The document discusses challenges in communicating open access policies to researchers. It notes that open access is complicated, researchers are often uninterested, and there are many stakeholders with varying messages. It advocates for simplicity, clarity, collaboration and consistency in open access communication to increase uptake while protecting author choice and stimulating repository deposits.

1. Communicating open
access policies
Steven Hill
Head of Research Policy
Open Access Advocacy: Joining the Dots
20 March 2015
@stevenhill

2. • Open access is complicated
Communicating open access

3. Third party rights AAM
CC-BY
Embargo period
Repository
Version of record
gold
green

4. • Open access is complicated
• Researchers (mostly) aren’t interested
Communicating open access

5. • Open access is complicated
• Researchers (mostly) aren’t interested
• There are many voices, not all with aligned messages…
Communicating open access

6. Publishers
Funders
Librarians
IT teams
Repository managers
Research offices
PVC for Research
Learned Societies

7. • Open access is complicated
• Researchers (mostly) aren’t interested
• There are many voices, not all with aligned messages…
• …but fewer advocates than researchers.
Communicating open access

8. • Open access is complicated
• Researchers (mostly) aren’t interested
• There are many voices, not all with aligned messages…
• …but fewer advocates than researchers.
• So…
Communicating open access

9. Simplicity
home

10. Outputs submitted to a post-2014
REF should be “open access”.
The core principle of the policy

11. Clarity
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12. Our objectives
• Significantly increase the uptake of
open access options
• Protect author choice as much as
possible
• Stimulate the deposit of work in
repositories

13. Collaboration
home

14. Consistency
home

15. Thank you for listening
s.hill@hefce.ac.uk
@stevenhill
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