Overview: Mobile applications continue an explosive growth phase. There can be no doubt that several factors have led to this including data speed improvements from 3G to 4G, Apple's pioneering and Google's entry into the mobile OS arena, mobile application store expansion with open development, and the overall rapid penetration and usage of smartphones https://www.reportscorner.com/reports/37820/Mobile-Data-and-Applications:-State-of-the-Industry,-Market-Prospects,-and-Forecast-2013---2018/

1. Reports Corner
Mobile Data and Applications: State of the Industry,
Market Prospects, and Forecast 2013 - 2018
RC

2. Description
Description
Overview:
Mobile applications continue an explosive growth phase. There
can be no doubt that several factors have led to this including
data speed improvements from 3G to 4G, Apple's pioneering and
Google's entry into the mobile OS arena, mobile application store
expansion with open development, and the overall rapid
penetration and usage of smartphones
www.reportscorner.com
Reports Corner

3. Brief Summary
Brief Summary
Overview:
Mobile applications continue an explosive growth phase. There
can be no doubt that several factors have led to this including
data speed improvements from 3G to 4G, Apple's pioneering and
Google's entry into the mobile OS arena, mobile application store
expansion with open development, and the overall rapid
penetration and usage of smartphones. We see the fourth
generation (4G) of cellular via the LTE standard contributing a
particularly profound effect on mobile application evolution.
Mobile apps are more than just a direct to consumer phenomenon
as leading enterprise companies take mobile apps seriously. Just
as over a decade ago every company needed an attractive, useful
website, today leading companies are focused on compelling
mobile apps.
www.reportscorner.com
Reports Corner

4. Brief Summary
Brief Summary
Savvy companies are leveraging mobile apps to their advantage
with native custom mobile application development a top priority
for IT organizations.
This report assesses the current state of the industry and
evaluates mobile app development best practices and success
factors, impact of mobile data improvements on apps, and
provides a comparative analysis of native apps vs. HTML5 based
applications. The report analyzes mobile application impact on
future developments within key industry verticals such as
healthcare, financial services, and others.
The report also provides a global forecast for mobile applications
segmented by mobile OS and App Store and mobile OS and
Business Model:
www.reportscorner.com
Reports Corner

5. Brief Summary
Brief Summary
Global Mobile Application Revenue by App Store 2013 - 2018
* Amazon App Store
* Apple App Store
* Bada App Store
* BlackBerry App World
* FireFox OS
* Google Play
* Kindle App Store
* Nokia App Store
* Nook App Store
* Tizen
* WebOS App Store
* Windows Store
* Others
www.reportscorner.com
Reports Corner

6. Brief Summary
Brief Summary
Global Mobile Application Revenue by Business Model 2013 2018
* Virtual Goods
* Advertising Revenue
* Subscription Revenue
* Download Revenue
Target Audience:
• Mobile network operators
• Mobile handset manufacturers
• OS and application store companies
• Wireless/Mobile application developers
• Wireless/Mobile infrastructure providers
• Personal computing device manufacturers
• Services infrastructure and outsourcing providers
www.reportscorner.com
Reports Corner

7. Table of Contents
Table of Contents
1.0 EXECUTIVE SUMMARY 8
2.0 INTRODUCTION 9
2.1 OVERVIEW 9
2.2 MOBILE DATA: STATE OF THE INDUSTRY 16
2.2.1 Additional Mobile Data Related Milestones: 17
2.2.2 Mobile Data Related Projections: 17
2.2.3 Mobile Video a Significant Driver of Mobile Data 18
2.3 MOBILE APP HOPES AND REALITIES 19
2.4 TARGET AUDIENCE ANALYSIS 21
2.5 RISE OF THE MEGA SDK VENDORS IN MOBILE 23
2.6 BRING YOUR OWN DEVICE (BYOD) 27
2.7 EVENT LOGGING, ANALYTICS AND REPORTING 27
3.0 MOBILE APP SUCCESS FACTORS 28
3.1 APP MARKETING SERVICES 28
3.2 ACCESSIBILITY 30
www.reportscorner.com
Reports Corner

8. Table of Contents
Table of Contents
3.3 THE PERSONAL TOUCH 30
3.4 HIGH DEGREE OF PUBLICITY 30
3.5 STRENGTH IN NUMBERS 30
3.6 LONG-LASTING RELATIONSHIP 31
3.7 THE SPIRIT OF PARTICIPATION 31
3.8 HIGHLY TARGETED MARKETING 31
3.9 REAL-TIME PERFORMANCE 31
3.10 ENTERPRISE MOBILE SERVICES 32
4.0 IMPLEMENTATION AND OPERATION CONSIDERATIONS 34
4.1 LAUNCHING AND OPERATING MOBILE APPS 34
4.1.1 Mobile Application testing 34
4.1.2 Google Android Emulator 35
4.1.3 Official Android SDK Emulator 35
4.1.4 MobiOne 35
4.1.5 Test iPhone 35
www.reportscorner.com
Reports Corner

9. Table of Contents
Table of Contents
4.1.6 IPhone 35
4.1.7 BlackBerry Simulator 35
4.1.8 ZAP-fix for Mobile Application Testing 36
4.1.9 See Test from Experitest 36
4.2 ADVANTAGES OF A MOBILE WEBSITE VS. NATIVE APPS 36
4.2.1 Immediacy - Mobile Websites Are Instantly Available 36
4.2.2 Compatibility - Mobile Websites are Compatible across Devices 36
4.2.3 Upgradability - Mobile Websites Can Be Updated Instantly 37
4.2.4 Fundability - Mobile Websites Can be found easily 37
4.2.5 Share ability - Mobile Websites Can be Shared Easily by Publishers, and Between Users 37
4.2.6 Reach - Mobile Websites Have Broader Reach 37
4.2.7 Lifecycle - Mobile Websites can't be deleted 37
4.2.8 Mobile Website can is an App! 38
4.2.9 Time and Cost - Mobile Websites are Easier and Less Expensive 38
4.2.10 Support and Sustainability 38
www.reportscorner.com
Reports Corner

10. Table of Contents
Table of Contents
5.0 MOBILE APPS IN OPERATION 41
5.1 APPLICATIONS 41
5.2 APP REVIEW: IBANK MOBILE 41
5.3 ACCOUNTS 42
5.4 TRANSACTIONS 42
5.5 SYNCHRONIZATION 43
5.6 MOBILE DATA NETWORKS 44
5.7 DATA SERVICE PLANS 44
5.7.1 Pay-per-use 44
5.7.2 Metered Use 45
5.7.3 Unlimited Use 45
5.7.4 Prepaid 45
6.0 NATIVE APPS VS. HTML5 47
6.1 THE FUTURE OF MOBILE APP DEVELOPMENT: NATIVE VS. HTML5 47
6.2 BENEFITS OF HTML5 47
www.reportscorner.com
Reports Corner

11. Table of Contents
Table of Contents
6.3 WHY DEVELOPERS LOVE HTML5 47
6.4 WHO CREATED HTML5 AND WHY? 47
6.5 WHAT ARE HTML5 APPS? 48
6.6 MOBILE WEB BROWSER MARKET SHARE 48
6.7 THE FUTURE OF HTML5 48
6.8 THE PROBLEM WITH MARKETING HTML5 APPS 48
6.9 THE NATIVE APP STORE ECONOMY 49
6.10 THE FUTURE OF MOBILE APP DEVELOPMENT 49
7.0 MOBILE APPLICATION METRICS 50
7.1 MOBILE APP USAGE 50
7.2 SMARTPHONE APP USAGE VS.MOBILE WEB AND SMS 51
7.3 MOBILE APPS VS. MOBILE WEB PREFERENCES 53
7.4 MOBILE APPLICATION VOLUME 53
7.5 MOBILE APPS ARE DOWNLOADS PER YEAR 53
7.6 ANDROID-FIRST STRATEGY 53
www.reportscorner.com
Reports Corner

12. Table of Contents
Table of Contents
7.7 APP REVENUE GENERATION 54
7.7.1 Mobile Apps Winners 54
7.7.2 Mobile App Losers 55
7.8 MAKING MONEY WITH APPS 56
7.9 APP STORE EXPANSION 58
7.9.1 Largest App Stores 59
7.9.2 Best App Stores 59
7.10 MOST POPULAR APPS 60
7.11 MOST USED APPS 61
7.12 FAILED APP DEPLOYMENTS 62
7.13 MOBILE APP SUBSTITUTION FOR MOBILE WEBSITE 62
7.14 BBUSINESSES USE OF ENTERPRISE (PRIVATE) APP STORES 63
8.0 MOBILE APPLICATION FORECASTS 2013 - 2018 64
8.1 GLOBAL MOBILE APP REVENUE BY APP STORE 2013 - 2018 64
8.2 GLOBAL MOBILE APP REVENUE BY BUSINESS MODEL 2013 - 2018 66
www.reportscorner.com
Reports Corner

13. Table of Contents
Table of Contents
9.0 CONCLUSIONS AND RECOMMENDATIONS 68
10.0 APPENDICES 71
10.1 LTE TECHNOLOGY AND ARCHITECTURE 71
10.1.1 LTE Technology 71
10.1.1.1 FDD LTE 73
10.1.1.2 TDD LTE (TD-LTE) 73
10.1.2 LTE Advanced 74
10.1.3 LTE Infrastructure Elements and Architecture 75
10.1.3.1 LTE E-UTRAN 76
10.1.3.2 LTE Remote Radio Heads 77
10.1.3.3 LTE Base Station 77
10.1.3.4 LTE Femtocells 78
10.1.3.5 LTE Antenna Schemes 80
10.1.3.6 LTE RAN Infrastructure and Frequency Reuse 81
10.1.3.7 LTE EPC Infrastructure Elements 81
www.reportscorner.com
Reports Corner

14. Table of Contents
Table of Contents
10.1.3.8 Serving and Packet Gateway 82
10.1.3.9 Mobility Management Entity 84
10.1.3.10 Policy and Charging Rules Function 84
10.1.3.11 IP Multimedia Subsystem 85
10.1.3.12 EPC and Core Network Equipment Reuse in LTE 85
10.2 LTE ARCHITECTURE DETAILS 86
10.2.1 Service Architecture 87
10.2.2 Layer 2 of LTE 88
10.2.3 Downlink Logical 89
10.2.4 Uplink Logical 90
10.2.5 Mobility Across eNBs 91
10.3 IP MULTIMEDIA SUBSYSTEM (IMS 93
10.3.1 IMS Planes 93
10.3.2 IMS Network Elements 94
10.4 SERVICE CENTRALIZED AND CONTINUITY APPLICATION SERVER (SCC) 96
www.reportscorner.com
Reports Corner

15. For more information
For more information
For more information please visit our website
https://www.reportscorner.com/reports/37820/Mobile-Data-and-Applications:-Stateof-the-Industry,-Market-Prospects,-and-Forecast-2013---2018/
www.reportscorner.com
Reports Corner

16. RC
Thank You
Thank You
Contact us: contact@reportscorner.com
www.reportscorner.com
Reports Corner