For the complete report, get in touch with us at : info@netscribes.com The report begins with an introduction section which comprises an illustration of the dairy sector including various forms of milk and their usage. This is followed by the market overview of dairy market in China, providing details on the series of changes that has been experienced by the market. The section provides some of the trends that the Chinese dairy market is expected to realize, along with the industry size in terms of growth of fluid milk production, consumption and distribution. The report also mentions the growth in production, consumption and distribution of whole milk powder and non-fat dry milk. Consistent average price of milk and growth in number of dairy cows are also given. This section offers a better understanding of the overall Chinese dairy market. The report provides detailed information about the exports and imports of dairy products. It provides country-wise import and export for the year 2010. Import and export data provided are both in terms of value and volume. Factors driving the growth of dairy market in China are also explained in detail. Huge consumer base, enhancement of national dairy herd, demonstration effect of FDI on dairy farms, increasing health consciousness, untapped market potential and growing retail network are providing growth opportunities for the dairy market. Players operating in the market also face challenges which are impeding their development and growth. Major challenges identified are diseconomies of scale, market and farm disorders, lack of infrastructure in lower tier cities, rise in costs for imported feed, comparatively low animal productivity and contamination. The report also presents the various government policies and subsidies which cater to the Chinese dairy sector. It also gives a brief idea about the several regulations on country’s import and export alongwith the latest dairy safety standards. Emerging trends in the dairy market include industrialization, emerging pediatric milk formula market, rising popularity of flavored milk, packs of varying sizes and growth of UHT milk. The competition section outlays the competitive landscape of dairy industry in China briefing about the domestic and foreign players existing in the market. This section provides a ranking of the players based on revenue and profits followed by a three-dimensional analysis of key players’ revenues, profits and market capitalization. The report also features brief profiles of major domestic and foreign players in the market and a snapshot of their corporation, financial performance, business highlights and their product portfolio, providing an insight into the existing competitive scenario. Key takeaway section summarizes the entire market in terms of opportunities, trends and challenges persisting in the dairy market in China.

1. Insert Cover Image using Slide Master View
Do not distort
Dairy Market – China
January 2012

2. Executive Summary
 Dairy market in China is expected to exhibit rapid growth and development over the coming years as the
Market government continues to grant subsidies and favorable policies for the sector
 China accounts for x% of the world’s dairy herds
Drivers: Challenges:
LE
‐ Huge consumer base ‐ Diseconomies of scale
‐ Rising middle class and increasing income ‐ Market and farm disorders
Drivers &
Challenges P
‐ Enhancement of national dairy herd
‐ Demonstration effect of FDI on dairy farms
M
‐ Increasing health consciousness
‐ Lack of infrastructure in lower tier cities
‐ Rise in costs for imported feed
A
‐ Comparatively low animal productivity
S
‐ Untapped market potential ‐ Contamination
‐ Growing retail network
 China National Dairy Development Plan (2009‐2013)  New Dairy Safety Standards
Government  China Dairy Cow Production Subsidy  Measures to Prevent Melamine Contamination
Initiatives  Measures to Prevent Melamine Contamination  Import‐Export regulations
 Industrialization  Packs of varying sizes
Trends  Emerging pediatric milk formula market  Growth of UHT milk
 Rising popularity of flavored milk
 Chinese dairy industry is expected to consolidate and China’s larger dairies continue accessing regional areas and
Competition shift to higher value added products in urban areas
 Some of the major players in the market are company 1,company 2 and company 3
DAIRY MARKET IN CHINA 2012.PPT 2

3. •Introduction
•Market Overview
LE
P
•Export‐Import
M
S A
•Drivers & Challenges
•Government Initiatives
•Trends
•Competition
•Key Takeaways
DAIRY MARKET IN CHINA 2012.PPT 3

4. China is the world’s third largest milk producing country,
providing huge potential for growth
Dairy Market – Introduction
Dairy market is expected to witness rapid growth over the coming years, owing to the various supportive
policies implemented by the Chinese government
Fluid Milk • aaa
P LE
Whole Milk
Powder
• bbb
S AM
Non‐Fat Dry Milk • ccc
Applications
A C
B D
DAIRY MARKET IN CHINA 2012.PPT 4

5. China’s dairy sector is expected to experience steady growth
in terms of…
Dairy Market – Overview (2/2) Growth of Fluid Milk Production
• For the year 2011, there are few trends which the Segment b Segment a
Chinese dairy market is expected to realize mn metric tons +x%
LE
• Trend 1 40
t1 t2 t3
• Trend 2 b3
P
30 b1 b2
• Trend 3
20
M
• Trend 4 a1 a2 a3
10
A
• Trend 5
S
0
20‐‐ 20‐‐ 20‐‐e
Fluid Milk – Distribution Growth of Fluid Milk Consumption
Segment p Segment q Segment r
mn metric tons mn metric tons +z%
+y%
40 40 t5 t6
d1 d2 d3 t4
30 30 p1 p2 p3
q1 q2 q3
20 20
10 10 r1 r2 r3
0 0
20‐‐ 20‐‐ 20‐‐e 20‐‐ 20‐‐ 20‐‐e
DAIRY MARKET IN CHINA 2012.PPT 5

6. …different forms of milk production, consumption and
distribution
Whole Milk Powder Production Non‐Fat Dry Milk Production
+p%
mn metric tons +x% metric tons
b1 b2 b3
1.5 60
a1 a2 a3
1.0 40
LE
0.5 20
P
0.0 0
10‐‐ 20‐‐ 20‐‐e 20‐‐ 20‐‐ 20‐‐e
M
Whole Milk Powder Consumption Non‐Fat Dry Milk Consumption
A
+y% metric tons +q%
S
mn metric tons
a5 a6 200 b6
1.5 a4 b5
b4
1.0 100
0.5
0.0 0
20‐‐ 20‐‐ 20‐‐e 20‐‐ 20‐‐ 20‐‐e
Whole Milk Powder – Distribution Non‐Fat Dry Milk – Distribution
+z%
metric tons +r%
mn metric tons
a8 200
1.5 a7 b8 b9
a9 150 b7
1.0
100
0.5 50
0.0 0
20‐‐ 20‐‐ 20‐‐e 20‐‐ 20‐‐ 20‐‐e
DAIRY MARKET IN CHINA 2012.PPT 6

7. China has experienced a consistent growth in terms of both
price of milk and number of cows that milk
Average Price of Milk (20‐‐)
LE
USD per litre
MP Segment a Segment b
1.5
1.0
a1 b1
S A a2 b2 a3 b3 a4 b4
0.5
0.0
Month 1 Month 2 Month 3 Month 4
Growth in No. of Dairy Cows
After the melamine scandal in 20‐‐, x% of China’s dairy cows
were taken out of production, owing to weak demand
1000 Head +x%
‐Z% +y%
10,000 c2 c3
c1 c4 c5 c6
5,000
0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
DAIRY MARKET IN CHINA 2012.PPT 7

8. Exports exhibit a downward trend while imports of dairy
products have risen…
Dairy Market – Exports under HS Codes (Value‐wise)
‐x% Country‐wise Segmentation
USD mn
After the melamine
crisis in 20‐‐, there has
400
300 b2
b3
‐y%
LE a7% a8%
Country 1
Country 2
Country 3
been a sharp decline in
the dairy exports of the
country
200
100
b1
MP b4 b5
a5% a6%
a3% a1%
Country 4
Country 5
Country 6
A
a2% Others
S
0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
Dairy Market – Imports under HS Codes (Value‐wise)
Country‐wise Segmentation
USD mn
c5
2,000 d7% Country 1
Dairy imports have +z% d6%
been growing strongly Country 2
1,500 d5%
over the years and are c4 Country 3
much higher than their 1,000 c2 c3 d3% d4% Country 4
export counterpart c1 Country 5
d2%
500 d1%
Country 6
0 Others
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
DAIRY MARKET IN CHINA 2012.PPT 8

9. …both in terms of value and volume
Dairy Market – Exports under HS Codes (Volume‐wise)
Country‐wise Segmentation
tons ‐x%
150,000
100,000
d2
d3
LE a7% a1%
Country 1
Country 2
Country 3
P
d1
Country 4
a6%
M
50,000 d4 d5 Country 5
a5% Country 6
A
a2%
a4% Others
S
0
a3%
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
Dairy Market – Imports under HS Codes (Volume‐wise)
Country‐wise Segmentation
tons
800,000 e5 b7% Country 1
+y5
e4 b6% Country 2
600,000 b5%
Country 3
400,000 e1 e2 e3 b3% b4% Country 4
b2% Country 5
200,000 b1%
Country 6
0 Others
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
DAIRY MARKET IN CHINA 2012.PPT 9

10. Drivers & Challenges – Summary
Challenges
Diseconomies of Scale
Drivers
Huge Consumer Base
LE Market and Farm Disorders
Rising Middle Class and Increasing
Income
MP Lack of Infrastructure in Lower Tier
Cities
A
Enhancement of National Dairy Herd
S
Demonstration Effect of FDI on Dairy
Farms
Rise in Costs for Imported Feed
Comparatively Low Animal
Productivity
Increasing Health Consciousness Contamination
Untapped Market Potential
Growing Retail Network
DAIRY MARKET IN CHINA 2012.PPT 10

11. High consumer base is propelling the growth of the dairy
market in China
Huge Consumer Base Impact
• Finding 1
• Finding 2
• Finding 3
 Sub‐finding 3
LE
MP
Heading 1 S A Heading 2
Segment a Segment b Higher birth rates providing
mn
mn scope for market growth
t1 t2 t3 t4 150 c1
100%
a1% a2% a3% 100 c2
a4%
50%
50
b1% b2% b3% c3
b4%
c4 c5 c6 c7 c8
0% 0
20‐‐ 20‐‐ 20‐‐e 20‐‐e Country Country Country Country Country Country Country Country
1 2 3 4 5 6 7 8
DAIRY MARKET IN CHINA 2012.PPT 11

12. Rising health concerns among consumers and awareness
likely to boost the consumption of dairy products
Increasing Health Consciousness Impact
• Finding 1
 Sub‐finding 1
LE
• Finding 2
MP
200
USD
Heading 3
S A
a4
+x%
a3 • Finding 3
150  Program 1
a2
a1  Survey 1
100
50
0
20‐‐ 20‐‐ 20‐‐ 20‐‐
DAIRY MARKET IN CHINA 2012.PPT 12

13. Rapidly growing retail industry facilitates the expansion of
dairy market
Growing Retail Network Impact
• Finding 1
 Sub‐finding 1
LE
• Finding 2
MP Heading 4
USD bn
400
200
0
S
a1A +x%
a2
Oct 20‐‐ Oct 20‐‐
• Expansion plan 1
• Expansion plan 2
• Finding 3
DAIRY MARKET IN CHINA 2012.PPT 13

14. Chinese farmers encounter surging milk production costs
due to high prices of imported feed
Rise in Costs for Imported Feed Impact
• Finding 1
Corn • aaa
Forages • bbb
Hay • ccc
• Alternative solution 1
SAMPLE
 Sub‐point 1
Comparatively Low Animal Productivity Impact
• Finding 1
tons Heading 5
20
a2 a3 a4
10 a1
0
Counrty 1 Country 2 Country 3 Country 4
DAIRY MARKET IN CHINA 2012.PPT 14

15. Summary – Trends
LE
M
Industrialization P
S A
Emerging pediatric milk
Growth of UHT milk
formula market
Trends
Packs of varying sizes Rising popularity of flavored milk
DAIRY MARKET IN CHINA 2012.PPT 15

16. Domestic Competition – Summary (1/2)
Revenue and Profit for Major Domestic Companies of 2010
‐500 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500
USD mn
a1
Company 1
b1
Company 2 a2
LE
b2
MP
SA
a3
Company 3
b3
a4
Company 4
b4
Revenue
b5 Net Profit
Company 5
‐9.6
DAIRY MARKET IN CHINA 2012.PPT 16

17. Domestic Competition – Summary (2/2)
Net Income
200
Size of the Bubble represents Market
180
Capitalization in USD mn
LE
160
P
140
120
M
d
A
100
80
60
40
e
S b
20
a
0
c
‐20 Revenue
‐1,000 ‐500 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000
Company 1 Company 2 Company 3 Company 4 Company 5
DAIRY MARKET IN CHINA 2012.PPT 17

18. Major Domestic Players in the Market (1/6)
Company Snapshot: Company A
Corporate Information Financial Performance
Headquarters Province 1 Revenue Revenue Profit/Loss
LE
USD mn USD mn
Profit/Loss
Founded 19‐‐ a4
400 a3 10
Products
MP
Product 1, product 2, product 3, product 4,
product 5, product 6, product 7
300
200 a1
a2 0
A
‐10
100
S
Key People Person 1– Chief Financial Officer
0 ‐20
20‐‐ 20‐‐ 20‐‐ 20‐‐
Business Highlights
• Company engages in the manufacture and sale of milk and dairy products in the PRC
 It offers products under the brand name brand 1
• Company plans to apply to Beijing Branch of z Bank for a loan of USD x mn, with a term of y years
• In Sep 20‐‐, company announced it plans to set up a JV with a p company and a q management center, to hold a 30%
stake in the JV
 This JV will be involved in production of c drinks
 Company also plans to set up a JV with d other companies, which will be involved in sale of drinks
 In Aug 20‐‐, company cooperated with company1 to acquire all assets of a company 2, and company 3, and also a r% stake in the
three companies after their bankruptcy reorganization, at a price of up to USD s mn
DAIRY MARKET IN CHINA 2012.PPT 18

19. Led by supportive policies of the government the dairy
SAMPLE
market in China is expected to witness rapid growth
With the rising demand for fluid milk and dairy products in the cities, China’s dairy market is expected to exhibit
rapid growth and development over the coming years
Opportunities in the Fluid Milk Production Initiatives Taken by
Market Government
Segment b Segment a
mn metric tons +x% China’s National
Huge consumer base and
40 Development Plan
rising prosperity along t1 t2 t3
30 b2 b3 for 20‐‐ to 20‐‐ sets
with increasing health b1
consciousness acts as a 20 the target of national
a1 a2 a3
major driver for the 10 dairy production to x
growing demand of dairy 0
mn metric tons by
products in the country 20‐‐ 20‐‐ 20‐‐e 20‐‐
Government
Enhancement of national
dairy herd coupled with continues the
Challenges subsidy program in
demonstration effect of
FDI on dairy farms 20‐‐ and has also
boosts the Chinese dairy • Diseconomies of scale formulated new
market • Market and farm disorders dairy safety
Untapped market standards to
• Lack of infrastructure in lower tier cities
potential and growing guarantee the
• Rise in costs for imported feed quality of dairy
retail network supports
the future prospects of • Comparatively low animal productivity products sold in
the Dairy industry • Contamination China
DAIRY MARKET IN CHINA 2012.PPT 19

20. Thank you for the attention
Dairy Market ‐ China report is a part of Netscribes’ Food and Beverages Industry Series.
For more detailed information or customized research requirements please contact:
Jitendra Punjabi
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E‐Mail: jitendra.punjabi@netscribes.com
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DAIRY MARKET IN CHINA 2012.PPT 20