Presentation by: Research Now's Sonny Garcia and Vision Critical's Richard Clarke

1. Voice of the Customer.
Voice of the Market &
Beyond.

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Today’s speakers
Richard Clarke
VP of Partner Programs
Vision Critical
Sonny Garcia
SVP of Private Panels & Communities, and
Strategic
Research Now

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 Tens of thousands of surveys conducted
annually
 Over 5,000 clients globally
 24 offices on 5 continents
 Over 1,200 employees
 Panel recruitment via partnerships with
hundreds of companies worldwide
 Largest B2B panel in the industry
 Global panels in 38 countries including
 1 million online cookied panelists
 100,000 mobile panelists
 40,000 online metered panelists
Global leader of digital data collection
and online sampling
Over 15 million
panelists recruited
over 13 years
Over 6.5 million
active panelists globally
and growing
Over 3.5 million
Panelists in the US
and Canada

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Recruiting quality panels since 2000
Research Now are the panel experts with a heritage
in loyalty management
• Permission-based digital data collection &
privacy proficiency
• Established loyalty best practices that minimize churn
and maximize engagement
• Founded by pioneers in loyalty program development
for major airlines, travel and hotel chains
• Proven recruitment messaging and incentive
management
• Upfront and transparent communication with panelists
• Double opt-in policy for our panels
• Industry-leading panel retention (2-4x competitors)
• Industry-leading survey response rates (15-30%)
• Over 300 “by-invitation-only” recruitment partners
including
• Hundreds of online and social media sourcing relationships
In 2012 alone,
Research Now recruited
over 1M panelists
into our Global Panels
The Experts in Panel Development & Management:

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Research Now solutions
Research Now is leading the way in digital, mobile and social
behavioral data collection to power your insights.

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Voice of the customer, market, & beyond…

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Connecting Brands with
their Stakeholders to
enable continuous
conversations

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A truly connected world
Connecting to people and brands
7 Billion people~.9 Billion people
(1-in-6 People in the World)

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Resulting in a new consumer
Connecting to everyone, including brands
People are not just connected to their friends and family, they are
connecting to the brands and products that they already consume
and care about.
This provides a unique opportunity for brands to not just market
to, but also learn from their own customers – they WANT to be
heard.

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Connecting through a variety of devices
Enable engagement between consumers and brands on
their terms

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The Unchanging Demands Of Research
Research needs have not changed
We still need to address business issues, even as the
consumer changes.

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The New Demands Of Research
They have become more demanding
New Requirements = New Challenges

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Bring your Brand Closer To The Customer…..
Brands need to engage their customers

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….. Engage them…..
Using innovative approaches that truly
drive business insight

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Consumers are more connected than ever and
this will only increase.
• Transparency and honesty is key
• Consumers’ time is precious
Change our mentality towards our CUSTOMERS
• They are customers, advocates, VIPs - we need to treat
them that way
• Engage customers in a continuous conversation to learn from
them – not just in-the-moment research
Research as a movie rather than a picture
• Engage with customers over time
• Develop and nurture a relationship with customers that
already want to engage with you—the insights will be richer
while driving efficiencies
Final Thoughts – Engage the New CustomerIn Summary

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Final Thoughts – Engage the New Customer
Q&A

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Final Thoughts – Engage the New Customer
Contact Information
Sonny Garcia
sgarcia@researchnow.com
SVP of Private Panels & Communities, and Strategic
Research Now
Richard Clarke
richard.clarke@visioncritical.com
VP of Partner Programs
Vision Critical