For the complete report, get in touch with us at : info@netscribes.com Abstract : Netscribes’ latest market research report titled Juice Market in India 2013 depicts the current status of the juice market in India. Fruit beverages can be categorized into juices, drinks and nectars based on the pulp content. In recent years, Indians have displayed a marked preference for juices over carbonated drinks. This can be partly attributed to a negative publicity campaign against soft drink manufacturers regarding the ingredients found in their products. While non-packaged fruit juices are already popular in India, it is the packaged fruit juice segment that has witnessed tremendous growth of late. People consider packaged fruit juices to be more hygienic than non-packaged ones as the former are available in sealed packs. While it is a fact that packaged fruit juices are costlier than non-packaged ones, this is unlikely to pose a major challenge for the juice manufacturers, given that the disposable income in the hands of Indian consumers has almost doubled since 1985. Some of the major challenges faced by juice manufacturers in India include the reluctant attitude displayed by local farmers towards fruit farming, current volatility in prices of fruits and the lack of storage facilities for fruit based products. Table of Contents : Slide 1: Executive Summary Macro Economic Indicators Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Nov - Dec 2012 – Mar - Apr 2013) Slide 3: Gross Fiscal Deficit: Monthly (Sep 2012 - Feb 2013), Exchange Rate: Monthly (Dec 2012- May 2013) Slide 4: Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Fruit beverages segment – Overview of segments Market Overview Slide 6: Juice Market – Overview (2012, 2013, 2014e, 2015e, 2016e,), Segments (2012e) Manufacturing Process Slide 7: Procurement and Processing activities Slide 8-9: Procurement and Processing Activities - Description Export & Import Slide 10-24: Export and Import data of various juice products (2010, 2011, 2012, 2013)

1. FOR IMMEDIATE RELEASE
Increased health consciousness driving growth of the Juice Market in India
Netscribes, Inc. launches a report on the Juice Market in India 2013 covering a market with strong growth
potential. It is a part of Netscribes’ Food and Beverage Industry Series
Mumbai, India – Sep 13, 2013 – Global market intelligence firm, Netscribes, Inc. has released its latest
report on the ‘Juice Market in India 2013’. Increased health consciousness, coupled with rising disposable
income among the population, is accelerating the sale of juice products in India.
Netscribes’ latest market research report titled Juice Market in India 2013 depicts the current status of
the juice market in India. Fruit beverages can be categorized into juices, drinks and nectars based on the
pulp content. In recent years, Indians have displayed a marked preference for juices over carbonated
drinks. This can be partly attributed to a negative publicity campaign against soft drink manufacturers
regarding the ingredients found in their products. While non-packaged fruit juices are already popular in
India, it is the packaged fruit juice segment that has witnessed tremendous growth of late. People
consider packaged fruit juices to be more hygienic than non-packaged ones as the former are available in
sealed packs. While it is a fact that packaged fruit juices are costlier than non-packaged ones, this is
unlikely to pose a major challenge for the juice manufacturers, given that the disposable income in the
hands of Indian consumers has almost doubled since 1985. Some of the major challenges faced by juice
manufacturers in India include the reluctant attitude displayed by local farmers towards fruit farming,
current volatility in the prices of fruits and the lack of storage facilities for fruit based products.
The emerging concept of juice bars in India and the recent trend of health awareness among the
population have together contributed towards making the consumption of juices much more popular
than before in India. Every company is trying to introduce new and unique flavors in the market and they
are also working on different strategies to make their products more popular. A number of companies
are trying to capture the untapped segment of the market aimed at children. The rural market in India
has huge growth potential in this regard. With the availability of a wide range of options, Indian
consumers have become much more brand conscious these days. Consequently, the domestic juice
market has also witnessed the emergence of a number of branded players. Private label juice brands are
also expected to grab a larger share of the market, with the government announcing FDI in multi-brand
retail. Current trends suggest that the domestic players are competing well with the multinational
companies. Entry of smaller brands is also a very good sign for the overall juice market in India.
For more details on the content of each report and ordering information please contact:
Phone:+91 22 4098 7600
E-Mail: info@netscribes.com
Follow Us

2. About Netscribes
Netscribes (www.netscribes.com) is a pioneering knowledge consulting and solutions firm with clientele
across the globe. The company’s expertise spans areas of investment & business research, business &
corporate intelligence, publishing services and customized knowledge database creation. At its core lies a
true value proposition that draws upon a vast knowledge base.
For more information please write to info@netscribes.com