IntroductionThis databook provides key data and information on the wine market in Venezuela. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data*Category level company and brand share as well as distribution share information for 2008 and 2009*Review of the top two companies within the wine market, including company overview, key facts and business descriptionHighlightsThe market for wine in Venezuela increased at a compound annual growth rate of 9.3% between 2004 and 2009.The still wine category led the wine market in Venezuela, accounting for a share of 72.4%.Leading players in Venezuelan wine market include Pernod Ricard, Bronco wine company and Constellation Brands, Inc.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the wine market in Venezuela*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Wine in Venezuela to 2014
Published on October 2010
Report Summary
Introduction
This databook provides key data and information on the wine market in Venezuela. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and
forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the wine market, including company overview, key facts and business description
Highlights
The market for wine in Venezuela increased at a compound annual growth rate of 9.3% between 2004 and 2009.
The still wine category led the wine market in Venezuela, accounting for a share of 72.4%.
Leading players in Venezuelan wine market include Pernod Ricard, Bronco wine company and Constellation Brands, Inc.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the wine market in Venezuela
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
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Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: champagne 5
Summary category level: fortified wine 6
Chapter 2 Introduction 7
What is this report about' 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Venezuelan Bolivar Fuerte), 2004'09 21
Value analysis (Venezuelan Bolivar Fuerte), 2009'14 22
Value analysis (US dollars), 2004'09 24
Value analysis (US dollars), 2009'14 24
Volume analysis, 2004'09 26
Volume analysis, 2009'14 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Pernod Ricard SA 38
Constellation Brands, Inc 40
Chapter 5 Category Analysis: Still Wine 42
Value analysis (Venezuelan Bolivar Fuerte), 2004'09 42
Value analysis (Venezuelan Bolivar Fuerte), 2009'14 43
Value analysis (US dollars), 2004'09 45
Value analysis (US dollars), 2009'14 45
Volume analysis, 2004'09 47
Volume analysis, 2009'14 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Sparkling Wine 58
Value analysis (Venezuelan Bolivar Fuerte), 2004'09 58
Value analysis (Venezuelan Bolivar Fuerte), 2009'14 59
Value analysis (US dollars), 2004'09 61
Value analysis (US dollars), 2009'14 61
Volume analysis, 2004'09 63
Volume analysis, 2009'14 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Champagne 74
Value analysis (Venezuelan Bolivar Fuerte), 2004'09 74
Value analysis (Venezuelan Bolivar Fuerte), 2009'14 75
Value analysis (US dollars), 2004'09 77
Value analysis (US dollars), 2009'14 77
Volume analysis, 2004'09 78
Volume analysis, 2009'14 79
Company and brand share analysis 80
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Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Category Analysis: Fortified Wine 87
Value analysis (Venezuelan Bolivar Fuerte), 2004'09 87
Value analysis (Venezuelan Bolivar Fuerte), 2009'14 88
Value analysis (US dollars), 2004'09 90
Value analysis (US dollars), 2009'14 91
Volume analysis, 2004'09 93
Volume analysis, 2009'14 94
Company and brand share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 9 Country Comparison 104
Value 104
Volume 108
Market share 112
Chapter 10 Macroeconomic Profile 113
Macroeconomic Indicators 113
Chapter 11 Research Methodology 118
Methodology overview 118
Secondary research 119
Market modeling 120
Creating an initial data model 120
Revising the initial data model 120
Creating a final estimate 121
Creating demographic value splits 121
Primary research 121
Data finalization 122
Ongoing research 122
Chapter 12 Appendix 123
Future readings 123
How to contact experts in your industry 123
Disclaimer 123
LIST OF FIGURES
Figure 1: Wine, Venezuela, value by category (VEFm), 2004'14 23
Figure 2: Wine, Venezuela, category growth comparison, by value, 2004'14 25
Figure 3: Wine, Venezuela, volume by category (liters, million), 2004'14 28
Figure 4: Wine, Venezuela, category growth comparison, by volume, 2004'14 28
Figure 5: Wine, Venezuela, company share by volume (%), 2008'09 31
Figure 6: Wine, Venezuela, distribution channels by volume (%), 2008'09 34
Figure 7: Still wine, Venezuela, value by segment (VEFm), 2004'14 44
Figure 8: Still wine, Venezuela, category growth comparison, by value, 2004'14 46
Figure 9: Still wine, Venezuela, volume by segment (liters, million), 2004'14 49
Figure 10: Still wine, Venezuela, category growth comparison, by volume, 2004'14 49
Figure 11: Still wine, Venezuela, company share by volume (%), 2008'09 51
Figure 12: Still wine, Venezuela, distribution channels by volume (%), 2008'09 54
Figure 13: Sparkling wine, Venezuela, value by segment (VEFm), 2004'14 60
Figure 14: Sparkling wine, Venezuela, category growth comparison, by value, 2004'14 62
Figure 15: Sparkling wine, Venezuela, volume by segment (liters, million), 2004'14 65
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Figure 16: Sparkling wine, Venezuela, category growth comparison, by volume, 2004'14 65
Figure 17: Sparkling wine, Venezuela, company share by volume (%), 2008'09 67
Figure 18: Sparkling wine, Venezuela, distribution channels by volume (%), 2008'09 70
Figure 19: Champagne, Venezuela, value (VEFm), 2004'14 76
Figure 20: Champagne, Venezuela, volume (liters, million), 2004'14 79
Figure 21: Champagne, Venezuela, distribution channels by volume (%), 2008'09 83
Figure 22: Fortified wine, Venezuela, value by segment (VEFm), 2004'14 89
Figure 23: Fortified wine, Venezuela, category growth comparison, by value, 2004'14 92
Figure 24: Fortified wine, Venezuela, volume by segment (liters, million), 2004'14 95
Figure 25: Fortified wine, Venezuela, category growth comparison, by volume, 2004'14 95
Figure 26: Fortified wine, Venezuela, company share by volume (%), 2008'09 97
Figure 27: Fortified wine, Venezuela, distribution channels by volume (%), 2008'09 100
Figure 28: Global wine market split (value terms, 2009), top five countries 105
Figure 29: Global wine market value, 2004'09, top five countries 107
Figure 30: Global wine market split (volume terms, 2009), top five countries 109
Figure 31: Global wine market volume, 2004'09, top five countries 111
Figure 32: Annual data review process 119
LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Wine, Venezuela, value by category (VEFm), 2004'09 21
Table 4: Wine, Venezuela, value forecast by category (VEFm), 2009'14 22
Table 5: Wine, Venezuela, value by category ($m), 2004'09 24
Table 6: Wine, Venezuela, value forecast by category ($m), 2009'14 24
Table 7: Wine, Venezuela, volume by category (liters, million), 2004'09 26
Table 8: Wine, Venezuela, volume forecast by category (liters, million), 2009'14 27
Table 9: Wine, Venezuela, brand share by volume (%), 2008'09 29
Table 10: Wine, Venezuela, volume by brand (liters, million), 2008'09 30
Table 11: Wine, Venezuela, company share by volume (%), 2008'09 32
Table 12: Wine, Venezuela, volume by company (liters, million), 2008'09 32
Table 13: Wine, Venezuela, distribution channels by volume (%), 2008'09 33
Table 14: Wine, Venezuela, volume by distribution channel (liters, million), 2008'09 33
Table 15: Wine, Venezuela, expenditure per capita (VEF), 2004'09 35
Table 16: Wine, Venezuela, forecast expenditure per capita (VEF), 2009'14 35
Table 17: Wine, Venezuela, expenditure per capita ($), 2004'09 36
Table 18: Wine, Venezuela, forecast expenditure per capita ($), 2009'14 36
Table 19: Wine, Venezuela, consumption per capita (liters), 2004'09 37
Table 20: Wine, Venezuela, forecast consumption per capita (liters), 2009'14 37
Table 21: Pernod Ricard SA key facts 38
Table 22: Constellation Brands, Inc key facts 40
Table 23: Still wine, Venezuela, value by segment (VEFm), 2004'09 42
Table 24: Still wine, Venezuela, value forecast by segment (VEFm), 2009'14 43
Table 25: Still wine, Venezuela, value by segment ($m), 2004'09 45
Table 26: Still wine, Venezuela, value forecast by segment ($m), 2009'14 45
Table 27: Still wine, Venezuela, volume by segment (liters, million), 2004'09 47
Table 28: Still wine, Venezuela, volume forecast by segment (liters, million), 2009'14 48
Table 29: Still wine, Venezuela, brand share by volume (%), 2008'09 50
Table 30: Still wine, Venezuela, volume by brand (liters, million), 2008'09 50
Table 31: Still wine, Venezuela, company share by volume (%), 2008'09 52
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Table 32: Still wine, Venezuela, volume by company (liters, million), 2008'09 52
Table 33: Still wine, Venezuela, distribution channels by volume (%), 2008'09 53
Table 34: Still wine, Venezuela, volume by distribution channel (liters, million), 2008'09 53
Table 35: Still wine, Venezuela, expenditure per capita (VEF), 2004'09 55
Table 36: Still wine, Venezuela, forecast expenditure per capita (VEF), 2009'14 55
Table 37: Still wine, Venezuela, expenditure per capita ($), 2004'09 56
Table 38: Still wine, Venezuela, forecast expenditure per capita ($), 2009'14 56
Table 39: Still wine, Venezuela, consumption per capita (liters), 2004'09 57
Table 40: Still wine, Venezuela, forecast consumption per capita (liters), 2009'14 57
Table 41: Sparkling wine, Venezuela, value by segment (VEFm), 2004'09 58
Table 42: Sparkling wine, Venezuela, value forecast by segment (VEFm), 2009'14 59
Table 43: Sparkling wine, Venezuela, value by segment ($m), 2004'09 61
Table 44: Sparkling wine, Venezuela, value forecast by segment ($m), 2009'14 61
Table 45: Sparkling wine, Venezuela, volume by segment (liters, million), 2004'09 63
Table 46: Sparkling wine, Venezuela, volume forecast by segment (liters, million), 2009'14 64
Table 47: Sparkling wine, Venezuela, brand share by volume (%), 2008'09 66
Table 48: Sparkling wine, Venezuela, volume by brand (liters, million), 2008'09 66
Table 49: Sparkling wine, Venezuela, company share by volume (%), 2008'09 68
Table 50: Sparkling wine, Venezuela, volume by company (liters, million), 2008'09 68
Table 51: Sparkling wine, Venezuela, distribution channels by volume (%), 2008'09 69
Table 52: Sparkling wine, Venezuela, volume by distribution channel (liters, million), 2008'09 69
Table 53: Sparkling wine, Venezuela, expenditure per capita (VEF), 2004'09 71
Table 54: Sparkling wine, Venezuela, forecast expenditure per capita (VEF), 2009'14 71
Table 55: Sparkling wine, Venezuela, expenditure per capita ($), 2004'09 72
Table 56: Sparkling wine, Venezuela, forecast expenditure per capita ($), 2009'14 72
Table 57: Sparkling wine, Venezuela, consumption per capita (liters), 2004'09 73
Table 58: Sparkling wine, Venezuela, forecast consumption per capita (liters), 2009'14 73
Table 59: Champagne, Venezuela, value (VEFm), 2004'09 74
Table 60: Champagne, Venezuela, value forecast (VEFm), 2009'14 75
Table 61: Champagne, Venezuela, value ($m), 2004'09 77
Table 62: Champagne, Venezuela, value forecast ($m), 2009'14 77
Table 63: Champagne, Venezuela, volume (liters, million), 2004'09 78
Table 64: Champagne, Venezuela, volume forecast (liters, million), 2009'14 79
Table 65: Champagne, Venezuela, brand share by volume (%), 2008'09 80
Table 66: Champagne, Venezuela, volume by brand (liters, million), 2008'09 80
Table 67: Champagne, Venezuela, company share by volume (%), 2008'09 81
Table 68: Champagne, Venezuela, volume by company (liters, million), 2008'09 81
Table 69: Champagne, Venezuela, distribution channels by volume (%), 2008'09 82
Table 70: Champagne, Venezuela, volume by distribution channel (liters, million), 2008'09 82
Table 71: Champagne, Venezuela, expenditure per capita (VEF), 2004'09 84
Table 72: Champagne, Venezuela, forecast expenditure per capita (VEF), 2009'14 84
Table 73: Champagne, Venezuela, expenditure per capita ($), 2004'09 85
Table 74: Champagne, Venezuela, forecast expenditure per capita ($), 2009'14 85
Table 75: Champagne, Venezuela, consumption per capita (liters), 2004'09 86
Table 76: Champagne, Venezuela, forecast consumption per capita (liters), 2009'14 86
Table 77: Fortified wine, Venezuela, value by segment (VEFm), 2004'09 87
Table 78: Fortified wine, Venezuela, value forecast by segment (VEFm), 2009'14 88
Table 79: Fortified wine, Venezuela, value by segment ($m), 2004'09 90
Table 80: Fortified wine, Venezuela, value forecast by segment ($m), 2009'14 91
Table 81: Fortified wine, Venezuela, volume by segment (liters, million), 2004'09 93
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Table 82: Fortified wine, Venezuela, volume forecast by segment (liters, million), 2009'14 94
Table 83: Fortified wine, Venezuela, brand share by volume (%), 2008'09 96
Table 84: Fortified wine, Venezuela, volume by brand (liters, million), 2008'09 96
Table 85: Fortified wine, Venezuela, company share by volume (%), 2008'09 98
Table 86: Fortified wine, Venezuela, volume by company (liters, million), 2008'09 98
Table 87: Fortified wine, Venezuela, distribution channels by volume (%), 2008'09 99
Table 88: Fortified wine, Venezuela, volume by distribution channel (liters, million), 2008'09 99
Table 89: Fortified wine, Venezuela, expenditure per capita (VEF), 2004'09 101
Table 90: Fortified wine, Venezuela, forecast expenditure per capita (VEF), 2009'14 101
Table 91: Fortified wine, Venezuela, expenditure per capita ($), 2004'09 102
Table 92: Fortified wine, Venezuela, forecast expenditure per capita ($), 2009'14 102
Table 93: Fortified wine, Venezuela, consumption per capita (liters), 2004'09 103
Table 94: Fortified wine, Venezuela, forecast consumption per capita (liters), 2009'14 103
Table 95: Global wine market value, 2009 104
Table 96: Global wine market split (value terms ($m), 2009), top five countries 107
Table 97: Global wine market volume, 2009 108
Table 98: Global wine market split (volume terms, 2009), top five countries 111
Table 99: Leading players, top five countries 112
Table 100: Venezuela population, by age group, 2004'09 (millions) 113
Table 101: Venezuela population forecast, by age group, 2009'14 (millions) 114
Table 102: Venezuela population, by gender, 2004'09 (millions) 114
Table 103: Venezuela population forecast, by gender, 2009'14 (millions) 115
Table 104: Venezuela nominal GDP, 2004'09 (VEFbn, nominal prices) 115
Table 105: Venezuela nominal GDP forecast, 2009'14 (VEFbn, nominal prices) 115
Table 106: Venezuela real GDP, 2004'09 (VEFbn, 2000 prices) 116
Table 107: Venezuela real GDP forecast, 2009'14 (VEFbn, 2000 prices) 116
Table 108: Venezuela real GDP, 2004'09 ($bn, 2000 prices) 116
Table 109: Venezuela real GDP forecast, 2009'14 ($bn, 2000 prices) 117
Table 110: Venezuela consumer price index, 2004'09 (2000=100) 117
Table 111: Venezuela consumer price index, 2009'14 (2000=100) 117
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