Global demand to reach $20 billion by 2014Global demand for lawn and garden consumables is forecast to reach $20 billion in 2014. Gains will benefit from the rising incomes and the emergence of a middle class in developing nations, which will create demand for lawn and garden products, including consumables which were previously considered luxury items. In addition, the fascination in the large US market with obtaining a lush, green lawn will continue to provide opportunities. Further promoting growth is a burgeoning aging population that will be reaching their peak gardening years. Increased interest in home gardening in developed areas of the world will boost demand for various consumables, such as flower and vegetable seeds, mulch, growing media, as well as various fertilizers. Limiting further growth are environmental concerns and money saving efforts among various end users, who will try to reduce the use of pesticides, fertilizers and other chemical treatments on lawns and gardens. Western regions to remain dominant markets The bedrock US market, which accounted for roughly 45 percent of the global total, will continue to influence growth trends in the aggregate. Growth in US demand will reflect a turnaround in the housing crisis, as well as consumers' continued enthusiasm for lawn care and a renewed interest in food gardening. The US (combined with other North American countries) and Western Europe will continue to be the dominant regional markets, with these two regions comprising over 80 percent of demand in 2014. These developed nations generally have a high percentage of households with yards, as well as high per capita income levels that allow for discretionary purchases such as consumables used to improve the aesthetics of a homeowner's surroundings. These regions also support the vast majority of the world's golf courses and other recreational fields, which are major consumers of lawn and garden consumables. Developing regions to grow fastest from small base The most rapid growth in lawn and garden consumables demand is forecast for the developing nations of Asia, Central and South America, Eastern Europe and Africa/Mideast. Despite a large population and above-average per annum growth, these markets will remain relatively small. Demand throughout much of these areas is limited by low income levels, with most consumers unable to afford lawn and garden consumables for home use. However, demand for consumables will benefit as income levels rise, and a greater emphasis is placed on beautifying homes, by establishing and maintaining lawns and gardens. Growing media, seeds, mulch among best prospects Growing media and other products, such as seeds and mulch, will provide the best opportunities through 2014. Growing media are benefiting from the expanding consumer trend favoring value-added products such as premium soils. Seed demand will benefit from accelerated use of grass seed as new home construction rebounds in the large US market. Mulch is gaining use as an aid in environmental efforts such as water conservation. Study coverageThis new industry study, World Lawn & Garden Consumables, presents historical demand data (1999, 2004 and 2009) plus forecasts for 2014 and 2019 by product (e.g., fertilizers, pesticides, growing media), market (e.g., residential, commercial), world region and for 18 countries. The study also considers market environment factors and regulatory issues, evaluates company market share and profiles 28 industry competitors worldwide.

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World Lawn & Garden Consumables Market
Published on October 2010
Report Summary
Global demand to reach $20 billion by 2014
Global demand for lawn and garden consumables is forecast to reach $20 billion in 2014. Gains will benefit from the rising incomes
and the emergence of a middle class in developing nations, which will create demand for lawn and garden products, including
consumables which were previously considered luxury items. In addition, the fascination in the large US market with obtaining a lush,
green lawn will continue to provide opportunities. Further promoting growth is a burgeoning aging population that will be reaching their
peak gardening years. Increased interest in home gardening in developed areas of the world will boost demand for various
consumables, such as flower and vegetable seeds, mulch, growing media, as well as various fertilizers. Limiting further growth are
environmental concerns and money saving efforts among various end users, who will try to reduce the use of pesticides, fertilizers
and other chemical treatments on lawns and gardens.
Western regions to remain dominant markets
The bedrock US market, which accounted for roughly 45 percent of the global total, will continue to influence growth trends in the
aggregate. Growth in US demand will reflect a turnaround in the housing crisis, as well as consumers' continued enthusiasm for lawn
care and a renewed interest in food gardening. The US (combined with other North American countries) and Western Europe will
continue to be the dominant regional markets, with these two regions comprising over 80 percent of demand in 2014. These
developed nations generally have a high percentage of households with yards, as well as high per capita income levels that allow for
discretionary purchases such as consumables used to improve the aesthetics of a homeowner's surroundings. These regions also
support the vast majority of the world's golf courses and other recreational fields, which are major consumers of lawn and garden
consumables.
Developing regions to grow fastest from small base
The most rapid growth in lawn and garden consumables demand is forecast for the developing nations of Asia, Central and South
America, Eastern Europe and Africa/Mideast. Despite a large population and above-average per annum growth, these markets will
remain relatively small. Demand throughout much of these areas is limited by low income levels, with most consumers unable to
afford lawn and garden consumables for home use. However, demand for consumables will benefit as income levels rise, and a
greater emphasis is placed on beautifying homes, by establishing and maintaining lawns and gardens.
Growing media, seeds, mulch among best prospects
Growing media and other products, such as seeds and mulch, will provide the best opportunities through 2014. Growing media are
benefiting from the expanding consumer trend favoring value-added products such as premium soils. Seed demand will benefit from
accelerated use of grass seed as new home construction rebounds in the large US market. Mulch is gaining use as an aid in
environmental efforts such as water conservation.
Study coverage
This new industry study, World Lawn & Garden Consumables, presents historical demand data (1999, 2004 and 2009) plus forecasts
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for 2014 and 2019 by product (e.g., fertilizers, pesticides, growing media), market (e.g., residential, commercial), world region and for
18 countries. The study also considers market environment factors and regulatory issues, evaluates company market share and
profiles 28 industry competitors worldwide.
Table of Content
TABLE OF CONTENTS
INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
World Economic Overview 5
Recent Historical Trends 5
World Economic Outlook 7
World Demographic Outlook 11
World Population Outlook 12
World Urban Population Outlook 13
World Nonurban Population Outlook 14
Household Formation Patterns 15
World Consumer Spending Patterns 16
World Building Construction Outlook 18
Golf Course Outlook 20
Landscaping & Lawn Care Industry Outlook 21
Environmental & Regulatory Considerations 23
North America 23
Western Europe 26
Other Regions 28
III. OVERVIEW 29
General 29
Demand by Product 29
Fertilizers 32
Pesticides 35
Growing Media 38
Other Consumables 41
Demand by Market 43
Professional 44
Consumer 47
Demand by Region 49
Relationship between GDP per Capita & Lawn & Garden
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Consumables Demand per Capita 52
IV. NORTH AMERICA 55
General 55
United States 60
Canada 65
Mexico 71
V. WESTERN EUROPE 76
General 76
Belgium 81
France 85
Germany 90
Italy 95
United Kingdom 100
Other Western Europe 105
VI. ASIA/PACIFIC 110
General 110
Australia 115
China 120
India 125
Japan 129
New Zealand 132
South Korea 136
Other Asia/Pacific 139
VII. OTHER REGIONS 145
Central & South America 145
Brazil 149
Other Central & South America 153
Eastern Europe 158
Poland 162
Russia 165
Other Eastern Europe 169
Africa/Mideast 173
VIII. INDUSTRY STRUCTURE 177
General 177
Market Share & Industry Concentration 178
Mergers, Acquisitions & Industry Restructuring 180
Joint Ventures & Cooperative Agreements 184
Marketing & Competitive Strategies 188
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Company Profiles 189
Agrium Incorporated 190
Ambrands, see Central Garden & Pet
BASF SE 197
Bayer AG 204
Central Garden & Pet Company 213
COMPO, see K+S
Crop Production Services, see Agrium
De Ruiter Seeds Group, see Monsanto
DLF-TRIFOLIUM A/S 219
Dow Chemical Company 222
DuluxGroup Limited 229
DuPont (EI) de Nemours 234
Fafard (Conrad), see Syngenta
Grant Laboratories, see Central Garden & Pet
Groupe Limagrain Holding 239
Haifa Chemicals Limited 243
Hanfeng Evergreen Incorporated 245
JCAM Agri Company Limited 247
K+S AG 249
Lilly Miller Brands, see Central Garden & Pet
Monsanto Company 255
Pennington Seed, see Central Garden & Pet
Premier Tech Limited 259
Sakata Seed Corporation 265
Scotts Miracle-Gro Company 267
Seminis Vegetable Seeds, see Monsanto
Sorex Holdings, see BASF
Spectrum Brands Holdings Incorporated 280
Sumitomo Chemical Company Limited 284
Sun Gro Horticulture Income Fund 290
Syngenta AG 293
Tech Pac, see Central Garden & Pet
Turf Care Supply Corporation 301
Vilmorin & Cie, see Groupe Limagrain Holding
Westland Horticulture Limited 302
Yara International ASA 306
Yates Australia, see DuluxGroup
Additional Companies Mentioned in Study 315
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
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1 World Gross Domestic Product by Region 11
2 World Population by Region 13
3 World Urban Population by Region 14
4 World Nonurban Population by Region 15
5 World Households by Region 16
6 World Personal Consumption Expenditures by Region 18
7 World Building Construction Expenditures by Region 20
SECTION III -- OVERVIEW
1 World Lawn & Garden Consumables Demand by Product 31
2 World Lawn & Garden Fertilizer Demand by Type & Region 34
3 World Lawn & Garden Pesticide Demand by Type & Region 38
4 World Lawn & Garden Growing Media Demand
by Type & Region 40
5 World Lawn & Garden Other Consumables Demand
by Type & Region 43
6 World Lawn & Garden Consumables Demand by Market 44
7 World Professional Lawn & Garden Consumables Demand
by Region 47
8 World Consumer Lawn & Garden Consumables Demand
by Region 49
9 World Lawn & Garden Consumables Demand by Region 51
SECTION IV -- NORTH AMERICA
1 North America: Lawn & Garden Consumables Demand
by Market 58
2 North America: Lawn & Garden Consumables Demand
by Product 60
3 United States: Lawn & Garden Consumables Demand
by Market 63
4 United States: Lawn & Garden Consumables Demand
by Product 65
5 Canada: Lawn & Garden Consumables Demand by Market 68
6 Canada: Lawn & Garden Consumables Demand by Product 71
7 Mexico: Lawn & Garden Consumables Demand by Market 74
8 Mexico: Lawn & Garden Consumables Demand by Product 75
SECTION V -- WESTERN EUROPE
1 Western Europe: Lawn & Garden Consumables Demand
by Market 79
2 Western Europe: Lawn & Garden Consumables Demand
by Product 81
3 Belgium: Lawn & Garden Consumables Demand by Market 83
4 Belgium: Lawn & Garden Consumables Demand by Product 85
5 France: Lawn & Garden Consumables Demand by Market 88
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6 France: Lawn & Garden Consumables Demand by Product 90
7 Germany: Lawn & Garden Consumables Demand by Market 93
8 Germany: Lawn & Garden Consumables Demand by Product 95
9 Italy: Lawn & Garden Consumables Demand by Market 98
10 Italy: Lawn & Garden Consumables Demand by Product 99
11 United Kingdom: Lawn & Garden Consumables Demand
by Market 102
12 United Kingdom: Lawn & Garden Consumables Demand
by Product 105
13 Other Western Europe: Lawn & Garden Consumables Demand
by Market 107
14 Other Western Europe: Lawn & Garden Consumables Demand
by Product 109
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Lawn & Garden Consumables Demand
by Market 113
2 Asia/Pacific: Lawn & Garden Consumables Demand
by Product 114
3 Australia: Lawn & Garden Consumables Demand by Market 117
4 Australia: Lawn & Garden Consumables Demand by Product 119
5 China: Lawn & Garden Consumables Demand by Market 123
6 China: Lawn & Garden Consumables Demand by Product 124
7 India: Lawn & Garden Consumables Demand by Market 127
8 India: Lawn & Garden Consumables Demand by Product 128
9 Japan: Lawn & Garden Consumables Demand by Market 131
10 Japan: Lawn & Garden Consumables Demand by Product 132
11 New Zealand: Lawn & Garden Consumables Demand
by Market 134
12 New Zealand: Lawn & Garden Consumables Demand
by Product 136
13 South Korea: Lawn & Garden Consumables Demand
by Market 138
14 South Korea: Lawn & Garden Consumables Demand
by Product 139
15 Other Asia/Pacific: Lawn & Garden Consumables Demand
by Market 142
16 Other Asia/Pacific: Lawn & Garden Consumables Demand
by Product 144
SECTION VII -- OTHER REGIONS
1 Central & South America: Lawn & Garden Consumables
Demand by Market 147
2 Central & South America: Lawn & Garden Consumables
Demand by Product 149
3 Brazil: Lawn & Garden Consumables Demand by Market 151
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4 Brazil: Lawn & Garden Consumables Demand by Product 153
5 Other Central & South America: Lawn & Garden Consumables
Demand by Market 156
6 Other Central & South America: Lawn & Garden Consumables
Demand by Product 157
7 Eastern Europe: Lawn & Garden Consumables Demand
by Market 160
8 Eastern Europe: Lawn & Garden Consumables Demand
by Product 162
9 Poland: Lawn & Garden Consumables Demand by Market 164
10 Poland: Lawn & Garden Consumables Demand by Product 165
11 Russia: Lawn & Garden Consumables Demand by Market 168
12 Russia: Lawn & Garden Consumables Demand by Product 169
13 Other Eastern Europe: Lawn & Garden Consumables
Demand by Market 171
14 Other Eastern Europe: Lawn & Garden Consumables
Demand by Product 172
15 Africa/Mideast: Lawn & Garden Consumables Demand
by Market 175
16 Africa/Mideast: Lawn & Garden Consumables Demand
by Product 176
SECTION VIII -- INDUSTRY STRUCTURE
1 World Lawn & Garden Consumables Sales by Company, 2009 178
2 Selected Acquisitions & Divestitures 182
3 Selected Cooperative Agreements 186
LIST OF CHARTS
SECTION III -- OVERVIEW
1 World Lawn & Garden Consumables Demand by Product, 2009 31
2 World Lawn & Garden Consumables Demand by Region, 2009 52
3 Per Capita Lawn & Garden Consumables Demand/Per Capita
GDP Relationship 54
SECTION VIII -- INDUSTRY STRUCTURE
1 World Lawn & Garden Consumables Market Share, 2009 180
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