQ Office (Medion)
Note:
Source:
5

6. Business Model
Products
Segment Products
• ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐
Segment 1
• ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐
Segment 2
• ‐‐ • ‐‐
Segment 3 ‐ ‐ ‐ ‐
• ‐‐ • ‐‐
Segment 4 •. ‐ ‐ ‐ ‐
Segment 5 • ‐‐ • ‐‐ • ‐‐ ‐ ‐ ‐
SAMPLE
Source:
6

7. Key People (1/2)
Director Other Key Members
Mr. X Date of
Director Name Designation Age (years)
Appointment j1
Age : ‐‐
Since: ‐‐‐‐
‐ ‐ ‐ ‐
Current Position: •‐
‐ ‐ ‐ ‐
Professional History: •‐
‐ ‐ ‐ ‐
Qualification: •‐
‐ ‐ ‐ ‐
Shareholding Pattern
LE
Ownership Structure
A
MP Total Paid‐up Capital
Total Number of shareholders
INR B
‐
x%
SA
Source:
7

8. Slide 7
j1 change the date format
ex: 20 Oct 2011
jitendrap, 10/20/2011

9. SWOT Analysis (1/2)
Strengths Weaknesses
• Strength 1 • Weakness 1
• Strength 2
Internal
• Strength 3 Factors
LE
MP
S A
Source:
8

10. SWOT Analysis (2/2)
Opportunities Threats
• Opportunity 1 • Threat 1
• Threat 2
• Opportunity 2
External
Factors
LE
MP
S A
Source:
9

11. Financial Profile
Financial Snapshot Profit & Loss Statement
LE
A B Particulars 2007 2008 2009 2010
INR mn
500
MP S
Operating
Income
‐ ‐ ‐ ‐
A
400 Other Income ‐ ‐ ‐ ‐
S
Q
300 O Total Income ‐ ‐ ‐ ‐
200 Expenditure
M ‐ ‐ ‐ ‐
(below)
100 Operating
N P R T ‐ ‐ ‐ ‐
expenses
0
20‐‐ 20‐‐ 20‐‐ 20‐‐ Administrative
‐ ‐ ‐ ‐
Expenses
Total
Financial Summary Expenditure
‐ ‐ ‐ ‐
• Analysis Point 1 Profit Before
Interest and Tax ‐ ‐ ‐ ‐
• Analysis Point 2 (EBIT)
• Analysis Point 3 Profit/(Loss)
‐ ‐ ‐ ‐
before Tax
• Analysis Point 4
Profit/(Loss)
‐ ‐ ‐ ‐
after Tax
Source: Note:
10

12. Ratio Analysis
Key Ratios Key Ratio Analysis
y‐o‐y
• Analysis Point 1
Particulars change 2010 2009 2008 2007
(2010‐09)
Profitability Ratios ‐ ‐ ‐ ‐ ‐
• Analysis Point 2
E
Operating Margin ‐ ‐ ‐ ‐ ‐
L
Net Margin ‐ ‐ ‐ ‐ ‐
P
Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐ • Analysis Point 3
Return on Equity ‐ ‐ ‐ ‐ ‐
M
Return on Capital Employed ‐ ‐ ‐ ‐ ‐
A
Return on Working Capital ‐ ‐ ‐ ‐ ‐ • Analysis Point 4
S
Return on Assets ‐ ‐ ‐ ‐ ‐
Return on Fixed Assets ‐ ‐ ‐ ‐ ‐
• Analysis Point 5
Cost Ratios ‐ ‐ ‐ ‐ ‐
Operating costs (% of Sales) ‐ ‐ ‐ ‐ ‐
Administration costs (% of Sales) ‐ ‐ ‐ ‐ ‐
• Analysis Point 6
Liquidity Ratios ‐ ‐ ‐ ‐ ‐
Current Ratio ‐ ‐ ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐ ‐ ‐ • Analysis Point 7
Leverage Ratios ‐ ‐ ‐ ‐ ‐
Debt to Equity Ratio ‐ ‐ ‐ ‐ ‐
Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐
Efficiency Ratios ‐ ‐ ‐ ‐ ‐
Fixed Asset Turnover ‐ ‐ ‐ ‐ ‐
Asset Turnover ‐ ‐ ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐ ‐ ‐
Note:
Source: Improved Decline
11

13. Annual Financial Ratios
Profitability Ratios
7 60
6 50
5
40
4
30
3
20
2
LE
1 10
0 0
2007 2008 2009 2010
MP 2007 2008 2009 2010
12
10
8
S A 250
200
150
6
100
4
2 50
0 0
2007 2008 2009 2010 2007 2008 2009 2010
Source:
12

14. Industry Analysis
Medical Equipment Industry – Overview Market Size & Growth (20‐‐ ‐20‐‐e)
• The Medical Equipment market is estimated at INR A bn in FY
20‐‐ and expected to grow at a CAGR of x per cent to reach INR B INR bn
bn by FY 20‐‐
100 G
• This market can be classified into segments such as C, D, E and F x% F
• Indian medical equipment market imports y per cent of its 80 E
medical equipments from countries such as M, N, O, P D
60 C
B
• Major trends observed in the medical equipment market are:
A
 40
LE
Trend 1
 Trend 2
 Trend 3 20


Trend 4
M
Trend 5
P
• Some of the key drivers of the medical equipment market are:
0
20‐‐ 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e
SA
 Driver 1
 Driver 2
 Driver 3
Market Segmentation (FY 20‐‐)
 Driver 4
 Driver 5 a%
• Some of the Government initiatives towards the Medical d%
equipment market were: M
 Point 1 N
 Point 2 O
b% P
c%
Source:
13

15. Industry Analysis
Imaging and Diagnostic Device Market – Overview Market Size & Growth (20‐‐ ‐20‐‐e)
• The Imaging and Diagnostic device market in India is estimated
at INR P bn in FY 20‐‐ and is expected to grow at a CAGR of y per
INR bn
cent to reach INR Q bn by FY 20‐‐
60 p% Y
• Major segments of Imaging devices include: X
 Segment 1
W
40 V
U
 Segment 2
S T
LE
 Segment 3 20
 Segment 4
MP
 Segment 5
• Some of the trends observed in the Imaging Devices market are:
0
20‐‐ 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e
SA
 Trend 1
 Trend 2
Import‐Export Pattern of Major Imaging Devices
 Trend 3 (20‐‐)
 Trend 4
INR mn Y
H Z
4,000
3,500
3,000
D
2,500 12%
49%
2,000
1,500
1,000
G I M
500 F J L
E K
0
Segment 1 Segment 2 Segment 3 Segment 4 Segment 5
Source:
14

16. Competitive Landscape (1/3)
Company Name Description
Company 1 • ‐‐
• ‐‐
• ‐‐
• ‐‐
Company 2 • ‐‐
• ‐‐
• ‐‐
LE
• ‐‐
MP
Company 3 • ‐‐
• ‐‐
• ‐‐
• ‐‐
S A
Source:
15

17. Competitive Landscape (3/3)
Competitive Scenario
Company
Adonis Medion MediRay NiDEK Recorders Shimadzu Trivitron Vision
Name
Financial Information (INR mn – FY 2010)
Total
‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Revenue
Net
‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Profit/(loss)
Major Market Segmentation (Medical Equipments)
Medical
Equipments:
Ultrasound
Imaging        
OT Surgery
Equipment        
Medical X –
Ray Machines        
ECG
Machines        
Ventilators        
Doppler        
Patient
Monitoring        
Source: SAMPLE H: High; L: Low; M: Medium Offered 
 Not Offered
16

18. Competitive Benchmarking (1/2)
Key Financial Ratios – FY 2010 (1/2)
% S T
C
10 D
A B E • Analysis Point 1
0
• Analysis Point 2
‐10 • Analysis Point 3
LE
‐20 F
P
P Q R
M
U V
%
SA
40
J
20 G I • Analysis Point 4
H L • Analysis Point 5
0
• Analysis Point 6
‐20 K
P Q R
W
%
M O
100 N
50
• Analysis Point 7
0
P Q R
Source:
17

19. Thank you for the attention
Medion Healthcare Pvt. Ltd. is a part of Netscribes’ Healthcare Company Profile Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Jitendra Punjabi
Phone: +91 22 4098 7530 Phone: +91 33 4064 6215
E‐Mail: gagan.uppal@netscribes.com E‐Mail: jitendra.punjabi@netscribes.com
About Netscribes
Netscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment
& business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a
true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and
growth objectives.
This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.
Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes
(India) Pvt. Ltd. and no part may be reproduced without prior written permission.
www.netscribes.com
18